Insights
  • Alicia Lloyd
  • 04 Jun 2024

The ability to understand and anticipate user needs is paramount.  

AI-powered search technologies are transforming how businesses interact with their customers, offering personalised and intuitive search experiences that drive engagement and satisfaction. Search engines already making changes to your search results, via AI, so it’s time to work with AI, not against it. 

This article explores the concept of AI search that takes into account user intent and needs, with examples of how we have successfully implemented these technologies some of our own clients. 

AI search and two examples of how we’ve helped clients 

AI search leverages artificial intelligence to enhance search functionality, moving beyond basic keyword matching to understand the context and intent behind user queries.  

These advanced systems utilise machine learning algorithms and data analytics to deliver more accurate and relevant search results. Learning from the user's interaction and inputting information into the system, AI search refines its performance, providing increasingly personalised experiences over time. Our clients continue to utilise this to help their users navigate their websites. 

How we helped Nicholas Hall 

Nicholas Hall, a leading provider of pharmaceutical industry insights, faced the challenge of managing vast amounts of information across multiple platforms.  

We implemented an AI-powered search solution to enhance user experience and facilitate efficient information retrieval. 

Key Features and Benefits: 

  • Integration of Multiple Platforms: The solution integrates five distinct websites, allowing users to search all of them with a single query. 
  • Advanced Search Capabilities: Utilising Algolia’s AI search, the system provided keyword searching across various platforms, returning aggregated results categorised by the source website. 
  • Improved User Engagement: The search tool's ability to learn from user behaviour enabled it to deliver increasingly relevant results, enhancing user engagement and satisfaction. 
  • Upselling Opportunities: The search functionality also served as a powerful upselling tool, requiring subscriptions to access full content and driving sales of subscriptions and high-value reports​​. 

How we’re helping the NHS 

The NHS required a robust solution to manage and provide access to extensive medical information and resources. Our solution of AI search capabilities significantly improved information retrieval and accessibility. 

Key Features and Benefits: 

  • Centralised Information Access: The AI search system consolidated various medical databases and resources, enabling healthcare professionals to find relevant information quickly. 
  • Contextual Understanding: The system delivered more accurate and pertinent results by understanding the context and intent behind search queries. 
  • Enhanced Decision Making: The improved search functionality facilitated better decision-making processes by providing healthcare professionals with timely and relevant information. 
  • Scalability and Adaptability: The AI search solution was scalable and adaptable, ensuring it could accommodate the growing needs of the NHS and its vast information repositories. 

 

AI-powered search technologies are revolutionising how businesses and organisations manage and provide access to information. By understanding user intent and delivering personalised search experiences, these systems enhance user engagement, satisfaction, and operational efficiency. 

Our implementations for Nicholas Hall and the NHS exemplify the transformative potential of AI search solutions. As these technologies continue to evolve, businesses that leverage AI search will be better positioned to meet their users' dynamic needs and achieve sustained growth and success. 

Please contact us if you would like to know how we could use AI to support you. 

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