Tree of Hope
Supporting Families with Sick or Disabled Children
Tree of Hope is a crowdfunding charity that helps children and young people with a disability or illness by providing their families with support in raising the funds they need for specialist care.
Services
Website
www.treeofhope.org.uk
Situation
Tree of Hope assists children and young people with disabilities or illnesses by aiding their families in raising funds to cover specialized care not provided by the UK healthcare system. While they have expanded nationally, they lack the reputation necessary to easily boost donations.
Solution
We have repositioned their website to target two distinct audiences: those seeking to fundraise for a child and those seeking to fundraise for Tree of Hope directly. Where there is an element of cross selling between the two audiences.
