Crucible Law
A modern approach for an old profession
Services
Website
crucible.lawBusiness results we’ve achieved so far...
1,005%
Pageviews per page
170%
Conversions
+450
Active users
Challenge
One of the significant challenges of creating a new brand is establishing brand awareness and recognition the marketplace
Building a brand from scratch requires extensive efforts to differentiate it from existing competitors and capture the target audience's attention. It involves overcoming the lack of brand familiarity and trust, as consumers may be hesitant to switch from established brands they are already familiar with.
Our solution to this brief was by starting with...
By conducting research towards what our client's, clients' wanted and by by utilizing various online tools, search engines, and databases to gather and analyze relevant data, we created comprehensive insights to define what Crucible Law needed.
What we found
Research highlighted differing usage patterns of visitors; private clients were more likely to search the site for legal specialisms whereas legal peers were tending towards a people search. Both these approaches were modelled and built, people pages highlighting the selected barrister’s specialisms and the specialism pages listing those members with relevant experience.
