Posted 2 weeks ago
Google Analytics 4 (GA4) has many capabilities that overshadow its analytics predecessor and it is easy to become distracted with new shiny/clever information but audiences are very quickly overlooked.
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You have heard that Google Universal Analytics (GUA) is discontinuing in July 2023, and you’re looking to install GA4, but you’re unsure how to do it? Well… you can either come to us for help or follow our step-by-step guide below.
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A classic “How long is a piece of string” question because it’s about what you need to track. Some information that can be tracked may not apply to you and your business/charity.
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People buy from people, which is the bedrock that professional services have been built on and why word of mouth marketing and referrals continue to drive sales, even in this digital age.
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We are offering charities a chance to secure our support in setting up a Google Ads Grant account for free – helping them obtain <£7000 of Google grant money a month.
We’re offering to do a basic installation and training on GA4, for £180 + VAT, to help future-proof your data analysis.
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The pandemic helped to accelerate new advertising and marketing opportunities for online businesses, and the two perceived arch nemesis' TV and online seem to be joining up.