Conversion Rate Optimisation (CRO)

Turn more visitors into customers through data-driven improvements.

Maximise the impact of your website traffic.

Here at Kayo Digital, we provide expert conversion rate optimisation services that help businesses in London and beyond turn more website visitors into customers.

Our conversion rate optimisation specialists combine data, user insights, and testing to deliver measurable improvements in conversions, revenue, and ROI.

Let’s start turning more visitors into customers. Contact us to get started.

Full Name

Phone Number

Email Address

Details about your project

Yes, I give permission to store and process my data

What Is CRO?

Conversion Rate Optimisation (CRO) is the practice of improving your website’s performance by increasing the proportion of visitors who take desired actions, whether that’s completing a purchase, submitting a form, signing up, or another KPI meaningful to your business.

Our approach is not about superficial tweaks or guesswork. We use a rigorous, insight-led process to:

Understand how users currently interact with your site.
Identify barriers, drop-off points, and friction.
Prioritise hypotheses for improvement.
Test changes through controlled experiments (A/B tests, multivariate tests).
Roll out the winning variants and iterate further.

Why CRO Matters

Better ROI on existing traffic: Rather than constantly chasing new visitors, CRO lets you extract more value from those already coming to your site.
Improved user experience: Removing friction and optimising flows benefits users — fewer barriers, clearer messaging, smoother paths.
Data-driven growth: Decisions backed by evidence (user behaviour, experiments) reduce risk and improve performance over time.
Scalable uplift: Even small percentage improvements can compound significantly, especially with high traffic.
Alignment with SEO and content: Many CRO best practices (clear hierarchy, fast load, better copy) overlap with SEO and site quality efforts.

Who Should Use CRO Services?

CRO is especially valuable if:

You already have reasonable traffic but low conversion rates.
You’re launching new campaigns or landing pages and want to maximise their impact.
You’re redesigning major user flows (checkout, lead forms, funnels).
You’ve just invested in acquiring traffic and want higher returns.
You want to reduce acquisition costs and increase revenue per visitor.

Why Choose Kayo Digital?

We don’t just run tests, we partner with you to embed optimisation into your wider digital strategy. Our conversion rate optimisation specialists manage the entire process end to end, from research and discovery through to testing, deployment and reporting.

Every project is supported by a cross-disciplinary team of analysts, UX designers, developers and marketers, ensuring that any changes we test are feasible, effective and fully aligned with your business goals.

You’ll receive clear, prioritised reports that explain the rationale behind each experiment, the results we’ve gathered and the next steps to take without the jargon.

We also view CRO as a continuous process, not a one-off project, meaning we can keep iterating and refining as your website and customer needs evolve. And because we work across a wide range of platforms, including WordPress, Umbraco, Shopify and custom builds, we make sure our recommendations and solutions fit seamlessly within your existing infrastructure.