# Home
_Source: https://kayo.digital/_
#
We deliver high performing websites
[What We Do](https://kayo.digital/what-we-do/ "What We Do")
- Research
- Understand
- Create
- Evolve
# High-performance websites that grow as your ambition grows.
## Built for today. Ready for what's next.
We start by properly understanding your business, your goals, your audience and your competitive landscape. From there, we design and build high-performing sites you can be proud of, backed by a clear strategy built for growth.
*When you work with us you’re guaranteed:*
| You will experience | You won’t experience |
| :--- | :--- |
| ✔ Continuous improvement — not just a build | ✕ A restricted site build |
| ✔ A team that feels like an extension — not contractors working in the dark | ✕ An agency working in silo |
| ✔ Option to upskill and train your teams | ✕ Systems in place that the team don’t understand |
| ✔ A CMS the whole team can confidently use | ✕ Blackbox implementations |
| ✔ User-friendly, accurate tracking | ✕ Unreliable or incomplete tracking |
| ✔ A clear testing framework | ✕ Decisions driven by guesswork |
| ✔ AI integrations that genuinely serve value — and you understand | ✕ AI integrations that risk credibility |
## Some of the ambitious brands who trust us to be their partner
## Think of us as your trusty digital side-kick.
We’re bonkers about pairing data with deep technical expertise to build websites that punch well above their weight.
How we tackle this? We start by properly understanding your business, your goals, your audience and your competitive landscape. From there, we design and build high-performing sites you can be proud of, backed by a clear strategy built for growth.
[See all of our services](https://kayo.digital/what-we-do/ "What We Do")
## CRO (Conversion Rate Optimisation)
[!\[Consultancy Graphic\](https://kayo.digital/media/yd1f11wx/consultancy-graphic.png?width=205&height=212&v=1d967fddaf22770)
Every journey to conversion looks a little different.
That’s why we analyse user behaviour, test what matters and optimise continuously to improve lead quality and deliver measurable ROI.](https://kayo.digital/what-we-do/cro-conversion-rate-optimisation/ "CRO (Conversion Rate Optimisation)")
## Design & Development
[!\[Web Design Graphic\](https://kayo.digital/media/decdg1ep/web-design-graphic.png?width=205&height=212&v=1d967fddb71dec0)
Design that puts users first.
Development that’s built to perform and scale.
We build responsive, high-performing websites engineered for long-term growth.](https://kayo.digital/what-we-do/design-development/ "Design & Development")
## Multifaceted Tech
[!\[Technology Graphic\](https://kayo.digital/media/dv3l0d2l/technology-graphic.png?width=205&height=212&v=1d967fddbea6a20)
Technology should enable growth, not limit it.
We assess, migrate and implement platforms, from Umbraco to Shopify, to improve performance and future-proof your digital stack.](https://kayo.digital/what-we-do/tech/ "Multifaceted Tech")
## AI
[!\[KAYO Illustrations 01 01\](https://kayo.digital/media/p20m5au2/kayo_illustrations_01-01.png?width=205&height=212&v=1dcc8fe1a3f32b0)
We’re an AI agency that helps organisations make sensible, practical use of AI. That might mean saving time, supporting sales and marketing teams, or helping people find the information they need more quickly.](https://kayo.digital/what-we-do/ai/ "AI")
### Reinventing a traditional business model
[!\[Pn Masthead\](https://kayo.digital/media/azpncfgq/pn-masthead.jpg?width=550&height=504&v=1d99950f5c67e00)
- 15,240%
Revenue increase
- UK Agency Awards
2
- Online Business
£1m
Visit case study
Parson's Nose](https://kayo.digital/case-studies/parsons-nose/)
### A new online DIY marketplace built for homeowners
[!\[Smartmockups Lhyym8nz\](https://kayo.digital/media/ezel0zoh/smartmockups_lhyym8nz.jpg?width=550&height=504&v=1d98cc47e6076b0)
- 995%
Increase in revenue in the first year
- 1,240%
Increase in transactions in the first year
- 1
National Award
Visit case study
Plane & Simple](https://kayo.digital/case-studies/plane-simple/)
Here you’ll find ideas, insights and practical advice on all things digital.
[Visit Kayo How](https://kayo.digital/kayo-how/ "Visit Kayo How")
### Website in a week that saved 150 jobs
[!\[Watts Farm Homepage Mockup\](https://kayo.digital/media/ly5jakzo/watts-farm-homepage-mockup.jpg?width=550&height=504&v=1d999ffe2bf2c30)
- 4 million
Revenue in the first year
- 150
Jobs saved
- 3
UK Awards
Visit case study
Watts Farms](https://kayo.digital/case-studies/watts-farms/)
### Supporting the world’s best healthcare system to protect the data of millions
[!\[Kentcht Hero\](https://kayo.digital/media/ug0mgtip/kentcht-hero.jpeg?width=550&height=504&v=1d99a1410ab5e70)
- 10
Websites supported
- > 2 million
Web users supported a year
Visit case study
NHS](https://kayo.digital/case-studies/nhs/)
## Trusted by
Thank you so much everyone.
Your responsiveness throughout has allowed us to get vital information to our patients and has definitely helped to make sure we have continued to give our patients the best care we can during the pandemic.
You are part of #TeamNHS!
Jo Treharne. Head of Campaigns and Digital - Kent NHS
Nothing is too much! I can talk to who I need to and they will explain things in a suitable way! Response time is always fast as well.
Jessica Smith. Marketing Manager - Swale Heating
Technical expertise delivered in a friendly package. Highly experienced at troubleshooting as well as design and Implementation.
Mark Lammas. Nicholas Hall Group
Quick service and response rate.
Clio Davies. Marketing Manager - Martin Tolhurst
## Kayo How's events, articles, videos & research papers
[All resources](https://kayo.digital/kayo-how/)
### Kayo Digital is now available through G-Cloud 15
[!\[Kayo Digital is now available through G-Cloud 15\](https://kayo.digital/media/0itpj2b0/gcloud15.png?width=792&height=434&v=1dd3a24f9ff3a70)
Insights
Harry Dance
01 Sep 2026](https://kayo.digital/kayo-how/kayo-digital-is-now-available-through-g-cloud-15/)
### Rethinking the website in the age of AI
[!\[Rethinking the website in the age of AI \](https://kayo.digital/media/fj1pjjsi/https___cdnevbuccom_images_1180135687_2191949849013_1_original-1.jpg?width=792&height=434&v=1dd15edc2664e60)
Insights
Harry Dance
15 Jul 2026](https://kayo.digital/kayo-how/rethinking-the-website-in-the-age-of-ai/)
### We just acquired a company. What do we do with their website?
[!\[We just acquired a company. What do we do with their website?\](https://kayo.digital/media/4eckpvtx/aquiring-a-company.jpg?width=792&height=434&v=1dcff29bfb5b190)
Insights
Harry Dance
18 Jun 2026](https://kayo.digital/kayo-how/we-just-acquired-a-company-what-do-we-do-with-their-website/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# What We Do
_Source: https://kayo.digital/what-we-do/_
- https://kayo.digital/
- What We Do
# What We Do: Create UX-Driven Websites That Power Growth
We help ambitious organisations make smarter use of technology, not just to look better online, but to perform better.
Conversion Rate Optimisation
Design & Development
Tech
Continuous improvement
## Conversion Rate Optimisation
We help you turn insight into action. Through research, testing and evidence-led experimentation, we uncover what’s holding your website back and make focused improvements that increase conversions, engagement and long-term value.
No guesswork. No sweeping redesigns. Just measurable progress.
[CRO](https://kayo.digital/what-we-do/cro-conversion-rate-optimisation/)
## Design & Development
We design and build high-performing digital products that help organisations grow, adapt and outperform their competition.
Everything we make is grounded in how real people behave and engineered to perform in the real world.
[Umbraco Web Development](https://kayo.digital/our-technologies/umbraco-web-development/)
[Umbraco Web Support](https://kayo.digital/our-technologies/umbraco-web-support/)
[Umbraco Hosting](https://kayo.digital/our-technologies/umbraco-hosting/)
[Custom Umbraco Development](https://kayo.digital/our-technologies/custom-umbraco-development/)
## Tech
We design and build open, flexible technology ecosystems that grow with your organisation. By combining smart architecture with data science, AI and emerging technologies, we help you streamline operations, unlock better insight and work more intelligently.
[Tech](https://kayo.digital/what-we-do/tech/)
[Digital Strategy Consulting](https://kayo.digital/what-we-do/research-insights/digital-strategy-consulting/)
[Umbraco Partners](https://kayo.digital/our-technologies/umbraco-partners/)
## Continuous improvement
A simple retainer or standalone service rarely drives real growth. What businesses need is a complete solution, strategic consulting, creative ideas, and a combination of services focused on the bigger picture.
That’s exactly what we deliver with our Umbraco expertise. Get in touch with Kayo Digital today.
[Accessibility Audits](https://kayo.digital/what-we-do/research-insights/accessibility-audits/)
## Awards we've won
## Technologies we use
## Our work process
### Understand & Research
Getting to know your clients, and their objectives, whilst providing market research and a better understanding of competitors.
### Create
Creating something that helps you and your customers. Bringing your idea to life.
### Evolve
Changing and developing your digital footprint for the better. To help meet your ambitions.
---
# Web Design
_Source: https://kayo.digital/what-we-do/web-design/_
- https://kayo.digital/
- [What We Do](https://kayo.digital/what-we-do/)
- Web Design
# Web design
###
## What makes our web design unique?
We create experiences for your clients. Not you. We all must leave our egos at the door because the only person who knows what they want is your client.
Our no-nonsense approach to web design is rooted in a commitment to delivering platforms that elevate your online presence and boost your business. Yes, we have national recognition and received multiple awards, but our results are the most significant proof.
Whether you’re looking for a full re-design or advice on the right approach, we can help.
## Get in touch today!
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## We don't just design websites; we deliver high performing websites
Designed specifically for the user experience of your users, we take the vanity of any project, directly reflecting the findings in our research, tailored to the direct needs and experiences of your audience.
With the users at the forefront of what we do, we create wireframes, perform testing and prototyping, to identify the most appropriate solutions and provide the best experience.
Working with the web development phase in mind, we produce realistic designs with functionality that has both rhyme and reason. Increasing the quality and UX of the user journey, creating a platform that is both easy to operate and navigate.
## Delivering user-centric website designs
We carefully design everything, from wireframes to high-fidelity prototypes, ensuring the user experience is air-tight.
Wireframes act as digital blueprints, representing the research and testing user interactions, prioritising usability. They centre around functionality, content hierarchy, and information architecture, testing pathways between pages and conversion paths. Wireframes are instrumental in laying the groundwork for developing a high-performing website.
Transitioning from wireframes, we explore high-fidelity prototypes. These serve as a dynamic representation of the final product, created with the development phase in mind. Here, branding elements are applied, and interactive features, including mini-interactions, transitions and animations, are explored in depth.
## Key services
[eCommerce Website Design & Development](https://kayo.digital/what-we-do/web-design/ecommerce-website-design-and-development/)
[Custom eCommerce Website Design](https://kayo.digital/what-we-do/web-design/custom-ecommerce-website-design/)
[Umbraco Web Design](https://kayo.digital/our-technologies/umbraco-web-design/)
[UI/UX Web design](https://kayo.digital/what-we-do/web-design/uiux-web-design/)
## Trusted by
## Our results
### Website in a week that saved 150 jobs
[!\[Watts Farm Homepage Mockup\](https://kayo.digital/media/ly5jakzo/watts-farm-homepage-mockup.jpg?width=550&height=504&v=1d999ffe2bf2c30)
- 4 million
Revenue in the first year
- 150
Jobs saved
- 3
UK Awards
Visit case study
Watts Farms](https://kayo.digital/case-studies/watts-farms/)
[Lets discuss your business](https://kayo.digital/contact/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# UI/UX Web design
_Source: https://kayo.digital/what-we-do/web-design/uiux-web-design/_
- https://kayo.digital/
- [Web Design](https://kayo.digital/what-we-do/web-design/)
- [What We Do](https://kayo.digital/what-we-do/)
- UI/UX Web design
#
Web design focused on success
### We help you design websites specifically for the people who use them. Improving the user experience for an increase in business.
## What makes our web design unique?
We create experiences for your clients. Not you. We all must leave our egos at the door because the only person who knows what they want is your client.
Our no-nonsense approach to web design is rooted in a commitment to delivering platforms that elevate your online presence and boost your business. Yes, we have national recognition and have received multiple awards, but our most significant proof is our results.
Whether you’re looking for a full re-design or advice on the right approach, we can help. Get in touch today.
## Research that makes a difference
We don't just design websites; we deliver high performing websites.
Designed specifically for the user experience of your users, we take the vanity of any project, directly reflecting the findings in our research, tailored to the direct needs and experiences of your audience.
With the users at the forefront of what we do, we create wireframes, perform testing and prototyping, to identify the most appropriate solutions and provide the best experience.
Working with the web development phase in mind, we produce realistic designs with functionality that has both rhyme and reason. Increasing the quality and UX of the user journey, creating a platform that is both easy to operate and navigate.
## Contact our design team today
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Our process
### Knowledge and connectivity
We understand the digital landscape and the latest technologies
### Strategic insights
We analyse your customers, your competitors, and your market to identify opportunities
### Apply clarity to the complex
We meet your objectives with an optimum technological solution
## Our results
### Reinventing a traditional business model
[!\[Pn Masthead\](https://kayo.digital/media/azpncfgq/pn-masthead.jpg?width=550&height=504&v=1d99950f5c67e00)
- 15,240%
Revenue increase
- UK Agency Awards
2
- Online Business
£1m
Visit case study
Parson's Nose](https://kayo.digital/case-studies/parsons-nose/)
### A new online DIY marketplace built for homeowners
[!\[Smartmockups Lhyym8nz\](https://kayo.digital/media/ezel0zoh/smartmockups_lhyym8nz.jpg?width=550&height=504&v=1d98cc47e6076b0)
- 995%
Increase in revenue in the first year
- 1,240%
Increase in transactions in the first year
- 1
National Award
Visit case study
Plane & Simple](https://kayo.digital/case-studies/plane-simple/)
## Trusted by
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Wireframes and Lo-Fi Prototypes
_Source: https://kayo.digital/what-we-do/web-design/wireframes-and-lo-fi-prototypes/_
- https://kayo.digital/
- [Web Design](https://kayo.digital/what-we-do/web-design/)
- [What We Do](https://kayo.digital/what-we-do/)
- Wireframes and Lo-Fi Prototypes
#
Low and High Fidelity Wireframes and Wireframing Services
### Build strong website foundations with expert wireframes from Kayo Digital.
## We carefully design high performing websites
Here at Kayo Digital, we transform your digital dreams into reality through our expert wireframing and Lo-Fi prototyping services.
We design websites for the people who use them, not own them.
This is why we create meticulous wireframes and lo-fi prototypes to begin laying the foundations of exceptional web experiences. Creating functionality, visuals and seamless journeys to ensure your business is presented in the most digestible way possible.
## Contact us today!
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Strategic User-Centric Approach
Wireframes act as digital blueprints, representing the research and testing user interactions, prioritising usability. They centre around functionality, content hierarchy, and information architecture, testing pathways between pages and conversion paths. Wireframes are instrumental in laying the groundwork for developing a high-performing website.
Our wireframing and lo-fi prototyping services are rooted in a deep understanding of your audience, ensuring that every interaction is intuitive and purposeful. Facilitating collaboration and ensuring that everyone involved, from stakeholders to developers, is on the same page from the early stages of the project.
## Why Choose Kayo Digital for Wireframes and Lo-Fi Prototypes?
We carefully design everything, from wireframes to high-fidelity prototypes, ensuring seamless user experience.
Keeping in mind the findings laid out in our research process, we collaborate alongside you and advise the best results backed by data, ensuring that the final design reflects your vision while addressing user needs and expectations.
Ready to elevate your website experience?
## Related services
[Research](https://kayo.digital/what-we-do/research-insights/)
[Web Design](https://kayo.digital/what-we-do/web-design/)
[Hi-Fi Prototypes](https://kayo.digital/what-we-do/web-design/hi-fi-prototypes/)
[Web Development](https://kayo.digital/what-we-do/web-development/)
[eCommerce Website Design and Development](https://kayo.digital/what-we-do/web-design/ecommerce-website-design-and-development/)
## Trusted by
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Hi-Fi Prototypes
_Source: https://kayo.digital/what-we-do/web-design/hi-fi-prototypes/_
- https://kayo.digital/
- [Web Design](https://kayo.digital/what-we-do/web-design/)
- [What We Do](https://kayo.digital/what-we-do/)
- Hi-Fi Prototypes
#
Expert High-Fidelity Prototypes & Hi-Fi Prototype Design Services
### Visualise and perfect your project with high-quality hi-fi prototypes.
## Committed to creating high performing websites
This is where innovation meets precision in web design. Taking our wireframes and lo-fi prototypes, we begin our hi-fi prototypes.
Beyond the skeleton, our hi-fi prototypes go beyond static visuals, providing an interactive and immersive preview of your website's future, ensuring every detail is meticulously crafted for a seamless and engaging user experience.
In short, it allows you to begin seeing exactly how your website will look after we’ve developed it, giving you the opportunity to begin experiencing the experiences your users will have with the final result.
## Visualising the final result
Transitioning from wireframes, we explore high-fidelity prototypes. These serve as a dynamic representation of the final product, created with the development phase in mind.
Here, branding elements are applied, and interactive features, including mini-interactions, transitions, and animations, are explored in depth, putting the final pieces to the puzzle to meet your expectations.
## Why Choose Kayo Digital?
Based on user feedback and stakeholder input, we iterate and refine the hi-fi prototype. Reflecting the functionality and journey your users need, to ensure the best experience you can provide.
It’s key to see a realistic preview of your design before committing to the final sign-off before development. This shared vision ensures that everyone involved in the project has a clear understanding of the design intent and functionality.
Ready to witness your design vision come to life?
## Contact us today!
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Related services
[User Research](https://kayo.digital/what-we-do/research-insights/)
[Web Design](https://kayo.digital/what-we-do/web-design/)
[Wireframes and Lo-Fi Prototypes](https://kayo.digital/what-we-do/web-design/wireframes-and-lo-fi-prototypes/)
[Web Development](https://kayo.digital/what-we-do/web-development/)
## Trusted by
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# User Experience \(UX\)
_Source: https://kayo.digital/what-we-do/web-design/user-experience-ux/_
- https://kayo.digital/
- [Web Design](https://kayo.digital/what-we-do/web-design/)
- [What We Do](https://kayo.digital/what-we-do/)
- User Experience (UX)
#
User Experience Design Services and UX Design Solutions
### Optimise your website’s usability with expert UX design from Kayo Digital.
## Putting your audience at the centre of design
We believe in crafting not just websites but immersive digital experiences. Our User Experience (UX) service is designed to put your audience at the core, ensuring that every interaction with your website is seamless, intuitive, and memorable.
Let's explore the art of user-centric design, elevate your online presence to new heights, and create a high-performing website.
## Contact us today!
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Strategic Planning and Research
We go beyond aesthetics. Focusing entirely on the user experience, we consider the entire user journey, from the initial interaction to the ideal conversion.
We focus on creating a seamless and enjoyable experience at every touchpoint. Using the data from our research, we produce a design centred around the needs of those using the website.
By mapping out persona profiles, we establish what they should see and what they’re likely to do, allowing us to create detailed wireframes and li-fi prototypes to the more immersive hi-I prototypes before developing your ideal platform.
## Why Choose Kayo Digital?
Ready to redefine your digital presence through exceptional user experiences? Choose Kayo Digital as your partner in UX design. Contact us today to discuss your project and let's embark on a journey of creating meaningful, memorable, and user-centric digital interactions.
## Related services
[Research](https://kayo.digital/what-we-do/user-research/)
[Web Design](https://kayo.digital/what-we-do/web-design/)
[Wireframes and Lo-Fi Prototypes](https://kayo.digital/what-we-do/web-design/wireframes-and-lo-fi-prototypes/)
[Web Development](https://kayo.digital/what-we-do/web-development/)
[eCommerce Website Design and Development](https://kayo.digital/what-we-do/web-design/ecommerce-website-design-and-development/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# eCommerce Website Design and Development
_Source: https://kayo.digital/what-we-do/web-design/ecommerce-website-design-and-development/_
- https://kayo.digital/
- [Web Design](https://kayo.digital/what-we-do/web-design/)
- [What We Do](https://kayo.digital/what-we-do/)
- eCommerce Website Design and Development
# Custom eCommerce Website Design & Development
Create an engaging, user-friendly online store that drives conversions.
From seamless navigation to secure checkouts, we build scalable eCommerce websites to elevate your brand and exceed your customers’ expectations.
[Let’s get to work on your eCommerce web design today](https://kayo.digital/contact/)
## User-focused eCommerce web design for better conversions
In the hugely competitive eCommerce landscape, a website's design can make all the difference when it comes to conversions.
At Kayo Digital, we specialise in creating eCommerce web designs that prioritise user experience (UX) and are built to drive results. Our eCommerce websites are meticulously crafted with user-centred design principles, ensuring that each page offers intuitive navigation, fast loading times, and a seamless experience across all devices.
By focusing on mobile responsiveness, we guarantee that customers can engage with your site effortlessly on their phones, tablets, or desktops, reducing bounce rates and maximising engagement.
Our approach to eCommerce web design is grounded in thorough consumer research and testing, allowing us to understand how users interact with online stores. This knowledge informs our design process, enabling us to create custom features tailored to meet the unique behaviours of your audience.
Whether it's personalised recommendations, streamlined product pages, or easy-to-use search filters, our goal is to enhance the customer journey and encourage conversions at every step.
We integrate conversion rate optimisation (CRO) strategies into each design, ensuring that your eCommerce site not only attracts visitors but turns them into loyal customers. With Kayo Digital as your eCommerce web design agency, you’ll have a high-performance platform that looks great, engages users, and, most importantly — drives sales.
[Embrace the power of user-focused design](https://kayo.digital/contact/)
## Our work process
### Understand & Research
Getting to know your business and objectives, whilst providing market research and a better competitor understanding.
### Create
Creating something that helps you and your customers. Bringing your idea to life.
### Evolve
Changing and developing for the better, more complex and advanced state. To help meet your ambitions.
## Kayo Digital: Leading eCommerce web developers specialising in Shopify and Umbraco Commerce
For businesses seeking a flexible and scalable solution, either Shopify or Umbraco Commerce stand out as the ultimate solution for eCommerce. Known for their powerful customisation options, they enable businesses to create tailored eCommerce websites that align perfectly with their unique requirements and customer needs.
The platforms adapt to constantly shifting industry demands, making them excellent options for brands looking to grow or add new functionalities over time.
[Explore our custom web design and eCommerce solutions](https://kayo.digital/case-studies/)
## Specialists in Umbraco Commerce & Shopify
Both Umbraco Commerce and Shopify offer scalability and robust integrations, making it easy to connect with essential business tools like CRM systems, ERP platforms, and inventory management solutions. This seamless integration provides a connected experience for managing customer data, tracking orders, and handling inventory — all from a single, cohesive system. For eCommerce businesses, this functionality is critical to maintaining efficient operations and delivering a positive customer experience.
## Umbraco Commerce vs Shopify
Additionally, both platforms offer user-friendly management features tailored to different needs. Shopify simplifies updates and management with intuitive tools, while Umbraco Commerce empowers teams with advanced content management capabilities, all without requiring technical expertise. This ease of use enables your brand to maintain a dynamic online presence, keep product offerings up to date, and make quick adjustments to your content — ensuring a smooth and engaging customer experience.
Whether you choose Shopify or Umbraco Commerce, your eCommerce platform will evolve alongside your growth, supporting both current and future ambitions
## Platform integration for seamless eCommerce operations
At Kayo Digital, we understand that seamless integration with third-party systems is fundamental for efficient eCommerce operations. Our expertise in eCommerce website development includes integrating platforms like CRM, ERP, and a wide range of payment gateways to create a cohesive digital ecosystem. By connecting these critical systems, we help your business streamline processes, manage customer data efficiently, and ensure your eCommerce operations run smoothly.
A fully integrated eCommerce platform enables your business to automate essential workflows, reducing tedious manual work and the risk of errors. Additionally, our payment gateway integrations ensure that your checkout process is secure, smooth, and adaptable to your customers’ preferred payment methods, reducing cart abandonment and levelling-up user satisfaction.
Kayo Digital’s commitment to creating adaptable, future-proof integrations means that as your eCommerce business grows, so will your platform’s capabilities. Whether you’re expanding into new markets, managing multiple stores, or increasing your product range, our integration solutions flex with your business. By focusing on seamless, scalable integrations, we ensure your eCommerce platform is positioned to support long-term success without disrupting your existing workflows.
[Streamline your operations with custom integrations](https://kayo.digital/contact/)
## Security, compliance, and ongoing support for eCommerce websites
Top-notch eCommerce security is vital to protecting customer data, building trust, and ensuring your platform operates smoothly. At Kayo Digital, we implement robust security protocols on every eCommerce website we develop, including SSL certification for data encryption and PCI compliance to secure payment transactions. These measures are essential for maintaining customer trust and reducing vulnerabilities, helping your business avoid potential security risks and regulatory penalties.
Beyond initial setup, we provide ongoing support and maintenance to keep your eCommerce site secure, reliable, and performing at its best.
Our team continually monitors for any issues, ensures that all software and plugins are updated, and addresses any vulnerabilities proactively. This long-term support approach means that as your business grows, you can focus on your goals while we handle the technical aspects, keeping your platform safe and efficient.
Choosing Kayo Digital as your eCommerce partner means you’re not just getting a one-time solution but a secure, long-term partnership that adapts with your business.
From security updates to performance optimisation, we’re dedicated to maintaining your website’s stability and success over time.
## Why choose Kayo Digital as your eCommerce website design agency?
At Kayo Digital, we believe that the best eCommerce websites are designed with a deep understanding of the end-user’s needs and behaviours. That’s why our approach to eCommerce website design and development is rooted in thorough consumer research.
By gaining insights into how your customers interact with eCommerce sites, we craft websites that are not only visually engaging but also built to drive conversions and generate real brand loyalty.
Our team of experienced eCommerce web developers and designers work closely with you to develop tailored, high-performance solutions that fit seamlessly into your business strategy. From intuitive design elements to seamless integrations with platforms like Shopify and WooCommerce, we’re committed to delivering eCommerce websites that don’t just look great but support your long-term growth.
Kayo Digital’s dedication to your business goes beyond launch. We provide ongoing support and are always focused on ways to optimise and adapt your eCommerce website for future success.
Choose Kayo Digital to gain a data-driven, consumer-focused partner dedicated to building an eCommerce platform that evolves with your business and maximises your impact online.
[Let's talk about your website design & development today](https://kayo.digital/contact/)
## Trusted by
## Our results
### Website in a week that saved 150 jobs
[!\[Watts Farm Homepage Mockup\](https://kayo.digital/media/ly5jakzo/watts-farm-homepage-mockup.jpg?width=550&height=504&v=1d999ffe2bf2c30)
- 4 million
Revenue in the first year
- 150
Jobs saved
- 3
UK Awards
Visit case study
Watts Farms](https://kayo.digital/case-studies/watts-farms/)
## Related Services
[Headless eCommerce Development Agency](https://kayo.digital/what-we-do/web-development/headless-ecommerce-development-agency/)
[Umbraco Commerce](https://kayo.digital/our-technologies/umbraco-commerce/)
[eCommerce Website Development](https://kayo.digital/what-we-do/web-development/ecommerce-website-development-services/)
[B2B eCommerce Website Development and Design](https://kayo.digital/what-we-do/web-development/b2b-ecommerce-website-development/)
[Headless eCommerce Development Agency](https://kayo.digital/what-we-do/web-development/headless-ecommerce-development-agency/)
---
# Custom eCommerce Website Design
_Source: https://kayo.digital/what-we-do/web-design/custom-ecommerce-website-design/_
- https://kayo.digital/
- [Web Design](https://kayo.digital/what-we-do/web-design/)
- [What We Do](https://kayo.digital/what-we-do/)
- Custom eCommerce Website Design
# Realise your vision with custom eCommerce website design
Build eCommerce websites focused on user experience and conversions.
Custom eCommerce website design that prioritises your users, delivering seamless navigation, secure checkouts, and engaging experiences. Kayo Digital creates high-performance eCommerce websites tailored to elevate your brand and drive conversions.
[Let's get to work on your eCommerce web design today](https://kayo.digital/contact/)
## User-focused eCommerce web design for better conversions
At Kayo Digital, we specialise in custom eCommerce website design tailored to your unique business needs. Unlike restrictive templates, our bespoke eCommerce website designs are built to reflect your brand’s identity while prioritising the needs of your customers.
By focusing on user behaviours and preferences, we create intuitive platforms that drive conversion rates and enhance engagement.
Our team understands that eCommerce success goes beyond aesthetics. Every project we work on begins with research into your target audience to design a site that feels seamless and natural for your users.
We pair this user-centric approach with technical expertise to build scalable, high-performance eCommerce websites that grow with your business.
With a commitment to flexibility and long-term success, we provide solutions that integrate seamlessly with systems like CRMs, ERPs, and payment gateways.
Whether you’re a small business or an established enterprise, our custom eCommerce website development services ensure your platform is ready to support future growth.
Choose Kayo Digital for a solution that doesn’t just look good — it works beautifully for your business and your customers.
[Discover how Kayo Digital creates custom eCommerce websites designed to grow with your business](https://kayo.digital/case-studies/)
## Our work process
### Understand & Research
Getting to know your business and objectives, whilst providing market research and a better competitor understanding.
### Create
Creating something that helps you and your customers. Bringing your idea to life.
### Evolve
Changing and developing for the better, more complex and advanced state. To help meet your ambitions.
## Research, customisation and scalability, for bespoke eCommerce design
Kayo Digital’s expertise lies in delivering custom eCommerce web development that evolves with your business. We believe every eCommerce platform should be as unique as the brand it represents, which is why our custom eCommerce website development services are always bespoke and one-of-a-kind.
By conducting thorough research into how your target audience interacts with online platforms, we design scalable systems that adapt to the changing demands of your business and your customers. From advanced inventory management to smooth payment processing, our solutions support your growth without requiring a complete rebuild.
Our approach is centred on flexibility. With features like real-time integrations with CRMs, ERPs, and payment gateways, your platform is designed to streamline operations and enhance the customer journey. Imagine intuitive workflows, personalised shopping experiences, and effortless updates — this is what our custom-made solutions deliver.
We ensure your custom eCommerce web design is built for performance and growth. Whether you’re looking to expand your product range, enter new markets, or offer more to your loyal customers, our website designs adapt to your goals. Every customisation we make is informed by the needs of your users, ensuring your website is intuitive and engaging.
When you work with Kayo Digital, you’re not just getting any old cut-and-paste eCommerce website — you’re getting a solution built to empower your business and thrill your customers.
[Learn how customisation enhances your user experience with scalable solutions from Kayo Digital](https://kayo.digital/case-studies/)
## Responsive design and user experience
A great eCommerce website should appear effortless to users, but behind the scenes, it’s meticulously crafted with intricate design and thoughtful functionality. At Kayo Digital, we understand that a seamless shopping experience begins with exceptional design. That’s why our custom eCommerce web design services prioritise responsive, device-responsive layouts that cater to how your customers browse and buy.
Our process starts with in-depth research into your target audience to uncover how they interact with digital platforms. Are they using mobiles, laptops, or tablets? What motivates them to explore your site, and what obstacles might they encounter? From there, we design intuitive interfaces that guide users effortlessly through their journey — whether they’re exploring product categories or completing a purchase on their phone. Are your calls-to-action clear? Is navigation simple and seamless? By optimising every detail, we ensure your website delivers fast loading times, clear navigation, and a consistent experience across all devices.
##
We believe that a great eCommerce platform is one that works beautifully for everyone. That’s why we incorporate user-friendly features that enhance customer satisfaction and boost conversion rates. Whether it’s adding intelligent search filters, simplifying checkout flows, or creating dynamic product galleries, every element is tailored to your customers’ needs.
Our focus on user experience not only increases engagement but also strengthens your brand’s reputation, turning one-time visitors into loyal customers. With Kayo Digital, your website won’t just work — it will thrive, offering an experience that leaves users coming back for more.
[Create a responsive eCommerce website your users will love with Kayo Digital’s expert design team](https://kayo.digital/contact/)
## Conversion optimisation for eCommerce success
Driving traffic to your eCommerce website is just the first step — turning that traffic into loyal customers is where Kayo Digital excels. Through advanced conversion rate optimisation (CRO) techniques, we ensure your website isn’t just visually engaging but strategically designed to encourage user actions that matter most, like completing a purchase or signing up for a newsletter.
Our approach includes a deep dive into user behaviours, employing tools like heatmaps and session tracking to identify friction points in the customer journey. From there, we implement targeted strategies, such as A/B testing for layouts and call-to-action placements, to find what works best for your audience. By refining these interactions, we help maximise engagement, improve checkout flow, and boost sales.
Every change we recommend is rooted in data, ensuring that enhancements align with your business objectives and resonate with your target audience. With Kayo Digital, CRO isn’t a one-off task; it’s an ongoing process of optimisation, supported by regular analysis and actionable insights to keep your eCommerce platform ahead of the curve.
[Ready to turn more visitors into customers?](https://kayo.digital/contact/)
## Platform integration capabilities
Kayo Digital specialises in seamless custom eCommerce web development with robust integration capabilities. We connect your website with essential systems — like CRM, ERP, and payment gateways — to streamline operations and improve user experience.
By enabling the automation of tasks such as order management, inventory updates, and personalised email marketing, we create a connected ecosystem that saves time and reduces errors. Imagine a platform where real-time data updates ensure accurate stock levels, your CRM records customer preferences automatically, and your users enjoy a smooth, frustration-free checkout process.
Our expertise in custom system integration means your platform works not only for your business but also for your users. Every integration we design is built to enhance the customer journey — whether it’s through faster payments, loyalty programme management, or seamless third-party app connections.
With Kayo Digital’s bespoke eCommerce solutions, you gain a platform that grows with your business, ensuring operational efficiency without sacrificing user satisfaction.
## Security and ongoing support
In today’s digital commerce world, trust is everything. At Kayo Digital, we prioritise robust security and proactive support to ensure your custom eCommerce website remains safe, reliable, and high-performing.
From the start, we implement best practices like SSL encryption and PCI compliance, safeguarding sensitive customer data and building confidence in your brand. Our platforms are designed to meet industry standards for data protection and ensure that every transaction is secure.
But our commitment doesn’t stop there. Post-launch, our dedicated team provides ongoing maintenance and updates, keeping your platform running smoothly. Whether it’s fixing bugs, improving performance, or upgrading features, we proactively address issues to minimise downtime and keep your business thriving.
With Kayo Digital’s custom eCommerce web development services, you gain more than just a website — you gain a partner invested in your long-term success. Our proactive approach ensures your site is secure and optimised, so you can focus on growing your business.
[Protect your platform and ensure ongoing success with Kayo Digital’s expert eCommerce support services](https://kayo.digital/contact/)
## Why choose Kayo Digital for your custom eCommerce web development?
Choosing Kayo Digital means partnering with an agency that puts your customers at the heart of everything we do. Our custom eCommerce web development services are tailored not just to meet your business goals but to deliver exceptional experiences for your users.
We combine technical excellence with a deep understanding of your target audience to create platforms that are scalable, flexible, and ready for growth. Whether it’s building a responsive, mobile-first website or integrating advanced payment gateways, our solutions are always aligned with how your customers interact online.
At Kayo Digital, we’re more than developers — we’re long-term collaborators. From the initial design phase to ongoing support, we work closely with you to ensure your platform evolves alongside your business. Our proactive maintenance services keep your custom eCommerce website running smoothly, while our data-driven insights help you adapt to changing customer needs.
With a track record of delivering high-performing, user-centric solutions, we’re proud to be a trusted partner for businesses looking to elevate their digital presence. When you choose Kayo Digital, you’re choosing an agency that’s as invested in your success as you are.
## Is now the time?
Ready to transform your online store into a high-performing, user-friendly platform? Kayo Digital’s custom eCommerce web development services are designed to elevate your brand and deliver results. Let’s create a solution tailored to your business and your customers.
[Partner with Kayo Digital to build a platform that grows with your business](https://kayo.digital/contact/)
## Trusted by
## Our results
### Website in a week that saved 150 jobs
[!\[Watts Farm Homepage Mockup\](https://kayo.digital/media/ly5jakzo/watts-farm-homepage-mockup.jpg?width=550&height=504&v=1d999ffe2bf2c30)
- 4 million
Revenue in the first year
- 150
Jobs saved
- 3
UK Awards
Visit case study
Watts Farms](https://kayo.digital/case-studies/watts-farms/)
## Related Services
[Headless eCommerce Development Agency](https://kayo.digital/what-we-do/web-development/headless-ecommerce-development-agency/)
[Umbraco Commerce](https://kayo.digital/our-technologies/umbraco-commerce/)
[eCommerce Website Development](https://kayo.digital/what-we-do/web-development/ecommerce-website-development-services/)
[B2B eCommerce Website Development and Design](https://kayo.digital/what-we-do/web-development/b2b-ecommerce-website-development/)
[Headless eCommerce Development Agency](https://kayo.digital/what-we-do/web-development/headless-ecommerce-development-agency/)
---
# Web Development
_Source: https://kayo.digital/what-we-do/web-development/_
- https://kayo.digital/
- [What We Do](https://kayo.digital/what-we-do/)
- Web Development
# Professional Web Design in Kent and Beyond
Create custom, high-performance websites with Kayo Digital’s expert solutions.
## How we create financial growth
We craft websites that not only enhance our customers' online presence but also provide a seamless user experience. Whether you need a brochure website to showcase your business or a fully functional commerce website, we create solutions that align with your brand and meet the needs of your audience.
With our unique approach, you will discover the power of websites that dynamically adapt to each user—delivering tailored content, personalised recommendations, and a unique browsing experience that leaves a lasting impression.
Using our fine-tuned research process, we uncover actionable data to produce a website that truly works for you.
## Key web design services
[eCommerce Website Design and Development](https://kayo.digital/what-we-do/web-design/ecommerce-website-design-and-development/)
[Web Design](https://kayo.digital/what-we-do/web-design/)
[Our Technologies](https://kayo.digital/our-technologies/)
[Umbraco Web Design](https://kayo.digital/our-technologies/umbraco-web-design/)
[Umbraco Website Developers](https://kayo.digital/our-technologies/umbraco-website-developers-development-agency/)
[Umbraco Web Development](https://kayo.digital/our-technologies/umbraco-web-development/)
[Hosting & Cloud Services](https://kayo.digital/what-we-do/web-development/hosting/)
[DXP (Digital Experience Platforms)](https://kayo.digital/what-we-do/web-development/dxp/)
## Our website work process
### Understand & Research
Getting to know your business and objectives, whilst providing market research and a better competitor understanding.
### Create
Bringing your idea to life with a bespoke web solution that reflects your brand and enhances your search engine visibility.
### Evolve
Changing and developing for the better, more complex and advanced state. To help meet your ambitions.
## Kent-based geeks whose web design has been part of many a success story
Let us be honest—we are geeks. As a web design agency, we use evidence-based research, dynamic content, and data to create websites that evolve to meet consumer needs. Our great team of developers and designers scientifically analyse every detail to help local and national businesses achieve their digital goals.
Based in Kent, we work with businesses in the surrounding areas and beyond, crafting web solutions that drive growth. Many of our clients hesitate to recommend anyone else after working with us.
## Trusted by
## The website technologies we specialise in
Choosing the right platform for your website requires careful consideration. As a leading web design agency, we offer a range of CMS platforms, including:
- [Umbraco](https://kayo.digital/our-technologies/umbraco-web-development/ "Umbraco Web Development")
- [WordPress](https://kayo.digital/our-technologies/wordpress/ "WordPress")
- [Shopify](https://kayo.digital/our-technologies/shopify/ "Shopify")
- [Magento](https://kayo.digital/our-technologies/magento/ "Magento")
Whether you need a brochure website for your brand or a robust commerce website for online sales, we build tailored solutions that support your business objectives.
We also provide stable and secure hosting, so you can focus on running your business while we handle the technical aspects. With minimal downtime, practical support, and regular backups, our hosting solutions ensure your site remains secure and accessible.
[Our Technologies](https://kayo.digital/our-technologies/)
## About Hosting
Cloud hosting, dedicated servers, and virtual private networks can all sound overwhelming. As the experts, that's what we're here for. As your digital partner, we're here to help you understand and support you while we deal with the technical side.
Using Microsoft Azure, we'll take care of your website. Secure and flexible, we can scale your site quickly to suit your needs while providing a firewall that can be locked down as tightly as you need it.
[Hosting](https://kayo.digital/what-we-do/web-development/hosting/)
## Our web development process
- Understanding You
- Research and Insight
- Wireframes
- Design
- Development
- Live
- Hindsight
### Understanding You
No business is the same; we take the time to get to know you, understand whom you want to speak to, the information you want to provide and the overall business goals.
The information we'll look to extract includes the following:
- Your purpose
What’s the purpose of your website and business? This is the key. By pinpointing this information, we can offer accurate suggestions that will help support your vision.
- Your vision
Understanding the visionary picture of your business helps us help you.
- Your values
Much like your purpose and vision, we need to understand your values. This helps us put together a picture of your tone and the online persona of your business.
- The big picture
How your online presence supports a broader digital strategy, including search engine optimisation and digital marketing.
- Your tone
Your website content needs to reflect your business and its goals. By understanding your tone, we can accurately represent you through the content your users consume.
- Benefits
Helping you audience understand who you are, what you can give them and the benefits of using you.
By focusing on these aspects, we ensure your website is optimised not only for usability but also for search engine performance—helping you attract more customers and grow your business.
If you are looking for a web design agency that delivers cost-effective, high-quality websites, our clients would highly recommend us.
### Research and Insight
We’ll get to know you and your business by conducting a research report (don't worry, you won't have to visit our HQ in Kent). Through our collaborative workshops, creating a spec, talking to your customers and clients, and performing competitor analysis, data analysis and User experience research, we’ll get to understand your goals and your target audience
From the research, we'll create a report that helps you understand what your competitors do and how the website should be built to generate growth.
### Wireframes
From the research we then create wireframes. Making sure the function succeeds form.
Wireframes are visual representations that outline a webpage or app's basic structure and layout, helping us understand the placement of elements and functionality before the actual design and development process begins.
Allowing us to create the perfect user experience.
### Design
From the research and wireframes, we now know what to do and the website's structure. This is where we use design to enhance user satisfaction, engagement, and overall usability through design.
### Development
After all the hard work of research and designing the website, we now build the website. Connecting it to your systems and creating the functionality that will allow you to have a tool that generates growth.
### Live
Pop the champagne. The website is live and ready for the hard work to begin. Where we help it grow together through effective marketing strategies.
### Hindsight
Three months later we review how successful the website has been, conduct the research again and amend the website visually to be more effective towards your desired goal.
## Our results
### Website in a week that saved 150 jobs
[!\[Watts Farm Homepage Mockup\](https://kayo.digital/media/ly5jakzo/watts-farm-homepage-mockup.jpg?width=550&height=504&v=1d999ffe2bf2c30)
- 4 million
Revenue in the first year
- 150
Jobs saved
- 3
UK Awards
Visit case study
Watts Farms](https://kayo.digital/case-studies/watts-farms/)
## Contact us to learn more
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Hosting
_Source: https://kayo.digital/what-we-do/web-development/hosting/_
- https://kayo.digital/
- [Web Development](https://kayo.digital/what-we-do/web-development/)
- [What We Do](https://kayo.digital/what-we-do/)
- Hosting
#
Managed Hosting Solutions and Web Hosting Services
### Ensure secure, high-performance hosting with expert services from Kayo Digital.
## About Hosting
Cloud hosting, dedicated servers, virtual private networks. Don't worry about the jargon, we handle the technical stuff so you can focus on your business.
We understand the importance of having reliable and secure hosting for your website. That's why we offer a comprehensive hosting service that provides you with everything you need to ensure your website is up and running smoothly.
## How we provide this service
Our hosting service offers a range of features and benefits, from reliable performance, scalability, back-ups, and access to support. We can help. When using cloud technologies, your solutions are protected from hardware failures and can be scaled quickly to suit your needs.
[Contact us for your hosting enquiries](https://kayo.digital/contact/)
Kayo Digital's managed hosting services are provided using Microsoft Azure and include the following:
- Security patches / updates (Server and CMS)
- SSL Certificate
- Uptime Monitoring (Pingdom)
- Transaction Monitoring (Pingdom)
- GDPR Compliant Cookie Banner (OneTrust)
- Service Level Agreement
- Backup
- Eco friendly hosting
| Hosting type | What's included | Price per month |
| --- | --- | --- |
| Shared | This is a more cost-effective option for installing the website on one of our multi-tenant servers. | £160 |
| Dedicated | A single virtual server and software license dedicated to your website.This ensures that your data is separated from any other company and that all server resources are dedicated to running your website alone. Meaning better security, speed, benefits to SEO and flexibility. | £360 |
## Why choose Kayo Digital?
Our hosting solutions range from shared hosting to geo-redundant dedicated virtual servers. We provide both Linux and Windows solutions and can place servers in 140 countries around the world.
We can provide all this because we partner with Microsoft and use their cloud platform Azure. Giving you security 24/7, locking access to your application down to your office IP address or we can provide Secure VPN access, ensuring full protection we can ensure that another copy is kept in a different continent for protection against the completely unexpected.
## Hosting - What is included
- Quality hosting
- Research and Insight
- Lightning Fast Websites
- Backups
- GDPR Compliance
- Scalable Resources
- Eco Friendly Hosting
### Quality hosting
Supercharge your website with our business's top-tier UK hosting services, offering unrivalled performance, reliability, and security. Elevate your online presence with our cutting-edge infrastructure and personalized support, ensuring your website operates flawlessly and delivers an exceptional user experience.
### Research and Insight
We’ll get to know you and your business by conducting a research report. Through our collaborative workshops, we’ll get to understand your goals and your target audience to create a compelling report detailing our suggestions and key findings that will help us design directly for the audience you want to engage.
### Lightning Fast Websites
Unlock the full potential of your online presence and delight your visitors with seamless navigation and instant access to your content. Trust in our industry-leading infrastructure and expertise to deliver the fastest hosting experience, giving your website the competitive edge it deserves.
### Backups
A remote backup solution ensures a backup is available even if the entire data centre hosting your server goes offline as your backups are stored elsewhere.
### GDPR Compliance
Our expert marketing team are on hand to help you further. A good business doesn’t just stop after the website is set live by committing to a strategic marketing plan to stay in front of your target audience and bring in interest and conversions. We offer an ongoing retainer of work to help you meet these goals.
### Scalable Resources
As the resource demands of modern web applications continue to grow, traditional shared hosting platforms often encounter performance issues. That's why we've developed scalable hosting packages, allowing clients to effortlessly upgrade or downgrade their hosting plan at any time. Experience flexibility and optimal performance as your website expands, ensuring your hosting solution seamlessly accommodates your evolving needs.
### Eco Friendly Hosting
Sustainable cloud infrastructure with Azure which allows you to lower your business's carbon footprint.
