Kayo How is our education brand. A way for our experts to share a fresh perspective on how you can grow your business; through technology.
We host talks and events, draft thought leadership articles, research and create reports and videos. You won’t just receive a website, marketing or a software solution if you join us. You will receive insight that will help you innovate and grow. Hopefully, we'll see you at our next event but in the short-term make sure you have a good look at our insights below.
Our annual survey is an important reference tool for industry leaders and marketers, providing benchmarking of key performance indicators to enable business growth online.
Read more![A real-life horror story [client case study]](/dyn/F-g5XZd2PPTBIQisChRFLxftxOOkXw25l712rDVuVC8~/crop/width:233.33333333333-fit/uploads/components/newsarticle/Engineeringandcodingsmall-5fc7574393b7b.jpg.webp)
This horror story involves hacking, a powerful website domain, stolen sales, and a sneaky competitor. It can happen to anyone, so stick with us as we tell our client’s recent horror story.
To protect the identity of our client and all parties involved, they will remain anonymous throughout this case study but unfortunately everything that will be written is true.
As a business, your product and/or services will appeal to some people more than others. This is the case across all sectors. So in order to sell more and take your company to new heights, it’s essential to identify your target audience. Doing so will help you to create tailored and targeted marketing campaigns aimed at specific groups.
A ‘Silver Surfer’ is defined as a person aged 50+ who is a regular and enthusiastic internet user that struggles. If you search for this term in Google, you might find (alongside the Marvel comics character) wrinkled, smiling faces well beyond the age of 50 looking excited or confused over a computer screen.
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When it comes to creating an interactive, immersive and engaging digital brand, it’s important to think of the user experience (UX) of your website. With consumers becoming increasingly demanding and competitors raising their game in the UX field, designing a site that’s intuitive, easy-to-navigate and responsive has never been more vital.
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In the space of nine months we have seen a change in the world that could never have been predicted. And in a world where the unknown has never been so prevalent, we highlight how online stores can ready themselves for Black Friday, Cyber Monday and the upcoming battle.
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