Persona research to improve website UX and conversions

Get real insights from real users.

Real Conversations. Real Insights. Better Websites.

Your website is only as good as the experience it delivers. That’s why we offer Persona Interview services, direct, qualitative research with the people who matter most: your actual users.

Here at Kayo Digital, we speak with real individuals who interact with your website customers, clients, partners or stakeholders to understand what works, what doesn’t, and what needs to change. These conversations help shape a website that is not only fit for purpose but tailored to the goals, needs and expectations of your users.

Contact us today to help improve your UX

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What Are Persona Interviews?

Persona interviews are one-to-one conversations, typically conducted over the phone or video call, where we speak directly with individuals who match key user groups (or “personas”) for your business.
Unlike surveys or analytics, these interviews provide qualitative insight uncovering the why behind user behaviour, not just the what.

We explore:

Pain points and frustrations with the current website.
Features or content users find valuable.
Tasks they’re trying to complete.
Barriers to conversion.
Emotional responses to design, navigation and tone.
Items they like, find useful and use.

These insights allow us to build websites based on real-life behaviour and feedback, not assumptions.

Why Persona Interviews Matter

Data with context: Analytics can show you where users drop off interviews help you understand why.
Informed decision-making: Avoid guesswork. Base your website strategy on real user feedback.
Stronger personas: Refine or create user personas based on direct input from people who match your key audience segments.
Improve UX and CRO: By identifying usability issues and user needs early, you can build a better journey and increase conversion rate optimisation (CRO).
Highlight wins: Learn what’s already working well so you can retain or build upon it in the new site.

Who Should Use Persona Interviews?

Persona interviews are particularly useful if:

You’re redesigning or rebuilding your website.
You’ve seen a drop in engagement or conversions.
Your website serves a complex or diverse audience.
You want to validate or evolve your existing personas.
You're investing in UX research and user-centric design.

Whether you’re in professional services, education, healthcare, eCommerce or the public sector, understanding your users is critical to digital success.

Why Choose Kayo Digital?

We combine user research, data analysis and design expertise to build websites that perform. With a strong consultative approach, our team ensures your website isn’t just informed by best practice it’s grounded in the lived experiences of your users.
By choosing Kayo Digital, you're choosing research that drives real, user-centric results.

Looking to improve your user experience, conversion rates and website performance? Start with insight that matters.

FAQ's

How many users do you interview?

We typically recommend 5–10 interview depending on the scope of your audience and project.

Will you find and recruit participants?

No. As you know your audience best, we’d like your help in reaching a good mix of people to speak with. You have direct access to the individuals who can give the most valuable and relevant feedback, so we can make sure their voices are heard in the process.

How do you ensure unbiased feedback?

Our UX researchers use open, anonymous, non-leading questioning techniques to make interviewees feel comfortable giving honest answers. With permission, we may record the interviews to capture detailed insights and provide clear evidence for our recommendations. These recordings are then summarised into key findings to inform the project.