The search for the world’s worst website user
Think you’ve got what it takes to be a really bad website user? You might be selected if you fit the following criteria:
- Get impatient when websites take too long to load
- Can never find the information you’re looking for
- Fill in contact forms with random information just to get through them faster
- Click the wrong buttons repeatedly
- Rage-click when something doesn’t work instantly
- Ignore instructions and skip straight ahead
- Close important pop-ups without reading them
- Give up on websites halfway through tasks
If this sounds familiar, congratulations! You’re exactly the type of user businesses need to understand better. And we're offering the opportunity for you, and your business, to benefit from this!
At Kayo Digital, we build high-performing websites designed around real users. But not just the organised, tech-savvy, patient users. We build websites for everyone... including the people who get frustrated, lost, impatient, and confused online.
We're so confident we believe even the world's worst website user could use our sites!
That’s why we’re launching our search for a really bad website user.
What are the perks of being selected:
You will receive a CRO audit of the business website.
We’ll review your website experience from a conversion and usability perspective, identifying:
- Friction points
- Confusing journeys
- Poor-performing CTAs
- Accessibility and UX issues
- Opportunities to improve conversions and engagement
After this point, you'll get 2 hours working alongside Kayo Digital to understand:
- How users actually interact with your website
- Where visitors get frustrated or drop off
- What changes will make the biggest impact
- How to create a smoother, higher-performing website experience
Our goal is simple: help make your website the best it can be.
How to enter
Apply for the role of “Really Bad Website User” and your business will automatically be entered into the competition. In June, we’ll select one business to receive a full website audit, while three runners‑up will receive video reviews of their websites, highlighting key areas for improvement
The campaign runs for one month, and entry is completely free.
