Posted 1 year ago
A framework for sustainable marketing
This isn’t an article where we get on our podium and tell you that you need to change but this is an article to help you make green changes. If you want to.
Read moreYour unique circumstances
Every business requires insight into their unique competitive landscape. Depending on your current market and competitors, strengths and weakness and a wealth of other factors, your SEO strategy will be unique.
Before we make any changes to your website, we conduct a research and discovery document detailing your current position and that of your competitors, as well as valuable insights that you may not have noticed about your audience.
What are your objectives ?
In order to move your SEO strategy forward and achieve tangible results, you’ll need to determine your wider business objectives and growth plan. Kayo Digital uses all information available by utilising insightful tools, experience and bespoke research strategies to make certain your SEO strategy fits in with your business overall goals.
Formulating a strategy
You have your objectives and plan for growth, but where now?
This step determines who we are targeting, how we will target them, and what role SEO will play in meeting your overall goals.
Deploying tactics
Which approach to SEO should be taken? Does your website need major technical fixes, a major link-building campaign, or a content focused strategy? To name a few.
This will help us determine how much time we will need each month, what it will cost, and how to bring a valuable ROI.
Kayo Digital's next steps
SEO is a collaborative process between you and the team at Kayo Digital. We’ll consult with you on the best plan of action, your role in the process and how to best make use of our SEO services.
Making sure we're successful
How will we define if we were successful?
Search engine algorithms and consumer trends are always changing. This means we have to be extremely reactive and well-informed to continually improve your businesses’ position. As a knowledge-based, technical SEO agency in Kent, this is our priority. You’ll also speak with a consultant at least once a month to help you understand shifts and movements in your campaign
