How targeted digital marketing increased work enquiries by 200%
Just Clear
The Project
A website that generates business growth
Just Clear is a Forbes featured “green” clearance company that is now a multi-award-winning nationwide service.
Their bright green vans can be found nationally and are hard to miss as they continue to help the nation become clutter-free.
The scenario
With the Just Clear’s mission receiving international accolades and serious commercial recognition it had all the signals of a brand that could grow. Quickly.
This was exactly what they were looking to do and through digital channels and to support this Just Clear approached Kayo Digital after we had hosted their website and performed general maintenance over several years.
The solution
Kayo Digital’s digital marketing strategy team initially concentrated on creating a focused paid advertising campaign targeting and optimising the website for proper use. Helping to first provide the foundations for quick wins and then using these foundations for significant enquiry growth.
The quick wins included speeding the website up, making it load 2 seconds quicker than it had done, adding “heat maps” to identify where people were struggling to contact Just Clear and creating a paid advertising campaign that targeted postcodes. Allowing a very targeted campaign.
Following the success of the quick wins Just Clear has expanded its marketing to social media, local and national SEO and content curation with the help of our Kent digital marketing and SEO experts.
The result
Just Clear has seen in a year 200% increase in work enquiries and a 300% increase in traffic to the website.
This has led the company to grow its fleet substantially, to handle the increase in work, and use Kayo Digital to help diversify its offering. Including the creation of an eCommerce functionality to sell their latest offering of skip bags.