01795 255 600
Posted 2 years ago by Harry Dance

What should I ask myself before I start a web project? [Video]

In our monthly video we look to answer a popular question: What should I ask myself before I start a web project? The transcript can be found below.

If you would like to learn more please feel free to email us or give us a call.


When embarking on a new website it’s important to understand your customer, what they are looking for and how they search for you.

Next, it is important to understand what you want to say to your customer, what information you want to convey and what questions they want answers to.

Once the visitor is on your site, you need to understand what the reason is for them being here, is it to find information? is it to enquire about your services? is it to buy more products? This way you can focus on the journey and getting them as quickly as possible to the reason why they are here.

Finally, you need to understand how you’re going to measure the success of your website, whether you’re just going to implement Google Analytics or other conversion tracking tools. You need to know how many enquires you had before the new website and how many enquires you had as a result of the new website. And ongoing, to future proof the website, you need these tools to help measure any activity that you do on the website and how that affects these goals.

About the author

Harry is the Digital Marketing Manager of Kayo Digital and has a passion for strategy and business growth. He’s an award-winning marketer and has experience working with a wide range of companies and business goals.

Share on social media

Stay up to date with our latest articles

Stay up to date with our latest articles and recent project information, enter your details below to subscribe. We promise not to sell your data. 

If you want to understand how to harness digital technology to benefit you and your business, get in touch today.

Our team of experts are ready to discuss your project

Learn more
Solving complex digital problems other agencies can't handle.

Request a callback

Let us contact you

Please leave your name and email address behind and we will be in touch shortly. If you have a time preference please also select from that field.

01795 255 600
Need some help?

Call us on

01795 255 600


Find us

The Innovation Building,
Kent Science Park,
ME9 8HL.