Kitchens International's commitment to enhancing their customer experience and optimising operations led them to seek an innovative digital solution for kitchen designs, catering specifically to large property development projects and individual buyers.
We helped them achieve just that.
The case study
Kitchens International wanted to simplify the process of managing multiple kitchen designs for large property development projects.
- What was needed: Simplify the management of multiple kitchen designs for extensive property development projects that enable property developers and individual buyers to visualise and select kitchen options efficiently.
- What we did: 3D model integration for detailed customisation, an interactive virtual space for realistic previews, and tools to support property developers in managing multiple kitchen options.
- How it helped: This solution significantly improved efficiency and customer satisfaction by offering a flexible and user-friendly interface. The advanced 3D modelling and CMS integration allowed for superior customisation experiences while maintaining operational efficiency and cost-effectiveness.
This vision aimed to provide a seamless and engaging customer experience, allowing users to personalise their kitchen designs with ease and precision.
What we did and how it works
To address these needs, we developed a comprehensive solution integrated into their Umbraco content management system (CMS) to help them streamline the customisation process. The key features of the solution included:
- 3D Model Integration: Users can upload detailed 3D models of selected kitchen designs. This feature allows for extensive customisation, including modifications to worktops, doors, handles, appliances, sinks, taps, colours, and materials.
- Interactive Virtual Space: Customers can explore different design options by interacting with 3D models. This immersive experience provides a realistic preview of their choices, enhancing decision-making.
- Support for Property Developers: The system enables developers to manage kitchen options for large housing projects. Each plot within a project represents a house with specific kitchen options.
- Kitchen Selector Tool: Once a house is sold, the buyer receives an invitation to use the kitchen selector tool. This tool allows them to customise their kitchen based on available options, with real-time price adjustments. This feature simplifies the process for both developers and individual buyers, facilitating easy navigation, saving, and submission of designs.
Results
The implementation of this digital solution has yielded significant benefits for Kitchens International:
- Enhanced Efficiency and Customer Satisfaction: The user-friendly interface has improved how Kitchens International interacts with customers and manages projects.
- Advanced Customisation Experience: The integration of advanced 3D modelling and a user-friendly CMS provides a superior customisation experience.
- Operational Efficiency and Cost-Effectiveness: The solution maintains operational efficiency and cost-effectiveness, demonstrating the potential of digital transformation in the home design industry.
Overall, the technological integration presented the client with the opportunity to streamline their business processes, helping to enhance and elevate their customer experience in kitchen fitting and design.
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