## Quick quote
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Our results
### Website in a week that saved 150 jobs
[!\[Watts Farm Homepage Mockup\](https://kayo.digital/media/ly5jakzo/watts-farm-homepage-mockup.jpg?width=550&height=504&v=1d999ffe2bf2c30)
- 4 million
Revenue in the first year
- 150
Jobs saved
- 3
UK Awards
Visit case study
Watts Farms](https://kayo.digital/case-studies/watts-farms/)
## Trusted by
## Related services
[Umbraco Web Development](https://kayo.digital/our-technologies/umbraco-web-development/)
[Web Design](https://kayo.digital/what-we-do/web-design/)
[eCommerce](https://kayo.digital/what-we-do/web-development/ecommerce/)
[Magento](https://kayo.digital/our-technologies/magento/)
[WordPress](https://kayo.digital/our-technologies/wordpress/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# eCommerce
_Source: https://kayo.digital/what-we-do/web-development/ecommerce/_
- https://kayo.digital/
- [Web Development](https://kayo.digital/what-we-do/web-development/)
- [What We Do](https://kayo.digital/what-we-do/)
- eCommerce
#
eCommerce Development Services and Custom Solutions
### Create scalable, high-performing eCommerce platforms with Kayo Digital’s expertise.
## About eCommerce
Our mission is to help businesses of all sizes grow and thrive in the digital world through our comprehensive range of eCommerce services. We understand that e-commerce is more than just selling products online. It's about creating an exceptional customer experience, optimizing your website for maximum conversion, and leveraging the latest technology to stay ahead of the competition. That's why we offer a range of services designed to help you succeed.
## How we provide this service
We've helped a whole bunch of clients move from traditional retail to online, from start-ups to established businesses. We will spend time understanding your business and site goals; we’ve examined what motivates people to buy online and will tailor your digital commerce solution using this knowledge.
Our team of experts are on hand to guide you through this process as your digital partner. Contact us today to learn more about how we can help you grow your business through eCommerce.
## Our work process
### Understand & Research
Getting to know your business and objectives, whilst providing market research and a better competitor understanding.
### Create
Creating something that helps you and your customers. Bringing your idea to life.
### Evolve
Changing and developing for the better, more complex and advanced state. To help meet your ambitions.
## Why choose Kayo Digital for your eCommerce website?
We rely on strategic insights that underpin success and with this approach, we take the guesswork and egos out of decisions. Helping our clients thrive. Working together as your digital partner, our experts are on hand to find data-driven solutions to help you reach your business goals. Priding ourselves on our advisory nature, we’re committed to helping you understand precisely what you need.
[Contact our eCommerce team](https://kayo.digital/contact/)
## eCommerce - Our process to success
- Step 1 - Discovery Day
- Stage 2 - Research and Insight
- Step 3 - Wireframes
- Stap 4 - Design
- Stap 5
- Step 6 - Launch
- Stap 7 - Hindsight
### Discovery Day
Each eCommerce business is unique, and we truly value understanding your individuality. We are dedicated to getting to know you, your desired audience, the information you want to convey, and the overall objectives of your business.
Purpose: What is the purpose of your website and your business? This fundamental question will help us provide precise and practical suggestions that align with your vision.
Vision: By grasping the bigger picture of your business, we can better assist you in bringing your goals and aspirations to life.
Values: Just as your purpose and vision guide your business, your values are instrumental in shaping its tone and online persona. We delve into your values to create an authentic representation of your brand.
The broader perspective: Our focus lies in defining how your web presence and digital marketing strategy can help you achieve your business goals.
Tone: Your website should mirror your business's identity and speak directly to your target audience, fostering engaging interactions. We ensure that your website's tone resonates with your brand, allowing for meaningful connections with your audience.
### Research and Insight
To truly understand you and your business and your clients, we conduct a research report.
Our collaborative workshop, which can be outside our Kent HQ, gives you an opportunity to understand your goals, who your projects and clients are and your target audience.
We craft a compelling report highlighting our suggestions and critical findings from this understanding. By designing with a direct focus on the audience you want to engage, we ensure an engaging and impactful outcome.
### Wireframes
Our next step involves transforming the research into tangible wireframes. These wireframes serve as a visual roadmap, defining the structure and layout of your webpage or app. By prioritizing the successful interplay between functionality and form, we establish the foundation for an exceptional user experience.
### Design
Leveraging the knowledge acquired from research and wireframes, we acquire a comprehensive understanding of the website's direction and structure. This stage emphasizes the power of design in enhancing user satisfaction, driving engagement, and delivering seamless usability, as we carefully craft the user experience to meet and exceed expectations.
### Development
After investing substantial effort in research and meticulously designing your website, we shift our focus to its development. During this stage, we connect the website to your systems and diligently create the required functionality, enabling you to leverage it as a valuable growth-generating tool.
### Launch
### Hindsight
With three months elapsed, we undertake a detailed assessment of the website's performance. This involves conducting fresh research and making visual adjustments to optimize its effectiveness in meeting your desired objectives.
## Our results
### Website in a week that saved 150 jobs
[!\[Watts Farm Homepage Mockup\](https://kayo.digital/media/ly5jakzo/watts-farm-homepage-mockup.jpg?width=550&height=504&v=1d999ffe2bf2c30)
- 4 million
Revenue in the first year
- 150
Jobs saved
- 3
UK Awards
Visit case study
Watts Farms](https://kayo.digital/case-studies/watts-farms/)
## Contact our eCommerce team using this form
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Related Services
[eCommerce](https://kayo.digital/what-we-do/web-development/ecommerce/)
[Magento](https://kayo.digital/our-technologies/magento/)
[Shopify](https://kayo.digital/our-technologies/shopify/)
[Web Development](https://kayo.digital/what-we-do/web-development/)
[eCommerce Website Design and Development](https://kayo.digital/what-we-do/web-design/ecommerce-website-design-and-development/)
[B2B eCommerce Website Development and Design](https://kayo.digital/what-we-do/web-development/b2b-ecommerce-website-development/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# DXP
_Source: https://kayo.digital/what-we-do/web-development/dxp/_
- https://kayo.digital/
- [Web Development](https://kayo.digital/what-we-do/web-development/)
- [What We Do](https://kayo.digital/what-we-do/)
- DXP
#
Digital Experience Platform (DXP) Agency Services
### Transform your digital strategy with tailored DXP solutions from Kayo Digital.
## What is a DXP (Digital Experience Platform)
DXPs seamlessly integrate various digital technologies for the marketing team such as CMS, Personalisation, CRM, and eCommerce platforms, while providing website users with a personalised and user-friendly experience.
## How we support you
Our team of experienced developers, designers, and strategists, work closely with our clients to ensure a tailored solution that meets their specific needs and goals, ensuring we help you create a platform that works for your business and speaks directly to your target audience.
DXPs can be complex to understand. Going beyond your standard CMS, DXPs push your website even further, utilizing all tools to reduce complexity and improve efficiency. Managing multiple digital touchpoints across your website allowing you to create, manage, and deliver consistent and personalised experiences across channels to encourage the engagement of your target audience.
[Contact us to learn about DXP's](https://kayo.digital/contact/)
## Our work process
### Understand & Research
Getting to know your business and objectives, whilst providing market research and a better competitor understanding.
### Create
Creating something that helps you and your customers. Bringing your idea to life.
### Evolve
Changing and developing for the better, more complex and advanced state. To help meet your ambitions.
## Why choose Kayo Digital?
Our guidance doesn’t stop after the web build. As DXP experts, we offer an extensive service from beginning to end, dedicated to working with you as your reliable digital partner; our team is on hand to offer an efficient and reliable support service from web updates to marketing assistance, we can help.
## Creating an effective DXP - Our step by step guide
- Step 1 - Research and Insight
- Step 2 - Wireframes
- Step 3 - Design
- Step 4 - Development
- Step 5 - Launch
- Step 6 - Hindsight
### Research and Insight
We take the time to conduct a research report to familiarize ourselves with you and your business. Through collaborative workshops, we gain insights into your goals and target audience, which inform our suggestions and key findings. By directly designing for the audience you want to engage, we create a compelling report that guides our design process effectively.
### Wireframes
After conducting thorough research, we translate our findings into wireframes. These wireframes act as visual guides, mapping out the structure and layout of your webpage or app. By ensuring the effective integration of functionality and form, we create an optimal user experience.
### Design
Leveraging the knowledge acquired from research and wireframes, we acquire a comprehensive understanding of the website's direction and structure. This stage emphasizes the power of design in enhancing user satisfaction, driving engagement, and delivering seamless usability, as we carefully craft the user experience to meet and exceed expectations.
### Development
Following meticulous research and thoughtful website design process, we enter the website development phase. This entails establishing seamless integration with your systems and building the necessary functionality that empowers you with a growth-oriented tool, facilitating your progress and success.
### Launch
The day is here!
The hard work begins but the website is launched and we can now start monitoring success and where we can grow and improve.
### Hindsight
After the passage of three months, we initiate a comprehensive evaluation to gauge the website's success. This process includes conducting new research and implementing visual modifications to make it more effective in aligning with your desired goals.
## Use the form to contact our DXP specialist
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Software Development Consulting
_Source: https://kayo.digital/what-we-do/web-development/software-development-consulting/_
- https://kayo.digital/
- [Web Development](https://kayo.digital/what-we-do/web-development/)
- [What We Do](https://kayo.digital/what-we-do/)
- Software Development Consulting
#
Software Development Consulting and Services
### Drive growth with tailored software development solutions from Kayo Digital.
### About our consulting
We’re providing first-rate digital strategy consulting, working as a digital partner to those businesses seeking to improve their online presence and increase their digital marketing efforts.
### How we provide this service
Our expert team will evaluate your current efforts to identify strengths and weaknesses and determine the best course of action. We then craft an innovative, comprehensive plan of action to bolster your business. We’re delighted to be able to provide software development consultancy services, providing you with all the support you need to invest in a viable solution that is delivered efficiently and affordably.
Software development consulting helps organisations understand exactly how their business works. By carefully analysing your efforts alongside the figures, we gather an understanding of how your customers engage with your website. Our software development consultants help you develop and implement effective strategies to leverage digital technology to achieve your goals. Focusing on areas such as your customer journey alongside the other data.
This can encompass a wide range of areas, from increasing sales and improving customer engagement to streamlining internal processes and enhancing operational efficiency. Our team of experts are on hand to guide you through this process and create a data-driven strategy as your digital partner.
- Marketing consulting - Digital marketing consulting services are essential for businesses looking to develop a successful online presence. We provide expert guidance and advice as we help you grow your business.
We’ll get to know your business goals while developing a comprehensive digital marketing strategy that includes SEO, social media marketing, email marketing, content marketing, and digital advertising support. Helping you navigate the ever-changing digital landscape and stay ahead of the competition.
- eCommerce consulting - Our innovative e-commerce SEO service focuses on optimizing a company's e-commerce website for search engines, making it easier for potential customers to find and purchase their products or services.
Our team of experts will help by creating a bespoke marketing strategy designed to increase website traffic, improve search engine rankings, and ultimately drive more sales. By staying up to date with the latest search engine algorithms and best practices, consultants can help businesses achieve sustainable growth and long-term success in the highly competitive world of e-commerce.
## Why choose Kayo Digital?
We’re committed to adding value to your business. By leveraging reliable digital technology with data-driven decisions to ensure a real return on investment. Working together as your digital partner, our team of experts is on hand to find data-driven solutions to help you reach your business goals.
### Data
We make data lead choices and suggestions to help bolster your business.
### Consulting
As your digital partner, we support you through our consultancy services.
### Strategy
We help you create and use a digital strategy designed just for you and your business.
## Software Development Consulting - Step by Step
- Discovery Day
- Research and Insight
- Design & Development
- Content Workshop
- Marketing & Strategy Plan
- Ongoing Retainer
### Discovery Day
No business is the same; we take the time to get to know you, understand whom you want to speak to, the information you want to provide and the overall business goals.
- Your purpose - What’s the purpose of your website and business? This is the key. By pinpointing this information, we can offer accurate suggestions that will help support your vision.
- Your vision - Understanding the visionary picture of your business helps us help you.
- Your values - Much like your purpose and vision, we need to understand your values. This helps us put together a picture of your tone and the online persona of your business.
- The big picture - This stage focuses on defining how to achieve your business goal using your web presence and a digital marketing strategy.
- Your tone - Your website needs to be a reflection of your business, talking directly to your target audience to produce engaging responses to your efforts.
### Research and Insight
We’ll get to know you and your business by conducting a research report. Through our collaborative workshops, we’ll get to understand your goals and your target audience to create a compelling report detailing our suggestions and key findings that will help us design directly for the audience you want to engage.
### Design & Development
From this, our expert web design team will design and produce your new website.
### Content Workshop
Need refreshing new content? We’ll interview you further to formulate a content strategy that will engage your target audience and lead them to convert.
### Marketing & Strategy Plan
Our expert marketing team are on hand to help you further. A good business doesn’t just stop after the website is set live by committing to a strategic marketing plan to stay in front of your target audience and bring in interest and conversions. We offer an ongoing retainer of work to help you meet these goals.
### Ongoing Retainer
It doesn’t stop there. We offer an ongoing retainer of work, so we can help you stick to our foolproof content strategies.
Our team will work with you to produce regular, whether you're looking for a retainer for work, support or marketing support, we're here to ensure you stay up to date, active and engaging.
## Quick quote
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
---
# Mobile App Development
_Source: https://kayo.digital/what-we-do/web-development/mobile-app-development/_
- https://kayo.digital/
- [Web Development](https://kayo.digital/what-we-do/web-development/)
- [What We Do](https://kayo.digital/what-we-do/)
- Mobile App Development
# App Development in Kent
We pair data science and creativity to build bespoke apps to support business engagement and growth
## Build Digital Products People Actually Use
Building an app simply because competitors have one rarely delivers value.
The real opportunity lies in creating applications that solve meaningful problems, streamline processes and deliver experiences people want to return to.
***That’s where we come in.***
At Kayo Digital, we combine customer experience, data science and UX expertise to design and build bespoke applications that deliver measurable outcomes for your organisation.
From customer-facing mobile apps to complex web applications that power internal operations, we create products that are intuitive, scalable and built to evolve.
No unnecessary complexity. Just technology designed around real users.
### The Big Question. Does Your Business Need an App?
The key question to start with is ‘what problem are you solving’ and how will an application create value for users and the business?
When the answer is clear, apps can become powerful digital assets.
Organisations often benefit from applications when they want to:
- Strengthen customer engagement through personalised digital experiences
- Create owned channels and collect valuable first-party data
- Streamline operations through automation and internal tools
- Deliver services directly to customers through secure platforms
- Generate revenue through e-commerce, subscriptions or digital services
If you're unsure whether a mobile or web application is the right move, we can help you explore the opportunity before any development begins.
[Talk to our team today](https://kayo.digital/contact/)
## Bespoke Applications, Built for Real Users
We design and develop custom applications tailored to your organisation’s needs, rather than forcing your ideas into restrictive off-the-shelf platforms.
Every project starts with understanding the people who will use it and the outcomes your organisation needs to achieve.
From there, we design intuitive user experiences and build robust technology that performs reliably and scales as your organisation grows.
## Our Development Capabilities Include:
**Native mobile applications**
Applications built specifically for each platform to deliver the best possible performance and user experience.
- iOS applications
- Android applications
**Cross-platform applications**
A single codebase designed to work across multiple platforms, reducing development overhead while maintaining strong performance.
[Get in touch](https://kayo.digital/contact/)
## A typical route from start to finish of developing your own app may look like this:
- Discovery and research
- UX design and prototyping
- Development and integration
- Testing and optimisation
- Launch and ongoing improvement
### Discovery and research
We begin by understanding your users, your organisation and the problem you're solving.
This may include stakeholder workshops, user research, market analysis and technical feasibility planning.
The goal is clarity before development begins.
### UX design and prototyping
Before anything is built, we design and test the user experience.
Wireframes and interactive prototypes allow us to validate journeys early, ensuring the product is intuitive and aligned with user expectations.
### Development and integration
Our engineers build secure, scalable applications using modern frameworks and best-practice architecture.
We also integrate with existing systems such as CRMs, loyalty schemes, payment platforms, data platforms and APIs.
### Testing and optimisation
Continuous testing ensures performance, usability and security are robust before launch.
We test with real users wherever possible, identifying friction early and refining the experience.
### Launch and ongoing improvement
Applications should evolve over time.
After launch, we continue monitoring performance, gathering insights and implementing improvements so your platform keeps delivering value.
#### Who this is for:
Our application development services are designed for organisations that need more than a simple website.
This is a strong fit if you're looking to:
- Create a digital product or service platform
- Build a customer portal or member platform
- Streamline internal operations through custom tools
- Launch a new SaaS or subscription-based product
- Replace legacy systems with something more flexible
If the right solution is a web application instead of a mobile app, we’ll tell you.
Our focus is always on the most effective solution, not the most complex one.
## Trusted by
## Speak to our app development experts today
Full Name
Email Address
Phone Number
Submit
---
# Start-Ups
_Source: https://kayo.digital/what-we-do/web-development/start-ups/_
- https://kayo.digital/
- [Web Development](https://kayo.digital/what-we-do/web-development/)
- [What We Do](https://kayo.digital/what-we-do/)
- Start-Ups
#
Custom Startup Website Design and Development Services
### Empower your startup with innovative, scalable web solutions from Kayo Digital.
## Elevate Your Startup's Online Presence with Kayo Digital
We understand the unique challenges faced by startups, and our team of experts are here to deliver agile solutions. Using our fine-tuned research, design, and development process, we produce intelligent websites for the people who use them, helping you grow online.
## Contact us today!
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## How can we help?
By seamlessly blending creativity with technical prowess, Kayo Digital ensures that startups establish a compelling online presence from the outset.
- Strategic Research: We understand that every startup is unique, with its own vision, goals, and target audience. Our team of skilled researchers collaborate closely with you to understand your business and its goals, speaking with your clients and analysing data to deliver insight and research to help you create a website designed specifically for its users.
- User-Centric Design: We design websites for those who use them. Committed to creating intuitive, seamless user experiences that engage visitors and convert them into loyal customers. From intuitive navigation to compelling CTA’s, we prioritise user satisfaction at every step of the design process.
- Scalable Solutions: As your startup grows, your website needs to evolve accordingly. We build scalable solutions that can accommodate your expanding needs and functionalities, allowing you to scale your online presence alongside your business growth seamlessly.
- SEO-Friendly Design: A visually stunning website is only effective if it can be easily discovered by your target audience. Our web design incorporates SEO best practices from the ground up, ensuring that your website ranks well in search engine results and attracts organic traffic.
## Related services
[Research](https://kayo.digital/what-we-do/research-insights/)
[Web Design](https://kayo.digital/what-we-do/web-design/)
[Hosting](https://kayo.digital/what-we-do/web-development/hosting/)
## Trusted by
[Contact our CMS specialists today](https://kayo.digital/contact/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# eCommerce Website Development Services
_Source: https://kayo.digital/what-we-do/web-development/ecommerce-website-development-services/_
- https://kayo.digital/
- [Web Development](https://kayo.digital/what-we-do/web-development/)
- [What We Do](https://kayo.digital/what-we-do/)
- eCommerce Website Development Services
# Your trusted partner for eCommerce website development
Build a user-focused eCommerce website that boosts conversions, delights customers, & supports scalable growth.
[Start your eCommerce success with a free consultation today!](https://kayo.digital/contact/)
## Crafting eCommerce websites that delight users and drive growth
At Kayo Digital, we understand that your eCommerce website is the beating heart of your online business. That’s why every choice we make, from platform selection to checkout design, is guided by the needs of your end-users. By focusing on what truly matters to them, we ensure that every interaction feels smooth, simple, and satisfying.
Our approach begins with in-depth research, uncovering how your customers browse, select products, and complete purchases. This insight shapes our development process, allowing us to create a site that resonates with real people, not just search engines.
While user experience is critical, we never lose sight of practical goals. We build with scalability in mind, so your site can handle seasonal peaks, expanded product ranges, and evolving market trends without missing a beat.
We believe in clarity over complexity and partnership over one-off projects. With Kayo Digital, you gain a trusted team committed to your long-term success. Whether you’re a budding brand or an established retailer, we’re here to help your online store thrive.
[Discover our user-centric eCommerce website development](https://kayo.digital/contact/)
## Our work process
### Understand & Research
Getting to know your business and objectives, whilst providing market research and a better competitor understanding.
### Create
Creating something that helps you and your customers. Bringing your idea to life.
### Evolve
Changing and developing for the better, more complex and advanced state. To help meet your ambitions.
## Choosing the right platform & tailored integrations
Different businesses have different needs — so why settle for a one-size-fits-all eCommerce web development solution? At Kayo Digital, we help you choose from leading platforms like Shopify, guiding you towards the best fit based on your sales volume, product range, and growth ambitions. We explain options clearly, without baffling you with jargon, so you can make informed decisions that benefit both you and your customers.
Once the platform is chosen, we go beyond the basics. Seamless integrations with your CRM, ERP, or inventory management tools ensure smooth operations behind the scenes. Need a particular payment gateway for your customers’ convenience? We’ll set it up. Want to sync with your marketing platform to personalise offers? Consider it done. Our aim is to create a cohesive ecosystem that streamlines your workflow and improves the shopping experience.
By tailoring the platform and its integrations to your unique requirements, we pave the way for sustainable growth. As your product lines expand, or you venture into new markets, your website will evolve effortlessly. With Kayo Digital, you’re not just investing in a website; you’re investing in a flexible foundation that supports your business now and in the future.
[Find the right platform and integrations for your business](https://kayo.digital/case-studies/)
## Mobile-first, UX-focused design & customer journey mapping
Today’s shoppers want convenience on every device. We design your eCommerce website with a mobile-first mindset, ensuring it looks and performs brilliantly on phones, tablets, and desktops alike. By focusing on user experience (UX), we reduce friction at every step — intuitive navigation, quick load times, and accessible product filters all encourage visitors to stay longer and buy more.
##
At Kayo Digital, we also delve into customer journey mapping, identifying how users move from discovery to checkout. This insight lets us refine layouts and features that guide shoppers naturally and keep them engaged. For example, we might simplify the menu to help customers find what they need faster, or add product recommendations that increase basket value.
A user-centric approach keeps customers coming back. By creating a pleasant journey — one that anticipates needs and minimises obstacles — you earn trust and loyalty. Our mission is to ensure that every interaction feels effortless, turning casual browsers into satisfied customers who can’t wait to shop again.
[Improve your store’s UX and mobile experience today](https://kayo.digital/contact/)
## SEO & performance optimisation for sustainable online growth
You deserve a website that doesn’t just satisfy visitors — it impresses search engines too. At Kayo Digital, we build eCommerce sites with SEO baked in from the start. Clean code, logical site architecture, and optimised metadata help search engines understand and index your pages, boosting your visibility in search results.
We also prioritise performance in all our eCommerce website development projects. Quick-loading pages reduce bounce rates and keep your customers happy. By compressing images, streamlining code, and refining server responses, we deliver a smooth, responsive experience. After all, nobody likes waiting around for pages to load, especially on mobile devices.
This balance of user-focused design and SEO best practices ensures your online store is discoverable, fast, and engaging.
The result?
More organic traffic, higher conversion rates, and steady growth for your eCommerce business. With Kayo Digital’s performance-driven approach, you’re not just building a site — you’re building a powerful, intuitive engine for ongoing success.
[Boost visibility and speed for better conversions](https://kayo.digital/contact/)
## Security, compliance & trust-building with your users
Top-notch security is non-negotiable for any eCommerce website. At Kayo Digital, we implement essential safeguards like SSL certificates, PCI-compliant payment gateways, and GDPR adherence to protect your customers’ data and your brand’s reputation.
We understand that trust is earned, and every security measure we put in place contributes to shoppers feeling confident about sharing their details.
##
Beyond compliance, we highlight trust signals to reassure visitors. From displaying secure checkout badges to featuring authentic customer reviews, we create an environment where customers feel safe and respected. By combining robust security with transparent communication, we help you foster loyalty and encourage repeat business.
At Kayo Digital, your customers’ peace of mind is just as important as your bottom line.
[Discover eCommerce web development with unbeatable security](https://kayo.digital/contact/)
## Content management & ongoing support
We know that your eCommerce website is a living, breathing entity that needs regular updates — new products, fresh promotions, and seasonal campaigns. That’s why we give you the tools to manage your content easily. With a user-friendly content management system (CMS), you can add or edit products, post blogs, and tweak offers without needing a developer each time.
But we don’t stop there. Kayo Digital offers ongoing support to keep your site performing at its best. Whether it’s troubleshooting a quirky plugin, refreshing a design element, or integrating a new tool, our team is just a message away. We avoid hidden fees and complex jargon, ensuring clear, honest communication about what’s needed and why.
This combination of intuitive content management and accessible support helps you stay agile. As trends shift and customers evolve, you can adapt your site quickly, maintaining a competitive edge and sustaining your growth trajectory.
[Take control of your site and keep your store evolving](https://kayo.digital/contact/)
## Project scoping & timeline: What to expect during eCommerce website development
When it comes to our eCommerce website development packages, we believe in transparency and setting realistic expectations from day one.
When you partner with Kayo Digital, we start with a thorough scoping session to understand your brand, products, and goals. Together, we define the project roadmap, outlining key milestones — such as design mock-ups, development sprints, and user testing — so you know exactly what’s happening and when.
Once we kick off, our process is structured yet flexible. We keep you informed with regular progress updates, ensuring you’re never left guessing. As we approach launch, we run rigorous quality checks to catch any issues before your customers see them. The result is a smooth, well-orchestrated journey that leads to a successful go-live.
By presenting a clear timeline and communicating openly, we empower you with knowledge and confidence. At Kayo Digital, we strive to remove uncertainty, allowing you to plan, prepare, and look forward to a website that’s ready to deliver results.
[Plan your project’s path to a smooth launch](https://kayo.digital/contact/)
## FAQs around our eCommerce web development services
**Q: How long does eCommerce website development usually take?**
A: It depends on your project’s complexity. On average, most projects will be finished within six months. But, while many sites are ready in a few months, some larger ones may take longer. We’ll provide a clear timeline during scoping.
**Q: Do I need technical experience to manage the site?**
A: Not at all. We implement an easy-to-use CMS, so you can update products, pages, and promotions without any coding know-how. We also provide training, so your team knows exactly how to maintain your site.
**Q: Will my site be optimised for mobile devices?**
A: Absolutely. We design with mobile-first principles, ensuring a great experience on every device.
**Q: What about ongoing support?**
A: We offer responsive, long-term support packages. You’ll have friendly experts on hand whenever you need assistance.
[Got more questions? Speak to our experts today](https://kayo.digital/contact/)
## Why choose Kayo Digital for your eCommerce website development?
Kayo Digital stands out by prioritising your customers’ experience. Our user-centric approach ensures your website isn’t just visually appealing — it’s effective, accessible, and ready to grow. We combine technical expertise with human understanding, guiding you through platform decisions, integrations, and ongoing improvements.
We communicate clearly, avoid unnecessary jargon, and respect your time and budget. From SEO best practices to scalable architecture, every decision is rooted in your long-term success. With Kayo Digital, you gain a reliable partner who supports your vision, adapts to your evolving needs, and helps you thrive in an ever-changing eCommerce landscape.
## Ready to transform your eCommerce business?
Ready to elevate your online store? Let Kayo Digital help you create an eCommerce website that reflects your brand’s identity, delights your customers, and drives sustainable growth. Whether you need a responsive design, platform guidance, or ongoing support, our team is here to make it happen.
Don’t settle for less — choose a partner who understands your challenges and shares your ambitions. Contact Kayo Digital today and discover how our user-focused, scalable eCommerce solutions can transform your business.
[Speak to our experts and start growing now!](https://kayo.digital/contact/)
## Trusted by
## Our results
### Website in a week that saved 150 jobs
[!\[Watts Farm Homepage Mockup\](https://kayo.digital/media/ly5jakzo/watts-farm-homepage-mockup.jpg?width=550&height=504&v=1d999ffe2bf2c30)
- 4 million
Revenue in the first year
- 150
Jobs saved
- 3
UK Awards
Visit case study
Watts Farms](https://kayo.digital/case-studies/watts-farms/)
## Related Services
[B2B eCommerce Website Development and Design](https://kayo.digital/what-we-do/web-development/b2b-ecommerce-website-development/)
[Headless eCommerce Development Agency](https://kayo.digital/what-we-do/web-development/headless-ecommerce-development-agency/)
[Umbraco Commerce](https://kayo.digital/our-technologies/umbraco-commerce/)
[Custom eCommerce Website Design](https://kayo.digital/what-we-do/web-design/custom-ecommerce-website-design/)
---
# Headless eCommerce Development Agency
_Source: https://kayo.digital/what-we-do/web-development/headless-ecommerce-development-agency/_
- https://kayo.digital/
- [Web Development](https://kayo.digital/what-we-do/web-development/)
- [What We Do](https://kayo.digital/what-we-do/)
- Headless eCommerce Development Agency
# Headless eCommerce development agency solutions
Future-proof eCommerce for limitless growth
Build a future-proof eCommerce ecosystem that separates your front end from your back end, enabling swift innovation, omnichannel integration, and limitless growth opportunities.
[Let’s get to work on your headless commerce project today](https://kayo.digital/contact/)
## Crafting eCommerce websites that delight users and drive growth
At Kayo Digital, we specialise in headless commerce development — a modern approach to building eCommerce platforms where the front end (the “shop window” for your customers) is separated from the back-end systems powering your operations.
This separation empowers you to adapt quickly to market changes and consumer demands, making it perfect for forward-thinking brands that want more agility, scalability, and control.
As an expert headless eCommerce agency, we understand that user experience lies at the heart of commercial success. Traditional all-in-one eCommerce platforms can be restrictive, often forcing you to compromise on design or site performance.
In contrast, an API-driven headless architecture grants you the freedom to integrate best-of-breed tools — like specialised payment gateways or marketing platforms — and deliver seamless front-end experiences on any device.
By putting your customers’ needs first, we ensure every decision, from layout to load times, drives conversions and brand loyalty. Our user-centric philosophy helps you offer a consistent journey across websites and mobile apps. That means a better experience for your users, above all else.
If you’re looking to future-proof your online store and outpace the competition, headless commerce is your next step — and Kayo Digital is here to guide you every step of the way.
## Key features and benefits of headless eCommerce
- Scalability and flexibility
- Omnichannel experiences
- Faster load times and improved performance
- Enhanced SEO and content freedom
- Future-proof architecture
### Scalability and flexibility
In a headless setup, you can scale as your business grows without overhauling your entire platform. Whether you’re adding new product ranges or rolling out to international markets, a headless commerce solution adapts to rising traffic and shifting demands.
### Omnichannel experiences
Deliver consistent, high-quality shopping experiences on websites, mobile apps, social media integrations, or even brick-and-mortar kiosks. Since the front end is decoupled, you can customise each channel’s user interface while maintaining unified data in the back end.
This means customers enjoy seamless transitions, whether they’re browsing on a tablet, finalising a purchase on a desktop, or checking order status through an app.
### Faster load times and improved performance
By separating business logic from the front end, you can optimise your site’s presentation layer for speedy load times and better conversion rates. A snappier eCommerce site not only keeps visitors engaged but also meets search engines’ growing performance expectations.
### Enhanced SEO and content freedom
Using a headless CMS or custom content tools lets you implement SEO best practices without the limitations of a monolithic platform. Publish fresh, keyword-rich content and experiment with new promotional ideas — all without disrupting your core commerce operations.
### Future-proof architecture
Thanks to an API-driven approach, you can integrate emerging technologies (like voice commerce or augmented reality) without re-platforming. Headless eCommerce development offers the agility to evolve alongside customer expectations, giving you a robust foundation for long-term success.
[Explore our headless eCommerce development solutions](https://kayo.digital/contact/)
## Our work process
### Understand & Research
Getting to know your business and objectives, whilst providing market research and a better competitor understanding.
### Create
Creating something that helps you and your customers. Bringing your idea to life.
### Evolve
Changing and developing for the better, more complex and advanced state. To help meet your ambitions.
## Our approach to headless commerce
At Kayo Digital, our headless commerce development services start with in-depth consultations to determine if headless architecture is right for your online store. We evaluate everything from your existing tech stack, the websites need, to your team’s capabilities, ensuring you adopt a solution that genuinely propels growth rather than complicating it.
**Consulting and strategy**
y mapping your objectives — be it faster site speed, improved omnichannel reach, or deeper integration with third-party tools like CRMs and ERPs. This strategic phase lays the groundwork, helping us recommend the ideal headless eCommerce platform or custom setup that aligns with your brand goals and user expectations.
**API-driven architecture**
Next, our development teams establish robust, API-driven connections between your front-end experiences and the back-end systems handling inventory, payments, or marketing data. This approach keeps your core business logic intact while granting you the freedom to innovate on the user interface as needed.
**Custom front-end development**
We design highly responsive, on-brand interfaces tailored to your shoppers — whether they’re browsing on mobile, desktop, or future platforms like kiosks. Because the presentation layer is decoupled from the underlying commerce platform, you can evolve your look and feel without overhauling your core setup.
**Ongoing collaboration**
Throughout the build, we maintain close communication, providing transparent project milestones and timelines. We aim to give you full confidence in how your headless eCommerce development services unfold, with minimal disruption to day-to-day operations.
By uniting flexible technology with a user-centric approach, Kayo Digital delivers headless commerce solutions that stand out — empowering your business to adapt quickly, integrate seamlessly, and serve customers across every channel they use today (and those they’ll use tomorrow).
[Find out why we’re the best](https://kayo.digital/case-studies/)
## Security, maintenance & ongoing support
Shifting to a headless architecture can feel like a bold move, but Kayo Digital ensures you’re never alone — before, during, or after launch. We implement strict security measures such as SSL certifications, PCI-compliant payment processes, and proactive monitoring to protect your commerce website and user data.
From preventing unauthorised access to safeguarding transaction details, our secure eCommerce solutions help you maintain customer trust.
Beyond security, we offer continuous maintenance and support (including training!) for your headless eCommerce site. Our team monitors performance metrics like load times and conversion rates, stepping in promptly if any issues arise.
##
Whether you need help integrating a new marketing tool, tweaking your front end for season-specific campaigns, or debugging an unexpected glitch, we’re here to provide clear guidance with no hidden fees.
In short, adopting a headless commerce setup doesn’t mean you’re left managing complex technology alone. Kayo Digital’s support spans everything from minor updates to strategic enhancements, ensuring your site remains future-proof, user-friendly, and in line with ever-evolving customer expectations.
We believe in long-term partnerships that help you refine and optimise your platform as your business grows.
[Get the most secure headless commerce development](https://kayo.digital/contact/)
## Why choose Kayo Digital as your headless eCommerce agency?
Kayo Digital stands out by blending technical mastery with a deep focus on user experiences. Unlike agencies that prioritise quick fixes or generic solutions, we approach headless commerce development by first understanding your brand vision, customer expectations, and operational constraints.
This ensures every recommendation — be that an API-driven integration, or a custom user interface — is truly aligned with your goals.
We also value transparency. We believe in clear, upfront discussions about scope, timelines, and costs, so you can plan effectively without worrying about budget creep or unforeseen complexities.
Our development teams excel at creating a cohesive tech stack that supports omnichannel growth, helping you unify your eCommerce site, mobile apps, and even offline retail touchpoints.
Most importantly, we’re partners for the long haul. Our collaboration doesn’t end once your site goes live. From ongoing support to periodic performance reviews, we continuously optimise the platform to deliver better conversion rates, improved front end experiences, and a truly future-proof framework.
By working with Kayo Digital, you gain a team that’s committed to evolving alongside your business, ensuring your headless eCommerce ambitions become a reality.
[Partner with the leader in headless eCommerce development](https://kayo.digital/contact/)
## FAQs about headless eCommerce development
**Q: Will I need a dedicated internal development team?**
A: Not necessarily. Our headless eCommerce agency works closely with your in-house resources — or independently if you prefer. We guide everything from planning to deployment and testing, ensuring a smooth transition. We also provide training, to help empower your team to take control.
**Q: Does headless commerce work with my current CRM or ERP?**
A: It's very likely. Because it’s API driven, a headless architecture can integrate with most modern systems, improving your overall workflow and data consistency.
**Q: What if I need post-launch support?**A: Kayo Digital offers ongoing maintenance, updates and performance reviews. We’re committed to ensuring your headless commerce solution remains agile, secure, and ready to evolve as your business grows.
[Ready for headless commerce? Speak to our experts now](https://kayo.digital/contact/)
## Transform your eCommerce business with headless
Ready to future-proof your online store and exceed customer expectations? Kayo Digital is here to help. Whether you’re aiming for faster load times, seamless omnichannel experiences, or cutting-edge user interfaces, our headless commerce development approach empowers you to innovate without constraints.
Let’s discuss your goals, challenges, and the best path to success. From planning and integration to ongoing support, our team provides a truly user-centric and transparent process. Embrace the freedom of headless architecture and take your business to the next level.
[Speak to our experts and start your headless journey today](https://kayo.digital/contact/)
## Trusted by
## Our results
### Website in a week that saved 150 jobs
[!\[Watts Farm Homepage Mockup\](https://kayo.digital/media/ly5jakzo/watts-farm-homepage-mockup.jpg?width=550&height=504&v=1d999ffe2bf2c30)
- 4 million
Revenue in the first year
- 150
Jobs saved
- 3
UK Awards
Visit case study
Watts Farms](https://kayo.digital/case-studies/watts-farms/)
## Related Services
[B2B eCommerce Website Development and Design](https://kayo.digital/what-we-do/web-development/b2b-ecommerce-website-development/)
[Custom eCommerce Website Design](https://kayo.digital/what-we-do/web-design/custom-ecommerce-website-design/)
[eCommerce Website Development](https://kayo.digital/what-we-do/web-development/ecommerce-website-development-services/)
[Umbraco Commerce](https://kayo.digital/our-technologies/umbraco-commerce/)
[B2B eCommerce Website Development and Design](https://kayo.digital/what-we-do/web-design/ecommerce-website-design-and-development/)
---
# B2B eCommerce Website Development
_Source: https://kayo.digital/what-we-do/web-development/b2b-ecommerce-website-development/_
- https://kayo.digital/
- [Web Development](https://kayo.digital/what-we-do/web-development/)
- [What We Do](https://kayo.digital/what-we-do/)
- B2B eCommerce Website Development
# B2B eCommerce website development
Kayo Digital delivers custom B2B eCommerce solutions for streamlined transactions, bulk ordering, and easy integrations.
[Start your B2B eCommerce journey today](https://kayo.digital/contact/)
## Crafting B2B eCommerce websites that delight users and drive growth
B2B eCommerce isn’t just business-to-consumer (B2C) with a different label — it demands unique features like custom pricing, multi-level buyer roles, and streamlined reordering. At Kayo Digital, we recognise these complexities and address them with your clients in mind.
We design every online store around the real needs of B2B buyers. By prioritising clarity and efficiency, we create a shopping experience that delights your clients and supports your internal teams. Think fewer silos, simpler approval processes, and rapid order fulfilment.
As specialists in B2B eCommerce website development, we focus on boosting online sales while preserving the personalised feel of traditional relationships.
Whether it’s managing bulk products and services or tailoring payment options, we ensure every interaction helps your buyers complete their tasks easily.
[Discover how we tailor B2B eCommerce solutions for your customers](https://kayo.digital/contact/)
## Our B2B eCommerce development services
- Consultation and strategy
- B2B eCommerce website design expertise
- Custom development
- Integration with existing systems
- Scalability and future-proofing
### Consultation and strategy
We start by understanding your business logic, user experience goals, and the specific demands of B2B buyers. Our team maps out essential features such as tiered pricing, catalogue complexity, and CRM integration to ensure your website meets genuine customer needs.
### B2B eCommerce website design expertise
Creating a great B2B website means more than aesthetics — it’s about delivering a frictionless, user-friendly environment where corporate buyers can quickly find products, see custom pricing, and easily complete purchases. At Kayo Digital, we adapt complex catalogues, multiple user roles, and bulk ordering into intuitive layouts, building a responsive, brand-aligned experience. By focusing on genuine B2B buyer needs, we create sites that encourage repeat orders and foster lasting loyalty.
### Custom development
Once we define your requirements, we build a bespoke B2B eCommerce platform with intuitive workflows for easy purchasing. Bulk ordering, custom user roles, and specialised calls to action enhance the shopping experience while saving time for both your clients and your internal teams.
### Integration with existing systems
Kayo Digital seamlessly connects your new eCommerce website to ERPs, inventory management systems, and CRMs. This reduces data silos, keeps pricing consistent, and helps you deliver a more user-friendly ordering process. Every integration is tested thoroughly to maintain smooth operations and accurate information flow.
### Scalability and future-proofing
Our B2B eCommerce website development approach accommodates growth from day one. Whether you expand your product lines, target new B2B companies, or introduce business-to-consumer (B2C) offerings, your platform can evolve without costly rebuilds. We build on robust frameworks that adapt to emerging trends like social media marketing or advanced analytics.
[Let’s shape a customised B2B eCommerce platform for your needs](https://kayo.digital/contact/)
## Our work process
### Understand & Research
Getting to know your business and objectives, whilst providing market research and a better competitor understanding.
### Create
Creating something that helps you and your customers. Bringing your idea to life.
### Evolve
Changing and developing for the better, more complex and advanced state. To help meet your ambitions.
## Integration capabilities
Seamless data flow is critical for B2B eCommerce success. At Kayo Digital, we connect your eCommerce platform with essential management systems like CRMs, ERPs, and inventory tools. This ensures product data, order statuses, and customer records remain accurate across all channels, helping you deliver consistent pricing and availability to B2B buyers.
We tailor integrations around your operational needs, mapping processes so each system shares the right information at the right time. Whether it’s automating reorders based on stock levels or syncing purchase histories to your CRM for personalised offers, connecting your website to your salesperson apps, we unify your workflows to improve buyer satisfaction.
Our technical team tests every integration thoroughly, minimising disruptions to your shopping experience. By creating a single source of truth for your data, you can optimise reordering cycles, streamline approvals, and build trust with customers who rely on transparent, up-to-date information.
[Streamline your B2B operations with seamless integrations](https://kayo.digital/contact/)
## Security, maintenance & long-term support
Protecting sensitive data is vital for B2B businesses, where transactions often involve higher order values and repeat customers. Kayo Digital implements robust security features like SSL encryption, PCI compliance, and proactive monitoring to safeguard your site against breaches. Our focus on secure B2B eCommerce website development helps build trust and loyalty among clients who need safe online sales channels.
Even after launch, we don’t walk away. Our support covers regular updates, performance checks, troubleshooting, and training for your team. This ongoing partnership ensures your online store remains aligned with your business goals. By blending strong security, routine maintenance, and forward-looking improvements, we help you stay competitive in a fast-evolving market — without compromising your customers’ confidence.
## Performance & optimisation
Slow websites cost you sales, especially in B2B eCommerce where decision-makers need efficient browsing and quick orders. At Kayo Digital, we prioritise performance optimisation from day one. We minimise code bloat, optimise caching, and streamline data calls so your site loads smoothly — even with large product catalogues.
Better load times mean more satisfied visitors and higher conversion rates. It also improves your visibility on search engines, helping the right B2B companies find your offerings faster. By blending strong infrastructure with user-centric design, we create a shopping experience that’s both swift and delightful for corporate buyers.
[Drive higher conversions with optimised B2B performance](https://kayo.digital/contact/)
## Why choose Kayo Digital for B2B eCommerce design?
We’re not just another agency claiming to be the best B2B eCommerce website design provider. Kayo Digital stands out by putting your customers at the forefront of every decision. By focusing on your clients’ clients, we build platforms that genuinely serve the needs of B2B buyers — from tailored catalogues to custom pricing tiers.
Our expertise in B2B eCommerce website development extends beyond technology. We listen to your internal teams, understand your workflows, and deliver solutions that simplify operations as well as delight end-users. With transparent communication on budgets, timelines, and scope, you can trust us to prioritise your success at every turn.
Whether you require advanced features like buyer-specific dashboards, partial payments, or integrations with marketing and social media platforms, our approach stays flexible. We design with future growth in mind, ensuring your system can pivot whenever market demands shift. And we won’t leave you hanging post-launch — our ongoing partnership means continuous improvements and adaptation.
[Partner with Kayo Digital for user-centric B2B eCommerce success](https://kayo.digital/contact/)
## Let’s build a powerful B2B experience for your users
Ready to transform your B2B eCommerce operations with a platform built around your buyers’ needs? Kayo Digital is here to help. From strategy to launch — and every improvement in between — we’re dedicated to crafting a solution that scales with you.
[Speak with our team and start your eCommerce journey today](https://kayo.digital/contact/)
## Trusted by
## Our results
### Website in a week that saved 150 jobs
[!\[Watts Farm Homepage Mockup\](https://kayo.digital/media/ly5jakzo/watts-farm-homepage-mockup.jpg?width=550&height=504&v=1d999ffe2bf2c30)
- 4 million
Revenue in the first year
- 150
Jobs saved
- 3
UK Awards
Visit case study
Watts Farms](https://kayo.digital/case-studies/watts-farms/)
## Related Services
[Headless eCommerce Development Agency](https://kayo.digital/what-we-do/web-development/headless-ecommerce-development-agency/)
[Umbraco Commerce](https://kayo.digital/our-technologies/umbraco-commerce/)
[eCommerce Website Development](https://kayo.digital/what-we-do/web-development/ecommerce-website-development-services/)
[Custom eCommerce Website Design](https://kayo.digital/what-we-do/web-design/custom-ecommerce-website-design/)
---
# Software Development
_Source: https://kayo.digital/what-we-do/web-development/software-development/_
- https://kayo.digital/
- [Web Development](https://kayo.digital/what-we-do/web-development/)
- [What We Do](https://kayo.digital/what-we-do/)
- Software Development
# Leading Bespoke Software Development Company and Custom Solutions
Tailored software solutions designed to meet your business needs by Kayo Digital.
## Finding the right solution for your ambitious business
Sometimes off-the-shelf software solutions just won’t do. You may require a bespoke solution that meets your business needs. Whether you are looking to expand your services or streamline your internal operations, our software development specialists can make all the difference to your business.
We’re unlike other software companies in Kent because we’re not just developers; we have marketing specialists, web designers and more in house.
A good bespoke software solution will fit in perfectly with your existing working methods, integrating with existing software without limitations. Our knowledgeable team will work with you to identify your requirements and build innovative systems .to help the business function more efficiently.
There are several major advantages of having your own unique software:
- Cost Savings – In the long-term, you will save substantial costs on licencing and subscription fees.
- **Increased flexibility** - You can make software changes in response to business demand.
- **Complete ownership** - You have a competitive edge when your software is faster, more efficient or meets the exact requirements of your business.
- **Control** - Once built you will be able to add and remove features without outside help.
If any of these advantages will aid your business growth and development, then we strongly recommend you [get in touch](https://kayo.digital/contact)with our Kent-based software development specialists.
## Our work process
### Understand & Research
Getting to know your business and objectives, whilst providing market research and a better competitor understanding.
### Create
Creating something that helps you and your customers. Bringing your idea to life.
### Evolve
Changing and developing for the better, more complex and advanced state. To help meet your ambitions.
## All our Digital Marketing services incorporate...
We’re committed to adding value to your business. This is why our marketing services cover support in a wide range of specialist areas, as we support you as a reliable digital partner.
