ChatGPT Prompts for Website Content Creation

ChatGPT and other AI tools enable people to create content quickly and effortlessly. While there are both positives and negatives to this, one thing is clear—content creation has never been easier. To help you make the most of it, I've put together a list of prompts to support your content creation for your website and your digital footprint.

1. Explanation-based content

Use these prompts to generate clear, engaging website explanations:

• Prompt: "Explain [topic] like I'm 9." → Helps create beginner-friendly explanations for FAQs or blog posts.
• Prompt: "Summarise the text delimited by triple quotes (""") in 100 words." → Useful for condensing research, case studies, or about pages.

🔹 Example:

Before: "Core web vitals are a set of metrics related to speed, responsiveness, and stability."
After: "Think of core web vitals as your website's health check—faster, smoother pages mean happier visitors!"

2. Structuring website content

Control the format of responses for different sections of your site:

• Prompt: "Define the structure in [x] sentences/paragraphs." → Ensures concise or detailed content as needed.
• Prompt: "Create a step-by-step approach for [process]." → Perfect for how-to guides or onboarding pages.
• Prompt: "Let's think step by step." → Encourages logical flow for troubleshooting or tutorial pages.

🔹 Example for a blog post:

"Step one: Write a compelling introduction for the blog post ‘How to improve website speed.’ Step two: Provide three expert-backed methods. Step three: Conclude with actionable takeaways."

3. List-based website content

Generate structured lists for different website sections:

• Prompt: "Create a list of [x]." → Useful for service features, blog topics, or product benefits.
  • Add to the above promote to refine it: "Do include [specific elements]." → Ensures the content contains key points.
  • Add to the above promote to refine it: "Don’t include [irrelevant elements]." → Filters out unnecessary details.
  • Add to the above promote to refine it: "Include examples for each point." → Adds real-world relevance.

🔹 Example for a service page:

"List 5 benefits of our website design service, including an example for each. Don't include X"

4. Progressive information retrieval for content depth

Build content gradually:

• Prompt: "Start with a one-line summary, then expand each section." → Ideal for long-form content like whitepapers or service descriptions.
  • Add to the above promote to refine it: "List the key points first, then explain each in detail." → Great for structured product pages.

🔹 Example:

Step 1 (overview): "SEO helps websites rank higher on Google."
Step 2 (details): "By optimizing site speed, keywords, and backlinks, SEO improves visibility."

5. Factual accuracy & verification in content

Ensure reliable information on your website:

• Add to others promotes to refine it: "If your answer is not factual, respond ‘I don’t know.’" → Reduces misinformation in articles and service descriptions.
• Add to others promotes to refine it: "Provide sources for all claims." → Enhances credibility in blog posts.

🔹 Example for a blog post:

"Provide a data-backed explanation of why page speed affects SEO rankings. If your answer is not factual, respond ‘I don’t know.’"

6. Role-based content generation

Use ChatGPT as an industry expert to tailor content:

• Prompt, which can be included within other prompts: "Act as a UX designer and explain the best practices for website accessibility."
• Prompt, which can be included within other prompts: "You are a brand strategist. Write a compelling mission statement for our website."

🔹 Example for an about page:

"Act as a brand storyteller. Craft a compelling brand origin story for a startup e-commerce website."

7. Refining website content

• Prompt: "Rewrite this question/title into a more engaging version." → Helps with blog headlines and call-to-actions.
• Prompt: "Pre-warning method: First, list 5 best practices for [topic], then generate an optimized content piece."

🔹 Example for a blog post title:

Before: "How to increase website traffic"
After: "10 proven strategies to skyrocket your website traffic in 2024!"

8. Problem-solving content for FAQs & support pages

• Prompt: "Break down [problem] into smaller parts and suggest solutions." → Useful for troubleshooting guides or FAQs.
• Prompt: "Provide step-by-step solutions using chain of thought reasoning."

🔹 Example for a help page:

"Why is my website slow? Break this down into possible causes and solutions for each."