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The Kayo Digital Review

Posted 5 days ago

The Kayo Digital Review

Our annual survey is an important reference tool for industry leaders and marketers, providing benchmarking of key performance indicators to enable business growth online.

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Christmas & New Year Opening Hours
Posted 1 month ago

Christmas & New Year Opening Hours

Kayo Ho Ho! It's that time of the year again. Kayo Digital will be taking a break between Christmas and the New Year, please take a moment to make a note of our office opening hours during this festive season.

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A real-life horror story [client case study]
Posted 1 month ago

A real-life horror story [client case study]

This horror story involves hacking, a powerful website domain, stolen sales, and a sneaky competitor. It can happen to anyone, so stick with us as we tell our client’s recent horror story.

To protect the identity of our client and all parties involved, they will remain anonymous throughout this case study but unfortunately everything that will be written is true.

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How to identify your online target audience and sell more
Posted 1 month ago

How to identify your online target audience and sell more

As a business, your product and/or services will appeal to some people more than others. This is the case across all sectors. So in order to sell more and take your company to new heights, it’s essential to identify your target audience. Doing so will help you to create tailored and targeted marketing campaigns aimed at specific groups.

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We win big at the UK Agency Awards
Posted 1 month ago...

We win big at the UK Agency Awards

On Tuesday 17th November 2020, the team attended the UK Agency Awards where we were announced as winner in the Best Crisis Communications or Response Campaign category.

Kayo Digital pledges unspent Xmas party money to Swale Food Bank with our #festivepledge campaign
Posted 1 month ago...

Kayo Digital pledges unspent Xmas party money to Swale Food Bank with our #festivepledge campaign

The Kayo Digital Christmas party won’t happen. We won’t be wearing party hats, pulling crackers and dusting off our best festive fashions.

The fun will be unspent but the money won’t – we’re donating our Xmas party budget to Swale Food Bank instead.

How to target Silver Surfers with your search marketing strategy
Posted 2 months ago...

How to target Silver Surfers with your search marketing strategy

A ‘Silver Surfer’ is defined as a person aged 50+ who is a regular and enthusiastic internet user that struggles. If you search for this term in Google, you might find (alongside the Marvel comics character) wrinkled, smiling faces well beyond the age of 50 looking excited or confused over a computer screen.

Why does user experience in website design matter?
Posted 2 months ago...

Why does user experience in website design matter?

When it comes to creating an interactive, immersive and engaging digital brand, it’s important to think of the user experience (UX) of your website. With consumers becoming increasingly demanding and competitors raising their game in the UX field, designing a site that’s intuitive, easy-to-navigate and responsive has never been more vital.

Make sure your online site is ready: Black Friday ~ Cyber Monday ~ Amazon
Posted 2 months ago...

Make sure your online site is ready: Black Friday ~ Cyber Monday ~ Amazon

In the space of nine months we have seen a change in the world that could never have been predicted. And in a world where the unknown has never been so prevalent, we highlight how online stores can ready themselves for Black Friday, Cyber Monday and the upcoming battle.

5 ways to make your online shop more profitable
Posted 4 months ago...

5 ways to make your online shop more profitable

Online sales in the UK is expected to be worth 222.5 billion euros at the end of this year. That would mean an increase of almost 11 percent compared to last year.

The importance of a competitor analysis
Posted 5 months ago...

The importance of a competitor analysis

We are always looking for growth opportunities whilst keeping an eye on our competitors and this is where an effective competitor analysis can work.

is social media worth it?
Posted 5 months ago...

Should I use social media for my business?

We can guarantee that you have been told somewhere down the line that you should be using social media for your business. The question is what social media you should be using for your business, and which one is more likely to return the most interest, making it worth your time and effort.

What can B2B companies learn from B2C marketing?
Posted 6 months ago...

What can B2B companies learn from B2C marketing?

When it comes to marketing, it’s really important to think about your target audience and how you can appeal to potential consumers. While B2B companies sell products and services to other businesses, B2C sell to consumers for personal use and therefore sales strategies have been historically different. But what can business-focussed organisations learn from those who are skilled at taking a more humanistic approach?

Meet our new SEO Executive - Jasmine Lee
Posted 6 months ago...

Meet our new SEO Executive - Jasmine Lee

We’re delighted to announce the latest addition to the Kayo Digital team, our new SEO Executive, Jasmine Lee. After letting her settle in for a week, we grabbed five minutes with her to ask a few questions that help us get to know her better

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