E-Commerce just changed: sell products inside ChatGPT
It has happened. You can now, well in the US, sell your products within ChatGPT. And to be honest, I am sure the other AI models will follow suit. Especially with conversion rates already being shown as being significantly higher than when on a website.
The term you're be looking out for is Instant Checkout. The term that reflects being able to sell directly online.
What is Instant Checkout?
Instant Checkout enables people to purchase products from merchants, like yourself, without leaving the ChatGPT interface. Initially launched in the U.S. the feature allows ChatGPT to act like a digital shopping assistant: surfacing product suggestions, and when available, enabling the customer to confirm and complete a purchase right within the chat. Fascinating but it does feel like we're in the future today.
UK trials coming soon... keep an eye out
Although currently available in the U.S., Instant Checkout will be trialling in the UK soon. If you would like us to register your interest in being included in the campaign, simply email us at sales@kayo.digital and we’ll make sure your brand is on the radar.
How this helps you sell more
AI use has exploded. ChatGPT reached 100M users in 2 months. Faster than any internet or mobile app in history. For your reference, it took Netflix 10 years to get the same amount of users. And the ChatGPT product itself is evolving.
The introduction of Instant Checkout highlights a significant change in how you can approach their go-to-market strategy:
-
Customers can go from discovery to purchase without leaving the platform.
-
With billions of global interactions on ChatGPT weekly, merchants gain new visibility in a conversational AI environment.
-
Stripe merchants can adopt the protocol with as little as one line of code, accelerating speed to market.
-
Early adopters position themselves ahead of competitors, gaining first-mover advantage in conversational commerce. This is a big one!!!
The bigger picture
At present, Instant Checkout supports only single-item purchases, but cart functionality and wider merchant availability are in the pipeline. This evolution represents a major opportunity for retailers and brands to rethink how they approach e-commerce.
If you do want us to register interest on your behalf OR you would like us to discuss how AI could be used on your website please complete our contact form.
