Posted 2 months ago
Time is increasingly valuable and when creating a piece for your website an unspoken assumption is that the article should be as valuable for the writer as the readerRead more
You may be going through massive growth, launching a new website, a re-brand, entering a new market or a recruitment drive and you need support generating exposure and work. Every digital marketing campaign should be and needs to be bespoke to you.
Every business is different, and they should be treated as such. This is why our digital marketing experts use strategy and create a bespoke plan of action to help with:
Where is your company now?
What resources do you have available, what are your strengths, weaknesses, what are your competitors doing online and finally what are your business goals? All these need to be answered before any action is committed to.
Where does your company want to be?
This stage focuses on defining how to achieve your business goal using your web presence and a digital marketing strategy. An example of something to consider is how many new leads you would want from the web.
How do we get there?
For example, we will focus on who we should target, how will we deliver this goal and how will this challenge or stand against your competitors.
What services do you need? This includes costs etc.
Focusing on what digital marketing techniques will we use, what it will cost and making sure it brings you an ROI.
What is our plan and how will we go about implementing it?
This key part of planning is what should be done and how long will it take to do. And will we need extra resource/help from you and if so when?
How will we define if we were successful?
And finally, how will we define success. What will we do differently next time and what will we do the same. To make sure your digital marketing services are always evolving and we're always learning.
We'll ensure you have the right combination of digital marketing solutions in place and that all elements work together to meet your goal, online and off.
Allowing you to focus on what’s important. Your business.
A digital Chambers in an analogue industry, Crucible Law opened their (virtual) doors in November 2020, the first new barrister chambers in London for decades. They were united in wanting to add 21st century tools to their business model and approached Kayo Digital to develop their new branding and website.Visit Case Study
Just Clear is a Forbes featured “green” clearance company that is now a multi-award-winning nationwide service.
Their bright green vans can be found nationally and are hard to miss as they continue to help the nation become clutter-free.Visit Case Study
To some, digital marketing is as easy as posting a message on social media, to the evangelists, it is the only thing the company should do. There is a middle ground and that is where I am writing from.Read more