A modern approach for one of the oldest professions
Crucible Law
The Project
A digital Chambers in an analogue industry.
Crucible Law opened their (virtual) doors in November 2020, the first new barrister chambers in London for decades. They were united in wanting to add 21st century tools to their business model and approached Kayo Digital to develop their new branding and website.
The scenario
We were tasked to create a website that speaks clearly to private clients, offers direct contact to the barristers and also showcases Crucible to their peers too, with a modern approach for one of the oldest professions.
Our approach
Our process is what we sell at Kayo Digital; we run through an extensive research phase to understand our client’s industry, target market and competitors to illustrate the optimal approach. After digesting the research findings, we build functional wireframe models. These models demonstrate what types of content should appear on each page and how these pages are linked together, a way to focus on function before we move on to form. Our next step is to prototype the look and feel of the website, using what we learned during branding and research we then craft an online experience to talk to the visitors in a logical and consistent way. We encouraged and offered direction to their chosen photographer to build a library of images that we can apply across the site pages.
Research highlighted differing usage patterns of visitors; private clients were more likely to search the site for legal specialisms whereas legal peers were tending towards a people search. Both these approaches were modelled and built, people pages highlighting the selected barrister’s specialisms and the specialism pages listing those members with relevant experience.
The result
The completed site is built upon Rocket CMS to offer our client complete control over day to day administration as well as the option of crafting new pages from existing design elements.
From our client:
“As I have said to all of you at one time or another now, you are a first class act. EVERYONE is impressed with the website, branding, the works, especially as you did it in 9 weeks! Thanks, genuinely, for everything”
— Ben Rowe