Posted 3 weeks ago
In our monthly video we look to answer a popular question: should I build an app for my businessRead more
You may be going through massive growth, launching a new website, a rebrand, entering a new market or a recruitment drive and you need support generating exposure and work. Every digital marketing campaign should be and needs to be bespoke to you.
Every business is different, and they should be treated as such. This is why we use strategy and a bespoke plan of action to help our clients.
Where is your company now?
What resources do you have available, what are your strengths, weaknesses, what are your competitors doing online and finally what are your business goals? All these need to be answered before any action is committed to.
Where does your company want to be?
This stage focuses on defining how to achieve your business goal using your web presence and a digital marketing strategy. An example of something to consider is how many new leads you would want from the web.
How do we get there?
For example, we will focus on who we should target, how will we deliver this goal and how will this challenge or stand against your competitors.
What services do you need? This includes costs etc.
Focusing on what digital marketing techniques will we use, what it will cost and making sure it brings you an ROI.
What is our plan and how will we go about implementing it?
This key part of planning is what should be done and how long will it take to do. And will we need extra resource/help from you and if so when?
How will we define if we were successful?
And finally, how will we define success. What will we do differently next time and what will we do the same. To make sure your digital marketing services are always evolving and we're always learning.
We'll ensure you have the right combination of digital marketing solutions in place and that all elements work together to meet your goal, online and off.
Allowing you to focus on what’s important. Your business.
On Friday 18 October 2019, the Kayo Digital office swapped our T-Shirts for Tux’s (and dresses in one case) as we attended the Swale business awards as finalists for the Sittingbourne Business of the Year award.Read more