Parson's Nose
The finest free range meats
Outcome
20%
Revenue increase YoY since 2023
3
UK Agency Awards
Yearly revenue
From 6k a year to 2 million
396%
Loyalty scheme purchases
Situation
Prior to working with Kayo Digital, Parson’s Nose had created two separate websites: one for information (such as journals and recipes illustrating their company journey and passion for food), and one to support their initially modest eCommerce needs. This in turn presented them with two CMS’ to learn and master.
From apps to website to growth
Solution
The solution involved rebuilding Parson’s Nose’s digital platform around a modern, scalable architecture. A new headless instance of Shopify was created to handle all commerce operations, paired with Umbraco as a flexible, intuitive content management system. This separation allowed the business to manage products, content, and experiences with greater efficiency and control.
Umbraco Engage was integrated to provide a complete optimisation layer across the site, enabling advanced CRO activity, personalisation, and A/B testing. This gave the team the tools to refine user journeys, tailor experiences to different audiences, and continually test improvements.
In addition to this, a loyalty scheme and app were produced. Where allowed users to buy online or in shop. Providing a one stop shop for Parson's Noses' users.
Going for growth
The digital transformation has enabled Parson's Nose to evolve from a collection of local premium butcher shops into a nationally recognised eCommerce brand.
The new platform supports customers across the UK while maintaining the exceptional quality and personal service that built the company's reputation. Through continuous optimisation, personalisation, and customer loyalty initiatives, Parson's Nose has established a scalable digital ecosystem that drives both acquisition and retention.
