Making the most of your online presence
No two businesses are the same, so you must select your best features and showcase them on your social media profiles to make your business stand out and contactable.
Our experts will ensure that everything customers need to know about your business is straightforward and easy to find. Having fully optimised social profiles makes a big difference when customers are looking for your information.
In depth research and competitor analyses
Kayo Digital partner with you to assess your specific requirements to determine your needs. Our team conduct a preliminary, informal interview to identify your company’s competitors, tone of voice and industry positioning.
Using comparison tools, we collate detailed competitor research to identify gaps in your current strategy to formulate a new one. This detailed planning process provides us with a clear strategy going forward.
Detailed planning and adjustment
Each of our clients receives their own detailed content calendar based on our research and interviews, and posts are published across your platforms on a regular, agreed basis throughout the month.
We can then determine the success of your ads and posts, who is engaging and where improvements need to be made. Detailed analytics data from these platforms is used to continually adjust future social media strategy.
Learn from the best
Our expert team offer bespoke training packages to support you and your team on how to use social media. We discuss social media best practices in relation to your business, social media dos and don’ts and ensuring that posts are consistent and match the tone of your brand.
From an employee’s perspective, we will provide advice on how best to optimise social profiles such as LinkedIn, Twitter, Facebook, Instagram and more. We also cover reputation management, responding to revues and much more.