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5 ways to make your online shop more profitable

Posted 4 weeks ago

5 ways to make your online shop more profitable

Online sales in the UK is expected to be worth 222.5 billion euros at the end of this year. That would mean an increase of almost 11 percent compared to last year.

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The importance of a competitor analysis
Posted 1 month ago

The importance of a competitor analysis

We are always looking for growth opportunities whilst keeping an eye on our competitors and this is where an effective competitor analysis can work.

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is social media worth it?
Posted 1 month ago

Should I use social media for my business?

We can guarantee that you have been told somewhere down the line that you should be using social media for your business. The question is what social media you should be using for your business, and which one is more likely to return the most interest, making it worth your time and effort.

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What can B2B companies learn from B2C marketing?
Posted 2 months ago

What can B2B companies learn from B2C marketing?

When it comes to marketing, it’s really important to think about your target audience and how you can appeal to potential consumers. While B2B companies sell products and services to other businesses, B2C sell to consumers for personal use and therefore sales strategies have been historically different. But what can business-focussed organisations learn from those who are skilled at taking a more humanistic approach?

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Meet our new SEO Executive - Jasmine Lee
Posted 2 months ago...

Meet our new SEO Executive - Jasmine Lee

We’re delighted to announce the latest addition to the Kayo Digital team, our new SEO Executive, Jasmine Lee. After letting her settle in for a week, we grabbed five minutes with her to ask a few questions that help us get to know her better

How online reviews can boost your business
Posted 3 months ago...

How online reviews can boost your business

When it comes to growing a business, it can be easy to get wrapped up in complicated ideas or those that cost a lot of money - such as online ads. But sometimes, it’s important to stop, think and look at simpler ways to maximise your return, particularly if you’re operating with a tight marketing budget.

How to use digital tools to raise your profile and maximise sales
Posted 3 months ago...

How to use digital tools to raise your profile and maximise sales

The online world has seen a huge area of growth – but have businesses harnessed all it has to offer? Here’s a guide to help your business take advantage of the digital world using the traditional marketing funnel.

Companies who sell commodities are primed for disruption
Posted 3 months ago...

Companies who sell commodities are primed for disruption

To the buyer, all that matters is the quality is the same. So, how do sellers differentiate their products traditionally? And why is the market primed for disruption?

The Kayo Digital Review
Posted 5 months ago...

The Kayo Digital Review

Our annual survey is an important reference tool for industry leaders and marketers, providing benchmarking of key performance indicators to enable business growth online.

Business continuity with technology
Posted 5 months ago...

Business continuity with technology

As we sit around kitchen tables, coffee tables and spare bedrooms, battling for bandwidth in our isolating bubbles, there is a realisation of how much we rely on systems tied to locations and business practices that mandate meat-space meetings.

How does the coronavirus impact media and marketing?
Posted 5 months ago...

How does the coronavirus impact media and marketing?

Conventional wisdom suggests that the marketing budget is the first thing we cut when revenues are under stress. However, we should be thinking twice before cutting budgets. The reason being, when people are looking to spend, we want to be the first brand they think about.

What happens when people can’t come to your store?
Posted 6 months ago...

What happens when people can’t come to your store?

The simple answer to this, is they go online.

COVID-19 response and action plan
Posted 6 months ago...

COVID-19 response and action plan

On 17 March Kayo Digital trialled working remotely, preparing for the very real possibility of the UK government asking all personnel to stay at home.

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