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Posted 3 years ago by Richard Pilton

The importance of getting back to basics

While it is true there is a lot of exciting technology becoming mainstream, it is important for businesses to not try and run before they can walk. 

When implemented and integrated correctly, digital technologies have the potential to really drive business growth, but all too often, we see organisations rushing to buy technology, which then does not deliver on its promise or expectation. 

They are all driven by a desire to stay one step ahead of the competition and carve out an advantage in an increasingly crowded and fast-paced environment.

Software is rarely one size fits all

Businesses need to ensure they have the basic building blocks in place in order to get real benefit from any technology. Have messaging in place, build your digital profile, develop a road map, know your objectives, test and learn. Don’t choose a piece of software just because a peer or friend has recommended it. It may work for their business but that doesn’t mean it is right for yours. Equally, don’t bend your business to suit off the shelf technology, instead find a partner who can shape technology to meet your needs.

This is especially true for growing businesses, as there will come a tipping point where expansion, especially when it comes to appointing new employees, can often dilute processes. It is important to consider technology in any growth plans for example looking at what can be automated as you grow.

Harness the right digital technology

A massively important part of setting a business up to harness digital technology for growth is recognising what you really need. 

Many businesses mistakenly think they just need a website, when actually what they really require is a quite advanced technology platform. This is a relatively easy error to make – after all, Uber looks like just an app and AirBnB just a website, but in reality they are both very complex booking systems. 

To find out more about how to use technology to enable business growth, click on the link below to download our whitepaper.

About the author

Richard is a director of Kayo Digital and has a passion for the software industry. With over fifteen years experience in the industry, Richard has accumulated a wide range of technical knowledge and skills working for companies including Shell, Investors in People and G4S.

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