## Tailored to your requirements
No two businesses are the same. That’s why we work closely with you to produce bespoke software that is a perfect fit for your business. You will not have to install software on every individual PC across the company - your employees will be able to login from anywhere in the world with an Internet connection, which is ideal for remote-working or flexible businesses.
## Specialists in Microsoft .NET
We specialise in using the Microsoft .NET framework for web-based system design. This means the software we create is robust, and can be used, sold on, or licenced with absolute peace of mind.
## Need a solution that links with your back-office systems?
Because we are creating bespoke software tailored specifically to your business, it will be designed to integrate smoothly with current infrastructure and systems, giving you the exact features, you need. This can give you a distinct, competitive advantage over your competitors.
We can match any criteria you require for your custom software development project, supporting throughout every stage of the project. From initial design to quality assurance to testing, deployment, support and maintenance and project management, our Kent software development company are here to help.
## You maintain control, all the way
Our unique process helps you budget, because we work to pre-agreed deliverables and you simply pay-as-you-go. When you sign off on each stage of the project, we then move on to the next stage. This keep things manageable and transparent for our clients, so they know exactly what they will receive and when.
[Lets discuss your business](https://kayo.digital/contact/)
## Trusted by
---
# Research & Insights
_Source: https://kayo.digital/what-we-do/research-insights/_
- https://kayo.digital/
- [What We Do](https://kayo.digital/what-we-do/)
- Research & Insights
# Expert User Research Services by Experienced UX Researchers
Unlock valuable insights and improve user experiences with tailored research solutions.
## We start off on the right path.
To deliver high-performing websites, we need to establish a data-lead understanding of your business so we can craft websites for our customers' customers, ensuring a seamless user experience.
We take the vanity out of our projects and look directly at the data.
Starting with our research workshops, we take the time to understand our clients and their businesses; our research workshops unravel the intricacies of your target demographic, ensuring every aspect of your website is designed with their preferences, behaviours, and expectations in mind.
## Get in touch and get to know who's using your website...
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Research that makes a difference
The research team goes beyond the basics, immersing themselves in your industry, competition, and unique value propositions, directly putting themselves into the shoes of your target audience.
We don't believe in one-size-fits-all solutions. Our research process is customised to your specific audience. Whether you're targeting B2B professionals or tech-savvy consumers, we adapt our approach to resonate with your unique audience segments.
This comprehensive understanding forms the foundation for a website that not only looks good but also aligns seamlessly with your business goals as we move onto wireframes and design to produce a high-performing website.
Our research experts will guide you through the process to ensure user satisfaction and success. Ready to get started? Contact us today to discuss your project and unlock the full potential of your website. Your users will thank you.
## Key services
[Stakeholder Interviews](https://kayo.digital/what-we-do/research-insights/stakeholder-interviews/)
[Competitor Analysis](https://kayo.digital/what-we-do/research-insights/competitor-analysis/)
[Digital Strategy](https://kayo.digital/what-we-do/research-insights/digital-strategy-consulting/)
[CX](https://kayo.digital/what-we-do/research-insights/cx/)
## Trusted by
## Our results
### Website in a week that saved 150 jobs
[!\[Watts Farm Homepage Mockup\](https://kayo.digital/media/ly5jakzo/watts-farm-homepage-mockup.jpg?width=550&height=504&v=1d999ffe2bf2c30)
- 4 million
Revenue in the first year
- 150
Jobs saved
- 3
UK Awards
Visit case study
Watts Farms](https://kayo.digital/case-studies/watts-farms/)
[Lets discuss your business](https://kayo.digital/contact/)
---
# Digital Strategy Consulting
_Source: https://kayo.digital/what-we-do/research-insights/digital-strategy-consulting/_
- https://kayo.digital/
- [Research & Insights](https://kayo.digital/what-we-do/research-insights/)
- [What We Do](https://kayo.digital/what-we-do/)
- Digital Strategy Consulting
#
Expert Digital Strategy Services & Digital Transformation Consulting
### Drive business growth with tailored digital strategies and transformative consulting solutions.
### About our digital strategy consulting
Here at Kayo Digital, we’re providing first-rate digital strategy consulting, working as a digital partner to those businesses seeking to improve their online presence and increase their digital marketing efforts.
### How we provide this service
Our expert team will conduct an evaluation of your current efforts to identify strengths and weaknesses and to determine the best course of action. We then craft an innovative, comprehensive plan of action to bolster your business.
Digital strategy consulting is a practice that helps organizations develop and implement effective strategies for leveraging digital technology to achieve their goals. This can encompass a wide range of areas, including digital marketing, e-commerce, digital transformation, and more.
This can include everything from increasing sales and improving customer engagement to streamlining internal processes and enhancing operational efficiency. Our team of experts have experience in developing successful digital marketing campaigns, providing valuable insights and recommendations to optimize a company's digital marketing efforts and helping them achieve their goals.
Our team of experts are on hand to guide you through this process as your digital partner.
- Marketing - Digital marketing consulting services are essential for businesses looking to develop a successful online presence. We provide expert guidance and advice as we help you grow your business.
We’ll get to know your business goals while developing a comprehensive digital marketing strategy that includes SEO, social media marketing, email marketing, content marketing, and digital advertising support. Helping you navigate the ever-changing digital landscape and stay ahead of the competition.
- eCommerce - Our innovative e-commerce SEO service focuses on optimizing a company's e-commerce website for search engines, making it easier for potential customers to find and purchase their products or services.
Our team of experts will help by creating a bespoke marketing strategy designed to increase website traffic, improve search engine rankings, and ultimately drive more sales. By staying up to date with the latest search engine algorithms and best practices, consultants can help businesses achieve sustainable growth and long-term success in the highly competitive world of e-commerce.
## Why choose Kayo Digital?
We’re committed to adding value to your business. Leveraging reliable digital technology with data-driven decisions to ensure a real return on investment.
We want to support you as a reliable digital partner, which is why our digital consulting experts are on hand to help you make informed decisions about their digital initiatives and can provide data-driven insights and recommendations.
### Data
We make data lead choices and suggestions to help bolster your business.
### Consulting
As your digital partner, we support you through our consultancy services.
### Strategy
We help you create and use a digital strategy designed just for you and your business.
## Digital Strategy Consulting - Step by Step
- Discovery Day
- Research and Insight
- Design & Development
- Content Workshop
- Marketing & Strategy Plan
- Ongoing Retainer
### Discovery Day
No business is the same; we take the time to get to know you, understand whom you want to speak to, the information you want to provide and the overall business goals.
- Your purpose - What’s the purpose of your website and business? This is the key. By pinpointing this information, we can offer accurate suggestions that will help support your vision.
- Your vision - Understanding the visionary picture of your business helps us help you.
- Your values - Much like your purpose and vision, we need to understand your values. This helps us put together a picture of your tone and the online persona of your business.
- The big picture - This stage focuses on defining how to achieve your business goal using your web presence and a digital marketing strategy.
- Your tone - Your website needs to be a reflection of your business, talking directly to your target audience to produce engaging responses to your efforts.
### Research and Insight
We’ll get to know you and your business by conducting a research report. Through our collaborative workshops, we’ll get to understand your goals and your target audience to create a compelling report detailing our suggestions and key findings that will help us design directly for the audience you want to engage.
### Design & Development
From this, our expert web design team will design and produce your new website.
### Content Workshop
Need refreshing new content? We’ll interview you further to formulate a content strategy that will engage your target audience and lead them to convert.
### Marketing & Strategy Plan
Our expert marketing team are on hand to help you further. A good business doesn’t just stop after the website is set live by committing to a strategic marketing plan to stay in front of your target audience and bring in interest and conversions. We offer an ongoing retainer of work to help you meet these goals.
### Ongoing Retainer
It doesn’t stop there. We offer an ongoing retainer of work, so we can help you stick to our foolproof content strategies.
Our team will work with you to produce regular, whether you're looking for a retainer for work, support or marketing support, we're here to ensure you stay up to date, active and engaging.
## Quick quote
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
---
# Stakeholder Interviews
_Source: https://kayo.digital/what-we-do/research-insights/stakeholder-interviews/_
- https://kayo.digital/
- [Research & Insights](https://kayo.digital/what-we-do/research-insights/)
- [What We Do](https://kayo.digital/what-we-do/)
- Stakeholder Interviews
#
Stakeholder Interview Services for Actionable Insights
### Gain valuable feedback and drive success with expert stakeholder insights.
## Understanding your business
We believe that meaningful insights lay the foundation for exceptional digital experiences. Getting to know you and your business, we begin creating a picture of your website's functionality, information, and presentation.
Our stakeholder interview process allows us to make sure we help you create a high-performing website that is an accurate representation of your business and meets your expectations.
## Contact us today!
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Understanding your audience
Leaving all egos at the door, we focus on the people using the website, not the people who own them. Putting ourselves in the users' shoes, we work together to build profiles and understand key features and functions.
Following our workshop, the team carefully analysed the insights found to produce a detailed research report, ensuring our recommendations are strategic and tailored to guide the project towards success.
## Why Choose Kayo Digital?
The insights gained from stakeholder interviews lay the groundwork for creating a high-performing website, putting yourself in the shoes of your target audience to really understand what they want and what your website should provide them.
We help you understand your audience.
## Related services
[Web Design](https://kayo.digital/what-we-do/web-design/)
[Web Development](https://kayo.digital/what-we-do/web-development/)
## Trusted by
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Competitor Analysis
_Source: https://kayo.digital/what-we-do/research-insights/competitor-analysis/_
- https://kayo.digital/
- [Research & Insights](https://kayo.digital/what-we-do/research-insights/)
- [What We Do](https://kayo.digital/what-we-do/)
- Competitor Analysis
#
Competitor Analysis Services & Actionable Competitive Insights
### Make data-driven decisions and outperform competitors with expert analysis.
## Benchmarking Performance
Our Competitor Analysis Service is designed to provide you with actionable insights, empowering your business to make informed decisions, identify opportunities, and stay ahead in a dynamic marketplace.
Understanding what your competitors are doing and why they’re doing it can help you gain an edge in the market. Uncovering any opportunities to grow your presence, we analyse their online footprint, user experience, and other key performance indicators against your own.
## Contact us today!
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Why Choose Kayo Digital?
Ready to gain a strategic edge in your industry? Our competitor analysis goes beyond surface-level observations to provide you with actionable insights and identify opportunities.
Let's delve into the power of strategic analysis and elevate your digital presence.
## Related services
[User Research](https://kayo.digital/what-we-do/research-insights/)
[Stakeholder Interviews](https://kayo.digital/what-we-do/research-insights/stakeholder-interviews/)
## Trusted by
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# CX
_Source: https://kayo.digital/what-we-do/research-insights/cx/_
- https://kayo.digital/
- [Research & Insights](https://kayo.digital/what-we-do/research-insights/)
- [What We Do](https://kayo.digital/what-we-do/)
- CX
#
CX Consulting & Customer Experience Optimisation Services
### Boost customer satisfaction and loyalty with tailored CX strategies that improve engagement and deliver results.
##
We are passionate about creating outstanding customer experiences that drive loyalty, satisfaction, and business growth.
With our comprehensive range of CX services, we help businesses of all sizes and industries deliver exceptional customer interactions at every touchpoint.
Partner with us to transform your customer experience and gain a competitive edge in today's dynamic marketplace.
## Why choose Kayo Digital?
You may be going through massive growth, launching a new website, a re-brand, entering a new market or a recruitment drive and you need support generating exposure and work. Every digital marketing campaign should be and needs to be bespoke to you.
## Our results
### Website in a week that saved 150 jobs
[!\[Watts Farm Homepage Mockup\](https://kayo.digital/media/ly5jakzo/watts-farm-homepage-mockup.jpg?width=550&height=504&v=1d999ffe2bf2c30)
- 4 million
Revenue in the first year
- 150
Jobs saved
- 3
UK Awards
Visit case study
Watts Farms](https://kayo.digital/case-studies/watts-farms/)
### Evidence based
Everything we do has to be evidenced. We don't make assumptions!
### We work for your clients
We're here to challenge you and to understand what your clients want
### Track record
From national exposure to industry recognition. We have the evidence to back our claims.
## What our CX Service includes
- CX Strategy Development
- Customer Journey Mapping
- Omni-channel Experience Design
- Voice of the Customer (VoC) Programs
- CX Measurement and Analytics
- CX Optimization and Continuous Improvement
### CX Strategy Development
Our CX strategy development services are tailored to your business's unique needs and goals. We work closely with you to define a clear vision and roadmap for enhancing customer experiences. Through customer research, journey mapping, and persona development, we uncover key insights that inform our strategic recommendations. We help you align your business objectives with your customers' expectations, ensuring a customer-centric approach that drives results.
### Customer Journey Mapping
Understanding your customers' journey is crucial for delivering exceptional experiences. Our experts specialize in customer journey mapping, a process that visualizes the various touchpoints and interactions a customer has with your brand. We identify pain points, opportunities, and moments of truth, enabling you to optimize each stage of the customer journey. By aligning your business processes, technology, and resources with customer needs, we create a seamless and enjoyable experience that fosters loyalty.
### Omni-channel Experience Design
Today's customers expect a consistent experience across multiple channels and devices. Our agency excels at designing omni-channel experiences that seamlessly integrate various touchpoints, including websites, mobile apps, social media, call centers, and physical stores. We craft intuitive user interfaces, personalized content, and engaging interactions that drive customer engagement and satisfaction. Our focus is on creating a unified brand experience that strengthens customer relationships and drives conversions.
### Voice of the Customer (VoC) Programs
To truly understand your customers, you need to listen to their voices. Our Voice of the Customer (VoC) programs employ various techniques, such as surveys, feedback forms, and social media monitoring, to capture customer insights and sentiment. We help you collect, analyze, and interpret customer feedback, providing actionable recommendations to improve your products, services, and overall customer experience. By integrating VoC programs into your business processes, you can continuously optimize your CX strategy based on real-time customer data.
### CX Measurement and Analytics
Measuring the impact of your CX initiatives is essential for ongoing improvement. We help you establish key performance indicators (KPIs) and implement robust measurement frameworks to track the success of your CX efforts. Our analytics experts leverage advanced tools and techniques to analyze customer data and provide valuable insights. We offer comprehensive reporting and regular performance reviews, allowing you to make data-driven decisions and optimize your CX strategy over time.
### CX Optimization and Continuous Improvement
Customer expectations evolve, and so should your CX strategy. Our agency partners with you for long-term success, continually monitoring and optimizing your customer experience. We conduct regular audits, identify areas for improvement, and implement innovative solutions to keep your CX ahead of the curve. By staying agile and responsive, we ensure your business remains competitive and delivers exceptional experiences that delight customers.
## Contact our CX team to learn more
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Clients who trust us
##
---
# Persona Interviews
_Source: https://kayo.digital/what-we-do/research-insights/persona-interviews/_
- https://kayo.digital/
- [Research & Insights](https://kayo.digital/what-we-do/research-insights/)
- [What We Do](https://kayo.digital/what-we-do/)
- Persona Interviews
#
Persona research to improve website UX and conversions
### Get real insights from real users.
## Real Conversations. Real Insights. Better Websites.
Your website is only as good as the experience it delivers. That’s why we offer Persona Interview services, direct, qualitative research with the people who matter most: your actual users.
Here at Kayo Digital, we speak with real individuals who interact with your website customers, clients, partners or stakeholders to understand what works, what doesn’t, and what needs to change. These conversations help shape a website that is not only fit for purpose but tailored to the goals, needs and expectations of your users.
## Contact us today to help improve your UX
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## What Are Persona Interviews?
Persona interviews are one-to-one conversations, typically conducted over the phone or video call, where we speak directly with individuals who match key user groups (or “personas”) for your business.
Unlike surveys or analytics, these interviews provide qualitative insight uncovering the why behind user behaviour, not just the what.
We explore:
- Pain points and frustrations with the current website.
- Features or content users find valuable.
- Tasks they’re trying to complete.
- Barriers to conversion.
- Emotional responses to design, navigation and tone.
- Items they like, find useful and use.
These insights allow us to build websites based on real-life behaviour and feedback, not assumptions.
## Why Persona Interviews Matter
1. **Data with context**: Analytics can show you where users drop off interviews help you understand why.
2. **Informed decision-making**: Avoid guesswork. Base your website strategy on real user feedback.
3. **Stronger personas**: Refine or create user personas based on direct input from people who match your key audience segments.
4. **Improve UX and CRO**: By identifying usability issues and user needs early, you can build a better journey and increase conversion rate optimisation (CRO).
5. **Highlight wins**: Learn what’s already working well so you can retain or build upon it in the new site.
## Who Should Use Persona Interviews?
Persona interviews are particularly useful if:
- You’re redesigning or rebuilding your website.
- You’ve seen a drop in engagement or conversions.
- Your website serves a complex or diverse audience.
- You want to validate or evolve your existing personas.
- You're investing in UX research and user-centric design.
Whether you’re in professional services, education, healthcare, eCommerce or the public sector, understanding your users is critical to digital success.
# Why Choose Kayo Digital?
We combine user research, data analysis and design expertise to build websites that perform. With a strong consultative approach, our team ensures your website isn’t just informed by best practice it’s grounded in the lived experiences of your users.
By choosing Kayo Digital, you're choosing research that drives real, user-centric results.
Looking to improve your user experience, conversion rates and website performance? Start with insight that matters.
## FAQ's
### How many users do you interview?
We typically recommend 5–10 interview depending on the scope of your audience and project.
### Will you find and recruit participants?
No. As you know your audience best, we’d like your help in reaching a good mix of people to speak with. You have direct access to the individuals who can give the most valuable and relevant feedback, so we can make sure their voices are heard in the process.
### How do you ensure unbiased feedback?
Our UX researchers use open, anonymous, non-leading questioning techniques to make interviewees feel comfortable giving honest answers.
With permission, we may record the interviews to capture detailed insights and provide clear evidence for our recommendations. These recordings are then summarised into key findings to inform the project.
## Contact us today to help improve your UX
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Related services
[Research & Insights](https://kayo.digital/what-we-do/research-insights/)
[Web Design](https://kayo.digital/what-we-do/web-design/)
[Web Development](https://kayo.digital/what-we-do/web-development/)
## Trusted by
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Accessibility Audits
_Source: https://kayo.digital/what-we-do/research-insights/accessibility-audits/_
- https://kayo.digital/
- [Research & Insights](https://kayo.digital/what-we-do/research-insights/)
- [What We Do](https://kayo.digital/what-we-do/)
- Accessibility Audits
#
Website Accessibility Audits – WCAG Compliance & Testing
### Make your website inclusive, compliant, and easy to use.
## Making your website compliant and accessible
Here at Kayo Digital, we provide website accessibility audits to ensure your site meets WCAG 2.2 standards and delivers a smooth experience for every user, including people with disabilities.
Our WCAG audits combine automated scanning with manual accessibility testing to uncover barriers that affect usability, compliance, and inclusivity, helping you reach more users, avoid legal risks, and improve overall user experience.
## Let’s make your website accessible to all. Contact us to get started.
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## What Is an Accessibility Audit?
An accessibility audit is a structured review of your website to identify where it meets, exceeds, or falls short of accessibility guidelines such as WCAG 2.2.
Our audits go beyond automated scans. We pair industry-standard testing tools with expert manual checks to assess:
- Compatibility with assistive technologies (e.g. screen readers).
- Colour contrast and visual accessibility.
- Keyboard navigation and focus order.
- Form and input field accessibility.
- Readability of content and structure.
- Mobile accessibility and responsive behaviour.
- Compliance with legal requirements, such as the [Equality Act 2010](https://www.legislation.gov.uk/ukpga/2010/15/contents).
By combining technical testing with practical user experience checks, we give you a complete picture of accessibility performance.
## Why Accessibility Audits Matter
1. **Wider audience reach** – Make your website usable for all, including people with disabilities.
2. **Legal compliance** – Reduce the risk of legal action by meeting accessibility regulations.
3. **Better user experience** – Improve site navigation, content clarity, and usability for every visitor.
4. **SEO benefits** – Many accessibility best practices align with search engine optimisation.
5. **Inclusive brand reputation** – Show commitment to equality and diversity in the digital space.
## Who Should Have an Accessibility Audit?
Accessibility audits are particularly valuable if:
- You’re redesigning or rebuilding your website
- Your site hasn’t been tested against WCAG guidelines in over a year
- You’ve received feedback about accessibility barriers
- You operate in sectors with public-facing services, such as education, government, or healthcare
- You want to improve inclusivity and reach a wider audience
# Why Choose Kayo Digital?
We’re more than a development agency, we’re digital partners committed to creating high-performing, inclusive websites. Our team combines accessibility expertise with UX knowledge, ensuring your site not only meets compliance but also delivers an excellent user experience for everyone.
By choosing Kayo Digital, you’re investing in a website that works for all your users, without compromise.
## Let’s make your website accessible to all. Contact us to get started.
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## FAQ's
### What standards do you test against?
We primarily test against WCAG 2.2 AA guidelines, along with any specific industry or legal requirements relevant to your organisation.
### Do you test the entire website?
We test a representative sample of page templates, user journeys, and key functionality to provide accurate, actionable results without unnecessary duplication.
### Will you provide a report I can share with stakeholders?
Absolutely, you’ll receive a clear, prioritised report with technical details, user impact explanations, and recommended solutions.
## Related services
[Free Website Audit: Security, Sustainability & Scalability](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
## Trusted by
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# CRO \(Conversion Rate Optimisation\)
_Source: https://kayo.digital/what-we-do/cro-conversion-rate-optimisation/_
- https://kayo.digital/
- [What We Do](https://kayo.digital/what-we-do/)
- CRO (Conversion Rate Optimisation)
# CRO (Conversion Rate Optimisation)
Performance Guaranteed CRO
## You don't always need more visitors.
Often, the biggest gains come from understanding what your current audience is doing, and removing the friction that stops them converting.
That’s where Conversion Rate Optimisation (CRO) comes in.
We help you turn insight into action. Through research, testing and evidence-led experimentation, we uncover what’s holding your website back and make focused improvements that increase conversions, engagement and long-term value.
No guesswork. No sweeping redesigns. Just measurable progress.
[Contact us to learn more](https://kayo.digital/contact/)
## CRO our way
### Small changes. Big impact.
The most effective improvements are often incremental. We focus on smart, targeted changes that compound over time and deliver meaningful returns.
### Evidence beats opinion (every time).
Every recommendation is grounded in data, user behaviour and testing. We remove subjectivity from decision-making so you can move forward with confidence.
### Continuous optimisation, not one big gamble.
CRO isn’t a single project, it’s an ongoing process. We continuously test, learn and refine, helping your website perform better as your audience and goals evolve.
[Contact us to learn more](https://kayo.digital/contact/)
## Who it's for:
This is for organisations that want better performance without tearing their website down and starting again.
If you’re looking to get more value from existing traffic: improving conversions, user experience and long-term growth, CRO gives you a smarter, lower-risk way forward.
CRO is a good fit if you want to:
- Increase conversions on an ongoing basis (not just once)
- Improve the experience for real users, not hypothetical ones
- Build sustainable online growth through informed decisions
# Where it starts: the Experience & Opportunity Audit
Every engagement begins with our Experience & Opportunity Audit.
A deep dive designed to surface the most impactful opportunities for experimentation-led improvement.
The result?
A clear, prioritised optimisation roadmap, grounded in evidence and focused on what will move the needle.
## The audit includes:
- Conversion rate and usability reviews
- UX research and user behaviour analysis
- Data analysis and performance benchmarking
- UI concepts and rapid prototyping
- A structured experimentation and testing roadmap
### Conversion rate and usability reviews
We assess key journeys, pages and interactions to identify friction, drop-off points and missed conversion opportunities. Practical, prioritised recommendations that focus on what will deliver impact fastest.
### UX research and user behaviour analysis
We combine qualitative and quantitative insight to understand what real users are doing, *and* why. This reveals unmet needs, hesitation points and behaviour patterns that data alone can’t explain.
### Data analysis and performance benchmarking
We analyse performance across key metrics and benchmark results against historical data and best practice. This creates a clear baseline for improvement and highlights where effort will deliver the strongest returns.
### UI concepts and rapid prototyping
We translate insight into testable ideas through lightweight UI concepts and prototypes. This allows you to explore improvements quickly, without committing to full redesigns.
### A structured experimentation and testing roadmap
All findings are synthesised into a clear, prioritised testing plan. Each recommendation is ranked by potential impact, effort and confidence, so you know exactly what to test, and why.
## CRO Projects:
### Reinventing a traditional business model
[!\[Pn Masthead\](https://kayo.digital/media/azpncfgq/pn-masthead.jpg?width=550&height=504&v=1d99950f5c67e00)
- 15,240%
Revenue increase
- UK Agency Awards
2
- Online Business
£1m
Visit case study
Parson's Nose](https://kayo.digital/case-studies/parsons-nose/)
### A new online DIY marketplace built for homeowners
[!\[Smartmockups Lhyym8nz\](https://kayo.digital/media/ezel0zoh/smartmockups_lhyym8nz.jpg?width=550&height=504&v=1d98cc47e6076b0)
- 995%
Increase in revenue in the first year
- 1,240%
Increase in transactions in the first year
- 1
National Award
Visit case study
Plane & Simple](https://kayo.digital/case-studies/plane-simple/)
## Trusted by
## Tell us about your project
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Key CRO services
[Research & Insights](https://kayo.digital/what-we-do/research-insights/)
[Web Design](https://kayo.digital/what-we-do/web-design/)
[Persona Interviews](https://kayo.digital/what-we-do/research-insights/persona-interviews/)
[Stakeholder Interviews](https://kayo.digital/what-we-do/research-insights/stakeholder-interviews/)
[CX](https://kayo.digital/what-we-do/research-insights/cx/)
[Competitor Analysis](https://kayo.digital/what-we-do/research-insights/competitor-analysis/)
[Accessibility Audits](https://kayo.digital/what-we-do/research-insights/accessibility-audits/)
[User Experience (UX)](https://kayo.digital/what-we-do/web-design/user-experience-ux/)
[UI/UX Web design](https://kayo.digital/what-we-do/web-design/uiux-web-design/)
[Hi-Fi Prototypes](https://kayo.digital/what-we-do/web-design/hi-fi-prototypes/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Design & Development
_Source: https://kayo.digital/what-we-do/design-development/_
- https://kayo.digital/
- [What We Do](https://kayo.digital/what-we-do/)
- Design & Development
# Design & Development
We design and build high-performing digital products that help organisations grow, adapt and outperform their competition.
## Good design isn't solely about how things look. It's about what it enables.
Everything we make is grounded in how real people behave and engineered to perform in the real world.
## How we deliver
- Research
- Design
- Development
- Grow
### Research
Make confident decisions, backed by evidence. We use research to remove guesswork and uncover what will genuinely move the needle. By understanding user behaviour, business goals and friction points, we help you prioritise the right opportunities and avoid costly assumptions. This can include data analysis, user interviews, stakeholder workshops, journey mapping, UX testing, competitor insight and conversion rate optimisation.
### Design
Create experiences that feel intuitive and effective. Design turns insight into clear, usable journeys that guide users effortlessly and support conversion. Through wireframes, testing, iteration and interactive prototyping, we shape experiences that are accessible, purposeful and easy to evolve.
### Development
Builds that perform now and scale later. We develop robust, flexible digital products that are reliable, secure and built to grow with your organisation. From websites and applications to ongoing support, optimisation and AI-enabled functionality, we create technology that’s ready for real-world use and future change.
### Grow
Launching is just the beginning. We evolve your product through continuous optimisation, CRO, and structured experimentation. By analysing real user behaviour, testing performance, and refining every touchpoint, we help your website or app grow, adapt, and deliver increasing value over time. From post‑launch support to ongoing improvements and new feature iterations, we ensure your digital product keeps performing... and keeps getting better.
[Contact us to learn more](https://kayo.digital/contact/)
Thank you so much everyone.
Your responsiveness throughout has allowed us to get vital information to our patients and has definitely helped to make sure we have continued to give our patients the best care we can during the pandemic.
You are part of #TeamNHS!
Jo Treharne. Head of Campaigns and Digital - Kent NHS
## Turning ideas into exceptional digital experiences
## Working with us, you can bank on:
**Performance you can feel**
Fast-loading, reliable platforms that respond smoothly and scale without compromise.
**Perspective from experience**
Years of working with complex organisations means we understand constraints, regulation and real-world pressures, not just best practice in theory.
**Builds fit for change**
Flexible foundations that make it easier to evolve, integrate and grow as your organisation does.
**Specialists, not generalists**
Focused expertise across UX, UI and engineering brought together as one joined-up team.
## The power of three
### Deliberate by design
We don’t rush to solutions. We take the time to understand the problem properly, then design with intent.
### Clear over clever
Complex challenges need clarity, not theatrics. We favour straightforward thinking and evidence-led decisions.
### Thoughtfully unorthodox
We're happy to challenge assumptions and take a different route when it genuinely leads to better outcomes.
## Design & Development Projects:
### Reinventing a traditional business model
[!\[Pn Masthead\](https://kayo.digital/media/azpncfgq/pn-masthead.jpg?width=550&height=504&v=1d99950f5c67e00)
- 15,240%
Revenue increase
- UK Agency Awards
2
- Online Business
£1m
Visit case study
Parson's Nose](https://kayo.digital/case-studies/parsons-nose/)
### A new online DIY marketplace built for homeowners
[!\[Smartmockups Lhyym8nz\](https://kayo.digital/media/ezel0zoh/smartmockups_lhyym8nz.jpg?width=550&height=504&v=1d98cc47e6076b0)
- 995%
Increase in revenue in the first year
- 1,240%
Increase in transactions in the first year
- 1
National Award
Visit case study
Plane & Simple](https://kayo.digital/case-studies/plane-simple/)
## Tell us about your project
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Trusted by
## Key web development services
[eCommerce Website Design and Development](https://kayo.digital/what-we-do/web-design/ecommerce-website-design-and-development/)
[Web Design](https://kayo.digital/what-we-do/web-design/)
[Our Technologies](https://kayo.digital/our-technologies/)
[Umbraco Web Design](https://kayo.digital/our-technologies/umbraco-web-design/)
[Umbraco Website Developers](https://kayo.digital/our-technologies/umbraco-website-developers-development-agency/)
[Umbraco Web Development](https://kayo.digital/our-technologies/umbraco-web-development/)
[Hosting & Cloud Services](https://kayo.digital/what-we-do/web-development/hosting/)
[DXP (Digital Experience Platforms)](https://kayo.digital/what-we-do/web-development/dxp/)
[UI/UX Web design](https://kayo.digital/what-we-do/web-design/uiux-web-design/)
[Wireframes and Lo-Fi Prototypes](https://kayo.digital/what-we-do/web-design/wireframes-and-lo-fi-prototypes/)
[Hi-Fi Prototypes](https://kayo.digital/what-we-do/web-design/hi-fi-prototypes/)
[User Experience (UX)](https://kayo.digital/what-we-do/web-design/user-experience-ux/)
[eCommerce Website Design and Development](https://kayo.digital/what-we-do/web-design/ecommerce-website-design-and-development/)
[Custom eCommerce Website Design](https://kayo.digital/what-we-do/web-design/custom-ecommerce-website-design/)
[App Development](https://kayo.digital/what-we-do/web-development/mobile-app-development/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Tech
_Source: https://kayo.digital/what-we-do/tech/_
- https://kayo.digital/
- [What We Do](https://kayo.digital/what-we-do/)
- Tech
# Tech
Great technology should make life simpler, not add another system to manage or another problem to solve.
We design and build open, flexible technology ecosystems that grow with your organisation. By combining smart architecture with data science, AI and emerging technologies, we help you streamline operations, unlock better insight and work more intelligently.
No unnecessary complexity. No closed systems. Just technology that’s built to adapt.
## Tech that makes a difference
[Contact us to learn more](https://kayo.digital/contact/)
## From strategy to delivery and beyond
We offer full-service design and build for enterprise websites and web applications, managing the entire process from end to end.
That means:
- Clear technical strategy aligned to real business needs
- Thoughtful concept and experience design
- Robust, scalable technology implementation
- Seamless integration with your existing systems
## When your tech holds you back, it’s time for a smarter foundation
Everything is designed to work together, so your technology supports how your organisation actually operates, today and as it evolves.
If your tech stack is starting to feel restrictive, it’s probably time for a smarter foundation.
We build systems that are ready for what’s next.
Who it's for:
For organisations ready to take a decisive step forward in their digital customer experience.
If you’re building a new platform or application and need it to be secure, scalable and future-ready, we create technology that’s built to grow, adapt and perform, long after launch.
## Tech we offer
Choosing the right platform for your digital stack needs careful deliberation. We offer a selection of CMS', including [Umbraco](https://kayo.digital/our-technologies/umbraco-web-development/ "Umbraco Web Development"), [WordPress](https://kayo.digital/our-technologies/wordpress/ "WordPress"), [Shopify](https://kayo.digital/our-technologies/shopify/ "Shopify") and [Magento](https://kayo.digital/our-technologies/magento/ "Magento").
Each one is fit for purpose and allows us to tailor to the digital needs of your business.
- Umbraco – Gold Partner
- Shopify – Partner
- Algolia – AI search
- Microsfot Azure – hosting
- Pingdom – website monitoring
- AI
- .NET
***And more***
[Our Technologies](https://kayo.digital/our-technologies/)
## Trusted by
## Projects:
### Reinventing a traditional business model
[!\[Pn Masthead\](https://kayo.digital/media/azpncfgq/pn-masthead.jpg?width=550&height=504&v=1d99950f5c67e00)
- 15,240%
Revenue increase
- UK Agency Awards
2
- Online Business
£1m
Visit case study
Parson's Nose](https://kayo.digital/case-studies/parsons-nose/)
### A new online DIY marketplace built for homeowners
[!\[Smartmockups Lhyym8nz\](https://kayo.digital/media/ezel0zoh/smartmockups_lhyym8nz.jpg?width=550&height=504&v=1d98cc47e6076b0)
- 995%
Increase in revenue in the first year
- 1,240%
Increase in transactions in the first year
- 1
National Award
Visit case study
Plane & Simple](https://kayo.digital/case-studies/plane-simple/)
## Tell us about your project
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Thank you so much everyone.
Your responsiveness throughout has allowed us to get vital information to our patients and has definitely helped to make sure we have continued to give our patients the best care we can during the pandemic.
You are part of #TeamNHS!
Jo Treharne. Head of Campaigns and Digital - Kent NHS
## Key tech services we offer
[eCommerce Website Design and Development](https://kayo.digital/what-we-do/web-design/ecommerce-website-design-and-development/)
[Web Design](https://kayo.digital/what-we-do/web-design/)
[Our Technologies](https://kayo.digital/our-technologies/)
[Umbraco Web Design](https://kayo.digital/our-technologies/umbraco-web-design/)
[Umbraco Website Developers](https://kayo.digital/our-technologies/umbraco-website-developers-development-agency/)
[Umbraco Web Development](https://kayo.digital/our-technologies/umbraco-web-development/)
[Hosting & Cloud Services](https://kayo.digital/what-we-do/web-development/hosting/)
[DXP (Digital Experience Platforms)](https://kayo.digital/what-we-do/web-development/dxp/)
[UI/UX Web design](https://kayo.digital/what-we-do/web-design/uiux-web-design/)
[Wireframes and Lo-Fi Prototypes](https://kayo.digital/what-we-do/web-design/wireframes-and-lo-fi-prototypes/)
[Hi-Fi Prototypes](https://kayo.digital/what-we-do/web-design/hi-fi-prototypes/)
[User Experience (UX)](https://kayo.digital/what-we-do/web-design/user-experience-ux/)
[eCommerce Website Design and Development](https://kayo.digital/what-we-do/web-design/ecommerce-website-design-and-development/)
[Custom eCommerce Website Design](https://kayo.digital/what-we-do/web-design/custom-ecommerce-website-design/)
[App Development](https://kayo.digital/what-we-do/web-development/mobile-app-development/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# AI
_Source: https://kayo.digital/what-we-do/ai/_
- https://kayo.digital/
- [What We Do](https://kayo.digital/what-we-do/)
- AI
# AI
We’re a Kent and London based AI agency that helps organisations make sensible, practical use of AI.
Many organisations are interested in AI but aren’t sure how it fits into their sales and marketing activity. Others worry about adding complexity without seeing real benefits. We help you work out where AI can genuinely help, and where simpler digital improvements are the better option.
Our work covers planning, design and build. We use AI to reduce manual work, improve how content is managed, and make websites and tools easier to use for both customers and internal teams.
## Tech that makes a difference
[Contact us to learn more](https://kayo.digital/contact/)
## When your tech holds you back, it’s time for a smarter foundation
Everything is designed to work together, so your website and AI tools support how your organisation actually works, both now and as things change.
If your website or digital setup is starting to feel restrictive, slow, or overly manual, it’s usually a sign that the foundations need attention.
We build products that are ready to support AI properly. That means systems that are easier to manage, quicker to update, and able to make better use of data and automation over time.
## AI solutions we deliver
- Image generation
- Translation
- Content creation support
- AI website search
- Internal knowledge hubs
- AI driven outcomes and experiences
- Data analysis and support
### Image generation
Creating images through the website backend to support content teams and reduce reliance on stock imagery.
**Example outcomes:**
- Reduce admin time
- Low cost content generation
- Team efficiencies
### Translation
Using AI in the website backend to translate content and manage multiple language versions of a site.
**Example outcomes:**
- Reduced admin time
- Team efficiencies
- Low cost content generation
### Content creation support
Helping teams draft, edit and maintain content more efficiently using AI tools.
**Example outcomes:**
- Reduce admin time
- Low cost content generation
- Team efficiencies
### AI website search
Adding AI‑powered search on the frontend so users can find relevant information quickly
**Expected outcomes:**
- Conversion uplift
- Customer satisfaction
- Lower cost per acquisition
### Internal knowledge hubs
Using AI to surface useful information from HR documents and internal files, making it easier for teams to get answers.
**Expected outcomes:**
- Employee confidence
- Higher adoption
- Time savings in all departments
### AI driven outcomes and experiences
Creating personalised website and marketing experiences that support engagement and strengthen your brand.
**Expected outcomes:**
- Conversion uplift
- Segment personalised content
- Low cost content generation
### Data analysis and support
Adding Copilot and similar tools within the website backend to help teams explore data, run analysis and find answers faster.
**Example outcomes:**
- Reduced admin time
- Time efficiencies
- Conversion uplift
## Trusted by
## Projects:
### Reinventing a traditional business model
[!\[Pn Masthead\](https://kayo.digital/media/azpncfgq/pn-masthead.jpg?width=550&height=504&v=1d99950f5c67e00)
- 15,240%
Revenue increase
- UK Agency Awards
2
- Online Business
£1m
Visit case study
Parson's Nose](https://kayo.digital/case-studies/parsons-nose/)
### A new online DIY marketplace built for homeowners
[!\[Smartmockups Lhyym8nz\](https://kayo.digital/media/ezel0zoh/smartmockups_lhyym8nz.jpg?width=550&height=504&v=1d98cc47e6076b0)
- 995%
Increase in revenue in the first year
- 1,240%
Increase in transactions in the first year
- 1
National Award
Visit case study
Plane & Simple](https://kayo.digital/case-studies/plane-simple/)
## Tell us about your project
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Thank you so much everyone.
Your responsiveness throughout has allowed us to get vital information to our patients and has definitely helped to make sure we have continued to give our patients the best care we can during the pandemic.
You are part of #TeamNHS!
Jo Treharne. Head of Campaigns and Digital - Kent NHS
## Key tech services we offer
[eCommerce Website Design and Development](https://kayo.digital/what-we-do/web-design/ecommerce-website-design-and-development/)
[Web Design](https://kayo.digital/what-we-do/web-design/)
[Our Technologies](https://kayo.digital/our-technologies/)
[Umbraco Web Design](https://kayo.digital/our-technologies/umbraco-web-design/)
[Umbraco Website Developers](https://kayo.digital/our-technologies/umbraco-website-developers-development-agency/)
[Umbraco Web Development](https://kayo.digital/our-technologies/umbraco-web-development/)
[Hosting & Cloud Services](https://kayo.digital/what-we-do/web-development/hosting/)
[DXP (Digital Experience Platforms)](https://kayo.digital/what-we-do/web-development/dxp/)
[UI/UX Web design](https://kayo.digital/what-we-do/web-design/uiux-web-design/)
[Wireframes and Lo-Fi Prototypes](https://kayo.digital/what-we-do/web-design/wireframes-and-lo-fi-prototypes/)
[Hi-Fi Prototypes](https://kayo.digital/what-we-do/web-design/hi-fi-prototypes/)
[User Experience (UX)](https://kayo.digital/what-we-do/web-design/user-experience-ux/)
[eCommerce Website Design and Development](https://kayo.digital/what-we-do/web-design/ecommerce-website-design-and-development/)
[Custom eCommerce Website Design](https://kayo.digital/what-we-do/web-design/custom-ecommerce-website-design/)
[App Development](https://kayo.digital/what-we-do/web-development/mobile-app-development/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Contact
_Source: https://kayo.digital/contact/_
- https://kayo.digital/
- Contact
# Let's talk
###
Contact us today and let us talk about how we can help you.
## Contact us today.
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
### Want to talk to someone now? Get in touch.
Sales & Enquiries
- [01795 255 600](tel:01795%20255%20600 "01795 255 600")
- hello@kayo.digital
Support
- [01795 255 600](tel:01795%20255%20600 "01795 255 600")
- support@kayo.digital
## Come visit us
The Innovation Building, Kent Science Park, Sittingbourne, Kent. ME9 8HL.
Thank you so much everyone.
Your responsiveness throughout has allowed us to get vital information to our patients and has definitely helped to make sure we have continued to give our patients the best care we can during the pandemic.
You are part of #TeamNHS!
Jo Treharne. Head of Campaigns and Digital - Kent NHS
Quick service and response rate.
Clio Davies. Marketing Manager - Martin Tolhurst
Excellent work! Richard and the team provided the level of speed and expertise required for our project
Graham Lewis. Three
Technical expertise delivered in a friendly package. Highly experienced at troubleshooting as well as design and Implementation.
Mark Lammas. Nicholas Hall Group
---
# Kayo How
_Source: https://kayo.digital/kayo-how/_
- https://kayo.digital/
- Kayo How
Welcome to our hub, that include the latest insights and upcoming events. Here, we delve into groundbreaking research, exploring cutting-edge discoveries, trends, and advancements that shape our industry. Stay informed and inspired.
- All
- Report
- Insights
- Guides
### Kayo Digital is now available through G-Cloud 15
[!\[Kayo Digital is now available through G-Cloud 15\](https://kayo.digital/media/0itpj2b0/gcloud15.png?width=792&height=434&v=1dd3a24f9ff3a70)
Insights
Harry Dance
01 Sep 2026](https://kayo.digital/kayo-how/kayo-digital-is-now-available-through-g-cloud-15/)
### Rethinking the website in the age of AI
[!\[Rethinking the website in the age of AI \](https://kayo.digital/media/fj1pjjsi/https___cdnevbuccom_images_1180135687_2191949849013_1_original-1.jpg?width=792&height=434&v=1dd15edc2664e60)
Insights
Harry Dance
15 Jul 2026](https://kayo.digital/kayo-how/rethinking-the-website-in-the-age-of-ai/)
### We just acquired a company. What do we do with their website?
[!\[We just acquired a company. What do we do with their website?\](https://kayo.digital/media/4eckpvtx/aquiring-a-company.jpg?width=792&height=434&v=1dcff29bfb5b190)
Insights
Harry Dance
18 Jun 2026](https://kayo.digital/kayo-how/we-just-acquired-a-company-what-do-we-do-with-their-website/)
### What happens when healthcare information goes digital
[!\[What happens when healthcare information goes digital\](https://kayo.digital/media/zqjebmfg/https___cdnevbuccom_images_1180133948_2191949849013_1_original.jpg?width=792&height=434&v=1dceced28c3d800)
Insights
Harry Dance
26 May 2026](https://kayo.digital/kayo-how/what-happens-when-healthcare-information-goes-digital/)
### Umbraco at Battle Choose Your Fighter: Umbraco vs Kentico
[!\[Umbraco at Battle Choose Your Fighter: Umbraco vs Kentico\](https://kayo.digital/media/hk4otbfd/chatgpt-image-may-28-2026-10_57_24-am.png?width=792&height=434&v=1dcee887785e9a0)
Insights
Kelly Castle
19 May 2026](https://kayo.digital/kayo-how/umbraco-at-battle-choose-your-fighter-umbraco-vs-kentico/)
### Umbraco at Battle Choose Your Fighter: Umbraco vs Sitecore
[!\[Umbraco at Battle Choose Your Fighter: Umbraco vs Sitecore \](https://kayo.digital/media/2uwbu14m/umbraco-vs-sitecore.png?width=792&height=434&v=1dcee88b190ebe0)
Insights
Harry Dance
10 May 2026](https://kayo.digital/kayo-how/umbraco-at-battle-choose-your-fighter-umbraco-vs-sitecore/)
### The search for the world’s worst website user
[!\[The search for the world’s worst website user\](https://kayo.digital/media/vwwfgmfi/f3043425-95b4-4520-97b1-78940f930ed8.png?width=792&height=434&v=1dcdd713e30c9e0)
Insights
Harry Dance
06 May 2026](https://kayo.digital/kayo-how/the-search-for-the-world-s-worst-website-user/)
### The End of the Static Floorplan: How Spec3D and Umbraco are transforming off-plan property sales
[!\[The End of the Static Floorplan: How Spec3D and Umbraco are transforming off-plan property sales\](https://kayo.digital/media/emjlrk5b/pexels-pavel-danilyuk-7937366.jpg?width=792&height=434&v=1dcd25e8079d8a0)
Insights
Alicia Lloyd
22 Apr 2026](https://kayo.digital/kayo-how/the-end-of-the-static-floorplan-how-spec3d-and-umbraco-are-transforming-off-plan-property-sales/)
### Your Website is Already Halfway to Being an Intranet: here's how and why to close the gap with Umbraco
[!\[Your Website is Already Halfway to Being an Intranet: here's how and why to close the gap with Umbraco\](https://kayo.digital/media/uv1lg2nt/smartmockups_lhulruid.jpg?width=792&height=434&v=1d98a5f1cc885d0)
Insights
Harry Dance
22 Apr 2026](https://kayo.digital/kayo-how/your-website-is-already-halfway-to-being-an-intranet-heres-how-and-why-to-close-the-gap-with-umbraco/)
### What Happens When Loyalty Actually Works? (Hint: +396% Purchases)
[!\[What Happens When Loyalty Actually Works? (Hint: +396% Purchases)\](https://kayo.digital/media/sldjfnfn/parsons-nose.jpeg?width=792&height=434&v=1d99956b3e9ee30)
Insights
Harry Dance
25 Mar 2026](https://kayo.digital/kayo-how/what-happens-when-loyalty-actually-works-hint-plus396-purchases/)
### Enhancing Property Websites with 3D Interactivity on Umbraco
[!\[Enhancing Property Websites with 3D Interactivity on Umbraco\](https://kayo.digital/media/nipd3vcg/houses.jpg?width=792&height=434&v=1dc8498042c9bc0)
Insights
Harry Dance
13 Jan 2026](https://kayo.digital/kayo-how/enhancing-property-websites-with-3d-interactivity-on-umbraco/)
### Migrating from Sitecore to Umbraco: a strategic choice for your business
[!\[Migrating from Sitecore to Umbraco: a strategic choice for your business\](https://kayo.digital/media/4rkg2x1o/674f1251db77ca4f25eb5309_sitecore_umbraco_big-p-2000.png?width=792&height=434&v=1dc7b66ce08b4f0)
Insights
AI - ChatGPT
01 Jan 2026](https://kayo.digital/kayo-how/migrating-from-sitecore-to-umbraco-a-strategic-choice-for-your-business/)
[Load more](https://kayo.digital/kayo-how/?page=2 "Load more")
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# 19th century Design Reform Movement & web design
_Source: https://kayo.digital/kayo-how/19th-century-design-reform-movement-web-design/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- 19th century Design Reform Movement & web design
- Kelly Castle
- 11 Nov 2011
# 19th century Design Reform Movement & web design
Wallpaper (as we would recognize it) began life as early as the 16th Century and was popular amongst the working classes as a way to decorate their houses at an affordable price. By the 19th Century it became fashionable with merchants and the aspiring middle classes and was used as a way to imitate the décor of homes of the aristocracy, in the manner of silk and other fabric drapes and hangings of the aristocracy.
