Posted 3 months ago
This isn’t an article where we get on our podium and tell you that you need to change but this is an article to help you make green changes. If you want to.Read more
Kayo Digital provides evidence-based and results-driven PPC services. Focusing on generating a return on your ad spend. If you’re looking for an actionable plan to improve your search engine visibility, we can help.
We manage and support several clients with their paid advertising needs and as recognised Google Partners, we have the experience and expertise to run paid campaigns over multiple search engines.
Our work focuses on making sure you make a return on ad spend.
It is key to any business plan to create a strong, innovative, strategy that not only drives people to your website, but ensures that this audience is valuable, generating work enquires.
PPC is one of the fastest ways to generate leads through your website. By utilizing PPC you can actively control your budget and targeting to achieve the required return of investment to be profitable.
We target by the audience and optimize our ads through demographics, locations, devices and more. Ensuring the ads are focused on the profitable audience. This ensures your ads are showing to only the most qualified searchers within your target audience, bringing value to your investments.
SEO includes several research-based activities such as:
And much more.
Every business requires insight into their unique competitive landscape. Depending on your current market and competitors, strengths and weakness and a wealth of other factors, your PPC strategy will be unique.
In order to receive tangible results, your objectives will need to be known and the campaign will be built around key performance indicators. Making sure both companies know what we're all working towards.
This step determines who we are targeting, how we will target them, and what role PPC will play in meeting your overall goals.
Who should we be targetting? Where should we be focusing on and how will we meet the forecast for success. Understanding this means we're able to define cost and the success we're looking to achieve.
PPC is a collaborative process between you and the team here at Kayo Digital. We’ll work alongside you, reporting change and success. Making sure you understand what is working. What can improve and what is working.
You’ll speak with a dedicated digital marketing specialist at least once a month to help you understand shifts and movements in your campaign. Finally, through KPI's we all know what success looks like and how we'll look to achieve it.
Whether you’re in need to increase your brand awareness and reach or simply bring more traffic in from your target audience, Kayo Digital can assist any ambitious business located in the UK with their online paid advertising services.
To contact our creative team, call us on 01795 255 600 or fill in our contact form to discuss your business needs today.
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