Posted 1 year ago
A framework for sustainable marketing
This isn’t an article where we get on our podium and tell you that you need to change but this is an article to help you make green changes. If you want to.
Read moreYour unique circumstances
Every business requires insight into their unique competitive landscape. Depending on your current market and competitors, strengths and weakness and a wealth of other factors, your PPC strategy will be unique.
What are your objectives ?
In order to receive tangible results, your objectives will need to be known and the campaign will be built around key performance indicators. Making sure both companies know what we're all working towards.
Formulating a strategy
This step determines who we are targeting, how we will target them, and what role PPC will play in meeting your overall goals.
Deploying tactics
Who should we be targetting? Where should we be focusing on and how will we meet the forecast for success. Understanding this means we're able to define cost and the success we're looking to achieve.
Kayo Digital's next steps
PPC is a collaborative process between you and the team here at Kayo Digital. We’ll work alongside you, reporting change and success. Making sure you understand what is working. What can improve and what is working.
Making sure we're successful
You’ll speak with a dedicated digital marketing specialist at least once a month to help you understand shifts and movements in your campaign. Finally, through KPI's we all know what success looks like and how we'll look to achieve it.