Flock wallpaper was especially popular and was made using paint, glue and wool to make it an extremely tactile product, again reminiscent of real fabric (cloth in this case). It didn't just stop here, other popular styles included paper made to imitate marble or stone. What binds all the styles together is the fact that wallpaper was always trying to look like, or imitate, something else.
London's Great Exhibition of 1851 was a showcase of modern industry with thousands of exhibitors, amongst these were a large array of wallpaper manufacturers showcasing their latest designs and techniques. It was here that the outcry against bad design standards gathered pace with several notable designers taking issue with the taste of the consumers, as well as with the manufacturers themselves.
Chief among the concerns was that judgements of excellence at the Exhibition were lauded to those producers that demonstrated the best and most modern techniques of production and not enough attention given to the standards of design or aesthetic achievements. This was part of an official report by Richard Redgrave (then Inspector-General for Art) on the standards of wallpaper on show.
The Design Reform movement did predate the Exhibition but was given much more publicity after high profile criticisms by leading designers such as A.W.N. Pugin. His was a pure approach to design, his leading principal was that only flat patterns should adorn flat surfaces, he detested the illusion of depth and believed that design should always be honest and appropriate.
These principals became the centre of the Design Reform Movement and promoted by many prominent designers, artists and architects keen to educate the public. The prominence of the movement is best illustrated by its mention in Charles Dickens' "Hard Times" (1854) when he writes about a Government Inspector explaining good taste to a room of school children.
Let me ask you girls and boys, would you paper a room with representations of horses? … Of course not … Do you ever see horses walking up and down the sides of a room in reality - in fact? ... Of course not. Why, then, you are not to have, in any object of use or ornament what would be a contradiction in fact … You must use for all purposes, combinations and modifications (in primary colours) of mathematical figures which are susceptible of proof and demonstration. This is the new discovery. This is fact. This is taste.
Charles Dickens
## The parallels with Web Design
Whilst researching this article I was struck with the parallels to the long road to maturity web design has undergone.
In the early years it was enough to just have a website and the tools available to designers were limited (and certainly not taken seriously by any designers of note).
We then had a phase of every new technique being applied to websites, not for any design aesthetic, but to showcase the skill of the website builder. Some obvious examples are animated gifs, mouse trails and font choices.
The Flash era then overlapped, possibly the most horrific period in web design when it comes to the user experience… do you remember the intro movies and the 5 minute wait for a site to load? That is not to say every Flash website was bad, there were some really amazing work (I recall the Diesel websites by hi-res), but a vast majority were designers showing off their skills and losing touch with the end user and their client's product.
The emergence of CSS gave web designers a much better canvas with which to work on. I believe the gentle withdrawal from skeumorphism and designing only such work that is appropriate to the medium, show the emerging maturity of our industry. The full skeumorphic phase played a great role in the transition but it is time to move on.
I firmly believe we are living in the first golden age of website design and there are some truly remarkable and inspiring designers out there now and new, young designers emerging that have grown up with the internet.
Our focus now needs to be to educate our clients on good design principles, just as Pugin detailed in 1853.
We have all had the client that ends up compromising a project by putting their personal tastes (or lack thereof) ahead of what is appropriate and in good taste. The hardest thing about design is the subjective nature of it, not many people believe they have poor taste and most have designed something at some point in their lives, even if it simply choosing the wallpaper for their bedroom!
## Notes & Thoughts on Flat Design
Whilst I am an advocate of many of the principles of flat design, I do not subscribe to fashions. The design should be appropriate and with purpose, the aesthetic is but one part and should work with the User Experience (UX) to lead the customer to the information they want, and in turn, increase the value of the website to my client.
I haven't totally abandoned drop shows and gradients, they can work well with UX to show the user, for example, what element is clickable. If you always keep the word "appropriate" in mind you will never stray too far from the goal of truly good design.
Kelly Castle
Senior UX/UI Designer
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/19th-century-design-reform-movement-web-design/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/19th-century-design-reform-movement-web-design/
---
# Eye Tracking Surveys
_Source: https://kayo.digital/kayo-how/eye-tracking-surveys/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Eye Tracking Surveys
- Kelly Castle
- 05 Jul 2012
# Eye Tracking Surveys
Taking care in seemingly small details helps me to deliver a website that will engage with your visitors and maintain their attention.
From reading a lot of eye tracking surveys the following information stands out:
- Dominant headlines most often draw the eye first upon entering the page.
- Smaller type encourages focused viewing behaviour... larger type promotes lighter scanning.
- A headline has less than a second of a site visitor's attention.
- For headlines - especially longer ones - it would appear that the first couple of words need to be real attention-grabbers.
- Navigation placed at the top of a homepage performs best.
- Shorter paragraphs perform better than longer ones.
- The bigger the image, the more time people took to look at it.
- Research also shows that clean, clear faces in images attract more eye fixations on homepages.
The following images are eye-tracking heat maps of a baby looking directly at us, you can see the heat map indicates most eye fixations are on the baby's face. In the second image the baby is looking towards the content and eye fixations follow there.
Something as simple to implement as this can result in your visitors reading the content you want them to, without resorting to irritating flashing text and overly bold headlines.
This is an ever changing field as new devices affect how will interact with the content that is presented to us. As a professional it is my job to keep up with these changes and trends.
Images are from the UsableWorld study.
Kelly Castle
Senior UX/UI Designer
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/eye-tracking-surveys/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/eye-tracking-surveys/
---
# How to launch a new site and keep your traffic
_Source: https://kayo.digital/kayo-how/how-to-launch-a-new-site-and-keep-your-traffic/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- How to launch a new site and keep your traffic
Guides
- Justin Wanstall
- 30 Jan 2018
# How to launch a new site and keep your traffic
It’s essential to get a your website migration right since even minor errors can result in a loss of traffic (which leads ultimately to a drop in your business revenue) that can take months if not years to recover from. Even when everything is carried out correctly, there is usually going to be some initial drops in traffic. Our guide is designed to minimise the risk of migrating from one site design to another.
## Key things to remember
Take a while to include your key stakeholders in the process (including the guy handling your SEO currently – be that internal or external), plan ahead and allow time to thoroughly test the new website post-launch. All parties should be involved. If you follow these important steps, you’re likely to prevent any major issues when a website is redesigned, has a change in URL structure, transferred to a new Content Management System (CMS) and even transferred to a new domain.
In this guide we will explore things to consider for pre-migration, the process of actually redirecting URLs (assuming that they will be different on the new website – remember even a slight difference needs to be catered for) and important post-migration checks and considerations. Along the way we’ll also point our some useful tools to help with the process.
## Pre-Migration
Decide when the migration will happen – if you’re running an e-commerce store we encourage you to think about busy times of the year. It’s certainly not sensible to migrate close to Christmas if you’re a retailer. If you experience a catastrophe, you want to be able to have the resources to address the problems. Remember, nothing is guaranteed with Google search results! Nothing in this process should be rushed or implemented if staff aren’t available to help.
If your website is being redesigned we strongly advise that an audit of your existing website is carried out. This can be done using software such as Screaming Frog. Not only will this provide you with a list of all pages on your site, it will also identify issues to be corrected and sometimes strengths that can be intentionally preserved on the new website.
Once the new design is complete and integrated to your test site, it makes sense to look across the various sections of the website. For example, pay particular attention to your existing high traffic pages – do they exist on the new website? If not, why not? If these pages don’t exist a noticeable chunk of your traffic will most likely be lost when you go live.
Prioritising your top pages (e.g. check in Google Analytics to be certain) is common sense as errors here will see a dramatic loss in search traffic. Don’t forget that you shouldn’t ignore pages that convert best – if the migration is part of a redesign, rather than a simple domain transfer you should consider whether this redesigned website is going to actually convert visitors better once they land on your site. In scenarios like this, it’s wise to do some usability and [A/B testing](http://www.smashingmagazine.com/2010/06/24/the-ultimate-guide-to-a-b-testing/).
Finally aside from high traffic & high conversion pages you need to think about page authority. The highest authority webpages must be prioritised in your plans. These are the strongest pages and are considered most reputable by Google. Tools such as [Open Site Explorer](http://www.opensiteexplorer.com) give an insight into which pages have the highest page authority. Looking at the most linked to content in Google Webmaster Tools is an easier alternative. If you don’t have Webmaster Tools setup – why not?!
To summarise, if you can’t afford a drop in volume of traffic or revenue that your site generates, the golden rule is make sure it exists or at least replaced and works (i.e. converts) on the new website.
Other points to remember in this pre-migration process:
- Ensure the test website doesn’t appear on Google (other search engines are available). The most secure way to handle this is to password protect your test site or only allow access to certain IP ranges- password is simpler and we do this by default on our web development projects.
- Check in advance and record your organic keyword rankings – you need something to compare.
- Crawl your old site and keep a record of the URLs. You can usually export to Excel and save on your computer. We recommend [Screaming Frog](http://www.screamingfrog.co.uk/seo-spider/) (you’ll need the paid version if your website has over 500 URLs but it’s worth buying).
- Check the speed of some key pages (e.g. homepage, category, product page, blog posts etc). [Pingdom Speed Test](http://tools.pingdom.com/fpt/) is great for this for this, it’s Free! If loading times have increased, why? You will be penalised for this.
- Crawl the test version of your website (check for issues above and look for any errors such as 404 pages, 500 internal server errors etc).
- Setup a [404 page](http://support.google.com/webmasters/answer/93641?hl=en) for the new website.
- If you’re moving to a new domain, add a landing page on the new domain in advance of going live. It helps Google understand a new website quicker.
- Google Analytics – keep the same profile if you can. You don’t want a blank canvas for your stats, it’s always good to have data to compare.
## URL Redirects
Golden rule: Keep the URLs of pages in the same structure as they are on the original website. This helps on two fronts; 1) This makes it easy for visitors to find the new pages (if they have bookmarks or have remembered them) and 2) it retains 100% of the authority that flows to the page.
However, if your site has URLs are not user or search engine friendly, this is a good opportunity to optimise them! Examples of URLs that aren’t friendly to search engines are ones with query strings. For example:
www.yourwebsite.com/category-name/product-name is much better than www.yourwebsite.com?category=1&product\_id=32
### 301 Redirect URLs
What’s a 301 redirect? Well, it’s a redirect that transfers a user from one URL to another. “301 Moved Permanently” is the official title. The 301 redirect ensures authority is passed from the old to the new URLs, which is why you should avoid a 302 which is considered for temporary change in URLs. Using the correct redirect type prevents a those huge dips in traffic and Google and alike will be able to know where they are going without guessing..
When URLs have changed, each old page must have a 301 redirect pointing to the new page. Absolutely critical. Even if there isn’t an equivalent page you can redirect to a relevant page. It’s much better than getting to a 404 not found page.
At the end of the day, just think of the person who’s using your website – if a page doesn’t exist any more, what is the best page on the new website for them to land on? Keep their frustration to a minimum! You want them as a customer then make it an easy journey to purchase. In rare cases it might be better for an old page to point to a 404 page – if the 404 page is useful in providing lots of possible solutions to a visitor, otherwise forget it.
### Other Redirect Considerations
#### Create your spreadsheet
Plan ahead by creating a spreadsheet which lists the old URLs and the new URL they will be mapping to.
#### Avoid redirect chains
Redirect chains should be avoided; If you redirect to a page that is already redirecting then it’s considered as having a negative impact.
## How do I setup redirects?
On Apache servers (PHP/MySQL websites usually run on Apache) URLs are redirected in the .htaccess file. Some CMSs allow 301 redirects to be inputted. WordPress has the [“Simple 301 Redirects” plugin](https://wordpress.org/plugins/simple-301-redirects/). In Magento, go to Catalog > Url Rewrite Management.
Always remember to 301 redirect!
## Post-Migration
Once your new website is complete and online and your redirects have been implemented, there are a number of important checks to complete;
### Immediate actions
Check redirects are working. You don’t have to do the entire sheet but randomly pick a few and try them for yourself.
Check analytics is hooked up and correctly recording visits to the new website (Google Analytics’ Realtime is the best way to do this).
If the domain has changed (e.g. from yourwebsite.com to your.website) then you must notify Google of this change using [Webmaster Tools](https://support.google.com/webmasters/answer/83106) and also don’t forget to use [Bing’s Site Move tool](http://www.bing.com/webmaster/help/how-to-use-the-site-move-tool-bb8f5112). Keep control of the old domain for as long as possible, don’t let it expire immediately – especially if it has high authority links you’re unable to get changed.
Run a crawl of the new website now it’s live and check for issues once more i.e. 404 pages, 500 server errors, crawl restrictions (meta, robots.txt or noindex in HTML) and canonical implementations. You can use Screaming Frog to verify your analytics is running on every page.
You should use Screaming Frog to crawl the list of URLs you saved from the old website to make sure any redirects match up as you’re expecting and to check for any unexpected 404 errors. In Screaming Frog Spider you can see this under the “Response Codes” tab use a filter on “Client Error (4xx)” and “Redirection (3xx)”.
Leave your existing site map online for a few weeks after the website has been re-launched which allows Google to find the 301 redirects to the new URLs. After this time period has passed (you can see when Google has been past using Webmaster Tools) the sitemap should be updated with new pages only and submit it again to Google Webmaster Tools, and linked to in your robots.txt file.
Don’t forget to check robots.txt and ensure that’s up-to-date – We see this often, entire sites can be excluded from Google using robots.txt to block it during testing.
### After a couple of weeks
If URLs on your site have changed they don’t forget to update places that are referring to them (even if 301 permanent redirects are in place). This can apply to external links from partners or blogs (prioritising the most important, contact them one by one), Google AdWords (which doesn’t like URL redirects so your ads must point to the right place) and any affiliate schemes you are part of (which will most likely not track correctly with redirects).
Check regularly in Webmaster Tools for crawl errors, reviewing HTML improvement suggestions and monitoring changes in performance (e.g. crawl rate) in Google and Bing Webmaster Tools are all advised.
Monitor your analytics for visits to 404 pages if a particular URL is receiving a lot of visits it might be worth permanently redirecting it if there is another similar or more useful page.
Even with the best plans in the world, URLs can of course be missed out. There’s a wealth of tools available for finding broken links on a site, [Link Juice Recovery](http://www.linkresearchtools.com/tools/ljr/) is a huge help here as it combines both these tasks into one easy tool.
Try site searches on Google to see how Google is indexing the new website (e.g. site:example.com) and if old URLs remain. Look at the timestamps on cached pages before you start to panic.
Monitor any changes in organic rankings, traffic and conversions. Some fluctuations are always to be expected, but take time to investigate anything major – the sooner you act, the greater chance of recovering quickly. If conversion rates drop or rise for particular pages you need to investigate the cause, fast. Likewise if your bounce rate rises, investigate!
## Migrating to HTTPS
There are several extra things to be aware of if you’re migrating from HTTP to HTTPS – which is extremely recommended as Google now favours HTTPS traffic.
- If you’re migrating to a fully secure (HTTPS enabled) website, it’s worth noting that SSL websites can be slighlty slower than unencrypted websites
- All http URLs need redirecting to https – this can usually be achieved with one simple rule htaccess rule
- If you use canonical meta tags, make sure they too are updated to https
- Update all internal http references e.g. images and CSS files
- Check all pages for SSL errors and warnings
- Still struggling? Check [Why No Padlock](https://www.whynopadlock.com/)
## Website migration checklist
### Pre-Migration
- Audit your existing website to identify issues that should be avoided on the site
- Prioritise certain high performing pages/sections (e.g. the stuff that make the most money)
- Keep a record of current organic keyword rankings for comparison later
- Check the page load speed of key pages
- Crawl your old website and keep a record of the URLs so you can cross reference later
- Ensure test website doesn’t appear in search indexes by adding password protection
- Crawl the test website to spot errors that can be fixed before you go live
- Prepare a useful 404 page which more than just a polite message
- Keep the same analytics profile, so pre and post-launch data can be comapred
### URL Redirecting
- Where possible keep URLs identical
- If URLs change or don’t exist on the new site 301 redirect them
- Create a spreadsheet of old URLs and the new URL they correspond to
- Avoid redirect chains
### Post-Migration
Immediate checks:
- Make sure your test site blocking has not carried forward (remove any password restrictions)
- Check redirects are working properly
- Crawl URLs from the old site to check 301 redirects are going to the right place
- If the domain has changed, notify search engines using Webmaster tools
- Check analytics is recording traffic
- Crawl the new website and check for errors
- Keep existing XML sitemaps available for 2-3 weeks so Google sniffs out your redircts
- Check robots.txt is up-to-date
- Compare the loading time of all key pages
Subsequent weeks:
- Update URLs that have changed
- Check for new crawl errors and changes in Google Webmaster Tools
- Check if visitors are landing on 404 pages more than expected
- Monitor changes in your organic page rankings, your traffic levels and of course conversions
### If you're launching a new website contact us using the form below and we can either do it for you and/or advise on the best approach
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Justin Wanstall
Production Director
Justin is responsible for the delivery of our projects. Making sure they're pixel-perfect and built to impact our clients and their clients positively.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/how-to-launch-a-new-site-and-keep-your-traffic/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/how-to-launch-a-new-site-and-keep-your-traffic/
---
# What is a technical agency?
_Source: https://kayo.digital/kayo-how/what-is-a-technical-agency/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- What is a technical agency?
- Richard Pilton
- 26 Feb 2018
We are regularly described as a technical agency, and we wanted to discuss why.
# What is a technical agency?
Previously, the types of agencies used to be quite simple. You would have for example recruitment agencies, advertising agencies, temping agencies. These more traditional agencies had types that accurately described what they did so things were simple, obvious and didn’t really require a great deal of explanation.
Fast forward to the modern world and we have [web design agencies,](https://kayo.digital/services/web-design) web marketing agencies, [software development and integrations](https://kayo.digital/services/software-development), [mobile apps](https://kayo.digital/services/mobile-apps), & [e-commerce](https://kayo.digital/services/ecommerce)… The list is quite extensive.
## Don't you mean digital agency?
As a result, terms started coming out that help to group these services together. The best known one would be “Digital Agency”. Companies that fly this banner tend to focus on the services that are front of the house. Usually starting with Website Design and anything facing forwards. Like SEO, blogs, e-commerce, and internet advertising. They tend to focus primarily on your online outward-facing image and measure themselves by the increase in new enquiries.
Notice I chose the term “Enquiries” there, as even though most of them will have something to do with your customer’s initial experience, depending on your business, once the initial enquiry or product purchase is done, a digital agency considers there work done.
## Where does a technical agency fit?
Now we move on to a “Technical agency”. Like a lot of agencies, services tend to overlap. A technical agency’s services do include [Website Design](https://kayo.digital/services/web-design) but now include anything facing backwards. Like order processing, customer relationship management, databases, stock control, shipping, accounting, and systems integration. They tend to focus more on the operational scalability, quality of service and the ongoing relationship between you and your customer.
It is quite obvious to see what the strengths and weaknesses of each type of agency are, but it is all about context in the end. If you can get a good Digital Agency and a good Technical Agency that work together well, you could find that getting customers, servicing them, keeping them and driving growth be considerably easier.
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/what-is-a-technical-agency/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/what-is-a-technical-agency/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# What is a managed website?
_Source: https://kayo.digital/kayo-how/what-is-a-managed-website/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- What is a managed website?
- Richard Pilton
- 12 Mar 2018
# What is a managed website?
When evaluating and choosing a web design company to provide your website, decision makers have to sift through proposals and sit through meetings with the aim to try and visualise some common ground on how to decide which agency to go with.
Managed websites may still be created using a CMS or may even be created from scratch with static HTML by the web developers from your agency, it doesn’t matter because the ongoing content changes in a “[Managed Website](https://kayo.digital/services/managed-websites "managed websites")” are done by the web agency and not you.
## Why a managed website should be considered for your business
When you get your brand spanking new website from your web design agency, everything is shiny and good looking. Under the hood (if they've done their job), everything is as it should be for search engine optimisation, often the content is also configured and geared towards delivering good results on search engines. The performance of the website is good because all the images are not only sized appropriately but compressed to the optimum level.
Then, after this, you decide that you want to change some of the content and perhaps add a new page or two. You're now on your own.
### A CMS is never fool proof
A good CMS will help you as much as it can, but they are by no means fool proof. You probably do not know enough about search engine optimisation and digital marketing techniques to employ with your content. You may not by great at image editing in Photoshop. You may not be trained in what to do with meta tags and descriptions and how to piece together all of the above to compliment your [digital marketing strategy](https://kayo.digital/services/digital-marketing-kent).
### Do you know enough about digital marketing?
It's generally recommended to get a website with a content management system - in fact we recommend that to many customers ourselves- so that ongoing changes to the content do not cost you any more money. But when has NOT spending money on marketing ever worked for anyone? Using a content management system may seem like a good idea because you can make changes whenever you want, but, your websites performance on search engines is paramount nowadays and every time you use your content management system, you may be making your website worse in the eyes of Google without even realising it.
## Managed website costs
Managed websites often have a much smaller initial outlay and come with higher monthly costs. But this means that all of your changes will be performed by a web professional. This should seriously be considered if you would like your website to change regularly and want the best search engine performance ongoing.
If you want to learn more about managed websites and how Kayo Digital can help your business, give us a call on [01795 255600](tel:+441795255600) or email hello@kayo.digital
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/what-is-a-managed-website/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/what-is-a-managed-website/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Are you ready for new technology?
_Source: https://kayo.digital/kayo-how/are-you-ready-for-new-technology/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Are you ready for new technology?
- Richard Pilton
- 03 Apr 2019
# Are you ready for new technology?
Before embarking on any digital technology or web design project, we encourage clients to ask the following questions:
## 1. Do you understand your own business?
How well do you understand your processes, operating procedures, current technology and skill sets? Do you have a clear vision of how any new digital technology will impact all these areas?
## 2. Do you understand your customers?
Who are your customers? How do they interact with you? How often? What would encourage them to purchase more from you? What is the user journey like and how could it be improved?
## 3. What are you trying to achieve?
What does success look like? How will digital technology help you to achieve this? Do you have objectives mapped out? How will you measure the success of any technology you implement?
Once these questions have been answered, businesses can look at the right kind of digital technology for them. Discover how by [downloading our whitepaper here](https://kayo.digital/public/Business-Growth-in-2019.pdf).
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/are-you-ready-for-new-technology/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/are-you-ready-for-new-technology/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Advantages of Shopify – 10 reasons to love it
_Source: https://kayo.digital/kayo-how/advantages-of-shopify-10-reasons-to-love-it/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Advantages of Shopify – 10 reasons to love it
Insights
- Justin Wanstall
- 13 May 2019
# Advantages of Shopify – 10 reasons to love it
## 1. Quick & easy to set up & use
Shopify offers an easy way to quickly launch an online store without the fuss over servers and development costs that can be incurred with self-hosted platforms such as Magento. The admin interface is clean and user-friendly and pretty intuitive because all the features are logically structured. You can also find extensive documentation and video guides on the Shopify site. All you really need is a product to sell.
## 2. No tech worries
Good news! You don’t need any technical expertise to launch a basic Shopify store; all software and hosting is provided by Shopify. Not only does this make it easier to get up and running, but it’s likely that Shopify’s hosting will be faster and more secure than you could achieve alone, plus it will easily accommodate any spikes in traffic you might receive. Shopify also take care of all software updates. So you can focus all your efforts on selling and not worry about technical issues, hooray.
## 3. Secure & reliable
If you have an [eCommerce store](https://kayo.digital/services/ecommerce), you will be dealing with sensitive customer information including credit card details, plus impatient customers. This means your site needs to be fast, secure and always online. One of the big advantages of a hosted solution is the reliability it provides. Shopify will take care of all server maintenance and upgrades to keep your store and shopping cart available at all times, and ensure that pages load quickly.
SSL certificates can be enabled for your store to encrypt all data and pass it through a secure connection, plus Shopify takes care of PCI compliance for you (required when you deal with credit cards).
## 4. 24/7 customer support
Shopify are big on customer support. They are available 24 hours a day, 7 days a week, and the response time is fairly instant, meaning your business is never on its own. You can get in touch via phone, email or web chat. In addition there are a number of community forums, extensive documentation in the Shopify Help Centre plus a range of advanced Shopify University guides.
[Contact us today and speak to our Shopify experts](https://kayo.digital/contact/)
## 5. Mobile ready
With mobile visits to websites now higher than desktop, it’s essential, not optional, to have a mobile optimised site. Luckily Shopify know this. All of Shopify’s themes are mobile responsive and the platform includes a free built-in mobile commerce shopping cart, meaning your store looks great on all devices and your customers can shop freely wherever they are.
In addition, there are free iPhone and Android apps that let you manage your store on the go should you wish to.
## 6. Customisable
There are 160 themes to choose from (free and paid) in the Shopify Theme Store, all of which are mobile responsive, plus hundreds available on sites such as ThemeForest. Each theme is also fully customisable by editing the code. So creating a beautiful and unique online shop that fits with your brand identity is simple!
## 7. There’s an app for that
Shopify’s app store is a treasure trove of functionality that you can add to your shop. You can add reviews, loyalty programmes, customer wishlists, get in-depth analytics, print labels and packing slips, integrate with accounting software, shipping programs and social media sites, not to mention all the marketing apps available. With over 1,500 to choose from, whatever you want to do it’s likely there’ll be an app for it. Note that whilst many are free, over half are charged for.
## 8. SEO & Marketing tools
It’s all well and good having a beautiful online shop but if no-one visits you’ll be pulling down the virtual shutters in no time. Another of Shopify’s big selling points is its powerful Search Engine Optimisation (SEO) features that will help your website rank higher in search results so customers can find you. You also have access to advanced analytics to tell you where your customers are coming from so you can tailor your marketing accordingly. You may wish to recruit the help of an [SEO company](https://kayo.digital/services/search-engine-optimisation) to help you.
The app store gives you access to a huge range of marketing tools including social media integration, product reviews and email marketing. As standard, Shopify allows you to create discount codes. Gift vouchers are available at the next level up. Social media icons are included in all themes. And if you’re a bit overwhelmed by [digital marketing](https://kayo.digital/services/digital-marketing-kent) and the time it could take, Shopify Kit has been designed to help. It acts like a virtual employee, recommending and executing marketing tasks based on your products, audience and store performance.
## 9. Abandoned cart recovery
What happens if a visitor to your store places a product in their shopping basket but leaves without buying it? According to statistics, over two thirds of potential customers will do this. Shopify offers an abandoned checkout cart recovery service which automatically tracks and emails these potential customers to remind them to complete their purchase; an easy way to potentially generate more revenue.
## Use this form and contact one of our Shopify experts
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Justin Wanstall
Production Director
Justin is responsible for the delivery of our projects. Making sure they're pixel-perfect and built to impact our clients and their clients positively.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/advantages-of-shopify-10-reasons-to-love-it/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/advantages-of-shopify-10-reasons-to-love-it/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# WooCommerce vs Shopify – the advantages and disadvantages
_Source: https://kayo.digital/kayo-how/woocommerce-vs-shopify-the-advantages-and-disadvantages/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- WooCommerce vs Shopify – the advantages and disadvantages
- Justin Wanstall
- 11 Jun 2019
# WooCommerce vs Shopify – the advantages and disadvantages
WooCommerce and [Shopify](https://kayo.digital/shopify) are probably the two of the three most popular online e-commerce platforms that developers and individuals use to build websites whereby customers are able to make purchase transactions over the Internet. The platforms are used by a large number of small and medium-sized businesses, enabling them to sell their products to a wider audience with the restriction of being limited to a physical location.
WooCommerce is an open source plugin for [WordPress](https://kayo.digital/wordpress)which makes the platform popular with those that already have a website via WordPress and just want to add e-commerce capabilities to sell products and services online. Shopify is independent of WordPress and enables people to set up an all-in-one website without the need to have the WordPress platform as well. Both platforms are available with a wide range of features which allow you to customise your online shop. Let’s look at the pros and cons of each platform.
## WooCommerce
## Shopify
## Conclusion
Shopify and WooCommerce are great e-commerce platforms for e-commerce stores; which one you choose comes down to the requirements of the website, technical capabilities, budget and personal preference.
For those that want more freedom to develop and control their e-commerce website, WooCommerce is the better choice. Being open source, the possibilities of how to present and manage the store are far more wide ranging. Users have full control in choosing their hosting package and can tailor it to specific needs. WooCommerce’s community is far larger than that of Shopify and there is a great deal more of themes and plugins to choose from. However, it can be more time-consuming to develop and set up.
For people and businesses that want a quick and easy set up, and be able to start selling immediately, then Shopify is the solution. It’s easy-to-use, intuitive interface delivers an all-round user experience that is very friendly and appealing. Shopify is ideal for those that have little to no web however there are costs involved, and there is much less choice in terms of templates, plugins and freedom to manage and control the website.
Justin Wanstall
Production Director
Justin is responsible for the delivery of our projects. Making sure they're pixel-perfect and built to impact our clients and their clients positively.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/woocommerce-vs-shopify-the-advantages-and-disadvantages/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/woocommerce-vs-shopify-the-advantages-and-disadvantages/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Supporting Charity CXK’s ‘Working Heads’ Initiative
_Source: https://kayo.digital/kayo-how/supporting-charity-cxk-s-working-heads-initiative/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Supporting Charity CXK’s ‘Working Heads’ Initiative
- Richard Pilton
- 09 Jul 2019
# Supporting Charity CXK’s ‘Working Heads’ Initiative
Kicking off the start of summer, we’re continuing to win new and exciting projects. We are delighted to help aspiring companies surrounding the Kent area drive digital growth, developing websites to help support business innovation.
We are pleased to announce that we will be working with [CXK](https://cxk.org), a charity that offers empowering services to young people and adults across the South East looking to move into education, employment or training.
CXK is embarking on a new project called “Working Heads”, which is an innovative employer engagement initiative, designed to enhance jobseeker’s opportunities.
We will be developing a web portal allowing both candidates and employers to focus on searching for and advertising jobs, as well as update their profiles.
In addition, we will also be [building a Mobile App](https://kayo.digital/services/mobile-apps) to aid candidate engagement and communication.
We’re looking forward to getting started with CXK’s new “Working Heads” project, helping this important charity succeed across numerous digital platforms!
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/supporting-charity-cxk-s-working-heads-initiative/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/supporting-charity-cxk-s-working-heads-initiative/
---
# The death of the salesman
_Source: https://kayo.digital/kayo-how/the-death-of-the-salesman/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- The death of the salesman
- Richard Pilton
- 02 Aug 2019
# The death of the salesman
Businesses today are operating in a climate of ever-increasing customer expectations. No matter the industry or company size, from multinational enterprises to home-grown start-ups, consumers now expect (and often demand) a seamless brand experience, Amazon-like delivery times and personalisation across all channels.
## Strategies
For the majority of businesses, your website will be the first meaningful interaction a potential customer has with your brand. Even if you do not have any kind of e-commerce function through your site, customers will expect all businesses to have a comprehensive site, and they will make both conscious and unconscious judgements about a company based on its website.
In an increasingly crowded marketplace, standing out from the competition is hard. People are bombarded with messages and offers every minute, through a vast array of channels. You need to be where people are looking, but in order to do this, you need to understand who your customers are and the best ways to reach them.
The traditional salesman of days gone by is no more. That approach simply won’t cut it in a digital world. However, your website is a hugely powerful tool to help build brand awareness and drive business grow.
Our new white paper report, ‘the rise of the smart site’ explores how your website can be your most effective business development tool. You can download it below, and we’ll also be serialising top insights from it in a series of blogs over the coming weeks.
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/the-death-of-the-salesman/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/the-death-of-the-salesman/
---
# First impressions last
_Source: https://kayo.digital/kayo-how/first-impressions-last/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- First impressions last
- Kelly Castle
- 13 Aug 2019
# First impressions last
Famously it was quoted that “you never get a second chance to make a first impression”. But, gone are the days that the only way to make a first impression is in person.
Be honest with yourself have you ever researched, or seen, someone online before you met them? Likely the answer is yes. And this isn’t uncommon – it’s normal.
This “spying” like phenomime has quickly filtered into the business community. People work with people and it’s human nature to research if a new relationship will be fruitful. The more information that is available through social media and websites, the more we’ll, as a collective, use it to create an opinion of someone.
Questions like: does this new candidate/ employee/ business relationship clearly define what they do, who they do it for, how will they do it, what can they potentially do for me and finally will they “fit in” need to be answered. And “online proof” can do this.
Because of this, it is important to think about what your personal online footprint says about you. Have you tried Googling yourself recently? What does the first page say about you and how can you influence it?
Should you consider making some of your social media accounts private… Should your company consider “people profiles” on your website (for some industries Google literally uses profiles to judge if the website should rank higher) etc.?
LinkedIn is the most likely social media account to appear in search results when someone searches your name [if you have an account…]. Does it reflect how you would want to be seen? How can you use it to better position yourself as an expert in your field?
If you don’t have one, ignoring the fact that over 50% of people earning £45k+ are on the site, should you have one? If used correctly, it can really help to position yourself on Google when someone searches for you.
As technology and social media continue to grow, I predict we will care less about the company brand, using it more as a security measure, i.e. they work for XXXX so they must be qualified, and more about who we work with.
Why?
People work with people and the more information out there to build that “first impression” and relationship, even if we’ve never met them, means we have the tools to develop trust that previously, we may not have had; because interactions were few and far in some cases.
First impressions may no longer be just in person but they are still as important as they have ever been. Make sure yours reflects you.
If you want to learn more, please do contact our [Kent based Digital Marketing team](https://kayo.digital/services/digital-marketing-kent).
Kelly Castle
Senior UX/UI Designer
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/first-impressions-last/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/first-impressions-last/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# An introduction to Headless eCommerce
_Source: https://kayo.digital/kayo-how/an-introduction-to-headless-ecommerce/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- An introduction to Headless eCommerce
- Justin Wanstall
- 25 Nov 2019
# An introduction to Headless eCommerce
## What are the main benefits of Headless eCommerce?
There are 6 key benefits to incorporating a Headless eCommerce platform for someone looking to sell online:
1. Flexibility – As mentioned, changes to the website are easier and quicker as the front and back ends have ultimately been separated. Meaning, the eCommerce platform restrictions are no more.
2. Customisation – By integrating data about the user confined within the eCommerce back end with logic from the front end, it can enable your website to offer a more personal experience for the customer. Providing the platform for more tailored content relating to gender, location and so on.
3. Agility – When [marketing](https://kayo.digital/services/digital-marketing-kent) wants to launch a new promotional campaign, they don’t have to rely on developers to source, often prohibitive, extensions to the eCommerce platform or build custom functionality. A headless eCommerce website offers teams like this flexibility to help increase revenue coming through the website.
4. Speed - Since the presentation layer can load and then talk to the API of the eCommerce platform when needed you end up with a slick user experience with higher engagement and conversations since it responds faster. A recent study highlighted that for every one second of site speed improvement websites experienced up to a 2% increase in work enquiries… so a huge benefit when it comes to generating work.
5. Security – by keeping the eCommerce platform behind the scenes it is less exposed to the day to day hack attempts that eCommerce websites must defend themselves against.
6. Omnichannel capabilities – from inventory data coming from warehousing to orders being fed into the eCommerce platform, all information can be delivered across web, [app](https://kayo.digital/services/mobile-apps), POS, voice assistants etc.
## Why should you use it?
If you’re looking to create a future proof eCommerce website there are very few disadvantages of adopting a headless eCommerce approach. Consider it to be a predominantly forward-thinking adjustment that prepares retailers for the inevitable fact that somewhere down the line, business requirements will change, and so will how people use websites. You may need the help of [ecommerce web designers](https://kayo.digital/services/ecommerce) to help you.
We recently used a headless eCommerce system with our client [www.parsonsnose.co.uk/shop](https://kayo.digital/case-studies/parson-nose) and already we’re seeing the benefit through increased web user engagement. As well as allowing them to have complete structural and visual adaptability whilst leveraging Shopify’s excellent eCommerce capabilities.
It is becoming increasingly important to consider Headless eCommerce as it eliminates the possibility of having to rebuild an entire website due to a shift in objectives and effectively positions retailers so they can quickly and positively meet changing market needs.
Justin Wanstall
Production Director
Justin is responsible for the delivery of our projects. Making sure they're pixel-perfect and built to impact our clients and their clients positively.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/an-introduction-to-headless-ecommerce/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/an-introduction-to-headless-ecommerce/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Kayo Digital launches online store in 5 days and secures jobs for local business
_Source: https://kayo.digital/kayo-how/kayo-digital-launches-online-store-in-5-days-and-secures-jobs-for-local-business/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Kayo Digital launches online store in 5 days and secures jobs for local business
- Justin Wanstall
- 23 Mar 2020
# Kayo Digital launches online store in 5 days and secures jobs for local business
Disruption breeds innovation and to counter these unusual times [Watts Farms](http://www.wattsfarms.co.uk/) has become a prime example of this.
With the help of Kayo Digital, [Watts Farms](https://shop.wattsfarms.co.uk/) has altered its business model to now include home delivery and the ability to sell online.
With supermarket shelves empty, people unable to leave their properties and the Watts Farms warehouse full of £400k of food that they could no longer sell, things had started to look grim [for some locals and the company].
To counter these uncommon times, Watts Farms diversified and decided to use their delivery vans and warehouse staff to launch a home delivery service for Kent and Sussex (currently serving anywhere within 30 miles of their Aylesford base). To support this new proposition Kayo Digital was tasked with developing an online store - launching in just 5 days - that allows people to directly buy from the farm and have it delivered - in bio degradable packaging - to their doorstep at a time of their choosing.
After their first weekend of the new online store being made live, we have seen the website exceed all expectations with well over 2000 orders already being made and revenue exceeding £100k. The store has genuinely become that welcome relief to locals facing supermarkets deprived of produce.
During the Coronavirus outbreak, I saw that our trade foodservice business was dropping off a cliff with restaurants closing and seeing the panic buying that was happening at the supermarkets I wanted to sell my products online to help and prevent loss of jobs.
I contacted Kayo with the request fully expecting them to tell me it would take a month but they were very quick to respond and within a week we had the website up. We tested it and made changes and were very happy - we had transformed our business!
Since going live they have continued to be extremely helpful. We are not a tech company and so not used to the level of volume hitting the site and some queries that come with that. Ongoing they are fast to respond and tweak things to give better solutions to the site and the customers.
Without Kayo's support we would not have been able to keep the site open and all our staff employed.
Ed Gray, Director - Watts Farms
Not only does the site provide a valuable resource for purchasing fruit and veg as well as other essentials such as bread and cheese but also helps the business stay afloat during these difficult times and ensures their team of 150+ staff stay in their jobs which is an incredible achievement.
The response so far has been amazing. With Watts Farms social media reach growing exponentially leading to people asking for the farm to extend their delivery further afield to Essex.
To view the website, or to buy your own produce, visit the website here: https://shop.wattsfarms.co.uk/
Or do you want to understand how you can change your business model in these challenging times? [Contact me](https://kayo.digital/contact) using our enquiry form.
Justin Wanstall
Production Director
Justin is responsible for the delivery of our projects. Making sure they're pixel-perfect and built to impact our clients and their clients positively.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/kayo-digital-launches-online-store-in-5-days-and-secures-jobs-for-local-business/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/kayo-digital-launches-online-store-in-5-days-and-secures-jobs-for-local-business/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# How does the coronavirus impact media and marketing?
_Source: https://kayo.digital/kayo-how/how-does-the-coronavirus-impact-media-and-marketing/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- How does the coronavirus impact media and marketing?
- Alicia Lloyd
- 30 Mar 2020
# How does the coronavirus impact media and marketing?
We’re living through an unprecedented time, a point in history where companies will be turning to their financial advisers looking for clarity and messages of stability. It’s likely that marketing your business won’t feature high on your list of priorities right now, but there are things that need to be considered so you can emerge in as strong a position as possible.
Conventional wisdom suggests that the marketing budget is the first thing we cut when revenues are under stress. However, we should be thinking twice before cutting budgets. The reason being, that when potential customers are ready to spend, we want to be the first brand they think about.
In this article, we delve into why we should avoid cutting marketing budgets – using research to back up our comments.
### The long hanging fruits
Business analytics firm, Marketscience, conducted a thorough economic analysis of the last five major financial downturns and found companies that focused on building relationships with their current client base, instead of focusing on bringing new clients in, “won”. These companies were able to build a long-term client base that benefited their top line in the short and long term.
### It’s all about the brand
When the dust has all but settled and businesses and consumers are looking to spend again who do you want them to think about first? Hopefully, it’s you. And whilst competitors are cutting their marketing budgets, reducing their exposure, this is the time to invest in promoting your brand.
That doesn’t mean investing in the more sales-focused marketing methods it’s about promoting your company and its culture.
Analysis by Kantar Millward Brown, in the TV ad domain, showed that lack of exposure may not have an impact in the short-term, but they saw a reduced market share in the longer term.
### Have a strategy like a yoga instructor
Having a strategy is essential, but this can’t be rigid. In times of unprecedented change this means that you need the flexibility to adjust.
It’s easier said than done, but implementing the following tools and ideas we’ve outlined below can help your brand and business:
- Anticipate the worst-case scenarios and create strategies to manage them. These strategies could include social media campaigns, client customer questionnaires, and email campaigns, to the more creative advertising campaigns.
- Use customer questionnaires and/or social listening to truly understand the value consumers bestow upon you and what they expect from you. The insight gained means you can truly create a service/product that mirrors what your customers expect.
- Use the resources you currently have. Look through who you’re invoicing and for what amount – are there any people within this list that you’d like to get to know more? If so, now is the time!
- Thinking about how you can help. How can the service, or your company, help alleviate people’s anxieties and support the local community and/or your customers?
### Conclusion
In these challenging times, where the effectiveness of some traditional marketing methods is limited by the restrictions on social interaction, if you would like any advice regarding [digital marketing services](https://kayo.digital/services/digital-marketing), or pivoting your offline marketing techniques to an online medium, please do [contact us](https://kayo.digital/contact) if you need some help.
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/how-does-the-coronavirus-impact-media-and-marketing/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/how-does-the-coronavirus-impact-media-and-marketing/
---
# Companies who sell commodities are primed for disruption
_Source: https://kayo.digital/kayo-how/companies-who-sell-commodities-are-primed-for-disruption/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Companies who sell commodities are primed for disruption
- Richard Pilton
- 28 May 2020
# Companies who sell commodities are primed for disruption
Commodities are in high demand and include natural resources such as wheat, cattle, soybeans, oranges, various metals, coal and oil. Commodities of the same grade are considered fungible, which essentially means they are interchangeable with other commodities of the same grade, regardless who produced or farmed it. To the buyer, all that matters is the quality is the same. So, how do sellers differentiate their products traditionally? And why is the market primed for disruption?
## Price differentiates between sellers
Selling commodities is notoriously difficult. Not because there isn’t a market for them - there is and it’s huge. But because the only way commodity sellers differentiate their products is through price. This means that while they’re offering the same thing as other sellers, they’ve got to compete with numbers – something which is not easy to do when those circulating are looking for the best price.
Of course, savvy buyers can play one seller against another to extract the greatest price concessions. The problem with this is it can result in a ‘race to the bottom’ where sellers continually lower the value of their offerings to beat the competition. By constantly slashing prices, major profits are missed, and sellers end up bartering with those wanting to save pennies rather than securing money-making deals for their high-quality products.
To avoid this constant battle and power struggle, many commodity sellers shy away from promoting their prices, believing this to be the answer to increased business. But how do you avoid the question of cost when asked? Essentially, the truth is always going to come out. So, there has to be another way to stand out from the crowd and rake in the cash.
## Commodity sellers head online
As well as low cost goods, people are also looking for convenient ways to buy. Gone are the days when people had spare mornings to pop to the markets in search of special deals. Convenience is essential in this modern world and buying online meets that requirement. Savvy commodity companies recognising this have therefore started to promote their pricing within a digital space and enter the e-commerce world in style. Their offer of convenience, delivery and all other benefits associated with online marketing and sales means they can charge more.
Interestingly, by making their prices available, they naturally stand out from the crowd, nullifying the so-called ‘race to the bottom’ that could put them out of business. And this is where the market is being greatly disrupted. Consumers can now choose between a slight price drop and having access to commodities at their fingertips.
## A need for more online action
The upside to moving online is clear. But to-date, only 19% of commodity companies sell to users directly through an e-commerce platform. This means they’re missing a huge opportunity to sell more through online media and should theoretically break from the norm to grow business. While this is often easier said than done due to online set-up costs and the fear of breaking tradition, the industry seems set to embrace a new digital era – after all, convenience is king for consumers and visibility on price also helps people budget and order effectively.
## How to sell commodities online
- Strong brand identity
Knowing how to sell common products online is not easy, but this is where strong branding comes into play. The industry can be disrupted by commodity sellers creating a standout online presence. But why is this necessary? Well, as discussed earlier in the article, commodities are hard to differentiate if they’re of the same grade. So, it’s not like you have a unique product to sell in low demand such as a handmade pair of shoes or a lace tablecloth. Instead, you have raw commodities that can be bought from numerous sellers. Therefore, branding helps you to stand out from the crowd. Commodity sellers require everything from a brand name and slogan to an eye-catching colour scheme and consistent visuals.
- Price-led marketing
Remember, going online means you break the cycle of slashing prices. This means you can be transparent with your offerings and not hide from what you offer. People will accept your prices or look elsewhere and that’s fine as your brand is now accessible to a global audience. That said, be sure to promote any offers, discounts or loyalty programs clearly to attract and retain consumers. And, make the purchasing process as easy as possible with strong calls to action and large shopping buttons to drive action.
The world of commodity selling is changing with many brands now taking advantage of online marketing and sales. The industry is primed for disruption further as more brands turn digital.
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/companies-who-sell-commodities-are-primed-for-disruption/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/companies-who-sell-commodities-are-primed-for-disruption/
---
# How to use digital tools to raise your profile and maximise sales
_Source: https://kayo.digital/kayo-how/how-to-use-digital-tools-to-raise-your-profile-and-maximise-sales/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- How to use digital tools to raise your profile and maximise sales
Guides
- Alicia Lloyd
- 07 Jun 2020
# How to use digital tools to raise your profile and maximise sales
The online world has seen a huge area of growth – but have businesses harnessed all it has to offer?
