Kayo Digital provides evidence-based, creative, and results-driven Search Engine Optimisation (SEO) services in Kent and beyond. If you’re looking for an actionable plan to improve your visibility online, our team of SEO experts are on hand as your reliable digital partner.
SEO is integral to any digital marketing strategy. It’s best to seek the support of an innovative SEO agency to ensure you’re getting in front of the right audience.
By formulating a strategy for growth, our team of SEO experts are here to advise and support you with our data-driven suggestions.
Why choose Kayo Digital?
You may be going through massive growth, launching a new website, a re-brand, entering a new market or a recruitment drive, and you need support generating exposure and work. Every SEO strategy should be and needs to be bespoke to you.
We don't make suggestions for the sake of it.
We work for your clients
We're here to challenge you and to understand what your clients want.
From national exposure to industry recognition. We have the evidence to back our claims.
SEO - Our process
All businesses are different; we take the time to get to know you, understand who you want to speak to and the messaging you want to convey and your business goals. This way, we can accurately put together a strategic SEO plan to success.
- Your purpose - Understanding the objectives of your business is detrimental to creating an accurate business and SEO strategy. This way we can support you with realistic opportunities and results.
- Your vision - Understanding your goals from the off allow us to accurately piece together a strong SEO strategy to help you reach your goals and generate success.
- Your values - Much like your purpose and vision, we need to understand your values. This helps us put together a picture of your tone and the online persona of your business.
- The big picture - This stage focuses on defining how to achieve your business goal using your web presence and a digital marketing strategy.
- Your tone - Your website content needs to reflect your business and its goals. By understanding your tone, we can accurately represent you through the content your users consume.
- What your competitors are doing - Knowing your competitors and how they operate allows you to differentiate yourself from them.
Strategy & tactics
By solidifying your brand and messaging, we can determine who we are targeting, how we will target them, and what role SEO will play in meeting your overall goals.
We can determine how much time we will need each month, what it will cost, and how to bring a valuable ROI.
Each strategy will include the following tactics:
- CX - reviewing how your customers/prospects use your website; testing on what we can improve
- Technical SEO - improving the technical aspects of a website in order to increase the ranking of its pages in the search engines
- Keyword research – what are your customers typing into search engines? Knowing this enables us to review your content and target these searches.
- Content Planning, writing & Implementation – You need thoughtful, engaging content on your website that is informative for users that ultimately brings a valuable Return on Investment (ROI).
- Outreach and strengthening your backlink profile – We help get you published on relevant, industry-related websites that help boost your brand reputation and website domain authority.
By creating reports that delve into interactions, and other key data, we can gauge how well our strategy is working.
The idea is that the strategy supports you, and this can change, develop and improve in the same direction as your business.
We offer a collaborative monthly retainer of work, helping you reach your goals over time by sticking to our strategy.