The rise of the smart site

In our last blog around our new white paper, we talked about how against a backdrop of ever-evolving customer expectations, a growing number of channels and routes to market and competitors on all sides, your website is a hugely powerful tool to help build brand awareness and drive business growth.

If utilised correctly, your site can act as your most useful (and cost-effective) business development tool. In fact, we encourage businesses to look at their website as their business development manager working 24/7 and taking no holiday. In the same way that you would invest in training and developing a business manager, you also need to invest in making sure your website is continuously optimised.

While this may seem a daunting task, with the right expertise and support it is possible to develop a site that not only understands your customers but also constantly gathers information about their likes, dislikes, wants and needs, in order to deliver an optimal customer experience.

A smart site can also act as a key brand ambassador. Through innovative and well-researched use of images, colour and messaging, your site can tell your story and sell your services in a hugely cost effective and wide-ranging way.

Download the full report here, and look out for our next blog post around the white paper, where we’ll be exploring some common stumbling blocks when it comes to web development.