Here’s a guide to help your business take advantage of the digital world using the traditional marketing funnel.
## Awareness - How companies view and remember your brand
### Reviews:
Research from the Spiegel Research Centre in 2017 found that people are 270% more likely to purchase a product with a review.
Research from Nielsen, specialists in analysing consumers and markets, revealed that 92% of us trust a peer’s review, whilst 70% of us trust a stranger’s. Word of mouth is king, but reviews can be considered queen, even if we don’t know who wrote them.
Our tip: Ask your customers to give you a review; on your website, Google My Business or on third-party platforms such as Feefo, TripAdvisor or CheckATrade.
### LinkedIn:
People buy people - did you know LinkedIn is the most likely social media to appear in search results if an individual looks for your name. Active accounts reflect both you and your brand to potential prospects and help you appear in front of a new audience.
As a business leader, improving your brand can be so beneficial because when consumers feel they know you and can relate to you, they’re more likely to be loyal to the company you head up. It’ll grow your reputation and increase the number of people who want to associate with you – great for opening up the channels of communication and exploring opportunities.
Our tip: Update your profiles and post good quality content. If you’re in a B2B industry, think about if you could post more; B2B businesses post around 75% less than B2C businesses.
### Video:
With YouTube being the second largest search engine on the planet, it’s a great place to meet your audience and fill it with FAQ-type content. Think about those things people ask about your business time and time again. If they’re asking, tell others too through video.
As video content is set to account for 80% of all online content by 2021, YouTube is the perfect channel to explore.
Our tip: Get filming! Videos can be longer and informative, or short and snappy, in a more question and answer style.
## Engagement - How people communicate with you
### Website:
Does your website work on all devices? If it was built a few years ago, it’s unlikely to and could be costing you sales. If a customer can’t get your website to work on their phone or tablet to find out what they need, they may go elsewhere. And you end up looking dated.
Our tip: [Update your website to be mobile optimised](https://www.kayo.digital/services/web-design), so that it works on all devices; this is especially important for companies that are more likely to be searched for on a phone.
### Paid advertising:
Paid advertising is mainly used by B2C businesses, but the B2B sector could massively benefit from it too. Recent evidence showed over 35% of people click on search engine adverts without even realising.
Paid advertising allows you to target and drive high-value traffic to a website or particular landing page – giving the right people the right message.
Our tip: Consider paid advertising as part of your strategy – put by a budget and understand what ‘return on ad spend’ rate you need maintained and stop at that point.
### Apps:
People use apps over websites and internal paper documents for a variety of reasons, but a few include speed, improved user experience and ease of information consumption offline.
Our tip: Take a look at your business and see if an app could make it easier for customers and staff.
### Newsletters:
Only send these out if you’ve got something useful and relevant to say and enable sign-up on your website too.
At the moment, open rates have soared because people are glued to their inbox, but make sure you give them useful and relevant information only.
Our tip: Create an informative newsletter, one that focuses on sales or something that helps educate your audience.
## Sales - How you persuade people to buy
### Call To Action (CTA):
If we’re not told what to do either consciously or sub-consciously, we won’t do it!
And that’s what a call to action is. Examples include; sign up, buy now, visit the website, leave a review, vote in a poll, fill in a survey, share, comment, or enter a competition.
Research from Wingify revealed that adding a CTA can increase work enquiries by around 49%.
Our tip: Make sure your marketing and advertising tell your audience what you’d like them to do next.
Need some help with this? We're a [Kent digital marketing agency](https://kayo.digital/services/digital-marketing) who are happy to help.
### Ecommerce:
Customers can buy directly from you, but if you sell a commodity, what stops you from selling directly through your website? If a business’s competitors aren’t listing their prices then ‘the race to the bottom’ has been nullified and you’ve already differentiated yourselves by making your pricing available.
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/how-to-use-digital-tools-to-raise-your-profile-and-maximise-sales/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/how-to-use-digital-tools-to-raise-your-profile-and-maximise-sales/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# How online reviews can boost your business
_Source: https://kayo.digital/kayo-how/how-online-reviews-can-boost-your-business/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- How online reviews can boost your business
Guides
- 22 Jun 2020
# How online reviews can boost your business
When it comes to growing a business, it can be easy to get wrapped up in complicated ideas or those that cost a lot of money - such as online ads. But sometimes, it’s important to stop, think and look at simpler ways to maximise your return, particularly if you’re operating with a tight marketing budget. The good news is there are many things you can do to gain traction that don’t involve splashing the cash. This article will delve deeper into how generating and utilising reviews can be great for the bottom line.
## The power of product reviews
Current data indicates that people are 270% more likely to purchase a product with a review. In fact, the average consumer reads 10 reviews before feeling able to trust a business, which shows the importance of placing feedback on your website, app or social media channels. The average consumer spends 13 minutes and 45 seconds reading reviews before making a purchasing decision. So, if you can keep them engaged for this period of time with review material, you’re likely to advance them further down the sales funnel.
Online reviews can be particularly important for local businesses. This is because 90% of consumers use the internet to find a local business, with the vast majority (82%) reading local business reviews before even thinking about making a purchase. Not having any reviews could therefore mean you’re outdone by a local competitor who has got their review strategy up-to-date and on point.
## Why reviews are so important
Reviews are effective. The stats speak for themselves. But why are product and service reviews so powerful and why should businesses incorporate reviews into their overall[marketing strategy](https://kayo.digital/services/digital-marketing-kent)? Well, reviews are a form of social proof. This is the concept that people will follow the actions of others through recommendations. So, rather than just relying on what a brand is saying, social proof is the voice of the people, which is often thought to be more reliable than company sales messages, which are obviously biased.
[Nielsen research](https://www.nngroup.com/articles/social-proof-ux/) highlighted that 92% of people trust a recommendation from a peer. And 70% of people will trust a recommendation from someone they don’t even know. This shows the power of social proof which is implemented by businesses in numerous ways. As well as posting reviews of people who have used your products and services, businesses can also benefit from real-time updates. For instance, showing how many people are actively buying from you during the day can create FOMO – the fear of missing out. This fear, driven by social proof, can then push someone to make that all-important purchase promptly.
## How to improve your review strategy
Regardless of how much reviews can help businesses succeed, 40% of companies do not have any product reviews at all. And only 27% of companies use third-party reviews as social proof, meaning there are still many things that can be done to boost business.
If you’ve been slack with your review strategy. Or simply didn’t realise how effective reviews could be, don’t worry. You can still give your business a boost by:
- Asking your consumers to leave reviews
Firstly, asking your consumers to leave reviews is a great place to start. You can do this as part of an email sent once a purchase has been made. While giving people free reign to write what they want can be effective, you might want to give multiple-choice options if you’re looking to improve certain parts of your business. You can then write press releases based on your findings and be able to include specific stats. Tick boxes are also simple and easy for people to fill in and might ‘up’ the response rate.
It goes without saying that the more feedback you have, the more you’ll understand your business. Positive sentiment can be shared on social media sites or you can create your own ‘reviews’ section online. To encourage people to leave reviews, why not offer an incentive such as a discount, gift or cash reward in return?
Top tip: Make sure you’re able to moderate your reviews to manage any negative comments effectively.
- Don’t worry about achieving 5-star perfection
While anything less than 4-stars can start to impact your business, don’t feel like every single review has to be 100% glowing. Consumers these days appreciate realness and authenticity and want to see the good with the bad. So, avoid only showcasing the very best on your site as this may look suspicious or contrived.
- Make your approach mobile-friendly
Ensure any surveys, questionnaires or straightforward review requests you send are mobile-friendly to maximise response. Over half of all reviews are posted by mobile devices and therefore appealing to a mobile-friendly audience is a must.
Using online reviews to your advantage can be great for business, so don’t miss this important opportunity.
[These findings are reinforced by our annual survey that provides benchmarking of key performance indicators to enable business growth online. You can learn more here.](https://kayo.digital/news/the-kayo-digital-review)
Need help increasing your online reviews or optimising your Google My Business profile? Kayo digital's [Kent digital marketing services](https://kayo.digital/services/digital-marketing) can help.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/how-online-reviews-can-boost-your-business/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/how-online-reviews-can-boost-your-business/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# What can B2B companies learn from B2C marketing?
_Source: https://kayo.digital/kayo-how/what-can-b2b-companies-learn-from-b2c-marketing/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- What can B2B companies learn from B2C marketing?
- Richard Pilton
- 07 Jul 2020
# What can B2B companies learn from B2C marketing?
When it comes to [marketing](https://www.kayo.digital/services/digital-marketing-kent), it’s really important to think about your target audience and how you can appeal to potential consumers. While B2B companies sell products and services to other businesses, B2C sell to consumers for personal use and therefore sales strategies have been historically different. But what can business-focussed organisations learn from those who are skilled at taking a more humanistic approach?
## Traditional B2B and B2C approaches
First, let’s look at how B2B and B2C companies typically approach business and the challenges they face. B2B marketing means selling to businesses who are constantly thinking about their bottom line. Sales are therefore not a luxury and must be in-line with company budgets, which requires research and logic. B2B transactions are often more time consuming as they take great consideration and involve more people than a personal purchasing decision. For example, buying a new pair of jeans is easy if you’ve enough money in your account. You don’t need to consult anyone. Ordering company stock, however, needs careful thought to ensure the book's balance at the end of the week, month or year.
B2B clients also often need to prove return on investment, with employees held accountable for specific purchases. Therefore, buying on a whim is not common or advisable. As a B2B organisation, understanding your clients and what’s important to them will help shape your marketing strategy. In contrast, B2C is more about emotive marketing enhanced by simple messaging, problem-solving benefits and a clear call to action.
## Can B2B companies learn from B2C?
Yes, B2B and B2C marketing strategies have different audiences and different goals in mind. But can B2B companies learn anything from the B2C marketing world? This is an important question to ask considering B2B output is trailing by 82% in comparison to B2C companies.
To start with the positives, B2B companies have been historically good at forming B2B relationships and have brought this to the online marketing world. People buy people over products and therefore putting a face to a brand is important. That said, B2B company owners are more likely to have a social media presence than their organisations and this isn’t good enough within the competitive online space. Indeed, the B2B market is primed for disruption with only 4% of companies demonstrating the best in class path-to-purchase sales funnel. There are some real opportunities for B2B growth, so what can be learned from the B2C sector and how can B2B business start to shine?
- Paid advertising
To start, a more comprehensive digital strategy is needed giving B2B businesses the chance to diversify. Currently, B2B companies are falling behind when it comes to using ads to generate work enquiries. Research shows that only 2% of B2B businesses use paid advertising in comparison to 60% of B2C companies. This is shocking considering paid advertising has many benefits such as being able to target and drive high-value traffic to an [eCommerce website,](https://www.kayo.digital/services/web-design) or particular landing page. For example, if you’re a B2B business with a special promotion or discount that could benefit the bottom line of businesses, paid advertising would help put this message in front of the right people, quickly.
- Social media usage
On average, B2B companies post to social media 7 times per month – that’s less than twice a week. This is in comparison to 33 times per month for B2C organisations. The 130% difference between company types shows how B2C companies are capitalising on short sales cycles and boosting brand awareness by being active and engaged. B2B businesses can also take the same promotional measures by upping their social media usage. Not only will this increase brand awareness, but it also provides an additional way for clients to make contact.
Remember, CEOs are online more than ever. If they see a B2B business alive and kicking on social, this might lead to future collaboration. When using social media from a B2B perspective, however, remember who you’re talking to. Your consumers are business-focused and acting on behalf of companies with company budgets. Therefore, your approach should be factful, transparent and helpful. Don’t shy away from noting prices to help business leaders make informed decisions.
- Video creation
Video is set to dominate 80% of online traffic by 2021. According to the Kayo Digital Review, 36% of companies surveyed have invested in this medium. But there’s a real disparity between the types of company that use video, with B2B businesses in the shadows once again. Research shows that 75% of B2C companies have invested in video compared to 18% of B2B companies. With YouTube being the second largest search engine, B2B companies can use this platform and others to get key messages across to potential prospects as well as repeat clients. Video can be used to explain the benefits of products to companies. It can also be used to answer questions.
An improved online marketing strategy can take B2B companies to new heights. Kayo Digital is a company offering [Kent digital marketing services](https://kayo.digital/services/digital-marketing), [web hosting](https://kayo.digital/services/hosting), [mobile app development](https://kayo.digital/services/mobile-apps), [Kent web design](https://kayo.digital/what-we-do/web-development/ "Websites") and more. [Get in touch](https://kayo.digital/contact) today.
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/what-can-b2b-companies-learn-from-b2c-marketing/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/what-can-b2b-companies-learn-from-b2c-marketing/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Should I use social media for my business?
_Source: https://kayo.digital/kayo-how/should-i-use-social-media-for-my-business/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Should I use social media for my business?
- Alicia Lloyd
- 28 Jul 2020
# Is Social Media Right for Your Business? How to Choose the Best Platform
We can guarantee that you have been told somewhere down the line that you should be using social media for your business. The question is what social media you should be using for your business, and which one is more likely to return the most interest, making it worth your time and effort.
The simple answer is yes, you should definitely be using social media to enhance your business' online presence, but the answer to which social media channel you should use depends entirely on your business and industry.
According to [Statista](https://www.statista.com/statistics/507405/uk-active-social-media-and-mobile-social-media-users/:~:text=TheUnitedKingdom%28UK%29was,thepopulationoftheUK.&text=Thelevelofsocial,putsit18th%2) “The United Kingdom (UK) was home to 45 million active social media users in 2020. That translated to a social media penetration rate of 66% of the population of the UK.” That is a huge audience you wouldn’t be catering to if you avoided social media completely. So, we can safely assume that social media should definitely be considered as part of your business plan.
## Get in touch if you want help Social Media
Full Name
Email Address
Phone Number
Submit
## What social media reflects your business plan?
Which social media platform you should use for your business to get the most return depends entirely on the type of audience you wish to target.
### Facebook
If we look at the figures, Facebook is the most popular social media network in the world with over 2 Billion users worldwide, indicating that more often than not, the audience you are trying to reach will have a Facebook presence. With such a wide audience, there is a reason why Facebook can become an essential tool for businesses and reasons you should stay clear.
One in four ad dollars goes to the Google/Facebook advertising and because of this, and other reasons such as Facebook’s brand being negatively impacted by their association with certain businesses, Facebook is increasingly becoming less useful for businesses wanting to post without financial sponsorship and should be considered a paid advertising tool.
Facebook is still the most popular social media network and if you want to use it for paid targeting it can be very cheap and affordable.
### Linkedin
Increasingly, we are seeing LinkedIn as the most effective social media platform to build your professional network. It hosts a huge community of businessmen and women who connect based on industry and business interests, making it the most formal of all the social networks. This why B2B content thrives on this platform as opposed to content that is focused on selling.
LinkedIn is pivotal when building a professional community of contacts and links within your industry. Simply, don’t miss a trick, give people the opportunity to learn your name and why you should be considered a key player in the game.
It also has the bonus of being the social media network most likely to appear in search if someone looks for your name. Sometimes that first impression isn’t always in person and we have to remember that when creating your LinkedIn profile
Video and images are continually the driving force of the most engaged content on LinkedIn and if you do produce video the content video length and “silent” films are key for B2B video engagement. Silent meaning videos with subtitles because people are more likely to watch a video on silent.
## Are there any other beneficial social media platforms for my business?
What about the others? In short, the more profiles you have the larger your online presence you’ll have. Not every platform will work for every business and return the same value. However, in many cases, it’s finding the one that best suits you and your business.
### YouTube & the rise of video marketing
If video is your expertise, YouTube hails as the second most popular search engine in the world behind Google. Therefore, you are missing the opportunity to not only reach a wider audience but to stretch your online footprint across multiple algorithms for a greater online presence. With over 2 billion users, there are ample opportunities for your content to reach an audience you were missing before. Product reviews, tutorials, and educational clips do well on this platform which is something to consider when putting together your content plan.
However, having these videos produced can be costly, particularly if you use a professional videographer. Therefore, allocating the right budget and considering your target marketing is essential.
### Instagram
Since Instagram partnered with Facebook, the marketing tactics which have been a Facebook only advantage have expanded across two platforms. Instagram, much like YouTube, is one of the more visual social media platforms, if you have an online store you want to showcase using powerful imagery, you should use social media through Instagram.
Photos and short videos with a small amount of text do exceptionally well on Instagram, with the youngest demographic of all the social media platforms, this is something to be considered when looking at your business plan and who you are targeting your content towards.
Instagram has recently introduced a shopping feature whereby users can directly purchase the products in the images. This is a perfect tool for e-commerce businesses to take advantage of.
### Twitter
With over 300 million users Twitter is a perfect place to bring brand awareness to your business. Providing a steady stream of content, by following others within the business, there are great opportunities to network and engage with others in the industry or are interested in the industry. Twitter is all about conversations and ‘trends’ this is the perfect platform to start discussions about your business using industry-related content to generate engagement and interest.
You’re less likely to receive sales from this channel but it’s a perfect place to highlight a personality and generate brand awareness.
### Brand awareness
In short, yes, setting up a social media page is worth your time. It allows you to generate more brand awareness and expand your online footprint reaching wider audiences by starting more conversations about your company and brand.
According to [Smart Insights](https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/#:~:text=Morethan4.5billionpeople,sincethistimelastyear.), more than 4.5 billion people were using the internet at the start of 2020, with 3.8 billion active social media users. This figure alone allows you to understand how many people can be reached. If we think back, the most common way people would have heard about you and your business would have been through word of mouth; friends recommending services to each other. Social media is the modern-day equivalent.
It may never replace a recommendation from a contact but it's a great platform for brands to maintain customer relationships, build trust and generate new contacts in the aim to draw in new leads from a wider audience.
## Key things to remember about social media and your business...
It is key to remember that this won’t be an overnight success story. You’ll need to have a good understanding of your audience which then allows you to create relevant content. Like your business, you have to stay committed and work at it, that way you’ll see a better return. Now, all you need to do it choose which social media platform best fits with your business strategy and get going.
Kayo Digital is an award-winning [web agency in Kent](https://kayo.digital/what-we-do/web-development/ "Websites")providing an evidence-based and research approach to marketing and social media. If you would like help to understand what platform is best for you, our [Kent digital marketing professionals](https://kayo.digital/services/digital-marketing-kent) can help. Don't hesitate to [get in touch](https://kayo.digital/contact)with us today or call Kayo Digital on 01795 255 600.
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/should-i-use-social-media-for-my-business/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/should-i-use-social-media-for-my-business/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# 5 ways to make your online shop more profitable
_Source: https://kayo.digital/kayo-how/5-ways-to-make-your-online-shop-more-profitable/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- 5 ways to make your online shop more profitable
- Justin Wanstall
- 25 Aug 2020
# 5 ways to make your online shop more profitable
Online sales in the UK are expected to be worth 222.5 billion euros at the end of this year. That would mean an increase of almost 11 percent compared to last year.
News like this being touted about means you would be forgiven in thinking how you can capitalise on this. Or how you could increase the revenue of your own store.
Because of this, we have created a top five ways to make your online shop more profitable.
## 1. Collecting reviews
Current data indicates that people are 270% more likely to purchase a product with a review. This should be a priority for any business. Reviews require no financial outlay, so the return of investment is huge what makes companies like Trustpilot very valuable to you.
## 2. Creating an email newsletter
Email marketing in some industries is being peddled as old hat but in the eCommerce world it still is a fundamental piece to your marketing puzzle. Recent studies showing conversion rates of around 15% you'll struggle to find a better ROI in the eCommerce world. But before you create any email you need to consider does it give something to the receiver? If not, you will struggle to generate a return of investment.
## 3. Automated abandoned basket email
Most eCommerce CMS’ make it easy to create an abandoned basket email – the reason being it is an extremely effective and valuable tool and it can be automated. If your CMS does not allow an abandoned basket email – no fear email marketing companies like Mail Chimp can help you create one.
## 4. Word-of-mouth marketing
Has someone purchased from your website? Give them the opportunity to refer your website to their friends, family and connections through word-of-mouth marketing and reward them for it. We see around 2% of buyers referring the website to others, generating sales, through tools like Referral Candy; a piece of software that makes it easy and takes only 15 minutes to set up.
## 5. Keep the website quick
The quicker your website the more likely on the site will buy from it. Walmart, the American superstore that owns Asda, found that for every 1-second improvement in page load time, the sum of enquiries increased by 2%.
If that wasn’t enough, it has also been announced web speed helps you appear in search. An easy way to increase the speed or, as importantly, keep the same speed is to make sure the product images you upload aren’t larger than 500kb and make sure your hosting company is meeting your traffic requirements.
Be it [Magento](https://kayo.digital/magento), [Shopify,](https://kayo.digital/shopify) Woocommerce or any other eCommerce platform, the fundaments to a successful online store are the same. Yes, you may see competitors doing it differently but don’t forget the foundations are essential.
Want to learn more, please contact our [digital marketing team](https://kayo.digital/services/digital-marketing-kent)or call us directly on 01795 255600
Justin Wanstall
Production Director
Justin is responsible for the delivery of our projects. Making sure they're pixel-perfect and built to impact our clients and their clients positively.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/5-ways-to-make-your-online-shop-more-profitable/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/5-ways-to-make-your-online-shop-more-profitable/
---
# How to target Silver Surfers with your search marketing strategy
_Source: https://kayo.digital/kayo-how/how-to-target-silver-surfers-with-your-search-marketing-strategy/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- How to target Silver Surfers with your search marketing strategy
Guides
- Alicia Lloyd
- 18 Nov 2020
# How to target Silver Surfers with your search marketing strategy
A ‘Silver Surfer’ is defined as a person aged 50+ who is a regular and enthusiastic internet user that struggles. If you search for this term in Google, you might find (alongside the Marvel comics character) wrinkled, smiling faces well beyond the age of 50 looking excited or confused over a computer screen.
But the reality is not all over-50s look like this, nor are they as technologically inept as we are made to believe. [A 2017 Forbes article](https://www.forbes.com/sites/forbescommunicationscouncil/2017/09/26/five-things-you-need-to-know-about-marketing-to-baby-boomers/#d47c8ba4e55e) states that 96% of baby boomers (aged 56-74 years) use search engines regularly, with 92% using the internet to buy products and services online rather than in-store.
The notion of a Silver Surfer has fast become an outdated concept.
Put simply, if you fall in the box of ignoring this valuable audience, you may be overlooking this demographic when it comes to marketing online and this needs to change. In this article, we detail how to consider over-50s in your search engine marketing and optimisation strategy.
## Why the over-50s age category shouldn’t be ignored
Making up a third of the population in the UK, the over 50s are a [huge market](https://www.campaignlive.co.uk/article/people-50-marketings-biggest-missed-opportunity/1591712) for businesses to tap into. There are now officially [more 55-year olds than 5-year olds](https://www.fastcompany.com/90341477/why-marketing-to-seniors-is-so-terrible) on the planet. Not only this, but they have over 2/3 of the UK’s disposable income.
Yet a [survey by Sunlife](https://www.campaignlive.co.uk/article/50+-age-group-grey-area-brands/1429270)suggested that 89% of over-50s felt ignored by brands, particularly when it comes to shopping online. Often treated as a niche audience, assumptions and inaccuracies leave this demographic underserved as a result of [inaccurate customer personas](https://www.helpage.org/blogs/jemma-stovell-22620/challenging-assumptions-on-the-international-day-of-older-persons-1120/) based on the stereotypes of marketers rather than real data.
When this data is used correctly to create and refine digital marketing strategy there are huge monetary opportunities. And with [69% of over-50s](https://www.marketingweek.com/brands-stop-age-defining-feature-over-50s/) suggesting they would be more receptive to brands if they were better represented, now is the time to start.
## 'Silver Surfers' and the use of Bing
Whilst Google remains the dominant player in the search engine sector, Bing is often overlooked by business owners who predominantly focus on Google. [Bing accounts](https://www.silverdisc.co.uk/blog/2017/07/14/who-uses-bing-their-search-engine)for 10% of all UK searches and this statistic has continually grown over recent years.
Even though the over 50s generation all have varying search habits and lifestyles, there are some trends we can distinguish from the data. According to [ComScore](https://www.comscore.com/Insights/Rankings/comScore-Releases-February-2016-US-Desktop-Search-Engine-Rankings), Bing users tend to be older compared to Google users, with the average age being 55-64 years. Therefore, if you’re looking to target ‘Silver Surfers’, optimising your website for Bing is a good idea. Bing users are also more inclined to buy, spending spend [around 25%](https://www.mcmnet.co.uk/our-blog/who-uses-bing-and-should-i-advertise-there/#:~:text=DoPeopleStillUseBing,Bingaudiencesisquitefocused.) more than Google users.
But why is this the case? There are several reasons. Bing is the default search engine on Windows devices, so whilst younger users may download Google Chrome, those less tech-savvy may opt for using Bing. Bing also powers Cortana and Microsoft Edge used on several handheld devices as well as Amazon Kindles and in Siri’s web results.
Because of the statistics above, industries such as healthcare with this target audience in mind are extremely competitive on Bing search results. However, other industries such as retail and e-commerce often miss out when it comes to older users due to their heavy focus on Google. With [55 million searches](https://www.mcmnet.co.uk/our-blog/who-uses-bing-and-should-i-advertise-there/) on Bing that were not featured on Google each year, it is likely you’re missing out on a large proportion of over 50s purchasing products.
## What else must digital marketers consider when targeting over 50s?
### Site security
[Research by Ofcom](https://www.ofcom.org.uk/about-ofcom/latest/features-and-news/rise-social-seniors) suggests that a lot of older internet users lack confidence when browsing online. In fact, almost one in five internet users over 65 say that are ‘not at all confident’ when it comes to managing personal data and data privacy. Therefore, having a secure website is a must when it comes to targeting over 50s. Not only is having an HTTPs secure website positive when it comes to SEO, but also provides much needed confidence for older users when browsing and purchasing items.
### Paid advertising opportunities
Regardless of the search engine used, over 50s are likely to interpret search results differently compared to younger users. Small businesses can use Bing or Google ads as another avenue for bringing in revenue and attracting older users. Whilst a younger audience may distinguish between organic and paid results, [less than half](https://www.ofcom.org.uk/about-ofcom/latest/features-and-news/rise-social-seniors) of older people can tell the difference between the two.
This suggests that Pay per Click advertising (PPC) is an extremely valuable digital marketing channel. Since Google is more popular, Bing ads aren’t as competitive and therefore provide greater opportunity to reach your audience. If you’re looking to target Silver Surfers in your marketing strategy, you should seriously consider using Bing ads.
However, organic search should also be considered in your overall strategy. Over 50s also conduct informational searches online via search engines, which makes keyword research important. [Research suggests](https://www.dmn3.com/dmn3-blog/3-most-effective-channels-for-marketing-to-baby-boomers/)that baby boomers in particular use the internet to search for information, often by reading articles and blogs online.
### Have a solid ecommerce content strategy
When it comes to curating the perfect content tailored towards over 50s, there are several best practices to follow. For instance, older users take their time to buy and frequently use informational copy to influence their purchasing decision. As a result, longer-form, more detailed copy is [much more attractive](https://keap.com/business-success-blog/marketing/digital-marketing/how-to-market-to-baby-boomers) for over 50s than it is for younger users. Keep this in mind when it comes to writing e-commerce product pages.
Ultimately, Millennials and Generation Z consume content in an [extremely different way](https://www.forbes.com/sites/deeppatel/2017/11/27/5-differences-between-marketing-to-millennials-vs-gen-z/#3d6177ad2c9f) than over 50s and are said to have [much shorter attention spans](https://www.theukdomain.uk/how-to-target-your-content-to-speak-to-baby-boomers/) in relation to reading and digesting content. If targeting over 50s, or the slightly older baby boomers, the content messaging will differ dramatically. Whilst messaging will differ depending on your brand, focus on using simple, jargon-free language copy that explains the features, benefits, advantages, and any Frequently Asked Questions related to a product for best results.
### The verdict
The over 50s age category is extremely valuable for businesses. Whilst they shouldn’t be homogenised, there are a few trends to consider when planning your digital marketing strategy:
- Use Bing (particularly when it comes to PPC).
- Eliminate bias in your customer personas.
- Site Security is essential.
- Change your content approach when writing ecommerce pages for over 50s.
Overall, targeting this age group involves challenging your existing assumptions and using the real data you have, to influence your marketing decisions.
Kayo Digital provide [digital marketing services in Kent, London and beyond](https://kayo.digital/services/digital-marketing). If you’re looking for assistance in targeting Silver Surfers in your digital strategy, we offer outstanding PPC and [SEO services to attract your customers](https://kayo.digital/services/search-engine-optimisation). [Get in touch](https://kayo.digital/contact) with our marketing experts today.
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/how-to-target-silver-surfers-with-your-search-marketing-strategy/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/how-to-target-silver-surfers-with-your-search-marketing-strategy/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# How to identify your online target audience and sell more
_Source: https://kayo.digital/kayo-how/how-to-identify-your-online-target-audience-and-sell-more/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- How to identify your online target audience and sell more
Guides
- Alicia Lloyd
- 26 Nov 2020
# How to identify your online target audience and sell more
As a business, your product and/or services will appeal to some people more than others. This is the case across all sectors. So in order to sell more and take your company to new heights, it’s essential to identify your target audience. Doing so will help you to create tailored and targeted marketing campaigns aimed at specific groups.
Those who appreciate your marketing efforts are more likely to turn into conversions, which will positively impact your bottom line. So, let’s delve further into identifying those that’ll help your business bloom.
## Create buyer personas
When it comes to marketing, different people will want different things from your brand. If you sell sports products, for instance, amateur athletes might be interested alongside middle-aged men and women looking to get back into shape. Therefore, your target market can be broken down into more specific target audience groups and your ads can be tweaked accordingly. By segmenting your audience and creating buyer personas, you can serve each group different ad creatives and marketing assets based on their needs.
When creating buyer personas it’s a good idea to focus on a single human being as this will help your marketing messages to be as personalised as possible and allow you to view the user experience of your brand in a different light. A persona is the representation of an ideal buyer. And to create personas for your brand you’ll need to gather intel – here’s how:
## 1. Look at customer data
A good persona needs information such as age, location, sex, demographics, interests and device usage. To find this you can look at real data from current customers available from Google Analytics or interview current customers. By pulling insightful reports you should be able to nail down the types of consumers that are already drawn to your brand. It’s also a good idea to conduct surveys or polls on your website or social media accounts as these will give you more information about what your customers like/dislike about your brand.
Top Tip: If you’re a new brand, you can look at competitor data, with tools such as Socialbakers Analytics, allowing you to get the scoop on your competitors’ audience.
## 2. Carry out market research
Forget guesswork. The only way you can create a detailed persona is to look at the facts available to you and that means carrying out some thorough market research. Conduct focus groups where possible via a market research firm if you have the budget, or send out questionnaires to people you’ve identified to be your target audience. While looking at the returned data and trends is important, you should also look closer. What sort of words are your followers using? Can these be used to create a more life-like persona?
- Check out Social Media
Social media will help you take a closer look at the people you’re trying to target. Use the analytics function of platforms like Twitter to see who is visiting your sites, from what devices and at what time of day. Analytics can also reveal if you’ve an audience outside of the UK that you need to be focussing on. Look at the content being shared the most and how people are communicating between each other as this will give you an insight into personalities, hobbies, careers and more. Use tools such as Twitter Advanced Search to discover conversations that are already going on about your industry.
Once you’ve got the information you need, you can then start piecing together a specific persona. Things to consider include:
- Personal details – are you talking to a man or a woman? How old are they? Do they have kids? What about pets? What’s their annual income? Do they live in the town or country? What does this person like doing for fun? Do they have any fears? Such details will help you get inside the head of your target buyer.
- Work details – where does he/she work? What’s their role in the company? Is he/she successful?
- Communication preferences – what’s his/her preferred type of social media? How does he/she consume information? Are they a reader, watcher or listener?
- How does he/she communicate? Is it via social channels, emails, messenger apps? If you’re sending emails to someone who wants Live Chat options, for example, you could be totally missing a trick.
You can then put all of this together to create a persona. A persona for a high-end fashion brand, for example, might read like this:
Sarah is 34 years old. She’s a career girl with no kids and has just been promoted to Senior Editor at a fashion magazine in London. She lives alone, is single and has above average disposable income. She’s tech-conscious and spends at least 3 hours a day on social media channels. Videos are her preferred medium. She’s also a health and fitness fanatic and follows mostly lifestyle and fashion accounts via her favourite channels – Twitter and Instagram. She talks via instant messaging apps and is slow at responding to emails.
This high-end fashion brand can then create a targeted campaign knowing that:
- Sarah prefers instant messages, and emails are unlikely to be interacted with
- Sarah is easy to reach via Twitter and Instagram and loves video content
- Sarah has the money for more expensive products and would appreciate ‘elite’ marketing campaigns that help her to feel special
- Sarah would benefit from regional targeting
- Sarah lives a busy lifestyle and would appreciate direct calls-to-action and easy online retail options. Grouping together matching products is a big yes.
Personalising your audience will help you to deliver a much more engaging user experience which in turn should improve sales.
If you would like to learn how Kayo Digital can help you find and engage with your audience please contact Harry by using our [contact form](https://kayo.digital/contact)or calling 01795 255 600.
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/how-to-identify-your-online-target-audience-and-sell-more/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/how-to-identify-your-online-target-audience-and-sell-more/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# A real-life horror story \[client case study\]
_Source: https://kayo.digital/kayo-how/a-real-life-horror-story-client-case-study/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- A real-life horror story [client case study]
- Richard Pilton
- 02 Dec 2020
# A real-life horror story [client case study]
This horror story involves hacking, a powerful website domain, stolen sales, and a sneaky competitor. It can happen to anyone, so stick with us as we tell our client’s recent horror story.
To protect the identity of our client and all parties involved, they will remain anonymous throughout this case study but unfortunately, everything that will be written is true.
We cannot estimate the sum of revenue that this client may have lost because of what happened, but it is an uncomfortable thought.
## The scary situation
Our client, who we’ll nickname ‘The Blue Plant Company’, is an online store leading in their industry, who have been so successful over the past three years that they’ve grown to a phenomenal three-million-pound company from the ground up.
Last Friday we received several messages from this client reporting that when they typed their brand name into Google, their website no longer appeared at the top of the search but instead had been replaced by a university. The university was now being listed as The Blue Plant Company on Google and “stealing” any visitors looking for our client.
At an initial glance with the human eye, there was nothing wrong with The Blue Plant Company’s website, nor was there an issue with the university’s website.
Now, this is where it gets sticky.
## The real issue
After further inspection, it became apparent the issue could not be identified by the human eye.
The university’s website had been hacked, with two versions of the website being shown. One version was for Google robots, where the website had been optimised to appear in Google for The Blue Plant Company. The second version was for human consumption and appeared completely normal to users.
But, why you might ask?
This becomes apparent later, but this was done to obtain the university’s valuable domain authority i.e. the website’s power in search results.
A university’s website domain is extremely powerful, authoritative, and trusted by Google. Most SME company websites, like yours and ours, have a much lower website authority compared to universities. As domain power is an important search engine ranking factor, university websites are likely to appear above other competing websites in search results.
## The outcome
This hack had been in place for a few days meaning Google had “saved” the university into its index and its search results. This attracted little attention, since to the human eye, everything looked normal. When typing our client’s brand into Google, users clicked on the top incorrect result, the university’s website, thinking it was The Blue Plant Company.
This had all been done leading up to the finale to the hackers’ plan.
Yesterday, the hacker, or should we say competitor, redirected all traffic visiting the university to their own website. This means every person who typed in 'The Blue Plant Company' was now landing on The Blue Planet Company’s competitor website from the university website, who came up first in Google search results.
This means the competitor was stealing not just their traffic, but their sales too.
## The solution
Other than to act fast, Kayo Digital realised a few things had to be put into place to stop this horror show.
We communicated with the university straight away so they could resolve their hacking issue, but that did not stop the immediate problem of The Blue Plant Company’s sales being stolen by the hacked site. The issue was in the university’s hands to solve, but Kayo Digital had to be proactive in the meantime for our client.
We looked to create a Google Ad for The Blue Plant Company. Google Ads are always placed above organic search results, so the ad would direct users to the real website for people searching for 'The Blue Plant Company'. Whilst this does not solve the issue directly, it prevents a higher proportion of internet searchers reaching the wrong website.
Finally, an email was sent to The Blue Plant Company’s customers, informing them of the issue to help obstruct the besmirching of the brand by its competitor. Whilst The Blue Company was in no way responsible, it was important to prevent any damage to the brand’s reputation.
## Final thoughts
Everyone believes their site is safe from hacking. No one thinks this will happen to their business, and whilst the chances are low, it's vital that you have plans and security procedures in place for your website.
This horror story also highlights the importance of monitoring your search engine positioning, your traffic and online presence, as without quick identification of this problem, it could have been much more damaging.
If you want to learn more about how you can protect your website, our web development and [digital marketing](https://kayo.digital/services/digital-marketing) can help. Get in touch today to discuss your plan of action.
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/a-real-life-horror-story-client-case-study/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/a-real-life-horror-story-client-case-study/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# The Kayo Digital Review
_Source: https://kayo.digital/kayo-how/the-kayo-digital-review/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- The Kayo Digital Review
Report
- Richard Pilton
- 15 Jan 2021
# The Kayo Digital Review
The Kayo Digital Review provides an analysis of key areas that solicit business growth by reviewing what the fastest growing companies in the South East are doing [and not doing] online.
This report is a fantastic tool for industry leaders and marketers to benchmark key performance indicators to help find patterns and trends that assist with business growth and development.
As a team who work hard to help business grow based on research and data, our wealth of expertise has helped us compile this report. Our team has analytically reviewed what the top 50 companies in the South East are doing online to grow their sales and reach, discovering key insights to enable business growth.
This year the report is completely free to all clients and key contacts. You can own the latest copy by simply downloading it below.
There's a lot of actionable insight within it and if you do have any questions please contact marketing@kayo.digital.
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/the-kayo-digital-review/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/the-kayo-digital-review/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# What is social commerce?
_Source: https://kayo.digital/kayo-how/what-is-social-commerce/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- What is social commerce?
- Alicia Lloyd
- 09 Feb 2021
# What is Social Commerce? The Future of Online Shopping
Traditionally, when you think of shopping online, you immediately think of an eCommerce website and with more people turning to online shopping, eCommerce has been flourishing during 2020. However, so has social media, and in pairing those together, you have a new way to reach your audience and build a stronger brand identity online.
Social commerce, I.e. selling on social channels, seems like a no-brainer for businesses looking to target a wider audience and secure those sales in an increasingly competitive market.
## Where does this leave online businesses in the future?
With many independent businesses turning to the likes of social media to help push brand awareness and trying to remain prevalent in the minds of their audience throughout the COVID-19 restrictions, utilising social media offering is of course an attractive route to market.
Social commerce is a way of pushing your online presence, using social media engagement and interaction to help sell your products and services. As mentioned in my previous article “[should I use social media for my business](https://kayo.digital/news/is-social-media-worth-it)”, According to Statista “The United Kingdom (UK) was home to 45 million active social media users in 2020. That translated to a social media penetration rate of 66% of the population of the UK”.
## social commerce vs eCommerce
In a study conducted by [Social Breakers](https://www.socialbakers.com/blog/covid-19-impact-social-media), it was found that during the outbreak of the coronavirus more people flocked to social media platforms to share support to local and independent businesses who required more support due to the pressures of imposed restrictions. People have been using social media platforms to share online pages for smaller businesses, leaving reviews and becoming brand advocates to help increase the brand reach and trust.
According to Statista, a third of all UK retail sales were purchased online in mid-2020, seeing a slight dip in recent weeks, however, with new lockdown restrictions announced, this is expected to increase.
In catering towards an online and social media audience, your online store can begin to see more traction and in turn a return of investment.
## Conclusion
The concept of social commerce is nothing new, in fact, it's an element of business growth that you should be using within your business plans already, it’s too large an audience to miss in today’s climate.
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/what-is-social-commerce/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/what-is-social-commerce/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# 2020 Changed the Face of Keyword Research: Here’s how to do it in 2021
_Source: https://kayo.digital/kayo-how/2020-changed-the-face-of-keyword-research-here-s-how-to-do-it-in-2021/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- 2020 Changed the Face of Keyword Research: Here’s how to do it in 2021
Guides
- Alicia Lloyd
- 14 Mar 2021
# 2020 Changed the Face of Keyword Research: Here’s how to do it in 2021
Keyword research and finding profitable search terms has long been considered a vital aspect of SEO. Historical data and analytics allow keyword research tools to provide key insights into search trends that shape a company’s online SEO strategy.
Coronavirus has transformed the way users search online, making the traditional method of keyword research of using historical data somewhat outdated.
However, there are ways to identify in-demand, relevant content opportunities for your business that brings traffic to your website and more importantly work enquiries/sales too. In our latest article, we discuss the problems associated with traditional keyword research and how to adapt your current strategy in 2021.
## How did Coronavirus Affect Keyword Research?
- Popular keywords with no historical data.
The pandemic transformed consumer behaviour online. Search habits, FAQs, and keyword terms changed rapidly and unpredictably, meaning there was no historical data business owners could use to interpret trends.
This meant that when SEOs were mining for common keywords for the next coronavirus- related blog, there was no keyword data to work from. This meant that creating strong content ideas was more difficult than usual.
- Previously unused words surged in popularity.
Oxford dictionary revealed a dramatic uplift in the number of words previously unused turned popular phrases in 2020. The word pandemic has increased by more than [57,000% this year](https://www.bbc.co.uk/news/entertainment-arts-55016543). We also saw a spike in words such as, ‘Zoom’, ‘lockdown’ and ‘support bubbles’ entering into our vocabulary.
This provided new opportunity for businesses to craft relevant content that matched queries using new, topical, phrases. Without keyword research, this was much harder.
There has been a dramatic shift of businesses using data, to listening directly to their audiences and curating the FAQs and coronavirus related content they needed.
But such an increase in use meant that it was easy for businesses to get lost in the Covid-related content released by a mixture of publishers.
It remains difficult to stand out amongst a sea of similar articles.
- Keyword fluctuations never seen before.
Even when business owners have the keyword data available, their accuracy is questionable. For instance, look at the brand searches for steakhouse “Miller and Carter”.
The restaurant chain experienced a spike in interest when lockdown restrictions eased, but the impact of three lockdowns can be seen on either side of the “Eat out to Help out” peak in August.
Such trends wouldn’t have been reflected in the average search volume for terms and will likely impact search volume data in coming years too. As a result, companies have to rethink their keyword research strategy.
## Should I even bother with keyword research right now?
Yes, absolutely! Whilst the data may not be available or accurate for coronavirus -related terms, it is still extremely important to maintain traditional keyword research and continue content production for non-covid related topics.
For example, since people are in lockdown at home, the sales of household goods and DIY related products remain consistently high at 5-10% above pre-pandemic levels. DIY-related content for the right business would be extremely valuable right now, and perhaps an opportunity for further sales online.
However, it is important to use other methods alongside traditional keyword research tools and incorporate new tactics into your overall strategy.
## Tips and Tricks for your 2021 Keyword Research Strategy
- Use your common sense
It sounds basic, but it is easy to get lost in data and lose sight of the overall purpose of the content, which is to provide value to your website users.
Perhaps lessen the focus on SEO, keywords and numbers right now, but take a step back and evaluate what your customers really need from you. Whilst it can be difficult to step away from data-driven tactics, it is a powerful way to provide value.
Empathising with your target audience and understanding their content needs should be a priority over all keyword research terms. If there is no keyword search volume but you believe a piece of content will provide substantial value, create it. It will be easy to interpret the analytics and analyse its success.
- Communicate with your customers and wider target audience.
Communicating with customers is one of the most basic, but also forgotten forms of content strategy research.
It is more important now more than ever to understand customer needs, but also your wider target audience too. Ask customers for feedback, gather resources from your customer support team or note any frequently asked questions that come up often when conversing with customers.
This can help shape your content strategy, after all keyword research incorporates not only data from tools, but your business and audience too. This allows you to set trends and generate content not yet thought of by your competitors.
- Use multiple tools in gathering your data (e.g. Google Trends, Google Analytics)
Using the data you have is a must when gathering keyword research. For example, are there any blog posts that were popular in 2020? Is it possible to rewrite the content and update for 2021? If so, repurposing content is one of the best ways to create more impactful content on your site.
Whilst keyword research tools provide valuable data, they have difficulty incorporating current trends. Google Trends is another extremely valuable and common tool. It allows you to filter by region, country and related topic to identify useful trends for your business.
You can see below the term ‘Covid DIY’ peaked last March, dwindled during the summer months as restrictions eased and rose again during lockdown 2.0. Such trends can be used to plan which topics to choose, and also the best time to write them.
- Focus on non-Covid related keyword terms
It is obvious that coronavirus will continue to be in the news for some time. However, that doesn’t mean that it should dominate your company news pages. Customer will still want basic queries answered. Knowing ‘how much house clearance costs’ or reading ‘a guide to getting a mortgage’ will still be important content for many users.
Additionally, the pandemic will have a direct impact on searches in other areas. Financial advice, divorce advice and DIY tips are all examples of blog topics in industries that have increased in popularity during coronavirus.
Ensure your content covers a mix of topics you think your customers will be interested in. Should you find a topic through Google analytics that seems popular, don’t be afraid to create related content or a content series.
## Final Thoughts
The biggest takeaway is that whilst the data behind keyword research can be extremely valuable and will remain so in the coming years, it is not everything. Understanding customers is more important now than ever before.
Identify your target audience and talk to them. They can provide valuable insights that should be fed back into your content strategy. Use multiple tools to gain a holistic view of the search trends in relation to your target audience and act on them. Whilst everyone discusses the impact of the pandemic, don’t forget to continue with traditional keyword research and content creation that your customers need.
**Interested in keyword research for your business? Kayo Digital are a [digital web based in Kent](https://kayo.digital/what-we-do/web-development/ "Websites"), offering keyword research as part of our [SEO services.](https://kayo.digital/services/search-engine-optimisation) [Get in touch today](https://kayo.digital/contact) to discuss your requirements.**
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/2020-changed-the-face-of-keyword-research-here-s-how-to-do-it-in-2021/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/2020-changed-the-face-of-keyword-research-here-s-how-to-do-it-in-2021/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Your website isn’t converting traffic into sales - here's why
_Source: https://kayo.digital/kayo-how/your-website-isn-t-converting-traffic-into-sales-heres-why/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Your website isn’t converting traffic into sales - here's why
- Jasmine Lee
- 22 Mar 2021
# Your website isn’t converting traffic into sales - here's why
Your website is receiving a stable amount of traffic, but the number of sales you’re receiving isn’t meeting your expectations. You’re probably asking yourself why? Well, you’ve come to the right place.
Whilst keywords (what people are searching for) and clicks are a great indication of a strong SEO strategy, these things only matter if you’re achieving an increase in online sales and enquiries.
To help convert those clicks to leads I’ve gathered the top 6 reasons why your website isn’t converting properly and how to resolve them.
## Top 6 reasons why your website isn’t converting traffic into sales
### 1. You’re not matching search intent
Search intent is the reason behind a searcher’s query. For instance, are they looking to research a product, get a question answered or buy an item?
