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Posted 3 weeks ago by Harry Dance

To App or not to App [Video]

In our monthly video we look to answer a popular question: should I build an app for my company and how would it benefit me? The transcript can be found below.

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Transcript:

What is an app?

The word app is literally short for application and always has been and apps can be made for mobile devices like phones and tablets also for watches cars televisions but for the purpose of this video we're going to be focusing on apps made for mobile phones and tablets

What type of app can I use in my business?

There are two types of apps that businesses can use internal apps and external apps. Internal apps are predominately used by employees while they are out on the road. This enables them to check their work replace paper and stay in contact with the office.

What are the benefits of external apps?

The benefits for external apps are that your customer gets to access the information you hold quicker. They can access it via an icon on the dashboard alone on their device and they don't need to log in. And if you do want them to log in they can use biometrics like fingers or faces.

What additional benefits do businesses get?

Additional benefits for businesses is that they can send push notifications to not just customers but also employees and push notifications have been shown to be much more engaging than any emails.

How can I be sure that my app will be used?

People use apps over websites because as apps tend to be considerably quicker than websites the user experience is better information can be consumed offline particularly if that information was synchronized before offline mode and they are easier to access and quicker to login

How much does an app cost?

In terms of the costs of apps, the app lifecycle was relatively early in its maturity much earlier than websites so apps tend to be more expensive to develop. But in order to give you an idea rather than saying how long is a piece of string if a website to do something costs around about 5,000 pounds an app is probably going to cost about one and a half times more.

About the author

Harry is the Digital Marketing Manager of Kayo and has a passion for strategy and business growth. He’s an award-winning marketer and has experience working with a wide range of companies and business goals.

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