Posted 1 week ago
We can guarantee that you have been told somewhere down the line that you should be using social media for your business. The question is what social media you should be using for your business, and which one is more likely to return the most interest, making it worth your time and effort.
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When it comes to marketing, it’s really important to think about your target audience and how you can appeal to potential consumers. While B2B companies sell products and services to other businesses, B2C sell to consumers for personal use and therefore sales strategies have been historically different. But what can business-focussed organisations learn from those who are skilled at taking a more humanistic approach?
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We’re delighted to announce the latest addition to the Kayo Digital team, our new SEO Executive, Jasmine Lee. After letting her settle in for a week, we grabbed five minutes with her to ask a few questions that help us get to know her better
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When it comes to growing a business, it can be easy to get wrapped up in complicated ideas or those that cost a lot of money - such as online ads. But sometimes, it’s important to stop, think and look at simpler ways to maximise your return, particularly if you’re operating with a tight marketing budget.
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The online world has seen a huge area of growth – but have businesses harnessed all it has to offer? Here’s a guide to help your business take advantage of the digital world using the traditional marketing funnel.
To the buyer, all that matters is the quality is the same. So, how do sellers differentiate their products traditionally? And why is the market primed for disruption?
Our annual survey is an important reference tool for industry leaders and marketers, providing benchmarking of key performance indicators to enable business growth online.
As we sit around kitchen tables, coffee tables and spare bedrooms, battling for bandwidth in our isolating bubbles, there is a realisation of how much we rely on systems tied to locations and business practices that mandate meat-space meetings.
Conventional wisdom suggests that the marketing budget is the first thing we cut when revenues are under stress. However, we should be thinking twice before cutting budgets. The reason being, when people are looking to spend, we want to be the first brand they think about.
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The simple answer to this, is they go online.
On 17 March Kayo Digital trialled working remotely, preparing for the very real possibility of the UK government asking all personnel to stay at home.
We are running a seminar, alongside Kreston Reeves, for business owners and marketers to learn how to grow a business.
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In our monthly video we look to answer a popular question: should I build an app for my business