If you’ve optimised your website for customers at the wrong stage of the buying process or there is a mismatch between their intent and your goals, this may be a reason why your website isn’t converting properly.
There are several types of search intent. Key ones are:
- Navigational searches (finding a brand)
- Commercial investigation (selecting a product to buy)
- Informational (frequently asked questions)
- Transactional (intent to buy online)
If you would like to learn more here’s a [guide to search intent here.](https://yoast.com/search-intent/)
For an eCommerce website, you’ll want to rank for predominantly commercial keywords and transactional keywords. I.e., searches where a user intends to buy. If you’re appearing for these commercial terms, customers are more likely to find your website and buy.
If you’re an eCommerce site ranking for mostly informational keywords (where users are looking for information), you may not achieve the conversions you’re aiming for.
The best practice here is to target multiple search intent types to receive traffic from different avenues. Whilst an eCommerce site would target keywords with predominantly transactional and commercial intent, a blog section for informational-based queries is another valuable avenue for organic traffic.
### 2. The user experience (UX) on your website doesn’t match customer needs
When customers arrive on your website and they’re not getting the experience they expected, it can be a deterrent and cause those individuals to go elsewhere.
You may need to conduct a UX analysis to understand how users are navigating your website and where the biggest problems lie. The first step in this process is identifying your customer needs, how each of the website’s pages will fulfil these needs and why the website is there.
An example of issues resulting in poor UX includes having too many options on a page that can dilute the user journey, over-focusing on innovative design that can make pages difficult to navigate, and having unclear or contradicting Call to Actions (CTAs).
These are just some of the issues faced. A [digital marketing agency](https://kayo.digital/services/digital-marketing) like ourselves can conduct a UX analysis and help you identify the key problems on your site. Or you can do it yourself.
### 3. You’re not serving the right content
Depending on your target audience, your potential customers will digest content differently. Some may prefer video, different content lengths, different tone of voice or images. Creating customer personas and formulating a content strategy around these can do wonders for your conversion rate.
For instance, a professional services website will require detailed, long-form content to explain the service offering to users, whereas this wouldn’t be effective for eCommerce sites, where a description of the features, advantages and benefits (FAB) would be more appropriate.
The best way to determine the best form of content is by testing! Try investing in some A/B split testing software to see what works best on your website.
### 4. You’re not building trust
Customers may not want to buy from you because they don’t trust you. There are several things you can do it build trust and credibility. Key wins include improving your brand reputation, embedding customer reviews from sites like Trustpilot or Feefo, not using stock images for your people images and supplying on-site testimonials.
In fact,[92% of customers](https://www.nielsen.com/us/en/insights/article/2012/consumer-trust-in-online-social-and-mobile-advertising-grows/) are more likely to trust consumer reviews over any other type of advertising, so their importance cannot be under-estimated. [According to research by Bright Local,](https://www.brightlocal.com/research/local-consumer-review-survey/) you’ll need at least 40 reviews for customers to trust you, as well as a rating of over 4 stars. Consider this when reviewing your website.
### 5. Your payment process is difficult
Common mistakes in the checkout and payment process can lead to customers abandoning their basket due to difficulty or mistrust. [Research suggests](http://baymard.com/lists/cart-abandonment-rate) shopping cart abandonment rate for eCommerce sites stands at 68.63%.
Optimising the checkout process and creating a positive UX is just as important as optimising the rest of the website. For example, contact forms should be as short as possible and straightforward to fill out. If the form is longer than customers would expect and asking for information, they don’t feel is relevant, can cause distrust and frustration. This will lead people to leave your website without purchasing.
Another example is considering fraud and data security. Businesses need to find a balance between making a payment process secure, but also usable for customers. Genuine buyers could be denied access security is not done properly, lowering the conversion rate.
Incorporating artificial intelligence and fraud controls, or even creating a secure customer portal when designing this area of your website is vital.
### 6. Your website’s too slow
[Page speed is a direct ranking factor](https://developers.google.com/web/updates/2018/07/search-ads-speed) of Google, meaning that faster sites tend to perform better over slower ones. However, page speed can also affect your conversion rate.
In fact [according to Google](https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-page-speed-conversion-data/), mobile pages loading slowly can cause a 20% drop in conversion rate for every second of delay. This can have a huge direct effect on the money and interest your business receives.
To avoid this, you can conduct a page speed audit to assess the current load time of your website, where the issues lie and how they can be resolved.
## Final words
The above reasons are just a few reasons why your website isn't converting traffic into sales. Whilst there are plenty of other causes, this post gives you a head start in how to increase your sales from your existing website traffic.
Distinguishing the reason why your current strategy isn’t working can be difficult to achieve on your own, but it is possible if you take a holistic and critical view of your website performance. If you’re still struggling, you may need the help of professionals like us.
****
**Need some help understanding why your website isn’t converting? Kayo Digital are a [digital agency based in Kent](https://kayo.digital/what-we-do/web-development/ "Websites") and [ecommerce website specialists](https://kayo.digital/services/ecommerce), helping UK businesses improve their goal conversion rates. Whether you’re looking for improvements through [UX and web design,](https://kayo.digital/services/web-design) support through [digital marketing](https://kayo.digital/services/digital-marketing) or [social media management](https://kayo.digital/services/social-media-management), we can help. Don’t hesitate to [get in touch.](https://kayo.digital/contact)**
Jasmine Lee
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/your-website-isn-t-converting-traffic-into-sales-heres-why/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/your-website-isn-t-converting-traffic-into-sales-heres-why/
---
# The power of conversion rate: What does a good one look like?
_Source: https://kayo.digital/kayo-how/the-power-of-conversion-rate-what-does-a-good-one-look-like/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- The power of conversion rate: What does a good one look like?
- Richard Pilton
- 23 Mar 2021
# The power of conversion rate: What does a good one look like?
A conversion can be described as a person completing an important commercial ‘goal’ on your website. This will differ depending on the website, but sales focused examples include purchasing a product, and work enquiry. A goal conversion rate is the percentage of people completing your designated goal on your website.
But what does a ‘good’ goal conversion rate look like? I’ll be explaining in the article below.
## What is a ‘good’ goal conversion rate? The answer will surprise you
What counts as a ‘good’ goal conversion rate depends on your industry, and there’s a lot of online research on this out there. This means that depending on your industry, you can create a precise, benchmark goal conversion rate to use as a comparison tool.
Generally, a strong conversion rate is between 2-5% of your visitors enquiring/buying from the site. This can fluctuate dramatically, For instance, eCommerce site conversion rates can be between 1.84-3.71% and this figure is even higher for B2B companies with a rate of 2.23-4.31%, according to Smart Insights. Here are some more examples of average industry UK goal conversion rates in 2021:
- Pet care: 3.28%
- Health and wellbeing: 3.62%
- Baby and child: 0.99%
- Food & Drink: 2.37%
- Fashion & Clothing: 2.44%
These are just some examples but doing your own research will give you a better indication of your industry’s average goal conversion rate. Additionally, analysing your website data will help you gauge the idea of your company’s typical conversion rate and whether there is any seasonal fluctuation.
## Reasons Why your Conversions are Low
### What if my website is new?
If you haven’t had an online presence before, there are several reasons why your website may not be converting as you think it should.
There are many factors at play but one of the big reasons may be due to lack of brand awareness and reputation. Similar to any type of company, building a bigger presence both online and offline will help you achieve more conversions long-term.
A second factor could be a lack of search engine optimisation (SEO), meaning customers may be having difficulty in finding your business online.
Without an SEO optimised site, competitors may be more visible, gaining more sales where you’re missing out. There are lots of resources available online to help you with SEO like our Kayo How blog, but you may want to employ the help of an [SEO agency](https://kayo.digital/services/search-engine-optimisation) to conduct the work on your behalf.
Aspects of SEO that you could be missing include relevant, SEO-optimised content, several quality brands linking to your website and search query targeting. Your website may also have some technical issues that you’re unaware of, so it’s important that conduct an in-depth review of your online footprint or get the help of an [SEO expert.](https://kayo.digital/services/search-engine-optimisation)
Also bear in mind that building a reputable website takes time. Whilst you may not be getting the enquiries now, consistent, tactical optimisation and online marketing will help you work towards your goals.
### What if I've just changed websites?
If you’ve recently had a new website designed and developed and experienced a long-term drop-off in conversions, this is a sign of a poor website migration.
There are several reasons why this may occur, such as incorrect redirects from the old website to the new one, or technical issues like failing to index important pages. You can read more about how to conduct a successful website migration and keep your traffic here.
In this case you may need support from a web development team or digital agency to assist you and correct any issues.
## Final Words
Finding your industry’s average goal conversion rate is one of the first steps in measuring your success compared to competitors. If this information is unavailable however, or if you’re in a niche market, using your own goal conversion rate from Google Analytics acts as a strong benchmark too.
Either way, understanding the importance of your website goals and your goal conversion rate is vital in your website’s success.
****
**I** **f you’re struggling to increase your goal conversion rate or would like further assistance in converting your website traffic into sales, Kayo Digital can help. We’re a digital and [marketing agency](https://kayo.digital/services/digital-marketing) offering [Search Engine Optimisation (SEO) services](https://kayo.digital/services/search-engine-optimisation), [UX and web design services](https://kayo.digital/services/web-design) and much more. [Talk to us](https://kayo.digital/contact)about your website needs today.**
**REVIEWING KENT’S FASTEST GROWING**
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/the-power-of-conversion-rate-what-does-a-good-one-look-like/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/the-power-of-conversion-rate-what-does-a-good-one-look-like/
---
# What is local eCommerce and how can I utilise it?
_Source: https://kayo.digital/kayo-how/what-is-local-ecommerce-and-how-can-i-utilise-it/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- What is local eCommerce and how can I utilise it?
Guides
- Justin Wanstall
- 25 Mar 2021
# What is local eCommerce and how can I utilise it?
Local eCommerce is using your online shop to sell only to a local audience 24 hours a day seven days a week.
How this is possible is a very different question and something I look to explore further in this article.
Many, bricks and mortar retailers choose not to sell online due to concern about the costs of managing delivery and returns. When in reality, it doesn't have to be like that.
We are seeing consumers increasingly prefer to shop locally to see if the product they are looking for is offered, and we have even seen Google jump on the bandwagon with TV adverts encouraging people to support local businesses; the cynical side in me would actually say, “has this been done to hinder Amazon’s monopoly in the online sphere but that’s for another day”!? But that’s a debate for another time.
## How can you sell locally through an online store?
There are many ways you can sell your products online, even if you’re a local store, are there are an array of key tricks of the trade that can help you see growth in our list below:
### Understand who you’re talking to
We continue to be successful in business because we provide something customers want and need. In the new world of local eCommerce your customer's want, and needs may be slightly different from what you normally deal with.
Do they expect a click-and-collect service, a delivery service, a pre-ordering service or a subscription service, etc.? Ask these questions to your current customers and factor them into your everyday service and promote them online.
“Offline” it’s about the experience, “Online” is about convenience. Make sure you factor this into your plans.
As important, where will this online audience find you and who are they? What do they value, where do spend their time online, what are they likely to do to find you, what do they not like? Factor these questions into any plan you’re looking to do.
### Build an eCommerce website
This may seem common sense but having your own website will help you sell online locally.
There are plenty of platforms out there to help you sell and three of our more flexible favourites are:
- Magento
- Shopify
- A headless build
Benefits to the above? They are powerful enough for you to grow the business, and to grow with you, and you can combine them with your POS system.
Although, a website is not your only option, it’s just the strongest one. You can use platforms such as social media to your advantage, especially Facebook Shop, to create your own online shop using social media.
### Stop people buying outside your service radius
Take the fear out of excess delivery costs, or any delivery costs, and make sure your website is set up to provide a click-and-collect service and/or a delivery service that is exclusively available to people within a certain area.
Update web users if you deliver to a postcode through a search bar that either confirms or denies that they are in your company’s delivery range. This information can be tracked and the data invaluable, helping you to see which areas are showing interest, and which aren't.
Constantly getting requests from a postcode you currently don’t serve? Make a commercial argument to see if it is worth expanding your operation for a return of investment.
### Bridge the gap between offline and online
In your shop promote your website, social media pages, newsletter. Essentially, whatever your target audience is more likely to engage with digitally.
You can easily rely on digital to promote your services to the local area and you will attract a new audience but being a local business means you can do something no digital footprint can. You can make it personal. A smile, a positive conversation, a warm welcome, all things that online will struggle to replicate and something that costs nothing but makes all the difference when it comes to customer loyalty and growing your audience.
### Use the data and work out your strategy
A website is not just a selling tool it is one of your biggest research partners. Use the website to gather as much data as possible to define your next commercial steps.
Key bits of info you can gain from a website to help you develop your business:
1. What areas are individuals currently interested but we’re unable to deliver to?
2. What products are constantly being searched for on our website that we do not provide?
3. What is our cost per enquiry for our marketing channels, for example, paid advertising or social media? Are we getting a good enough margin to sell through these mediums?
4. How do they find your website? Is it through search engines, social media, other websites etc.
5. What products are our most popular?
Data is a helpful tool to begin expanding your audience and catering to the demand your market is receiving, allowing you to piece together a solid strategy catering to the behaviour patterns and interests of your audience.
### Market the website
Around 80% of new consumers will find you online. Be that through social media, finding you on a search engine and/or finding you in a local online marketplace such as Etsy.
If you have followed the advice from this article, you already know who your audience is and where they “hang out” online. With this knowledge make sure you are marketing to them to build awareness and loyalty to your shop.
[If you need help selling online, or you want a website/piece of software to help sell to your local audience please do get in touch with us and one of our experts will help you.](https://kayo.digital/contact)
Justin Wanstall
Production Director
Justin is responsible for the delivery of our projects. Making sure they're pixel-perfect and built to impact our clients and their clients positively.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/what-is-local-ecommerce-and-how-can-i-utilise-it/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/what-is-local-ecommerce-and-how-can-i-utilise-it/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Can a subscription model help grow your online business?
_Source: https://kayo.digital/kayo-how/can-a-subscription-model-help-grow-your-online-business/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Can a subscription model help grow your online business?
- Richard Pilton
- 25 Mar 2021
# Can a subscription model help grow your online business?
Subscription models are increasingly popular with the public, where you can get regular shipments of anything from pants to razors to food, but how can they help your business?
As a business owner, knowing you have predictable cashflow makes forecasting for business growth a much easier task. Of course a certain virus this year has changed so many aspects of running a business and it is in this new environment that subscription models have really exploded, how better to create some stability in turbulent times?
It is not without too much exaggeration to say that there’s a subscription model for nearly any product you can think of, especially those that are used in everyday tasks, are you one of those people that…
- Shave (legs or faces)
- Eat food (sensibly of course)
- Drink alcohol (obviously not on a school night)
- Wash your hair (Zoom may not know if you are wearing trousers but it can see your hair)
- Put rubbish in a bin (after first sorting the recycled items)
- Feed a pet
If the general public require a product on a regular basis, there is an opportunity to capitalise on a subscription service.
## The benefits of online subscription models
Customers enjoy having great value customised packages delivered directly to them on a pre-scheduled basis, is there anything more exciting these days than watching a delivery van pull up?
We’ve listed some of the key benefits to subscription models in the list below:
- Predictable revenue for your business
While there are many benefits for the customer, subscription models are a perfect way for business owners to generate a reliable income. With individuals committed to buying from you for a long period, you can forecast revenue and growth over the coming months, allowing you to make commercial decisions.
- Convenience for your customers
Subscription boxes are incredibly convenient, they can be ordered for a day and time slot that best fit the customer and, in turn, allow for repeat orders to be administered within the company’s system without the need to re-input the data each time. It also puts the responsibility on your customer to cancel, how many subscriptions do you have that you have considered cancelling?
With many sectors and industries capitalising on these recurring subscriptions, people are finding new ways to fit the need of buying necessary items such as toiletries, medication, food, and clothing to fit in with their busy lives, ordering something on a subscription basis has allowed them to forget the worries of heading to the shop, leading to customer loyalty and predictable revenue for your business.
- Value for money
Alongside convenience, many companies offer a better price and value by signing up for these regular orders and let’s face it, customers are always looking for the best value for money, opting to save as much as they can for the best product.
By offering a competitive price, a signing up discount, or a loyalty scheme, you are allowing yourself to build a positive relationship with your customers, starting on the right food for a continuous purchase.
## What to consider when starting your own subscription model
There are many key aspects to consider when setting up a subscription model for your business to ensure it will become a solid return of investment.
- Do your research
Make sure you do your research. This almost goes without saying, but with the increase in popularity within subscription models, you need to know who else is offering what you are and if the target audience is already being catered for. Understanding this allows you to adjust and form your subscription service to stand out against others in the market.
- Accurate pricing
As well as offering a good price for what you’re selling and making a profit, it’s key to ensure you aren’t over-pricing what you’re offering. People are always on the hunt for the best deals, so let yourself be just that.
Look at what your competitors are offering, how much they’re charging and where their reach is. Find your audience and what you should be looking to charge to a solid return of investment.
- Know your audience
This is one of the most important factors when looking to create a subscription model. What have you been selling more of? What are these customer's buying habits and demographics?
By understanding these elements you’ll that much closer to providing a product your audience regularly needs.
- Competitor analysis
Get to know others in the industry and what they’re offering. These elements will help you analyse what could you be offering and how you could set yourself apart from your competitors.
## Subscription services for businesses
Online subscriptions aren’t just aimed at large corporation businesses working from a large warehouse. By noticing the trending buying habits of your customers, you can begin creating an enticing proposition for your audience.
We have seen a huge increase in demand for local, fresh produce over the last year, and with strains on your larger supermarket deliveries not making the cut, locally sourced products from farms, butchers, bakeries, and other businesses, have begun taking advantage of this gap in the market.
Subscription models can be a great investment for your company, the key is to recognise the trend and understand where you can begin filling this gap within the market.
[Want to learn more? Contact one of our specialists, we can talk and talk about this!](https://kayo.digital/contact)
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/can-a-subscription-model-help-grow-your-online-business/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/can-a-subscription-model-help-grow-your-online-business/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# The importance of EPOS systems and future proofing your business
_Source: https://kayo.digital/kayo-how/the-importance-of-epos-systems-and-future-proofing-your-business/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- The importance of EPOS systems and future proofing your business
- Richard Pilton
- 25 Mar 2021
# The importance of EPOS systems and future proofing your business
Do you currently sell online and offline, or perhaps you’re thinking of making that all-important integration between your online and your standalone brick-and-mortar shop?
Thousands of businesses are already taking advantage of the power of an effective EPOS (Electronic Point-of-Sale) system to help grow their businesses, and so should you.
EPOS systems are a combination of hardware and software and can help make a huge difference to your website once integrated with your online physical store.
The software tracks your sales, inventory, and customer base, helping you make more informative and efficient business decisions by generating detailed reports in response to customer interactions with your store. Whereas the hardware accounts for the till system, payment terminals, barcode and QR code scanners supported by this software.
Where traditional till systems simply record a sale, EPOS systems go that step further by recording an extensive backlog of detailed information helping you understand your customer base and their buying habits, offering an efficient inventory and accounts database, allowing you to build an effective business strategy supported by valuable methodical data.
## What are the benefits of an EPOS system?
EPOS systems can become valuable business tools if you know how to use them well. They’re much more than a till, in fact, they can provide insightful data to help improve, to initiate business growth in new and innovative ways.
We’ve listed some of these below:
- Generating detailed sales reports
EPOS systems have the ability to track and monitor sales, inventory, products, customer behaviors including loyalty, premotion purchases and discount interest.
These reports help you gather invaluable insights into your business performance and how you can adapt and enhance your strategy to continue developing over time.
- Improved customer experience
EPOS systems provide the ability to provide detailed reports helping understand your customer's shopping habits.
For the most part, customers look for fast, accurate information when looking to make a sale. By making shopping and purchasing times faster and providing extra support such as the ability to check stock availability, or create customizations, you’re already providing incentives for customers to come to you.
- Efficient digital inventory management
EPOS systems directly link shop-floor sales with online inventories in real-time, effectively allowing both your online and in-store shoppers to purchase from the same stick.
This helps you efficiently track what is selling, and what isn’t, as well as minimizing paperwork and logs for each separate entity, allowing you to make business decisions and changes through these insights.
- Providing digital accounts and receipts
A fully functioning EPOS system will allow you to keep track of your online books and accounts.
Accounting takes up a huge amount of time and management, and when you’re working in a customer-centric industry, your time is best spent in other areas of the business, particularly if you’re a smaller business.
EPOS systems store and manage invoices, receipts, sales, payroll, and any other expenses in one place, helping you cut down on paperwork and keep track of your finances in a far simpler way.
- Marketing opportunities for business growth
Marketing opportunities become endless once you obtain the detailed information and reports provided by your EPOS system.
Data reports help you identify trends and preferences you can begin to effectively target in your marketing strategy to promote more sales and ensure customer retention.
## How can I utilise EPOS to future-proof my own business?
Integrating an EPOS system with your e-Commerce store essentially helps you stay ahead of the curve against your competitors.
With their efficient data management, you can begin tracking behavior patterns with these detailed analytical reports to begin targeting your audience with a methodological approach, allowing you to compile a detailed marketing strategy to see a solid return of investment from a valuable audience.
This real-time insightful data is invaluable data, helping you seize an opportunity to fill a gap in the market, and continuing this by predicting future demands of your customers and making sure you’re catering to them. Essentially, using your EPOS system as a retail management system to help future proof your business.
Having seen the impacts of the last years with our shopping habits. More of us are shopping online, therefore it’s key to ensure you have an efficient and working system that works in tandem with your website for optimum engagement.
In short, take notes and make changes to establish business growth.
[Want to learn more? Contact one of our specialists.](https://kayo.digital/contact)
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/the-importance-of-epos-systems-and-future-proofing-your-business/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/the-importance-of-epos-systems-and-future-proofing-your-business/
---
# The Importance of a Competitor Analysis and How to Conduct One
_Source: https://kayo.digital/kayo-how/the-importance-of-a-competitor-analysis-and-how-to-conduct-one/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- The Importance of a Competitor Analysis and How to Conduct One
Guides
- Alicia Lloyd
- 07 Apr 2021
# The Importance of a Competitor Analysis and How to Conduct One
If you would like a free basic competitor analysis, or would like to learn more, please contact marketing@kayo.digital
How well do you know your competitors? Are they working on anything new? Do you know anything about the strategies they’re using for success? If you don’t then maybe you should. Conducting a competitor analysis is vital for not only matching your competitors, but giving you an edge.
When it comes to analysing competitors, the importance of being proactive rather than reactive is vital to your business success. Here at Kayo Digital, we are always looking for growth opportunities whilst keeping an eye on our competitors, and this is where an effective competitor analysis can work.
If you aren’t already. You should be doing the same. But why is it useful and how do you conduct one? We’re about to tell you how, so take some notes.
## What is the point in doing a competitor analysis?
The purpose of a competitor analysis is to understand your competitors’ strengths and weaknesses in comparison to your own and to find a gap in the market.
A competitor analysis is important because:
- It will help you recognise how you can enhance your own business strategy.
- It will tell you how you can out-do your competitors in these areas to keep your customer attention.
- Resulting in a competitive edge over others in your sector.
## The importance of comparing yourself to your competitors
Before you can start you need to understand who your competitors are. But how do you do this? The best way to determine if another business is a key competitor you need to ask yourself:
- What service are they providing?
- Are you targeting similar target audiences?
- Are they operating closing to you?
You’ll have the competitors you typically think of locally, but also those competing for the same search terms as you too. [According to Study.com](http://study.com/) there are 3 main types of competitors:
- Direct competitors:
“A direct competitor offers the same products and services aimed at the same target market and customer base, with the same goal of profit and market share growth. This means that your direct competitors are targeting the same audience as you, selling the same products as you, in a similar distribution model as you.”
- Indirect competitors:
"An indirect competitor is another company that offers the same products and services, much like direct competitors; however, the end goals are different.”
- Substitute competitors:
“Another company offering a product or service to your customers that you also provide.”
Once what sort of competitors you would like to be compared against has been considered, it is important to understand how you stand out. That’s the next part of the analysis.
## Questions you need to be Asking in your Competitor Analysis
### The Product
- Are their products the same as yours?
- What is their pricing positioning like?
- Do their products have any unique selling points (USPs) over yours?
- What keywords are they using to describe their products?
### The Brand
- Does their brand target the same audience as yours?
- Who do competitors target?
- Are there a lot of mentions of their brand on Google?
### Marketing
- What channels do they use to market these products?
- Do they use social media? If so, then how are they using it? Look at content, followers, activity and engagement.
- Do they have marketing materials like a podcast, webinar, blogs, eBooks or anything else?
- What campaigns are they running? (both online and offline)
- What kind of content are they writing? Is this something you can replicate or do better?
- What tone of voice do they use?
### Technology
- What is their website made with (you can use the tool [Built With](https://builtwith.com/) to identify this)
- Is their website easy to use?
- What is their website page speed like?
- What other sites are linking back to your competitor's site, but not yours?
### Customers
- Do customers engage with them? How do they communicate?
- What sort of content do they respond well to?
- What platforms are they using to engage?
Then, add anything else that you think would be useful in formulating your strategy. Now you can begin to identify what your competitive advantage is (if you have one), where you need to improve and how you can act on this information.
## How Often Should I Conduct a Competitor Analysis?
To stay ahead you will need to continue to understand your customer requirements while keeping up with the latest industry trends.
Whilst this can differ depending on the industry, we recommend conducting a competitor analysis anytime from once a quarter to once a year. This gives you time to react to your discoveries and benchmark your progress.
## Concluding Remarks
In an ever-changing industry, there are always new innovative ways to expand your strategy to stay ahead of your competitors as well as keeping the attention of your customers.
The importance of a competitor analysis cannot be over-estimated. Analysing your competitors is a simple, yet effective marketing tactic to make sure you are keeping up and matching the efforts of others in the industry.
This prevents you from getting ‘lost in the noise’ of your competitor’s efforts, so you can implement a marketing strategy that will strengthen your online position and expand your online footprint.
If you're looking for assistance in conducting a competitor analysis as part of your wider marketing strategy, [Kayo Digital agency in Kent](https://kayo.digital/) can help. We offer[Kent digital marketing services](https://kayo.digital/services/digital-marketing-kent), as well as SEO, [software](https://kayo.digital/services/software-development) and [app development](https://kayo.digital/services/mobile-apps), [website hosting](https://kayo.digital/services/hosting), [web design](https://kayo.digital/what-we-do/web-development/ "Websites") and more. To find out how we can help your business, don't hesitate to [get in touch.](https://kayo.digital/contact)
### Want to conduct a competitor analysis? Or understand how? Use the form and we'll help you
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/the-importance-of-a-competitor-analysis-and-how-to-conduct-one/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/the-importance-of-a-competitor-analysis-and-how-to-conduct-one/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Four predictions for digital marketing
_Source: https://kayo.digital/kayo-how/four-predictions-for-digital-marketing/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Four predictions for digital marketing
- Alicia Lloyd
- 08 Jun 2021
# Four predictions for digital marketing
In the past year, we have seen a lot of change. COVID accelerating consumer demands, privacy on the internet become increasingly sort after and once again technology taking another step forward, helping the transparency of your marketing and sales efforts.
However, what does this mean to the world of digital marketing?
We give you our key predictions and the trends to look out for.
## Investing in the valuable journey
With EPOS systems, CRM systems and other tools, tracking is no longer siloed to your online and offline landscapes. We’re in a world where you should no longer accept guestimating the value of each marketing channel you invest in, because – even in a rudimentary way – you should be able to piece together the user journey of your customer/prospect.
Understanding the journey of your customers means you can predict and define what route generates a more valuable customer. With this information, you are then able to invest in a user journey rather than just one marketing medium
Yes, this probably is not viable for 90% of companies because of historic structures and technology but it is something to work towards.
## Growth of localisation
We have seen the big companies such as Amazon being touted as the true winners of 2020-21 but that is not strictly true.
Consumers are buying into purpose, people and their local communities.
36 per cent of consumers over the last year tried a new brand and 25 per cent incorporated a new private-label brand. The key drivers?
Trying new brands by supporting local/independent and purpose-led businesses (as long as it was convenient to them).
Online marketing need not shy away from promoting the individuals, personality and purpose of the business; as this will becoming increasingly popular.
## Make sure you are using owned data
GDPR was a shock to many a business but it was not the end.
We have had a surplus of information available online to target and record information on individuals through third-part cookies etc and this is changing.
Third-party cookies are not owned by the website owner but allow advertisers to track users across the internet (cross-site) and target advertising wherever that user goes.
Google recently announced: "Users are demanding greater privacy--including transparency, choice, and control over how their data is used--and it’s clear the web ecosystem needs to evolve to meet these increasing demands".
The public is educating themselves on the information they give away just by pressing “accept” when they get to a website and because of this, third-party cookies will become a thing of the past.
As the access to external, third-party, data reduces, the information we own, for example, an email list, will become fundamental to our efforts and contextual targeting will make a comeback.
## Data first approach
I am a strong believer that data can help you make better decisions; helping you to be reactive and future-proofing your efforts.
As marketing becomes less “fluff” and more quantitative a company/marketing expert needs to collect and analyse the data to try and understand where value could come from. Yes, the creative nature of a marketer will not be replaced but as data becomes more accessible we’re in a position in which we need to use data to stay ahead.
If you're looking for assistance in conducting a competitor analysis as part of your wider marketing strategy, we can help. We offer[Kent digital marketing services](https://kayo.digital/services/digital-marketing-kent), as well as SEO, [software](https://kayo.digital/services/software-development) and [app development](https://kayo.digital/services/mobile-apps), [website hosting](https://kayo.digital/services/hosting), web design and more. To find out how we can help your business, don't hesitate to [get in touch.](https://kayo.digital/contact)
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/four-predictions-for-digital-marketing/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/four-predictions-for-digital-marketing/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Web predictions in a post pandemic world
_Source: https://kayo.digital/kayo-how/web-predictions-in-a-post-pandemic-world/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Web predictions in a post pandemic world
- Kelly Castle
- 08 Jun 2021
# Web predictions in a post pandemic world
It seems that everyone has their crystal balls out at the moment, attempting to peek into the future and our (hopefully) pandemic-free world. Not to be outdone, we have gone all Mystic Meg (Mystic Web?) and extrapolated the trends in our industry to see where we are heading.
## The growth of online shopping and its ‘irreversible’ effect
Let’s start with the single most obvious statement; 2020 saw a massive hike in online shopping, no big shocks here, right? But do we expect this to stick around post-pandemic? In short, yes, it is the “new normal”.
Any pre-pandemic resistance to shopping online has (for many) been eroded, through sheer necessity if nothing else. Where else can you go when physical stores are closed, or you are wary of venturing out and putting yourself at risk? We now have an appreciable number of additional people familiar and comfortable buying online and I’m sure you can think of a friend or family member who has recently discovered this brave new world.
Aside from anecdotal evidence, research shows that [online grocery sales have doubled in the UK during COVID](https://www.theguardian.com/business/2020/aug/20/pandemic-prompts-doubling-of-online-grocery-shoppers-in-uk) and up to [40% of people across Western Europe report an increase in their online buying habits](https://marketfinder.thinkwithgoogle.com/intl/en_gb/article/covid-19-user-behaviours/?utm_source=TWG&utm_medium=Article&utm_campaign=COVUB&utm_content=Snippet&_ga=2.213133520.556971925.1618224498-867221040.1618224498).
## The growth of subscription shopping
There is more to this data than simply going to tesco.com to do the big shop. Along with a general increase in online shopping, subscriptions have boomed in popularity, regular shipments of that essential product you use, perhaps daily, delivered to your door on a pre-set timetable. Contact lenses were one of the first to do this and it is a model that has been hugely successful for razors, feminine hygiene products, meal kits and even board games. As a business it reduces a lot of uncertainty over cash flow and stock levels as you will have a great idea of what the next month looks like.
The biggest challenge to running online sales, compared to physical stores, is in making it a personal and memorable experience for a shopper, but that gap is shrinking. Live chat on websites, updates over WhatsApp? Listen to your audience and find the tools they use then factor these into your process. Combine this with a loyalty scheme to reward and encourage regular visitors and you will start building those brand evangelists.
All of the points made here are about spreading the risk of businesses having to shut due to events beyond their control.
## Looking towards the ‘new normal’
Online shopping numbers will not only go in one direction, but we would also expect a bounce-back for physical stores as the sociable aspect of heading to the high street, where you can perform your consumer affairs with friends and stop for a cheeky Nando’s (or a cheeky afternoon pint). That said, what the pandemic has done is show a larger audience the options for purchasing, the ability to find competitive pricing and arranging delivery without the worry of bus fare or attempting to drive into a town centre on a Saturday lunchtime.
It is dangerous to think of the pandemic as a once-in-a-lifetime event that if your business survived that it’ll be plain sailing after restrictions end. On our interconnected and heavily populated planet the chances of us waiting a century before we face another pandemic is very low, without wishing to alarm, statistical models show we could be facing potential pandemic outbreaks every decade, and like COVID-19, there isn’t a great deal of warning.
The genie is now out of the bottle and we can expect the diversification of the shopping experience to continue, as a business you need to look at separate sales channels to ensure you can continue no matter what is thrown at us next.
If you're looking for assistance in conducting a competitor analysis as part of your wider marketing strategy, we can help. We offer[Kent digital marketing services](https://kayo.digital/services/digital-marketing-kent), as well as SEO, [software](https://kayo.digital/services/software-development) and [app development](https://kayo.digital/services/mobile-apps), [website hosting](https://kayo.digital/services/hosting), web design and more. To find out how we can help your business, don't hesitate to [get in touch.](https://kayo.digital/contact)
Kelly Castle
Senior UX/UI Designer
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/web-predictions-in-a-post-pandemic-world/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/web-predictions-in-a-post-pandemic-world/
---
# The role of design in a successful project
_Source: https://kayo.digital/kayo-how/the-role-of-design-in-a-successful-project/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- The role of design in a successful project
- Kelly Castle
- 26 Jul 2021
# The role of design in a successful project
There are many elements of a web development project that require meticulous attention to detail, and design is a crucial stage in a project's life cycle, allowing the visuals, tone, personality, and user journey to be exactly what we need it to be.
Our in-depth research phase leads each of our projects here at Kayo Digital. By using these insights and evaluations, we can carefully plan how the design team will tackle the project’s objectives to help support your overall business goals.
We have honed our design approach over the years to isolate the key parts and tackle them sequentially to ensure we evaluate their goals logically. These are decided through three main phases:
1. Wireframes
2. Functionality document
3. Visual prototyping
At Kayo Digital we are firm believers that form should always follow function, and this is reflected in the first stage of the design phase, wireframing.
## Step 1: Wireframes
For the uninitiated, design is the look and feel of a website, the colours, fonts, and layout. By starting with wireframing we are postponing those aesthetic decisions until we are confident that each section of the site has the correct content types, and the user journey is fully realised and planned.
So, what are wireframes? Wireframes are a digital version of a sketch, think lots of boxes with spaces indicate the type of content that should go there:
As you can see for this image there are no colours, a default font and just indications of where images will go. All of this is to force us and our client to focus on structure.
## Step 2: Functional document
Challenging assumptions is what any good design team will do, but at this stage, we need to list the agreed-upon functionality. We produce a document that lists each page type and what functionality is available to a site visitor as well as to a site administrator. This helps our client understand exactly what will be delivered and shows our development team what the build requirements are.
## Visual prototyping
This section takes the work we have done in the wireframes but now we add branding to reflect our client’s business and talk to the people we wish to attract to the website.
The following image shows how the previous wireframe has evolved to include these components.
This is just a single page, but we run through all the different page types and illustrate how these work on both desktop and mobile.
The key point of the design phase is to produce an unambiguous set of instructions to the development team so that once their work is complete there is nothing unexpected presented to our client.
## Conclusion
Design is often overlooked, but as we’ve discussed there is far more to this than making your website ‘look nice’.
It’s an integral part of your project’s development, helping to understand your vision and bring it to life.
Design impacts aspects from your website’s functionality through to its usability. It’s a web designers’ job to help create a tool that not only showcases your business and what you provide, but a tool which helps navigate your audience through an impactful, innovative platform, ultimately giving your audience a positive user experience.
Essentially creating the backbone of your project before the next phases can begin.
If you're looking for assistance in choosing which systems will help the growth of your business, Kayo Digital can help. We offer a variety of services from [digital marketing services](https://kayo.digital/services/digital-marketing-kent), including SEO, [software](https://kayo.digital/services/software-development) and [app developmen](https://kayo.digital/services/mobile-apps)t, [website hosting](https://kayo.digital/services/hosting), web design and more. To find out how we can help your business, get in touch today.
Kelly Castle
Senior UX/UI Designer
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/the-role-of-design-in-a-successful-project/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/the-role-of-design-in-a-successful-project/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# How to apply your backend solution to the web
_Source: https://kayo.digital/kayo-how/how-to-apply-your-backend-solution-to-the-web/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- How to apply your backend solution to the web
Guides
- Richard Pilton
- 27 Jul 2021
# How to apply your backend solution to the web
Learning ‘how to apply your backend solution to the web’ may seem like a simple ‘how to guide’ but in reality, there’s far more to this than just building a website and implementing a familiar system.
The key to beginning this journey is to carefully look at your business goals and what you want your website to achieve, this way you can ensure you select a system that develops with you as your company grows and adapts.
Arguably, the most important aspect before you begin is to obtain the right guidance and support, and this isn’t something you should choose blindly.
We cannot stress enough; you can’t just ask anyone to do this. This needs to be done carefully, and properly to save you time, money, and effort in the future.
In this article, we’re delving into the key elements you need to consider when choosing which backend systems to integrate with your website to reach optimum functionality for your business.
## Step 1: Understanding your business
Firstly, it’s vital to understand your business goals and how your current systems function before deciding which backend system to apply.
Spend the time to consider your ‘5-year plan’, carefully assessing what functions and services you see your business offering in time, this allows you to begin predicting the type of systems and platforms you need to be able to support in the long run.
It’s not as easy as plugging in a USB and picking up a file, or application. These need to be integrated with your systems to ensure full working order.
After spending the time with the support of experts to narrow down how each system needs to communicate with the other.
This allows you to understand how you need your website to operate to ensure your business operates seamlessly. Once you have clearly located your key priorities these systems will integrate, and more importantly, collaborate with all your internal systems and platforms.
Ultimately helping your business operate more efficiently and proactively.
## Step 2: Planning forward
It’s key to plan ahead. Start making important decisions about your business now. If you begin critically thinking ahead of time, you can save you and your business a lot of time, money, and resources rectifying mistakes you didn’t consider enough in advance.
Once your business grows, the system you settled with initially may become incapable to support the next phase of our business. Therefore, it’s key to establish the clear goals and requirements of your business thoroughly before hastily choosing a system to implement, this way you can minimize the risk of hindering your business's growth and development.
Incorrect systems are expensive to maintain, they can lead to employment increase just to manually input data your system can’t automate, which in turn risks multiple logs, and inaccurate data, stunting your productivity and proactivity. What’s worse, there isn’t a simple solution to fix this.
You need to keep all information in a convenient place, so the business is easy to run, which is why it’s key to plan ahead when making these decisions.
## Step 3: Choosing the right software for you
There is no "one size fits all" approach to backend systems. By choosing platform-agnostic software you are giving your business a head start.
Spend the time to fully understand your business and set clear goals, considering what you want to be able to offer your clients and customers in the long run. This way you can critically assess available backend systems and how they integrate with your other platforms.
This allows you to choose the right software for you, that will aid your business growth, allowing for innovative, easy integrations that bring value and elevate your business.
## Conclusion
Ultimately, the most important factor is to understand your business and its goals, and with the support from industry professionals, you should be able to create a stable and supportive system that integrates with the multiple software platforms and systems within your business.
Getting advice from technology-agnostic professionals, without a bias investment in certain platforms can help you evaluate your business requirements and find the best systems for your business support and development.
Following these steps now prevents you from hindering your business with complex or unsupported platforms that will cost you time, money, and resources to rectify.
Giving your business the opportunity to achieve maximum potential.
If you're looking for assistance in choosing which systems will help the growth of your business, Kayo Digital can help. We offer a variety of services from [digital marketing services](https://kayo.digital/services/digital-marketing-kent), including SEO,[software](https://kayo.digital/services/software-development) and [app development](https://kayo.digital/services/mobile-apps), [website hosting](https://kayo.digital/services/hosting), [web design](https://kayo.digital/what-we-do/web-development/ "Websites") and more. To find out how we can help your business, get in touch today.
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/how-to-apply-your-backend-solution-to-the-web/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/how-to-apply-your-backend-solution-to-the-web/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# The key to sustainable websites
_Source: https://kayo.digital/kayo-how/the-key-to-sustainable-websites/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- The key to sustainable websites
- Justin Wanstall
- 07 Oct 2021
# The key to sustainable websites
As our dependency on the internet grows, the cost to the environment is becoming greater.
Being more sustainable in web design goes far beyond the design and construction phase of your website. From cloud storage to servers, the choices we make regarding the platforms, systems, coding languages and servers we use within our web work all make a huge difference.
In this article, I delve into the more sustainable aspects of web design, and how you can make more eco-conscious decisions if you’re looking to become more sustainable.
## What is ‘sustainable’ web design?
Making sure we’re more ‘sustainable’ isn't anything new, the internet is flooded with ways we are damaging our planet and as we face a climate crisis more people are committing to new ways to reduce plastic, packaging, deforestation, and CO2 emissions.
Being digital, it can be easy to suggest that web design has a low impact on the planet, however the internet and its searches contribute to the CO2 emissions more than people think.
Sustainable web design is an approach to designing websites, apps, and other digital services with a more eco-conscious initiative. According to [Sustainable Web Design](https://sustainablewebdesign.org/), the internet currently produces approximately 3.8% of global carbon emissions,
We are an 'online' generation. Everything we do has the capability to be facilitated virtually, but there is far more we can do to ensure we take the impacts of the planet into account with our choices.
In a bid to show commitment to eco-friendly practices, more big tech companies are making the effort to find greener and practical processes to help reduce their digital carbon footprints. For example, Microsoft has found that its [underwater data center](https://news.microsoft.com/innovation-stories/project-natick-underwater-datacenter/) is eight times more reliable than those on land, offering sustainability through natural cooling and wave power, reducing the CO2 emissions created during their process.
## Ways we can be more sustainable in web design
The core focus of sustainable websites is reducing carbon emissions and CO2 energy consumption to benefit the planet, and there are many ways we can achieve this.
- Use a greener web host
With larger tech companies making efforts to reduce their carbon emissions, there are becoming more opportunities to select a greener web hosting company or platform.
Look into how, or if, they use renewable energy. Are they using energy-efficient hardware, software, and data centers? Do they actively improve their carbon emissions, it’s best to investigate if they’re supporting climate change initiatives?
Once you know this information, you will typically be able to see which web hosts are eco-friendlier and more sustainable.
We use Microsoft Azure to make sure we supply sustainable hosting.
- Choose an adaptable design
Choosing a bespoke system that grows alongside your business allows you to minimize the likelihood of a re-design each time your business develops.
By selecting a system, navigation and design that allows you to make changes with the support of your team, you can cut out the CO2 impacts of re-designs and web project developments.
- Cloud storage
Cloud storage is arguably the most popular form of storing digital data, it’s easily adaptable enabling it to meet the requirements of a business and the needs of the public.
Websites – should – connect with your back-office systems. Make sure the data is stored in the cloud. Helping to reduce storage, file downloads and other tasks which increase our digital carbon footprint.
- Improve site navigation
A key aspect of your web design is to ensure you carefully map out the navigation of your website.
Ensure that pages and information are easily found, minimizing the clicks and journey time a customer spends on your website, making sure all visitors can locate what they are coming to you for. This helps reduce loading and download time, therefore reducing co2 produced by search engines.
- Optimise the multimedia on your site
It’s key to ensure your website remains updated and optimized, if you’re using old technology the likelihood of slow page speed and irrelevance can make the carbon impact of your website unnecessary.
Update your website to meet the standards people expect and the technology of the day.
## Conclusion
The key thing to remember is your choices are vital. If you’re looking to make more sustainable decisions, then get to know the platforms and systems you’re using, by keeping yourself aware, the more you can do to ensure a more sustainable website that works for both the planet and your business.
Want to see how eco your website is? Why not run your URL through [Ecograder](https://ecograder.com/) and [Website Carbon Calculator](https://www.websitecarbon.com/) let us know how you get on!
Justin Wanstall
Production Director
Justin is responsible for the delivery of our projects. Making sure they're pixel-perfect and built to impact our clients and their clients positively.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/the-key-to-sustainable-websites/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/the-key-to-sustainable-websites/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# A framework for sustainable marketing
_Source: https://kayo.digital/kayo-how/a-framework-for-sustainable-marketing/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- A framework for sustainable marketing
- Alicia Lloyd
- 07 Oct 2021
# A framework for sustainable marketing
Sustainable marketing is defined as the promotion of environmental and socially responsible products, practices, and brand values.
This isn’t an article where we get on our podium and tell you that you need to change but this is an article to help you make green changes. If you want to.
Marketing is an all-encompassing process that starts from the ground up and the framework provided, using some of the elements of a traditional marketing mix, gives the fundamentals to make a green change within your company and its marketing efforts.
## Your product or service - Switch to/adopt an Eco-Conscious Design
Less is more. We’ve been told it before, and we’ll be told it again.
This is especially true with design and packaging when you’re looking to be more sustainable. The more colour/complexity a design/ product has, the more likely it will have a negative impact on the world around it.
Design doesn’t just have to be a beautiful bottle of gin but can be as small as your font.
Some fonts require more ink than other fonts, which is bad news for the environment.
If you’re concerned about creating unnecessary waste through fonts, then you should know about these eco-friendly fonts:
- Ryman Eco
- Ecofont Sans
- Courier
- Century Gothic
- Brush Script
## Physical Evidence – upskilling and promoting
Companies being green and responsible is growing in the public psyche and people want physical evidence that you’re not just paying lip service.
This means as a company you must make sure your processes and colleagues are as “green” as possible.
If your team recycles well that’s a great place to start but a poor place to stop. There are plenty of other things that you can do to encourage people to be greener and a few can be found below:
- Use Ecosia as your default search engine. This search engine donates 80% of its profits to non-profit organizations that focus on reforestation.
- Encourage your colleagues not to print and to recycle.
- Consider eco-friendly office supplies. We’ve literally just bought wooden pull-up banners and recycled takeaway coffee cups.
- Educate your colleagues. Bring someone in. Encourage them to read on how to be more sustainable. Everything will help in the long run.
With green processes in place make sure people know what you’re up to.
It is no good being “the best-kept secret” when it comes to marketing. Post it on social media. Add it to your proposals and website etc.
Make sure you provide evidence!
## Promotion – market the things that make a difference not just what you’ve done
Don’t just promote the award you won. Or the time you were mentioned in the Telegraph but promote the things your company does to make a difference to the world around it.
Standing out in a crowd of competitors is no easy task and if you have a company that makes a difference – shout about it.
Things you could talk about include:
- Employees helping a charity
- Sponsoring local good causes
- Green initiatives
## Places where you market to – move your marketing online
This is almost common sense. Not every marketing campaign needs a glossy leave behind or something physical. This is where digital marketing can help.
A lot of marketers have turned to digital marketing to be a little greener.
Online marketing isn’t completely “green” with tools and software providers having their own environmental impact and this will need to be considered. Microsoft users will be happy to know the company has committed to being carbon negative by 2030 but they are currently an exception, not a rule.
There is still of course a place for traditional marketing methods, but you should consider the environmental impact first.
## How do we make a difference?
As we’re a digital company our biggest carbon impact is our hosting and travel to and from our office. Because of this we have implemented the following guidelines:
- We have a supplier policy that favours green supplies. As a result, we used Microsoft for hosting. By 2030, Microsoft will be carbon neutral
- Accelerated by the pandemic, we have implemented a policy of ‘No commuting for computing’ – i.e., we only come into the office if we need to
- We’ve closed one of our offices – we now only need one office with 6 computers for the whole agency.
- We encourage our employees to make eco-friendly choices.
- We focus on digital marketing but any marketing campaigns that are non “digital” we try and source from sustainable sources.
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/a-framework-for-sustainable-marketing/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/a-framework-for-sustainable-marketing/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# The carbon targets of the big tech companies: what this means for our digital carbon footprint
_Source: https://kayo.digital/kayo-how/the-carbon-targets-of-the-big-tech-companies-what-this-means-for-our-digital-carbon-footprint/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- The carbon targets of the big tech companies: what this means for our digital carbon footprint
- Richard Pilton
- 07 Oct 2021
# The carbon targets of the big tech companies: what this means for our digital carbon footprint
It’s no secret that the threat of global warming is becoming more alarming, and our digital carbon footprint plays into that more than is often recognised.
Technology companies are increasingly being held under a microscope for their part in producing greenhouse gasses and pollution. CO2 is produced by the ICT sector. Where the sector produces [1.4% of overall global emissions](https://www.ericsson.com/en/reports-and-papers/research-papers/the-future-carbon-footprint-of-the-ict-and-em-sectors), which is only increasing the more “digital” we become.
With pressure from the wider public, Governments and ultimately the climate crisis the world is facing, several of the ‘tech giants’ including, Microsoft, Amazon, Apple, and Google have begun setting plans in motion to help improve their environmental impact and begin reducing their carbon footprint, with many pledging to become carbon negative.
In this article, I’m delving into the promises made by these technology companies, and what this means for our digital carbon footprint as we look to become sustainable.
## What are they doing to achieve their goals?
So, we’re aware that digital organisations are having a huge impact on the environment, but what exactly are these companies doing, and what are their plans going forward?
- Microsoft
Microsoft has committed to becoming entirely carbon negative by 2030, and as of 2050 [Microsoft](https://blogs.microsoft.com/blog/2020/01/16/microsoft-will-be-carbon-negative-by-2030/) will “remove from the environment all the carbon the company has emitted either directly or by electrical consumption since it was founded in 1975.”
As well as this, by 2025, they are shifting to 100% supply of renewable energy to power their data centers, buildings, and campuses. Recently, they [released their findings](https://news.microsoft.com/innovation-stories/project-natick-underwater-datacenter/) of underwater datacenters as reliable and practical ways to produce sustainable cloud services within these data centers.
They are working with a detailed plan to ensure they can work to the task of halving their entire emissions by 2030 as well as launching an initiative to help their suppliers and customers reduce their own carbon footprint. You can read more about their plans and commitments [here](https://blogs.microsoft.com/blog/2020/01/16/microsoft-will-be-carbon-negative-by-2030/).
- Apple
Already carbon neutral for its corporate emissions, Apple has committed to be 100% globally carbon neutral, including its manufacturing and supply chain by 2030.
In a bid to reduce their impact on climate change, Apple has begun recycling and reusing products, using specially sourced eco-friendly materials, and recovering materials from old devices to reduce the need to source them again. This has helped them reduce their carbon footprint by 4.3 million metric tons (2019).
You can find more about their plan [here](https://www.apple.com/uk/newsroom/2020/07/apple-commits-to-be-100-percent-carbon-neutral-for-its-supply-chain-and-products-by-2030/).
- Amazon
Amazon has committed to be [net-zero carbon by 2040](https://www.aboutamazon.com/planet#:~:text=The%20Climate%20Pledge,100%25%20renewable%20energy%20by%202025.). As well as powering their operations entirely with 100% renewable energy by 2025.
As well as reducing their water usage in data centers to using more sustainable fuel, they are producing more sustainable packaging that protects produce but helps to eliminate waste and landfill.
Using a fleet of fully electric delivery vehicles alongside their wind farms in Texas, they are also investing 100 million in a global reforestation project and over 90 renewable energy projects across the world.
You can read more about their sustainability pledge [here](https://www.aboutamazon.com/planet).
- Google
Having been carbon neutral since 2007, Google are committing to being entirely carbon zero by 2030.
Often leading the way with new and innovative ways to be sustainable, Google is already committed to deforestation, renewable energy and more.
They are also working towards a plan to operate using carbon-free energy generation and storage technologies. As well as starting science-based reforestation efforts across California, Texas, Spain, and Australia.
You can read more about how they’re sustainability commitments [here.](https://sustainability.google/commitments/#leading-at-google)
- Facebook
Facebook has reached its goal of producing zero emissions across its global operations.
They’re working on a plan to minimize their energy, emissions and water impact, including producing and using [renewable energy](https://sustainability.fb.com/energy/), [protecting habitats](https://sustainability.fb.com/biodiversity/) and wildlife, as well as restoring more water back into the environment than they consume by 2030.
You can find more about their eco, and sustainability plans [here](https://sustainability.fb.com/).
## Do you know the impact of your digital footprint?
Being digital, many often assume that the carbon emissions produced by the likes of Google, or Facebook are not existent, if not minimal. However, this isn’t the case a simple Google search produces between 1g and 10g of CO2, a month of these has the same impact as driving a car for 1 mile.
Below are some more impacts of how your digital use produces carbon emissions. Click the image to see more.
## Conclusion
The leading tech companies have committed to leveraging renewable energy sources, to help reduce carbon emissions and produce a more eco-conscious footprint.
However, as a digitally-driven society, if you’re thinking about how to reduce your carbon footprint, we need to consider the digital platforms we’re using and their commitment to sustainability.
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/the-carbon-targets-of-the-big-tech-companies-what-this-means-for-our-digital-carbon-footprint/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/the-carbon-targets-of-the-big-tech-companies-what-this-means-for-our-digital-carbon-footprint/
---
# Creating a web article 101
_Source: https://kayo.digital/kayo-how/creating-a-web-article-101/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Creating a web article 101
- Alicia Lloyd
- 25 Oct 2021
# Creating a web article 101
Time is increasingly valuable and when creating a piece for your website an unspoken assumption is that the article should be as valuable for the writer as the reader. Because of this I have created a tip sheet to help support your writing efforts.
## Research
To gain and reach a significant readership you will need to write for your target audience. A positive way of gauging what your target audience would like to read about by understanding what questions people are asking.
To do this we advise using the following tools:
- [Buzzsumo (click here to access it)](http://buzzsumo.com/)
Analyse what content performs best online for any topic.
- [Google alerts (click here to access it)](https://www.google.co.uk/alerts)
Monitor the web for interesting new content.
- [Answer the Public (click here to access it)](https://answerthepublic.com/)
Enter your topic and the website suggests content ideas in seconds.
- Google
Google your topic and scroll to the bottom of the page to see what other people are searching/saying under the “Searches related to… ”heading.
- Your and your team’s clients
What are the common topics which are increasingly being brought up by clients? Could you write an article around it to help answer their query? What’s topical? All things are important to consider.
## Creating an engaging title
1. The heading is the first thing a reader will focus on and is the main call to action. Things to remember are:
2. Keep it short – 12 words at most.
3. Add the keyword (I.e. the topic) into the heading.
4. Make it personal... add “you” into the heading.
5. Potentially consider doing a: “top X things to consider…” article or a ‘How to…’ article.
## Writing the article
```
Finally, writing the article...
```
1. Make it long enough to count. People tend to prefer articles they gain something from and it can be hard to do that in 100 words. Aim for >300-600 words.
2. Remember to present a problem and a solution to your target audience.
3. Do link to external websites such as governing bodies.
4. Please do include a conclusion with your final thoughts and a call to action.
5. Write in the first person.
## Sharing your article
Once the article has been drafted and made live it is important to promote it. Without going into the proverb about a tree falling in a forest… getting the article in front of people is as important as drafting it. Please use the following methods to help promote your article.
1. Email it to clients who would find it beneficial.
2. Promote it within your team and encourage them to share it externally with their clients and on social media.
3. Add it to social media.
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/creating-a-web-article-101/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/creating-a-web-article-101/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Everything you need to know about GA4
_Source: https://kayo.digital/kayo-how/everything-you-need-to-know-about-ga4/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Everything you need to know about GA4
- Alicia Lloyd
- 17 Mar 2022
# Everything you need to know about GA4
It was announced this week, 16/03/2022, that Google was retiring Google Analytics Universal in July 2023. Google has recommended GA4 (Google Analytics 4) to be its predecessor.
Google retiring Google Analytics Universal may feel like a step backward, especially when you learn you’re losing a lot of information you previously had. If you’ve ever dabbled in using GA4 it has its flaws, especially towards eCommerce clients, which may be a concern.
However, making such a strong move by removing an entire platform, Google’s actions show commitment and confidence that this new tool will be ready by July 2023.
## What is GA4?
GA4 is Google’s latest version of Google Analytics that can not only be used on websites but also apps as well, allowing businesses to easily track cross channel use.
GA4 is promoted as a privacy-centric tool that has been designed to work with or without cookies. With people accepting cookies diminishing and privacy becoming a focal point to everyone’s daily internet use this is likely to be a massive benefit for companies' future tracking needs.
## What should you do?
We’ve been recommending in this time of limbo that you install GA4 and Google Analytics Universal and run them in parallel. Don’t worry, if you have both Google Analytics Universal and GA4 running at the same time nothing will break and data will remain correct.
It’s easy to install and if you need some help, please do contact us.
I would encourage you to do this ASAP to get ahead in the game. July 2023 seems a long way away but – I assume – by 2023 you’d not only like to have data available through GA4 but data to compare with the year before.
Finally, find some training and/or download the demo account Google to experiment on. Allowing you to break and test as many things as possible!
Google demo account: https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin-this-article
## What are the benefits of GA4?
The benefits may surprise you. Especially with the inclusion of advanced analysis that historically was only available within Google Analytics 360 (the paid-for version of Google Analytics). So, what exactly are these new inclusions?
### Bounce rate being replaced by engagement rate
Bounce rate, the percentage of people that land on a page and leave within 30 mins – is regularly misused with marketing professionals identifying a high bounce rate as bad, when sometimes it’s a good thing. GA4 is looking to stop this by removing the bounce rate and replacing it with engagement rate.
Engagement rate defines the percentage of people who have been on a landing page longer than 10 seconds or clicked a conversion on that page or been on more than one page on the site. Helping to track a more valuable user journey.
### Cross channel and funnel tracking
Because GA4 can be integrated with websites and apps you’re now able to track visitors as they go from your app to your website. As well as this, you have advanced analysis through funnel and path tracking.
### Easier Cross-domain tracking
eCommerce users will straight away understand the pain of this. If a visitor ever must leave your website to pay for something and is then redirected back to the site, your tracking considers it a referral or direct within Google Analytics… instead of associating the purchase from its original channel. GA4 removes this by having the capability of adding cross-domain tracking built-in.
### It doesn’t need cookies and its GDPR compliant
GA4 relies on first-party cookies which keeps it GDPR compliant but as the world moves away from cookies GA4 is designed to leverage machine learning and other protocols to fill in data gaps – when there are no cookies.
### Working out how people are enquiring
There is a lot of flexibility when it comes to deciding what you’re going to track, what is valuable to you and how to go about tracking them. From tracking people going to the basket then to checkout or watching a video then ringing you. The possibilities are nearly endless.
With the help of the ‘new and improved’ goal tracking and conversions.
### No limit to the traffic you can review
Google Analytics Universal reports limit your reporting to 500k sessions (sessions = how many times the website has been visited). This has been scrapped for GA4 where there is no limit to how many sessions can be reported on.
## What happens to my Google Analytics Universal data after July 2023?
The good news is you’ll still be able to access the data, export it and make changes to it. The bad news is it won’t be tracking any future data.
You will need to consider exporting and storing the old Google Analytics data. The tool won’t be there forever and exporting and storing the data is very important for future analysis.
## What are the negatives of GA4?
### Lack of familiarity
It is new and with it being new it means there is a lot to grasp and a steep learning curve. Familiarity leads to comfort and with GA4 being brought into our life you can say goodbye to comfort in the short term! There is a lot to grasp BUT as touched upon earlier, a lot to benefit from.
### Unfinished product
Unfortunately, it isn’t like for like product and technology when you compare it with Google Analytics Universal and because of this software, CMS’ and products need time to integrate with the platform. Because of this, you’ll find a lot of your data sources may struggle to work with GA4 currently.
## How can we help?
If you would like to:
- Learn more
- Set up GA4 to work alongside your current Google Analytics
- Have some consulting on how it may work with your current efforts
[Please do get in touch with Kayo Digital’s Digital Marketing team.](https://kayo.digital/contact)
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/everything-you-need-to-know-about-ga4/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/everything-you-need-to-know-about-ga4/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# When to upgrade your CMS
_Source: https://kayo.digital/kayo-how/when-to-upgrade-your-cms/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- When to upgrade your CMS
- Justin Wanstall
- 30 Mar 2022
# When to upgrade your CMS
Digital technology is continually developing, and so is the software that supports it. Content management systems (CMS) are no different.
They’re a vital part of any successful website’s functionality. Therefore, it's key to ensure that your CMS is regularly updated to ensure your platforms remain as efficient and secure as possible.
## What is a CMS?
CMS is short for content management system. A CMS is an application that allows you to manage a website without having to code and modify it from scratch. WordPress, Shopify and [Umbraco](https://kayo.digital/services/umbraco-web-development) are just three examples of many.
A CMS offers core features including indexing, storing, format management, publishing, reporting, revision, and access control of your content. With the help of a CMS, you can make changes, create a more diverse user experience, publish your content, and continually improve your website as your business grows and develops.
Of course, there are more complex issues, or developments that you may want to include in your website that a CMS can't quite achieve, this is when it's best to seek support and assistance from a professional web developer.
## Why you should upgrade your CMS?
CMS upgrades aren’t overly daunting. Major CMS upgrades are often released once every few years, however, there are often many small installments that can help improve the quality and functionality of your website over time.
It’s important to keep monitoring your CMS for any required updates. It can save you a lot of time and money in the long run. Preventing any potential breaks, reduce its susceptibility to attacks and remove bugs.
There are many other perks to making sure your CMS is up to date, including:
### New features.
You want to make sure that your website is working as best it can, offering the latest functions and capabilities to keep your website as efficient as possible.
### Bug fixes.
From bugs, coding errors and faulty plug-ins, websites can be plagued with issues. By keeping your CMS updated, you’re minimizing the chance of these impacting the useability and trust of your website.
### Positive user experience.
It’s key to ensure that the people visiting your site get exactly what they need out of it. By upgrading your CMS, you can ensure that the website is working as best as it can, making the user experience as seamless as possible.
Additionally, you can develop and alter your website using your CMS to continually improve and develop your features to keep your target audience engaged with what you’re offering on your platform.
### Security.
By not upgrading your CMS you’re increasing the chance of attacks from hackers and viruses.
Your target audience wants to ensure they can trust you and your business, if you have an unprotected website, this trust decreases as does your credibility. By making sure your CMS is upgraded, you’re making sure it’s protected.
## When to upgrade your CMS.
Large CMS upgrades often occur every few years, with minor updates occurring more often.
Upgrade your CMS as soon as an update is available. The sooner you act on this the sooner you can ensure improved functionality and user experience. You can make sure you’re ahead in the game by having a managed website on your side.
## How Kayo Digital can help.
Upkeeping your website can become a full-time job, costing you a small fortune in the long run. Kayo Digital can support you with an entirely managed website, giving you the same return for much less investment.
Allowing you to run your business while we take care of your website.
Want to know more?[Get in touch](https://kayo.digital/contact)with the team today.
Justin Wanstall
Production Director
Justin is responsible for the delivery of our projects. Making sure they're pixel-perfect and built to impact our clients and their clients positively.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/when-to-upgrade-your-cms/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/when-to-upgrade-your-cms/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# How to use VR to enhance your website’s user experience
_Source: https://kayo.digital/kayo-how/how-to-use-vr-to-enhance-your-website-s-user-experience/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- How to use VR to enhance your website’s user experience
Guides
- Richard Pilton
- 30 Mar 2022
# How to use VR to enhance your website’s user experience
There are always new and innovative developments that create a buzz in the technology industry. Where often experts are on the lookout for the best ways to produce a more immersive online experience and VR has been a leading tool towards this agenda.
In the wake of the pandemic, many started to turn to online platforms that create the best virtual experience to best mirror real-life tasks and experiences, and this is showing no signs of slowing down in our release from lockdown and isolation.
Powerhouses such as Google, Microsoft, and now Facebook are already implementing them successfully. How can smaller businesses take advantage of this to help boost the user experience they’re offering?
## What is VR?
VR, or virtual reality, is the use of digital design technology to create immersive simulations outside of the real world, allowing the user to experience a more personalised, captivating version of reality that they can freely explore.
VR often uses 3-D video technology alongside sensory appealing lights, imagery, and sound as the user browses through the platform, allowing them to be entirely captivated and entertained. The idea is to simulate a ‘real-life’ experience as closely as possible. We’ve seen popularity rise in gaming, with VR headsets and walkthrough games allowing the user to be fully engaged with the scenario that’s being provided.
While popular in gaming, VR has recently started to become increasingly popular in the entertainment and business sector helping to improve the accessibility of otherwise real-life experiences such as, meetings, events, and training courses.
VR is a great way to grab the attention of your audience and keep it. Replicating something that you could only strive for in person.
## How to use VR on your website.
Below are our suggestions on how VR can be utilized in business.
### Shopping and retail.
Producing VR shopping environments are a no-brainer when it comes to elevating the online shopping experience. By producing online fitting rooms, try on’s and browsing, you’re successfully utilizing the ‘try before you buy’ elements of shopping. Like Obsessar has done [here](https://obsessar.com/virtual-store/retail-store-shoppable-virtual-tour/?utm_source=google&utm_medium=paidsearch&utm_campaign=vr&utm_adgroup=vr-shopping&utm_term=virtualrealityshopping&utm_content=demo&gclid=EAIaIQobChMI5bPEr5Dr9gIVWuvtCh3PWwO4EAAYASAAEgI9efD_BwE).
The more you can replicate the real-life shopping elements that push shoppers into physical stores, the more you’ll captivate your audience. Helping combine the experience of “offline” and the convenience of “online”
### Chat and meeting rooms.
This is something that has become immensely popular throughout the pandemic. Restricted by Teams and Zoom calls, some business owners turned to VR meeting rooms to help boost the morale of their team.
Already popular on some PC and gaming consoles, VR chatrooms have been around for years, so it was no surprise that is now being used in a wider variety of social and professional environments.
### Events and networking.
Like meeting and chat rooms, creating a VR space to host events is a great opportunity to make occasions such as awards, presentations, and guest speaking, more convenient and streamlined not only for those hosting, but those attending.
You can attend this and be back in the office, or at home as soon as it’s over, making it an appealing option for those with busy lifestyles.
### Training and education.
Travelling miles away to sit in a classroom and learn from a PowerPoint feels almost redundant. Having training courses and lessons available through VR, can help reach a wider net of individuals looking to learn without it impacting their entire day. Whilst making things more realistic.
Online classes aren’t a new thing but being able to engage with your tutor or teacher as though you were in a classroom or help prepare those learning to drive with some additional understanding on what to expect. There are multiple avenues to explore here.
### Travel and tourism.
You can use VR to boost this industry, helping to promote what will be available to the customers.
It’s key to consider your target audience as an active part of the experience as they’ll be actively taking part in the VR you’ve created.
Once you’ve established what experience you’re trying to replicate the process of wireframes alongside visual design can begin.
Of course, VR is a great opportunity to make our lives easier, reducing travel, boosting productivity, and providing convenience, however, you can’t always replicate the same in-person experience you can from fact-to-face interactions and real-life situations.
We may be close to providing these fully immersive VR alternatives, but for now we’ll remain unplugged from the matrix, sometimes.
## How Kayo Digital can help.
Here at Kayo Digital, we have a keen eye for those wanting to expand and elevate their business with new and innovative technologies to enhance growth.
Want to know more? [Get in touch with the team today.](https://kayo.digital/contact)
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/how-to-use-vr-to-enhance-your-website-s-user-experience/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/how-to-use-vr-to-enhance-your-website-s-user-experience/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Getting started with Google Analytics 4
_Source: https://kayo.digital/kayo-how/getting-started-with-google-analytics-4/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Getting started with Google Analytics 4
- Alicia Lloyd
- 04 May 2022
# Getting started with Google Analytics 4
Google’s Universal Analytics is being discontinued and you may be wondering what is GA4 and how will we use it? Let us help through Zoom!
[Click here to sign up.](https://www.eventbrite.co.uk/e/getting-started-with-google-analytics-4-tickets-330684766037)
## About this event:
We are running a virtual seminar for business owners and marketers to learn about Google Analytics 4.
Please register to join us from the comfort of your own home.
We'll send you the Zoom link closer to the date.
## Further details:
On Thursday 19 May, at 12pm, we will be running an online seminar.
The seminar will cover five key areas:
- What is Google Analytics 4 (GA4)
- What should you be considering
- Reviewing GA4 - focusing on positives and negatives
- Takeaways
- Q&A
If you attend this event, you’ll also receive a complimentary copy of Kayo’s digital review. A report analysing what the fastest growing companies in South East are doing, and not doing, online.
## Key details:
Time: 12:00 – 1:30pm
Date: May 19
Location: In the comfort of your home through Zoom (a video conferencing system).
## Things to note!
Google recently announced
Google Analytics will be no longer be supported from 1st July 2023; and
Google Analytics 360 (Universal Analytics, or GA360) will be no longer be supported from 1st October 2023
This means we all need to migrate to GA4 by January 2023 in order to have sufficient data for analysis at sunset date.
[Click here to sign up.](https://www.eventbrite.co.uk/e/getting-started-with-google-analytics-4-tickets-330684766037)
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/getting-started-with-google-analytics-4/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/getting-started-with-google-analytics-4/
---
# Kayo Digital Review 2021
_Source: https://kayo.digital/kayo-how/kayo-digital-review-2021/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Kayo Digital Review 2021
Report
- Harry Dance
- 04 May 2022
# Kayo Digital Review 2021
The Kayo Digital Review provides an analysis of key areas that solicit business growth by reviewing what the fastest growing companies in the South East are doing [and not doing] online.
This report is a fantastic tool for industry leaders and marketers to benchmark key performance indicators to help find patterns and trends that assist with business growth and development.
This year the report is completely free to all clients and key contacts. You can own the latest copy by simply downloading it below, [or clicking here](https://kayo.digital/media/nnibw20e/kayo-digital-review-2021-_compressed-3.pdf "Kayo Digital Review 2021 Compressed 3").
There's a lot of actionable insight within it and if you do have any questions please contact marketing@kayo.digital.
## A summary of the findings
The Covid-19 pandemic has had a significant impact on how we live our lives and run our businesses. It’s had a devastating effect on the world, but it has been a perfect storm for accelerating technological innovation. The rate of change throughout the business world has been unprecedented, estimated to have accelerated change by seven years (source: McKinsey).
Uncertainty is at an all-time high for many companies, but digital adoption continues rapidly. Businesses need to adjust accordingly, or risk being left behind by competitors who are already adapting their strategies faster than ever before.
The top growing companies have embraced the digital revolution. We observed that 18% of the companies we reviewed now include marketing automation on their website. Three years ago, none of the companies we reviewed were using such tools.
Marketing automation isn’t the only change we’ve seen. We’re starting to see trends emerge:
- 14% increase in companies producing videos;
- 45% more content creation; and
- 22% growth in companies using search engine optimisation to grow.
## Content creation
People work with people they know, like and trust. But, how do you get to know someone if you can’t meet them in person? You get to know them online by seeing their content. The pandemic has accelerated the trend for companies to invest in their websites and content generation.
## Digital technology
The Top Track 250 companies are a glimpse into the future of small businesses. As technology becomes more accessible and affordable, the same tools once reserved for larger organisations, will also become commonplace for SMEs.
We predicted last year that Livechat, marketing automation, Click and Collect and data collection would grow in popularity. Our predictions for Livechat were wrong. Nevertheless, marketing automation and other technologies have continued to grow.
## Automation and personalisation
Automation and personalisation of the customer experience are essential to meeting customer expectations. We’ve seen 80% more than over the previous years of the Top Track 250 companies use software platforms to reach customers on multiple online channels. It’s safe to say people will expect more relevant, helpful online experiences in the future.
## Paid advertising
Marketing automation technologies are increasing in use, and we predict that this trend will continue with some interesting twists. We expect to see a drop-off in online sales as people turn to the web less for commercial transactions. The online market will be more competitive and brands must shift focus towards other channels. With more competition and less organic sales, companies will need to turn to paid advertising to maintain their market share.
The complete set of changes we observed are detailed later in this document, but it’s fair to say that three years of monitoring successful companies have shown us one thing: there’s no slowing down!
[Download the Kayo Digital Review today.](https://kayo.digital/media/nnibw20e/kayo-digital-review-2021-_compressed-3.pdf "Kayo Digital Review 2021 Compressed 3")
Harry Dance
Strategy Director
Harry is the Digital Marketing Director of Kayo Digital and has a passion for strategy and business growth. He's an award-winning marketer and has experience working with a wide range of companies and business goals
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/kayo-digital-review-2021/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/kayo-digital-review-2021/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Is technology an investment or a cost \(Survey results\)
_Source: https://kayo.digital/kayo-how/is-technology-an-investment-or-a-cost-survey-results/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Is technology an investment or a cost (Survey results)
- Richard Pilton
- 15 May 2022
# Is technology an investment or a cost (Survey results)
On Wednesday 11 May we asked businesses at the annual Kent Business Live event, to comment on if they felt technology was an investment or a cost.
Over 70 businesses responded to the survey, and we found that 80% of respondents felt that technology was an investment. With 10% of respondents feeling that technology was both an investment and a cost.
Richard Pilton, Managing Director of Kayo Digital, comments: "To spend or not to spend is the question facing many businesses post-pandemic. Especially when it comes to technology.
"We’re not surprised that 80% of our respondents see technology as an investment. Daily we’re speaking to business leaders who see technology as a priority in achieving their strategic goals.
"However, it’s now more important than ever to ensure that your company’s technology cost base is transparent. Without evidence of what the technology brings to your overarching goal, you may be spending on a lost cause.
"The team here at Kayo Digital continues to research and evolve our clients' technical needs by being a digital partner to their growth.
"The truth is technology can be a cost but with a good team around the business and some research, the cost quickly becomes an investment".
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/is-technology-an-investment-or-a-cost-survey-results/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/is-technology-an-investment-or-a-cost-survey-results/
---
# Why customer segmentation is important for eCommerce businesses
_Source: https://kayo.digital/kayo-how/why-customer-segmentation-is-important-for-ecommerce-businesses/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Why customer segmentation is important for eCommerce businesses
- Justin Wanstall
- 18 May 2022
# Why customer segmentation is important for eCommerce businesses
Knowing your audience is key to any business plan. By gathering insightful data over time, you can refine the messaging, experiences, and tactics you use to build trust and interest with your target audience.
Using eCommerce segmentation helps you achieve this in your own business strategy and one that many businesses aren’t taking advantage of.
Klaviyo is just one tool that helps you gather this information. In this article, we’ll delve into the meaning of eCommerce segmentation, and how important this data can be when putting together your marketing/re-marketing strategy. As well as describing Klaviyo.
## What is eCommerce segmentation?
eCommerce segmentation is the process of dividing a customer base into sections based on demographics, interests, behaviors, consumer behavior and history.
It’s arguably one of the most important sources of data a business owner can use to strengthen and optimise their marketing strategy.
By today’s standards, marketers have access to a plethora of user data, helping to generate immensely targeted campaigns across various platforms to ensure you’re targeting those most like to buy, or return and buy from your business. This can include:
Demographics: this includes age, gender, location, occupation, currency, and language. Helping you cater directing to those already engaging with you.
Interests: This can be from the things they interact with online, have shown interest in or have purchased before. This helps you ensure you’re targeting the right audience and your items fit with their buying habits.
Cart abandonment: This is one of the biggest opportunities in segmentation. According to a survey by Klaviyo, [abandoned cart emails](https://acowebs.com/abandoned-cart-emails/) help drive back 4-5% of customers who hadn’t purchased post adding the products to the basket.
User behaviour: This allows you to define the user journey of visitors to your site. This includes understanding the pages they visited, the products they showed interest in, or items purchased, and understanding if the visitors are new to your website or returning customers.
## How to use data to get to know your audience
Alongside the evaluation of purchasing patterns and buying habits from your customers, and the segmentation of key personas you can begin creating effective results from your marketing efforts.
Don’t just track this data, use it to your advantage.
Creating email marketing campaigns, ads, product suggestions, engaging landing pages, and product pages, as well as push notifications and reminders are just few of the many ways you can make data-based decisions to help push your online presence and encourage purchases.
It's vital to find a tool that can give you valuable information to your business.
## What is Klaviyo
[Klaviyo](https://www.klaviyo.com/) not only tracks your data but also helps you communicate with your customers and make data-driven choices that best suit the marketing and re-marketing of your products and business.
Integrating with BigCommerce, WooCommerce, Magento, Shopify and other eCommerce platforms, it helps you store data all in one place, syncing with your website to provide invaluable information that will in turn help the business owner create new and innovative experiences across email and other owned platforms to further your audience engagement and re-marketing.
Tools like these help agencies and business owners by delivering insights and data needed to put together and run effective campaigns. There’s no point in putting together a campaign based on top-level data, the more informed you are the more direct you can be.
## Conclusion
ECommerce segmentation should be part of any progressive business plan. Tracking invaluable data to generate evidence-based audiences, decisions and strategies that help encourage growth and strengthen your business strategy.
Here at Kayo Digital, we use strategic insights, and data-driven decisions to support our clients throughout our [web design](https://kayo.digital/what-we-do/web-development/ "Websites"), [marketing services](https://kayo.digital/services/digital-marketing). If you need our support, you can contact us today.
Justin Wanstall
Production Director
Justin is responsible for the delivery of our projects. Making sure they're pixel-perfect and built to impact our clients and their clients positively.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/why-customer-segmentation-is-important-for-ecommerce-businesses/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/why-customer-segmentation-is-important-for-ecommerce-businesses/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# TV vs online advertising. How things have changed in 2021
_Source: https://kayo.digital/kayo-how/tv-vs-online-advertising-how-things-have-changed-in-2021/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- TV vs online advertising. How things have changed in 2021
- Richard Pilton
- 18 May 2022
# TV vs online advertising. How things have changed in 2021
The pandemic helped to accelerate new advertising and marketing opportunities for online businesses, and the two perceived arch nemesis' TV and online seem to be joining up.
With cheaper television advertising opportunities alongside the immense growth of e-commerce stores, it raises the question as to how advertising has changed for primarily online-based businesses throughout 2021 and into 2022.
Is television advertising the future for online businesses or is there just as much opportunity through traditional digital advertising?
## How much is being spent on digital advertising
Until recently, digital advertising was considered the future or ads, utlising online mediums to increase your visibility alongside online marketing tactics to reach your target audience.
Digital advertising spend in the United Kingdom has consistently risen from 2017 to 2021 but in 2021 we saw the first sign of spend slowing down.
According to [Nielsen](https://www.nielsen.com/uk/en/press-releases/2022/nielsen-releases-2021-advertising-figures/), paid social media spend had a strong finish in 2021, with over £1.1 billion spent in Q4 on Facebook, Instagram, and Twitter.
## The growth of television advertising in 2021
Television ad spend reached a record high in 2021, totaling in £5.46 billion (up by 24%) across the sector according to research by [Thinkbox](https://www.thinkbox.tv/news-and-opinion/newsroom/1-billion-more-invested-in-tv-advertising-in-2021/?alt=oez3VZz0XDfNZD_mL9OVy-WcunMp_Ie4PxReHSstYOjqQHfBKeU5tizP8UL1F6Wv6IIUktluUH3S3OjSgc1TClhnZi43TEIUtZ-ZgoAZd6CHvWcUF8Zhy0RfGU_3rHhXIdxEGkUAO0R3tktOEDFArA2&utm_medium=email&utm_campaign=Thinkboxinyourinbox10-03-2022&utm_content=Thinkboxinyourinbox10-03-2022+CID_fbf421b577e2fcada8f2b877b29d76bb&utm_source=newsletter&utm_term=AutoLoginTokenfallback).
Driven by the increase of online businesses venturing to take advantage of the cheaper prime time TV slots, the ability to drive quick traffic and interest alongside long-lasting growth has appealed to many. Led by second-hand car companies such as We Buy Any Car, and Cinch other brands such as Wild and Glasses Direct have jumped on the bandwagon.
According to [Nielsen](https://www.nielsen.com/uk/en/press-releases/2022/nielsen-releases-2021-advertising-figures/), these e-commerce businesses invested an additional £335 million, accounting for 20% of all spend on the platform. Proving that online companies are starting to venture into more traditional advertising mediums with the support of digital advertising.
## Pros of TV advertising
We’ve already seen how well online stores are doing through tv advertising, helping a range of business owners and models reach an audience that formally only large national orgnisations had the means to do so. Below are some pros to consider when looking to add TV advertising to your business strategy:
Reaches a larger audience: TV’s ability to reach a larger audience is unbeatable in scale, no matter how targeted your online efforts are, television advertising will help you reach those who don’t necessarily fall into your traditional audience characteristics, interests, and behaviours.
Building brand ‘fame’ and trust: Naturally, if a company has the budget to advertise on TV, then the likelihood is they have a long list of loyal customers who have tried the product they’re showcasing. This helps increase the trust in your brand
Set cost: Once you have paid for your tv ad slot, you have it set in stone, it’s time to sit back and let it pay for itself from an increase of revenue. You can view your results and interest while you’re being advertised allowing you to budget and plan for your next advertisement investment.
## Pros of online advertising
Online advertising is an effective and popular way for businesses to reach a wider target audience to secure sales and increase brand awareness. Below are some pros as to why you should consider online ads as part of your business strategy:
Global reach: Instead of being restricted to one country’s audience, with an online ad, you can open your reach to multiple countries and regions that best suit the needs of your strategy, getting in front of a wider audience, if done correctly.
Targeted campaigns: You can use your campaign as strategically as you like. Create multiple campaigns alongside specific content and media to directly speak to a fraction of your audience or create a campaign that speaks to them as a whole. The possibilities are endless, and with A/B testing on your side, you can experiment with multiple options to ensure you’re doing the best you can to encourage interest and engagement.
Instant feedback: You will be able to tell almost immediately if your running campaigns are working. With data being tracked, you will be able to see if your money is being well spent and receiving clicks and conversions. If you aren’t you can do something about it quickly, meaning you don’t waste time or money in the process.
Measurable results: In-depth data tracking is another pro to this medium, by using targeted ads and watching the results come in, you can see who exactly these ads are working on and if you need to refine, optimise, or alter these to ensure no money is wasted. Measuring what does and does not work for your strategy.
Cost efficiency: As well as being cheaper than other traditional forms of advertising, online ads are entirely under your control. You can stop, pause, and change them as quickly and frequently as you require, allowing you to keep control of your overall spend and ensure that gives you the best return of investment.
## Conclusion
Ultimately, if you have the budget to do so, there’s nothing stopping you utilising both for optimum results as we have seen in the market.
With business owners increasing their ad spend in both the online and offline mediums, it’s key to ensure you do your research and ensure you’re benefiting your business with each investment you make, including ad spend and budget. There’s no doubt that there is opportunity in both. Especially now!
Here at Kayo Digital, we use strategic insights and data-driven suggestions to help our clients thrive. If you’re looking for innovative [marketing](https://kayo.digital/services/digital-marketing) campaigns, cutting-edge [web design](https://kayo.digital/what-we-do/web-development/ "Websites")or [eCommerce support](https://kayo.digital/services/ecommerce), contact us today.
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/tv-vs-online-advertising-how-things-have-changed-in-2021/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/tv-vs-online-advertising-how-things-have-changed-in-2021/
---
# GA4 Installation and training from Kayo Digital
_Source: https://kayo.digital/kayo-how/ga4-installation-and-training-from-kayo-digital/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- GA4 Installation and training from Kayo Digital
- Richard Pilton
- 29 Jun 2022
# GA4 Installation and training from Kayo Digital
We’re offering to do a basic installation and training on GA4 for £180 + VAT to help future-proof your data analysis.
Yesterday it was announced that a fourth European Country, Italy, is banning Google Analytics because it isn’t GDPR compliant. In addition, Google announced that Google Analytics Universal (the current version of Google Analytics) would be terminated in July 2023.
We’re starting to see a bit of a trend!
- December 2021 – Austria bans Google Analytics
- January 2022 – Holland bans Google Analytics
- February 2022 – France bans Google Analytics
- June 2022 – Italy bans Google Analytics
And nothing is stopping the UK government from doing the same.
The reason is the lack of protection around the data being sent to the US and American laws stipulating that US intelligence can request and view the information when needed.
It looks like at least Google Analytics Universal days are numbered!
To future proof your data analysis, we recommend installing GA4 (Google Analytics 4) which is Google’s privacy-centric version of Google Analytics.
The installation includes uploading the basic version of GA4 with a basic audit completed. On top of this, training will be done over an hour-long video call… reviewing the data and understanding the strengths and weaknesses of the tool.
[Please get in touch with us to learn more.](https://kayo.digital/contact)
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/ga4-installation-and-training-from-kayo-digital/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/ga4-installation-and-training-from-kayo-digital/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Did you know Google is offering a free £7k a month grant to charities?
_Source: https://kayo.digital/kayo-how/did-you-know-google-is-offering-a-free-7k-a-month-grant-to-charities/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Did you know Google is offering a free £7k a month grant to charities?
- Richard Pilton
- 03 Jul 2022
# Did you know Google is offering a free £7k a month grant to charities?
We are offering charities a chance to secure our support in setting up a Google Ads Grant account for free – helping them obtain <£7000 of Google grant money a month.
Google’s Ads Grant program provides a platform for charities to advertise within Google’s search results. You can learn more, or apply yourself, here: https://www.google.com/grants/
The Google grant and advertising platform help expand charities’ digital footprint online. Supporting charities as they do more in the world.
We want to help a charity, that currently does not have the grant, set up a Google Ads account on their behalf and advise them entirely pro-bono. As well as promote the grant to charities that may not have one.
Richard Pilton, Managing Director of Kayo Digital, said: “The Google Grant is a terrific opportunity and one that charities are not aware they can take advantage of.
“The team are known for their charitable work, and they wanted to make sure charities at least knew of the Google Ads Grants.
“Charities do untold amounts of good, and the grant is something that all could benefit from, and we hope to be able to support a number of charities collect the grant”.
You can find out more about the [Google Ads Grant here](https://www.google.com/grants/) and nominate a charity you feel is deserving of a grant by filling in our form: https://forms.gle/vJFZCdrXY8LccBcr8.
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/did-you-know-google-is-offering-a-free-7k-a-month-grant-to-charities/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/did-you-know-google-is-offering-a-free-7k-a-month-grant-to-charities/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# What GA4 events should an eCommerce website have
_Source: https://kayo.digital/kayo-how/what-ga4-events-should-an-ecommerce-website-have/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- What GA4 events should an eCommerce website have
- Justin Wanstall
- 27 Jul 2022
# What GA4 events should an eCommerce website have
A classic “How long is a piece of string” question because it’s about what you need to track.
Some information that can be tracked may not apply to you and your business/charity. Google has a list of recommended events; see below, which is extensive. We have also included some of our own.
We always recommend you consider the below, a majority comes from Google's recommendations, but you may have intricacies associated with your website that you may want to track. That has not been included in the table below.
| Event | Trigger when |
| --- | --- |
| login | a user log in |
| purchase | a user completes a purchase |
| refund | a user receives a refund |
| search | a user searches your content |
| select\_content | a user selects content |
| share | a user shares content |
| sign\_up | a user signs up to measure the popularity of each sign-up method |
| tutorial\_begin | a user begins a tutorial |
| tutorial\_complete | a user completes a tutorial |
| add\_payment\_info | a user submits their payment information |
| add\_shipping\_info | a user submits their shipping information |
| add\_to\_cart | a user adds items to the cart |
| add\_to\_wishlist | a user adds items to a wishlist |
| begin\_checkout | a user begins the checkout |
| generate\_lead | a user submits a form or a request for information |
| purchase | a user completes a purchase |
| refund | a user receives a refund |
| remove\_from\_cart | a user removes items from a cart |
| select\_item | a user selects an item from a list |
| select\_promotion | a user selects a promotion |
| view\_cart | a user views their cart |
| view\_item | a user views an item |
| view\_item\_list | a user sees a list of items/offerings |
| view\_promotion | a user sees a promotion |
| Loyalty\_sign\_up | A user signs up to a loyalty scheme |
| 404 | A page isn’t found |
| Website\_translated | A user translates the page to a new language |
If you would like to learn more about what events you can track, or you would like help setting up events to make sure your web efforts are being monitored, [please contact a Kayo Digital team member.](https://kayo.digital/contact)
Justin Wanstall
Production Director
Justin is responsible for the delivery of our projects. Making sure they're pixel-perfect and built to impact our clients and their clients positively.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/what-ga4-events-should-an-ecommerce-website-have/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/what-ga4-events-should-an-ecommerce-website-have/
---
# Creating audiences to target through GA4
_Source: https://kayo.digital/kayo-how/creating-audiences-to-target-through-ga4/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Creating audiences to target through GA4
- 27 Jul 2022
# Creating audiences to target through GA4
Google Analytics 4 (GA4) has many capabilities that overshadow its analytics predecessor and it is easy to become distracted with new shiny/clever information but audiences are very quickly overlooked.
## What is a GA4 audience?
An audience is a pool of people you want to segment and target using dimensions, metrics, and events within GA4. These groups/subsets of website visitors you can then analyze and/or advertise to.
These are the most important personas/ users you want to engage with for your business.
## What are the benefits of creating Ga4 audiences?
Using audiences, you can define your reporting within GA4.
As well as, this “audience” is a powerful tool to help segment and target relevant prospects/visitors through paid-for means such as remarketing.
## How to create an audience
There are three main types of audiences you can target and analyze through the use of GA4.
### Readily predefined by Google
GA4 has two pre-configured audiences ready to use: All Users and Purchasers. They’re not particularly useful, but they’re a good starting point for understanding how an audience could work for you.
### Suggested by Google
There is a range of audiences that Google suggests you use. Some come fully configured and solve common issues, like Recently active users and Non-purchasers, whereas others are a little more comprehensive.
Pre-warning, some of the “predictive” suggested audiences that look to use machine learning to predict future audience members, will only work if they meet the following requirements (from Google’s information hub):
1. At least 1,000 returning users must have triggered the relevant predictive condition (purchase or churn) and at least 1,000 returning users must not.
2. Model quality must be sustained over some time to be eligible.
3. To be eligible for both the purchase probability and predicted revenue metrics, a property has to send the purchase ([recommended for collection](https://support.google.com/analytics/answer/9267735)) and/or in\_app\_purchase ([collected automatically](https://support.google.com/analytics/answer/9234069)) events. When you collect the purchase event, you need also to collect the value and currency parameters for that event. [Learn more](https://developers.google.com/gtagjs/reference/ga4-events#purchase)
[Please click here if you want a full list of GA4 suggested audiences.](https://support.google.com/analytics/answer/10427338?hl=en)
### Custom audience members
If you want something you can’t get “out of the box”, you can create your own from scratch!
This comes with some complexity, and we recommend you familiarise yourself with audiences by playing with the suggested/pre-defined audiences before venturing into the custom audience area.
[If you would like to learn more about GA4 please do contact a member of our team.](https://kayo.digital/contact)
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/creating-audiences-to-target-through-ga4/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/creating-audiences-to-target-through-ga4/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Shopify Flow: how you can start taking advantage of automated workflows
_Source: https://kayo.digital/kayo-how/shopify-flow-how-you-can-start-taking-advantage-of-automated-workflows/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Shopify Flow: how you can start taking advantage of automated workflows
Guides
- Justin Wanstall
- 17 Aug 2022
# Shopify Flow: how you can start taking advantage of automated workflows
Once an exclusive app for Shopify Plus subscribers, Shopify Flow has now been made available for those on the lower-priced Shopify and Shopify Advanced members.
This is great news for merchants looking to take advantage of automated workflows and helping to minimise or eliminate the need for endless spreadsheets, guesswork, and manual admin.
New to Shopify, or unsure of what the Shopify Flow app is? We’ve included our step-by-step guide to help you put together your first flow.
## What is Shopify Flow?
Shopify Flow is a workflow software app built within Shopify itself that allows you to automate tasks and processes within your store.
A workflow is a series of triggers, conditions and actions that must take place to automate a task. For example, if someone spends over a certain amount on your website, you can automate the customer receiving a reward.
Shopify Flow has the potential to be one of your most valuable tools, simplistic to use and entirely customisable, allowing it to meet the needs of a variety of businesses and their needs.
## How to add a flow
Creating automated procedures may seem overwhelming, but Shopify Flow makes it easy. Shopify Flow has a variety of templates for critical business functions, or you can create a bespoke one.
If you’re a beginner, we highly recommend getting started with a template to get the ball rolling.
There are three terms to be aware of when making a flow. Triggers, Conditions and Actions.
### Triggers:
- This is the event or action that ‘triggers’ the workflow. This can be as simple as someone creating an order or joining a membership or loyalty scheme.
### Conditions:
- This is put in place to decide whether action needs to be taken.
- For example, if an order is over a certain amount.
### Actions:
- This completes the workflow ‘task’ after a specific action is made.
- For example, a tag is placed against the account to provide points, rewards or even offer a future discount.
Here’s a brief step-by-step guide to help you begin adding flows into your Shopify stores the easy way:
1. Begin by heading into your Shopify account and the app store. You can download the Shopify Flow app, called Flow, and add it to your account.
2. Once this has been added, go into the app and click the “Browse templates” or “Create a workflow” button. You can begin browsing the templates available.
3. Once you have found a template that fits your needs, select it.
4. Now, you can begin creating a flow.
5. To do this, choose your trigger (in this instance, it will likely be the main subject of your template).
6. You’ll now need to add a condition. You are deciding whether action needs to be taken.
7. Finish the flow by adding an ‘action’. This completes the flow and ensures the automatic process begins kicking in.
8. Your flow should be good to go. You can now begin testing and putting it into practice.
## Our recommended Shopify flows
With Shopify Flow, you can select a variety of flows from their vast library of templates or your bespoke flows.
The selection of templates makes them quick and easy to implement and get started. Below is a list of our recommended flows to get you created:
- Alert for an internal issue or safety check – for example, someone has spent a considerable amount that may indicate a hacking or fraud problem.
- Upselling campaigns – for example, sending an email or SMS to a customer once they buy a specific product.
- Loyalty schemes – for example, keeping track of points, rewards and those members who have signed up.
- Gain insights into your customer experiences – for example, tracking feedback, returns and reviews to notice any patterns.
- Adding suspicious orders to a Google Sheet for review.
- Showing different landing page hero banners to VIP and non-VIP customers
- Automate your inventory – for example, automatically notifying you to restock an out-of-stock item helping you keep track of popular or in-demand products.
Now available to those with Shopify and Advanced Shopify membership instead of the Shopify Plus membership, it would be a huge, missed opportunity for you not to begin taking advantage of this innovative tool.
If you have any questions, we can offer clarity. Get in touch today.
Justin Wanstall
Production Director
Justin is responsible for the delivery of our projects. Making sure they're pixel-perfect and built to impact our clients and their clients positively.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/shopify-flow-how-you-can-start-taking-advantage-of-automated-workflows/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/shopify-flow-how-you-can-start-taking-advantage-of-automated-workflows/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# How to prepare your eCommerce business for Christmas
_Source: https://kayo.digital/kayo-how/how-to-prepare-your-ecommerce-business-for-christmas/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- How to prepare your eCommerce business for Christmas
Guides
- Justin Wanstall
- 27 Sep 2022
# How to prepare your eCommerce business for Christmas
With Christmas rearing its head again, what can eCommerce businesses do to ready themselves?
This year has been and continues to be tough for eCommerce companies. The market has slowed with a reduction in demand which has led some to scramble to try and meet their projected forecasts.
With consumers having less to spend businesses will have to work harder.
We have listed some of the key areas/priorities for you to consider, helping you work harder and smarter:
## Understand the consumer journey
The customer journey encompasses all the experiences that customers go through when interacting with your company and the brand. From social media, paid advertising to a phone call. Everything should be factored in
This is exactly what you need to do! Write it down on a piece of paper, sketch it out digitally. Whatever you do, understand how your customers want to talk to you and create a journey around it.
## Understanding what people want
Keyword research, I.e., understanding what people search for in search engines and finding relevant search terms have long been considered vital aspects of what people want. Understanding what people are searching for will help you supply and optimise your site focusing on user demand.
### How do you do this?
- There are several ways to find what people are searching for and the easiest to do are:
- Ask your customers and prospects what they’re looking for and factor in what you don’t provide.
- Google your key products scroll to the bottom and review the ‘related searches’ area to see if you find any inspiration for other terms you should be optimising. For example, do people type in Luxury Watches instead of Posh Watches?
- Use tools you can access in gathering your data (e.g., Google Trends, Google Analytics). Google Trends shows you how many people search for terms and the popularity of these searches over the years and months.
- Do your competitor analysis. What are they promoting? What are they optimising for? Answer these questions and you’ll start getting a clearer picture of what you may need to change.
## Take advantage of all free marketing/ marketing you own
Talk to your customers, ask them to promote your products via competitions or refer your products to friends, jump onto social media, perform email marketing, and engage with tools such as Google Merchant Centre, a tool that can help list your products for free or advertise them on Google, there are plenty of ways to get out there.
## Dates to be aware of
It may seem a long way away, but the end of the year is fast approaching, and you need to plan what you’ll be doing to meet the key dates of your marketing. A timeline for the rundown of Christmas is needed but you will have to factor marketing for other holidays as well!
### Here are some key dates for your marketing diary:
- Halloween - October 31st
- Bonfire night - November 5th
- Black Friday - November 25th
- Small Business Saturday - November 26th
- Advent Begins - December 1st
- Last posting date - approximately 23rd December
- Christmas Eve - December 24th
- Christmas Day - December 25th
- Boxing Day - December 26th
## Separate yourself with ideas
Ideas are tough but sometimes an idea can separate you from your immediate competitors. Because of this, I have listed several ideas that you could potentially use:
- Email marketing to your most engaged users and give them a special bonus for being a fan of your brand.
- Run a Christmas giveaway on your website and in social media competitions.
- Create a special Christmas catalogue (go green and use a digital catalogue).
- Add a countdown to the last day you can buy for the present to get to someone before Christmas.
- Give your clients the opportunity to create a list for Father Christmas where one lucky winner gets to win what’s on the list.
- Enable it that X amount of money with every purchase goes to charity and promote this to your visitors.
- Work with other eCommerce companies that sell products that complement yours and promote your range together.
## Make your marketing work harder
Focus on the goal and the outcome, not the process. Define the ROAS (Return on ad spend) and how much you are willing to spend to generate a sale.
If your advertising isn’t meeting the defined ROAS be harsh and cut the investment and pivot it towards something that can help you and the business.
Be harsh and critical. The process will have to change, but if you can quantify what you’re looking to achieve, you can be responsive.
## What to do next
Christmas may be tough, but it is about prioritising what is best for you and your audience. Create those user journeys, understand what people want, take advantage of what you own, create a timeline and use ideas to separate yourself. And most importantly, start today!
If you do need help with marketing this Christmas, [talk to our marketing team](mailto:harry@kayo.digital).[Or, book a 15-minute consultation.](https://outlook.office365.com/owa/calendar/Salesconsultancycalendar@kayo.digital/bookings/s/WXHVbLiSpkiy1jT6zXlzYg2)
Justin Wanstall
Production Director
Justin is responsible for the delivery of our projects. Making sure they're pixel-perfect and built to impact our clients and their clients positively.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/how-to-prepare-your-ecommerce-business-for-christmas/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/how-to-prepare-your-ecommerce-business-for-christmas/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# The psychology of websites
_Source: https://kayo.digital/kayo-how/the-psychology-of-websites/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- The psychology of websites
- Kelly Castle
- 28 Sep 2022
# The psychology of websites
Psychology, websites and marketing are synonymous.
If we are to boil down psychology, it’s the process of seeking to understand individuals and groups by establishing general principles. What is he/she/they doing and why? Information that is perfect for creating the perfect website and marketing user journey for the user.
I’m not stating it’s the be-all and end-all of a website but sometimes knowledge like “we show an involuntarily attentional bias towards 4/5 items in a scene at a time,” can make the difference between a generic user journey and a clever user journey.
## Five psychology principles to help your website grow
Below I have detailed five principles of online psychology that may – or may not – help you enhance the profitability of a website.
### 1. The foot in the door principle
The foot-in-the-door phenomenon defines how people are more willing to do something if they have already done a small favour for you.
As an example, within a website if you purchase a product as a guest and following the purchase, you’re asked to add your email and name to create an account, it becomes a lot more of an attractive request than just asking to create an account from the offset.
### 2. Social Proof (the trust factor)
We’re not all shepherds and most of us go with the flow. If XXX amount of people have reviewed a company, then our instincts are to think they must be trustworthy. I know this seems questionable, especially as you may have been told a company’s services are poor by a friend. Still, alas, we rarely trust an individual’s opinion against a group’s idea (even if the ideas seem ridiculous to everyone).
Now include evidence of the company being popular on the website, such as a review widget, and you have a ‘Social Proof’ stimulus at work.
### 3. Scarcity
When you believe something is in short supply, you are more like to want it, e.g., that renowned red sign saying: “Sale, purchase before we run out!”. Or a popular airline is telling people how many seats are available on the flight.
This call to action can influence the emotional brain like no one’s business. Think of Black Friday, or the boxing day sales, where a vast section of the population goes mad, and yes, I mean mad, to try and get the deals before they run out.
### 4. Framing
This principle acknowledges that we humans are not very good at estimating prices. People make comparisons, this being one of the big reasons comparison websites do so well! Putting a few prices in front of people will, to an extent, allow you to create a web page that makes specific pricing seem attractive. Hence, you see most commercial b2b websites have 3-5 prices on one page, hoping to " frame” one price to the user. Where the company will know one price will look more attractive when grouped with other varying prices.
### 5. Brevity
The smaller the word count, the more likely a visitor will retain the information. People skim read, and approximately read only 20% of the content on a webpage. When posts are 111 words or less, people are likely to read 50% - as documented by the NNG group.
You can easily argue that “more is better”, especially if you talk to some SEO consultants, but there is a happy middle. But the information people need, why they need it and what they’ll do next, at the top and everything else you want further down.
## Conclusion
Obviously the above is not a finite list of psychological effects which may affect a user of a website, and if anything, it may just be confirming your previous views. However, sometimes the simplest processes and knowledge give the best results. Hence why I have drafted this article.
I'm always wanting to investigate other psychological influences of (digital) marketing - so please comment if you feel I should have a look at other principles!
[Contact our design and marketing team to understand how psychology can help your business.](mailto:hello@kayo.digital) [Or book a 15 minutes consultation by clicking this link.](https://outlook.office365.com/owa/calendar/Salesconsultancycalendar@kayo.digital/bookings/s/WXHVbLiSpkiy1jT6zXlzYg2)
Kelly Castle
Senior UX/UI Designer
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/the-psychology-of-websites/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/the-psychology-of-websites/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# The importance of a designed 404 page
_Source: https://kayo.digital/kayo-how/the-importance-of-a-designed-404-page/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- The importance of a designed 404 page
- Kelly Castle
- 28 Sep 2022
# The importance of a designed 404 page
73.72% of people who reach a 404-error page will leave your website and not return.
The 404 page is the online embodiment of that family member you prefer not to see/introduce to your friends but continually meet when you least expect them.
I’m here to argue the importance of the 404 page to you and your company, not only because it helps protect you from losing traffic but because it can be your best friend in a time when things seem to have gone wrong.
## The hidden cost of a poor 404 page
I don’t think much more should be said other than Cludo’s findings:
- 73.72% of people who reach a 404-error page will leave your website and not return.
- Only 23% of visitors that encounter a 404 page make a second attempt to find the missing page.
Let’s say 1% of people visiting your site reach a 404 page, a very conservative figure for some sites, and your site gains 100,000 visitors a year, where every 1% of people buy from you.
Without an optimised 404 page you’ll be losing 750 visitors a year and ~10 new customers because your 404 page hasn’t been optimised for the users.
## How do people get to a 404 page?
Understanding why people get to a 404 page on your website is essential. The main reasons are:
- A broken link on your website
- Someone typing in a URL wrong
- A broken link in search results
- A page that was book marketed is no longer available
- The website has relaunched, and that page no longer exists
- A page has been removed, and no one has redirected the visitors to a new area
The website evangelists say you shouldn’t even have a 404 page because – in theory – you should only get there if something goes wrong. And with their support, nothing will go wrong.
This is unrealistic. That is the same as saying a car shouldn’t have an airbag. And no, I am not implying the airbag and 404 is something I want to be used… I am arguing that instead of avoiding the inevitable, I would say we’re not taking advantage of the 404 page enough.
As a caveat though, all links that cause a 404 should be fixed!
## How to take advantage of a 404 page
A 404 page is a signpost. A signpost to the user who is potentially “lost” and if we’re to group users into four categories we could easily categorise them into the following groups:
- Commercial - someone looking to buy in the near future
- Navigation – someone looking for a specific page within the website
- Informational – someone looking for information
- Transactional – someone looking to buy
Ask yourselves which user is more important to you and your company and tailor the 404 page and its content to meet their needs and the marketing journey you want from one.
Do include what everyone expects from a 404 page, for example, a “Woops, you’re here because something went wrong”, but tailor the page to meet the demand of the key user you’re looking to talk to.
## An example of a high converting 404 page
Let us focus on an eCommerce company that wants to focus on the “Transactional audience”. The company has a significant range of products, a great client services team using a Livechat function, and a comprehensive search bar. What should the example eCommerce company’s 404-page include?
- Some wording that explains what happened
- A sentence or two explaining what to do to rectify the error. In this case, it would be to use the search bar to find the relevant product and/or to use Livechat to find the product they’re looking for
- A search bar that is one of the big elements on the screen
- Ensure the general website’s navigation is easily found
- Links to the popular/most profitable products and collections within the site
Simple? Yes. But is your current 404 page reflecting whom you’re looking to talk to? If not, it is time to revisit the 404 page.
## Contact our web design team
[Contact our web team by clicking here](mailto:hello@kayo.digital) to understand how your website could work harder for you.[Or, book a 15-minute consultation with one of our specialists.](https://outlook.office365.com/owa/calendar/Salesconsultancycalendar@kayo.digital/bookings/s/WXHVbLiSpkiy1jT6zXlzYg2)
Kelly Castle
Senior UX/UI Designer
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/the-importance-of-a-designed-404-page/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/the-importance-of-a-designed-404-page/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# How can a DXP bolster your business?
_Source: https://kayo.digital/kayo-how/how-can-a-dxp-bolster-your-business/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- How can a DXP bolster your business?
Guides
- Richard Pilton
- 28 Sep 2022
# How can a DXP bolster your business?
This article explores DXP (Digital Experience Platforms) and how they can bring value to your business strategy.
## What is a DXP?
To grasp the concept of a DXP you must understand the difference and similarities between a DXP and a CMS.
A content management system (CMS) is the foundation software for many businesses and its website(s). It is an application that allows you to manage and amend a website without having to code and modify it from scratch. WordPress, Shopify, and Umbraco are great examples of these.
A DXP is basically this and more. It allows you to do everything you can do on a CMS and then levels this up, helping you adjust, tailor and optimize the journey for your visitors on the website. Helping business owners cut to the chase and make more direct sales to those potential customers.
This information is invaluable in creating a business plan, allowing business owners to make more streamlined flows and user journeys, helping marketers and content creators execute their strategies confidently.
Examples of DXPs are:
- Kentico.
- Umbraco (when optimized).
- Adobe Experience Platform.
- Magnolia.
And many others depending on the size of your business and the investment you’re willing to make.
## What are the features of a DXP
Some typical features you can find in a DXP include:
- CMS.
- Digital Assets Management (DAM).
- Product Information Management (PIM).
- CRM.
- A/B Testing.
- Lead scoring.
- Contact management.
- eCommerce flows.
- Analytics and data tracking.
- Campaign management.
- Automated flows.
## Integrating a DXP
Buying into a DXP is a big investment; if you look in the right place online, you’ll find that you’re looking from anywhere between 10 to 50 thousand pounds to license the cheapest platform, and realistically, that’s not something to try on a whim to see if it’ll work for you.
However, with technology becoming increasingly available DXP’s will become available to the SME’s.
Till then, we recommend looking into integrating plug-ins and bolt-ons’ that help you manage user experiences and improve your content strategies into your current CMS, initially and then moving to a DXP.
Platforms such as Umbraco already help businesses achieve this, allowing more medium-sized enterprises to grow and take advantage of these systems without investing too heavily.
[Do you want to create a DXP or use your CMS to create a more tailored journey for your customers to talk to our web team? If so, talk to our team today](mailto:hello@kayo.digital). [Or book a 15 minutes consultation by clicking this link.](https://outlook.office365.com/owa/calendar/Salesconsultancycalendar@kayo.digital/bookings/s/WXHVbLiSpkiy1jT6zXlzYg2)
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/how-can-a-dxp-bolster-your-business/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/how-can-a-dxp-bolster-your-business/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Lets talk about TikTok becoming a search engine
_Source: https://kayo.digital/kayo-how/lets-talk-about-tiktok-becoming-a-search-engine/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Lets talk about TikTok becoming a search engine
- Alicia Lloyd
- 28 Sep 2022
# Lets talk about TikTok becoming a search engine
TikTok is already becoming more than just an application to make quick viral videos. Since 2020 TikTok has evolved, it’s quickly become one of the leading search engines for consumers.
According to [DataReportal](https://datareportal.com/social-media-users), as of July 2022, TikTok has over 1 billion monthly users worldwide, with TikTok users in the United Kingdom expected to reach almost 15 million users by 2025 ([Statista](https://www.statista.com/statistics/1116512/uk-tiktok-users-forecast/)).
Moving on from its intended purpose, it’s become a search engine and news source for many 16-25-year-olds. In fact, a survey from [Ofcom](https://www.ofcom.org.uk/news-centre/2022/instagram,-tiktok-and-youtube-teenagers-top-three-news-sources) found that Instagram and YouTube were also prominent, with Instagram being used by nearly three in 10 teenagers for keeping up to date with the latest crazes and news.
Google has always led the way in terms of search engines, so it seems bizarre that those looking to expand their reach must consider social media platforms.
Like Google, TikTok’s search algorithm dictates the content you see; however, its experience is more visually engaging and interactive, which Google search naturally struggles to compete with.
The rate that TikTok has grown has increased the power of its algorithm; individuals, in particular, are using this more for updates, information, advice, and news, and TikTok knows this. Getting the attention of its audience by tracking this data and begins to personalise the content its users see based on views, interactions, and searches, making it uncannily catered to their tastes and searches.
With all this in mind, it’s no wonder TikTok has found its audience and is keeping it with more personalised and engaging strategies, offering quick, tailored experiences to its user base.
## What does the rise of TikTok mean for business owners?
Gen Z wants information quick; they often hop on trending news, information, fashion, and crazes by finding them on social media. Over time the fight for finding the most relevant content has been a struggle, but as of now, with personalised content suggestions and fast consumption TikTok is firmly winning with the younger generation.
For business owners, it’s all about understanding your audience. With this information, you can begin to put into place a stronger social media and SEO strategy. The demographics and needs of your target audience will help you understand the type of content you need to be generating.
If your audience is between 16-25, you already have the legs to generate some creative, silly, and engaging video content on TikTok. From there, it’s all about research, what sounds, songs, or fads are taking the app by storm and then hopping on the trend, using relevant captions and hashtags, you should begin to appear to your audience better.
Should you have a TikTok SEO (Search Engine Optimisation) strategy in place? Absolutely. Should you always consider TikTok your main platform? Not always.
## If not TikTok, what social media is right for my business?
Which social media platform you should use for your business to get the most return depends entirely on the type of audience you wish to target.
LinkedIn remains the most successful if you’re looking to build your professional network. With its B2B content, it is finding new ways to become more light-hearted and engaging.
Facebook and Instagram are more likely to be used by those in older age brackets. You need to consider the age of your target audience and where they’re most likely to be active online.
## Will TikTok’s audience grow?
While Facebook remains the most popular social network, it’s losing its share of social network users, falling from 81.1% to 80.1% this year. It’s predicted that TikTok will shoot up the rankings to become the third-biggest platform by 2023, according to figures from [Insider Intelligence](https://www.insiderintelligence.com/charts/uk-social-media-usage-stats/).
This goes to show that TikTok shouldn’t be underestimated by any business owner.
It is key to remember that this won’t be an overnight success story. You’ll need to have a good understanding of your audience, allowing you to create relevant content. You’ve got to keep up with trends and topics of discussion, the internet is fickle, and if you don’t hop on something as soon as you can you’ll miss your window.
So, in short, don’t ignore it, it might seem like graft and pressure to put together a variation of videos and content, sometimes quickly, but that’s the purpose of the platform; once you get your teeth into it, the easier it’ll become.
But don’t cripple yourself by spending your time generating regular content for a platform your business won’t see benefit from.
Our final piece of advice is, do look into TikTok but make sure it is right for your audience.
What next? Need social media and marketing support? We can offer just that. [Talk to our marketing team today to see how we can help.](mailto:hello@kayo.digital) Or book [a 15 minutes consultation by clicking this link.](https://outlook.office365.com/owa/calendar/Salesconsultancycalendar@kayo.digital/bookings/s/WXHVbLiSpkiy1jT6zXlzYg2)
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/lets-talk-about-tiktok-becoming-a-search-engine/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/lets-talk-about-tiktok-becoming-a-search-engine/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# How to prepare your online store for Black Friday
_Source: https://kayo.digital/kayo-how/how-to-prepare-your-online-store-for-black-friday/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- How to prepare your online store for Black Friday
Guides
- Alicia Lloyd
- 24 Nov 2022
# How to prepare your online store for Black Friday
For many, Black Friday has already begun, with deals being announced across stores throughout November, there are many deals to be had, and if shoppers haven’t already purchased, they’re adding to the wish lists for the big event.
Online retailers will already be making plans to ensure a smooth process throughout Black Friday and Cyber Monday, and you should too.
It would be best if you went through your website with a fine-tooth comb, ironing out any tech issues, installing plug-ins, and working through any optimizations. By putting in a foolproof plan, with the right tech support and preparation for your online shopping platform, you can ensure you have the most seamless Black Friday possible.
For a stress-free experience, we’ve put together a list of the ways to prepare your online store for Black Friday.
## Do your research
It’s key to plan and do your research. By answering these three questions, you can establish where to start. What are your competitors doing, what are your customers looking for, and what are you trying to achieve?
It seems obvious, but it is fundamental to understand the driving forces behind your target audience. By understanding what drives shoppers to your site during Black Friday and Cyber Monday, you can forecast the actions you need to take to ensure a seamless customer experience (CX).
## Test your store and make changes to help traffic surges
Run tests on your site before, during and after the big day. It allows you to prepare and evolve your website well before the next Black Friday, or big “spending day”.
Tools such as [Shopify’s online store speed](https://help.shopify.com/en/manual/online-store/store-speed/speed-report)report can help with just that. This allows you to flag any technical or speed issues to better manage your website workload daily, offering a more friendly User Experience (UX).
According to statistics from [Shopify](https://www.shopify.com/uk/blog/bfcm-checklist), site speeds can result in a 10.1% increase in conversions. Therefore, you want to make sure that your website can handle any surges in traffic coming to your website; tools such as Lazy Loading and other (relevant) plugins can help with this.
## Optimise your website
“Optimize your website” comes across as a bit broad, but that’s because it is. There are multiple ways you can prep and update your website to ensure it runs as smoothly as possible when your online sale begins.
Under this umbrella, you should be looking to help your website run seamlessly. These include:
- Compressing large images, where you can size images without decreasing quality. Tools such as [Squoosh](https://squoosh.app/) can help with this
- Minimise redirects and broken links
- Install helpful plug-ins (and remove irrelevant ones)
- Update content
- Clear pop-ups and CTA’s for big sale items
## Check your stock levels and make sure this is reflected in your star products
This is obvious, but please ensure your stock levels are up to servicing a larger client base. You can prepare and forecast the stock you’ll need in advance through mailing campaigns, newsletters, and discount sign-ups alongside your typical takings for this time of year; however, there are always unexpected figures in the pipeline.
## Put together a solid marketing plan
In the run-up, you want to ensure that all your efforts aren’t in vain. By putting together, a thorough marketing plan, you can ensure you’re getting the right people to your website to purchase.
### Examples of what could be included within the plan:
Organic posting and advertising on your social media accounts, releasing teasers, sharing products, issuing discounts, and encouraging sign-ups for exclusives.
Once people have made an account or signed up for a newsletter, you can begin email marketing, providing exclusives, rewards, and additional discounts to build a loyal, returning group of customers once Black Friday is over.
It is important to master these driving forces to determine the best way to build, use and see results from your seasonal marketing strategies.
Don’t miss a trick, and keep yourself covered from any bumps in the road this Black Friday.
What next? We help. Talk to our team today to see how we can help. Or book a 15-minute.
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/how-to-prepare-your-online-store-for-black-friday/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/how-to-prepare-your-online-store-for-black-friday/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Understanding your audience and their journey in four steps
_Source: https://kayo.digital/kayo-how/understanding-your-audience-and-their-journey-in-four-steps/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Understanding your audience and their journey in four steps
- Kelly Castle
- 24 Nov 2022
# Understanding your audience and their journey in four steps
As marketing individuals and business owners, we are continually trying to find and talk to the correct audience online and a common question we get asked is how.
We have created a four-step process to help you get your desired answer!
By the end of this, you will be able to define the:
Persona: who you are talking to and how are they engaging with your brand and their customer journey
Scenario and stages of the journey: how does the customer engage with your digital footprint and in what context are the customers coming to you?
What users expect and their actions: What actions can the user take in each stage of the journey?
Defining success and iterative tests: How do we define success and what tests and experiments can we do to improve the results
Several types of persons and a ludicrous sum of journeys can be taken when on a website, but you need to start from somewhere. I would always recommend a visual representation, either written or made digitally, is the best place to start.
Now that you have your pen, paper, and/or digital sketch software, the process consists of four stages. Each stage helps you create a picture of who you’re looking to talk to and their objectives but as a caveat, nothing is perfect and testing, revising, and trialing specific journeys and their user flow will put you in a better position than most.
## Step one – persona
In this step, you’ll need to clearly define:
- Who is your audience
This includes job titles, age, sex, what sort of device they will be on and where they are located
- Their needs and wants
What do they think, feel, say and do when engaging with you?
- How do they define success?
What are they looking to do? And what do they expect to happen once they have done “it”.
- The context of their surroundings and pressures when they’re engaging with you
For example, they could be pressured on the phone with limited Wi-Fi…
## Step two – scenario and stages of the journey
Yes, personas have their place, but nothing is effective without understanding the user journey and testing, revising, and trialling specific journeys and their “user flow”.
This is one where the pen and paper come in handy. This is when you get your personas and try to distil their customer experience with you and your brand.
The three stages of creating a user journey are:
1. Choose one of the personas from step one.
2. List the touch points, and the channels of the persona. I.e., when and where they will engage with your digital footprint
3. Draw out the user journey
4. Validate the map. Test it yourself and see if it works. Get your chosen persona to try it out.
Your map could be as simple as a timeline or as complex as a storyboard that shows visually what happens in each phase.
Nielsen Norman Group offers a basic [template](https://media.nngroup.com/media/articles/attachments/JMTemplate.pdf) that could help you get started.
## Step three – content strategy
Now we understand the people, the journey, what they expect from the digital landscape and their needs.
This will help you define what sort of content and messaging your persona needs at each point of the user journey. From understanding a product's features, benefits and advantages to knowing your personas wanted a free consultation. Content is fundamental to knowing and understanding your audience - and giving them what they want.
## Step four – Defining success and iterative tests
Finally, now you have who you’re talking to, how they will engage with you and their success factors this is the time the work starts. This could be from testing changing content and messaging, or A/B testing. The world is your oyster when it comes to testing.
As long as you know what the persona wants and the journey they’ll be going through, you know what you can change… to try and reduce the friction in the journey.
If you would like to learn more about how you can understand your audience, please speak to one of the digital strategists. [You can use our contact form, and we'll make sure the relevant person gets in touch with you.](https://kayo.digital/contact)
Kelly Castle
Senior UX/UI Designer
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/understanding-your-audience-and-their-journey-in-four-steps/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/understanding-your-audience-and-their-journey-in-four-steps/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Writing a Christmas song with the help of AI Technology
_Source: https://kayo.digital/kayo-how/writing-a-christmas-song-with-the-help-of-ai-technology/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Writing a Christmas song with the help of AI Technology
- Alicia Lloyd
- 19 Dec 2022
# Writing a Christmas song with the help of AI Technology
Music is undoubtedly one of the key parts of Christmas; whether you’re singing hymns, carolling, or humming along to your favourite festive chart music, the nostalgia and memories combined with these tunes are one of the many things that make Christmas as joyful as it is.
Playing around with ideas, we wondered how easy it would be to write our own Christmas hit. So, we did just that.
With the help of AI technology, we found out that you could take the human element of songwriting out and have a bot do it for you. The results? See them below.
Verse 1:
It's Christmas time, the snow is falling
All around the world, people are calling
To friends and family, near and far
To spread some love and light up the dark
Chorus:
Oh, it's the most wonderful time of the year
When the world comes together and spreads cheer
With love and joy, we can all feel the glow
Merry Christmas, from head to toe
Verse 2:
The tree is up, the gifts are wrapped
The fire is burning, the cookies are snapped
We gather round to sing carols and cheer
For the magic of Christmas, it's finally here
Chorus:
Oh, it's the most wonderful time of the year
When the world comes together and spreads cheer
With love and joy, we can all feel the glow
Merry Christmas, from head to toe
Bridge:
No matter where we are, no matter what we do
Christmas is a time to be thankful, and to be true
To ourselves and others, to give and to receive
For the spirit of Christmas, it's all about believe
Chorus:
Oh, it's the most wonderful time of the year
When the world comes together and spreads cheer
With love and joy, we can all feel the glow
Merry Christmas, from head to toe
What did we learn? There's a reason why music and writing land with creatives. Sure, there's a basis there, finding words that relate to one another and putting them together in an order that, on paper, makes sense. But (being the keyword here), you're missing the most important part, personality.
There's no doubt that AI can help you write information, but there’s still a need for a human touch. After all, you want the content to be digestible, relatable and, well, human.
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/writing-a-christmas-song-with-the-help-of-ai-technology/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/writing-a-christmas-song-with-the-help-of-ai-technology/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Technology predictions for Father Christmas
_Source: https://kayo.digital/kayo-how/technology-predictions-for-father-christmas/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Technology predictions for Father Christmas
- Alicia Lloyd
- 19 Dec 2022
# Technology predictions for Father Christmas
With technology vastly adapting every day, there are far simpler and more effective ways to help Father Christmas organise himself during the festive season.
From AI technology to drone delivery, the options to help St. Nick with a more efficient run-up to Christmas is endless.
Here are our technology suggestions that Father Christmas shouldn’t live without in the 21st century.
## Sleigh ride or drone delivery?
Could the big Christmas Eve delivery even be done with an army of drones? I’m looking at you, Amazon.
Yes, Father Christmas has his sleigh, and he’s always managed to get presents under trees with ease. But the help of drone technology could make this even easier, dropping presents off quickly so he can move on to the next town, city, or country while they finish the delivery.
And let’s be honest, it’ll stop the temptation of overeating mince pies, cookies and brandy or milk for Father Christmas.
What could help him to get into the post-holiday clothes quicker.
## How it’s made: Elves to assembly lines
Could the Elves be put out of work? Having started with the elves hand-making each gift, to adopting assembly lines for extra assistance, it’s no secret that robots and other machinery are capable of putting together an array of items much faster, not to mention the tedious task of hand-wrapping each present.
Therefore, it’s not hard to believe that Father Christmas himself would not take on these technologies for a more effectively run business in the lead-up to Christmas.
## Alexa and other AI applications
Ask Santa and other applications helping to reinforce the power Father Christmas has over the behaviour of children over the festive season. In fact, Alexa and other AI applications are helping the children of the world check in with the big man himself.
It takes quite some effort to convince today’s kids, especially when many are introduced to tablets, phones, and YouTube from an early age. With the help of[VR applications](https://apps.apple.com/us/app/santa-was-here/id1491731415), you can help prove Father Christmas’s existence and improve our Christmas spirit.
And if we’re to believe the likes of Hollywood hits such as Elf, Santa’s sleigh is powered by belief, and he could use all the help he can get.
## Tracking the main event
With many parents eager to get home (and probably get the final bits of wrapping done for the morning), [‘NORAD Track Santa](https://www.noradsanta.org/en/)’ has become a tradition for many in recent years. Helping to increase excitement about his impending visit, you can track where in the world Father Christmas is and if he’s heading in your direction.
If Father Christmas plans to stick to delivering the presents himself, these tracking applications are sure to help encourage him to keep on track and meet his deadlines.
There are many new technologies that can help Father Christmas work both modern and efficiently while still keeping the festive spirit alive. Only one question, what do we leave out for the drones instead of carrots?
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/technology-predictions-for-father-christmas/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/technology-predictions-for-father-christmas/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Mind blowing Christmas Statistics
_Source: https://kayo.digital/kayo-how/mind-blowing-christmas-statistics/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Mind blowing Christmas Statistics
- Alicia Lloyd
- 19 Dec 2022
# Mind blowing Christmas Statistics
It’s no secret that this time of year, Father Christmas is busy preparing for the 25th of December. With the delivery of no less than 1.9 billion presents in one evening to all children across the world, the odds are undeniably stacked against him.
We’ve delved into the most mind-blowing Christmas statistics to help us understand the numbers that go into the preparation for the big day.
## Putting in the work
With nearly 2 billion presents to deliver, that’s a lot of Elf overtime to ensure every child gets a gift to open from Stan on Christmas morning.
On top of that, they’re made in the workshop and then gift-wrapped. If you assume 2 billion children, need to be catered for, here are the numbers:
- 1 toy from Father Christmas each.
- 364 working days.
- 16 hours a day.
- 4 toys per hour.
This would mean you need around 85,851 elves to meet demands.
The north pole must be a busy place. Image the housing crisis.
## Sleigh speed
That’s a lot of presents and a lot of homes he needs to get to.
According to University of Leicester students, Father Christmas would have:
- 715,000,000 Christian children to deliver gifts to, with an average of 3 children per house.
- Making him visit roughly 238,000,000 households.
- He would then have 12 hours to deliver these presents. With the variable time zones, he would be given an additional 25 hours to do his Christmas Eve run.
- Using those numbers, the Uni of Leicester students concluded that he would have to travel at a speed of 1.56 x 106 m/s. Which is 0.5% the speed of light.
We knew he’d have to move quickly to deliver all of his presents on time, but that’s impressive. How does he fit in the time to enjoy his snacks?
## Snacking and drinking on the job
According to the numbers collected by Delish, approximately one billion cookies are left out around the world for Father Christmas, with about 500 million glasses of milk set out.
That would equate to 93,000,000,000 calories and to burn that sum of calories you would need to do 320,689,655 30-minute sessions with Joe Wicks.
If you set out the traditional glass of sherry, that’s much booze for old St. Nick… may be a bit too much to consume when navigating the sleigh.
As you can see, there are many numbers to crunch in preparation for Christmas.
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/mind-blowing-christmas-statistics/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/mind-blowing-christmas-statistics/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Kayo Digital Review 2022
_Source: https://kayo.digital/kayo-how/kayo-digital-review-2022/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Kayo Digital Review 2022
Report
- Harry Dance
- 22 Feb 2023
# Kayo Digital Review 2022
The Kayo Digital Review provides an analysis of key areas that solicit business growth by reviewing what the fastest growing companies in the South East are doing [and not doing] online.
This report is a fantastic tool for industry leaders and marketers to benchmark key performance indicators to help find patterns and trends that assist with business growth and development.
This year the report is completely free to all clients and key contacts. You can own the latest copy by simply downloading it below, [or clicking here.](https://kayo.digital/media/uyrntzl3/kayo-digital-review-final-compressed.pdf "Kayo Digital Review Final (Compressed)")
There's a lot of actionable insight within it and if you do have any questions please contact marketing@kayo.digital.
## A summary of the findings
A year on from the last COVID lockdown, with the market settling into the new “norm” we were unsure of what to expect.
We predicted companies using content to compete in the market and advertise their services would grow, and that was proven true, but we never predicted how people would diversify how they view content… enter TikTok.
Year by year we see companies investing in and developing their digital footprint to suit the audience they want to talk to. This is perfectly highlighted by some of the changes we’ve seen in the past four years:
- The % of companies implementing SEO within the list has grown from 28% to 50%
- The % of companies using email marketing within the list has grown from 20% to 64% (check the % of eCommerce)
- The average amount of social media accounts a company uses has grown from 1.6 to 3.8.
We continue developing the report with personalisation, TikTok, and advertising and content, creating a new challenge for owners and marketers, being heavily featured within the report.
## Advertising and content
Advertising relies on a captive audience: without it, there's no such thing as “advertising”. Content has had to evolve online and replace traditional advertising by being engaging, thought-provoking and helpful, displayed in a way the intended audience wants to engage with it. For example, TikTok.
## TikTok
TikTok is expected to reach almost 15 million users in the United Kingdom by 2025. One in four people would have a TikTok account in the UK by 2025, which is a huge audience to miss out on if you’re not already exploring it.
## Personalisation
Automation and personalisation, through data, has continued to grow, with a third of the top companies using content to generate a relevant experience across one or more of the four C’s:
- Content (that can be provided in experiences like emails or other such content)
- Commerce (such as physical retail, e-commerce, or a hybrid experience)
- Community (such as encouraging people to engage with a community/publication)
- Convenience (like offering consumers offers, loyalty schemes etc.)
The value of automation and personalisation has led marketing and business development (BD) professionals to start flirting with digital experience platforms (DXPs). DXP’s for clarity, are in the simplest form, a content management system (CMS) with all your marketing tools embedded within it.
We have already seen DXPs being used at a wilder scale, with Hubspot and Umbraco now accessible to the SME market – when historically, DXPs have only been used by enterprise business. Our predictions this will become the norm.
## Owned data
Historically, we have mentioned that the value of the data you own will increase, whilst online targeting becomes less effective as privacy laws become more rigorous. This is progressively becoming truer by the day with email marketing making a resurgence as companies try to target their customer base.
[Download the Kayo Digital Review today.](https://kayo.digital/media/uyrntzl3/kayo-digital-review-final-compressed.pdf "Kayo Digital Review Final (Compressed)")
Harry Dance
Strategy Director
Harry is the Digital Marketing Director of Kayo Digital and has a passion for strategy and business growth. He's an award-winning marketer and has experience working with a wide range of companies and business goals
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/kayo-digital-review-2022/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/kayo-digital-review-2022/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# We win big at the UK Dev Awards
_Source: https://kayo.digital/kayo-how/we-win-big-at-the-uk-dev-awards/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- We win big at the UK Dev Awards
- Alicia Lloyd
- 23 Feb 2023
# We win big at the UK Dev Awards
We took home one award at the prestigious annual UK Dev Awards for our work with Plane & Simple.
Kayo Digital created an eCommerce platform with Plane & Simple that connects DIYers with local merchants. By entering a postcode, customers are paired with a selection of trusted merchant partners in their area, and a full range of building supplies and products are delivered directly to their door. Something that has never been done before.
Our work with Plane & Simple led us to be shortlisted for three awards; B2C Website of the Year; Best Deployment of an eCommerce Platform; and Project of the Year. Where we won the Best Deployment of an eCommerce Platform.
In giving the award, the judging panel said our project “was a brilliant idea for an underserved marketplace often without the usual eCommerce access of other industries. A truly innovative idea that has created a ground-breaking website”.
Kayo Digital fought off stiff competition from some of the UK’s most exciting agencies and companies.
Richard Pilton, Kayo Digital’s Managing Director, commented: " These awards, one of which we have now won twice in the past three years, confirm that our approach to supporting our clients to grow and innovate is working. We were thrilled to be shortlisted for three awards and to have won this award again, means a lot.
“With Plane & Simple we have truly created something unique. What is helping the everyday DIYer through convenience.
“Everyone at Kayo Digital should be immensely proud of this achievement, which is a recognition of all the effort and dedication they all continue to display”.
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/we-win-big-at-the-uk-dev-awards/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/we-win-big-at-the-uk-dev-awards/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Future trends for DXP’s
_Source: https://kayo.digital/kayo-how/future-trends-for-dxp-s/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Future trends for DXP’s
- Richard Pilton
- 02 Mar 2023
# Future trends for DXP’s
Digital Experience Platforms (DXPs) have rapidly evolved to meet the ever-changing needs of businesses and consumers. A DXP is an integrated platform that provides businesses with the tools and technologies needed to deliver a seamless and engaging digital experience to their customers, who have visited their website. You can find out more in our previous article about how a DXP can bolster your business.
In this article, we will explore the future trends of DXPs and how they are set to shape the online experiences we have in the future.
## 1. AI and Machine Learning
One of the most significant trends in the future of DXPs is the integration of artificial intelligence (AI) technologies. AI can be used to analyse user behaviour and preferences and provide a personalised experience in real-time.
This level of personalisation can significantly enhance the user experience you’re providing on your website, leading to increased engagement and, ultimately, more people buying and/or becoming a customer of yours. The more your software gets to know your visitors and their behaviour, the more specifically tailored experiences you can provide.
## 2. Headless Architecture
Another trend in the future of DXPs is the adoption of headless architecture. A headless architecture separates the front-end user interface (i.e. what the user sees on the website) from the backend system (i.e. the technology that drives the website), allowing businesses to create highly customised and flexible digital experiences.
Headless architecture also allows businesses to integrate easily with other systems and technologies, providing a more seamless and integrated user experience.
## 3. Low-code/No-code Platforms
Low-code/no-code platforms are rapidly gaining popularity as they allow businesses to create digital experiences without needing extensive coding knowledge and/or a developer. These platforms provide pre-built templates, modules, and widgets that businesses can customise to meet their specific needs, reducing the time and cost of development.
This trend is set to continue as more businesses look for ways to streamline their digital experience development processes, being able to adapt their website as a working tool to fit the interests, behaviours, and patterns of their visitors and target audiences with easy solutions.
## 4. Voice and Visual Search
Voice and visual search are set to become more prevalent in the future of DXPs. Voice search allows users to interact with digital experiences using natural language, while visual search allows users to search for products or information using images.
These technologies will provide businesses with new ways to engage with their customers and improve the user experience; by including this audience, you’re including a wider audience. For those that are visually impaired, this can open doors, helping you provide a more engaging, interactive user experience within your DXP’s.
## 5. Omnichannel Integration
Finally, the integration of omnichannel capabilities into DXPs is set to become more prevalent in the future. Omnichannel integration allows businesses to provide a consistent and personalised user experience across all their digital touchpoints, including websites, mobile apps, and social media channels.
This will become invaluable within e-commerce experiences, ensuring customers can move forward and backwards in their shopping experience without facing any complications or having to start from the beginning again. By providing this seamless shopping experience, you’re making sales much easier, encouraging more to follow through with their basket to purchase.
This integration will provide businesses with new ways to engage with their customers and improve the overall user experience.
## Conclusion
The future of DXPs is exciting, with new technologies and trends set to shape the digital landscape in the coming years. AI and machine learning, headless architecture, low-code/no-code platforms, voice and visual search, and omnichannel integration are just a few of the trends we can expect to see in the future of DXPs.
As businesses continue to focus on creating seamless and engaging digital experiences, the role of DXPs will become increasingly important in driving customer engagement and conversions.
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/future-trends-for-dxp-s/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/future-trends-for-dxp-s/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# How to drive more conversions with a UXP
_Source: https://kayo.digital/kayo-how/how-to-drive-more-conversions-with-a-uxp/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- How to drive more conversions with a UXP
Guides
- Richard Pilton
- 02 Mar 2023
# How to drive more conversions with a UXP
In today's highly competitive digital landscape, businesses continually look for ways to improve their online presence and drive more conversions. One of the most effective ways to achieve this is by implementing a user experience (UX) strategy that focuses on creating a seamless and engaging online experience for your customers.
In this article, we will explore how to drive more conversions with a UX strategy, specifically through a user experience platform (UXP).
## What is a User Experience Platform (UXP)?
A UXP is a software platform that integrates all the necessary tools and technologies to create and manage a seamless and engaging user experience. It provides a centralised hub for managing all aspects of the user experience, from content management and personalisation to analytics and testing.
With a UXP, businesses can create a consistent and personalised experience across all their digital touchpoints, including websites and mobile apps.
## How a UXP can drive more conversions
Now that we understand what a UXP is, let's explore how it can drive more conversions for your business.
### 1. Personalisation
One of the most significant benefits of a UXP is the ability to personalise the user experience. By collecting data on user behaviour and preferences, UXP’s can provide personalised content, offers, and recommendations to each user.
This level of personalisation can significantly improve the user experience, leading to increased engagement and, ultimately, more conversions.
### 2. Consistency
A UXP helps businesses create a consistent user experience across all their digital touchpoints. By providing a centralised hub for managing content, testing, and user data, businesses can ensure that their customers receive a consistent experience, no matter where they interact with the brand, ensuring that your messaging is consistent across your owned online marketing.
This consistency builds trust and familiarity, which can lead to increased conversions.
### 3. Optimization
A UXP provides businesses with the tools and data to optimize the user experience continually. By testing different content variations, offers, and user flows, businesses can identify what works best for their audience and make data-driven decisions that improve conversions over time.
### 4. Streamlined Processes
A UXP can help businesses streamline their internal processes, making it easier to manage and update their digital touchpoints. By providing a centralised hub for managing content, branding, and user data, businesses can reduce the time and effort required to create and manage digital experiences, freeing up resources to focus on the business strategy.
### 5. Analytics
Finally, a UXP provides businesses with robust analytics capabilities, allowing them to measure the effectiveness of their digital experiences and make data-driven decisions to improve conversions continually.
By tracking key metrics such as conversion rates, where the individual’s visits, and time on site, businesses can identify areas for improvement and make data-driven decisions to optimise the user experience.
## Conclusion
In today's highly competitive digital landscape, businesses must focus on creating a seamless and engaging user experience to drive more conversions. A User Experience Platform (UXP) provides businesses with the tools and technologies needed to create and manage a consistent and personalized user experience across all their digital touchpoints.
By focusing on personalisation, consistency, optimization, streamlined processes, and analytics, businesses can leverage a UXP to drive more conversions and, ultimately, grow their bottom line.
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/how-to-drive-more-conversions-with-a-uxp/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/how-to-drive-more-conversions-with-a-uxp/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Why are law firms treated specially in search results and what do you need to do?
_Source: https://kayo.digital/kayo-how/why-are-law-firms-treated-specially-in-search-results-and-what-do-you-need-to-do/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Why are law firms treated specially in search results and what do you need to do?
Insights
- Richard Pilton
- 02 May 2023
# Why are law firms treated specially in search results and what do you need to do?
As a law firm, you may not have heard of Google's Your Money or Your Life (YMYL) algorithm but we hope to highlight why you need to.
Google's Your Money or Your Life (YMYL) algorithm was introduced in 2018 to ensure that search results for websites related to finance, health, and other high-stakes topics are held to a higher quality standard. The algorithm was designed to protect consumers from inaccurate or harmful information and to ensure that websites that provide information on these critical topics are trustworthy and reliable.
The YMYL algorithm is a set of rules and calculations determining how professional websites are ranked in search engine results pages (SERPs).
For law firms, the YMYL means that law firms must focus on creating high-quality content that is accurate, informative, and up-to-date. That is evidence with an author/ page that demonstrates experience, expertise, authority and trust (more commonly known as E.E.A.T).
We have listed easy ways to define if a page has the experience, expertise, authority and trust below:
- Experience: Google now identifies if the content creator has first-hand experience in the topic they are writing about.
- Expertise: Is the main content created by an author who has evidenced a higher level of expertise, online, on the topic?
- Authoritativeness: Does the content come from an author, brand, or website recognized by others as an authority or leader in that field?
- Trustworthiness: Do users trust the author, brand, or website to share accurate, factual, correct information? Does this information come from a reputable and reliable source?
The above is very subjective, and what Google is trying to get across is pages of high-quality content. But how a website be defined as having high-quality content?
- Enough main content to satisfy readers, including a descriptive title or title tag;
- Enough information about the website or the person responsible for the website to satisfy readers, including an author bio about their experience and qualification;
- And a positive reputation for the website, the person responsible for the website, or the author of the main content
Similarly, Google’s search guidelines have listed the characteristics of a low-quality page:
- Fails to serve its intended purpose (or lacks one altogether) or provide value to readers;
- Attempts to harm users, including pages that attempt to scam, deceive, or misinform users;
- Promotes hate or violence;
- Has little, low-quality, or duplicated main content;
- Or was written by an author or hosted on a website with a poor reputation?
One way that law firms can ensure that their websites meet the standards set by the YMYL algorithm is to use key fee earners and use the support of professional writers or editors who have experience in writing about legal topics. These writers can help create engaging, informative content while also being accurate and reliable.
Another critical aspect of meeting the YMYL standards is ensuring that the law firm's website is secure and that any personal or financial information collected is protected. This means using HTTPS encryption to protect user data and comply with relevant data privacy regulations.
Finally, you use structured data. If you’re unsure of what this is, ask your digital marketing or content us, to give search engines information about your site entities and the relationships between them in a clear, compelling way.
The YMYL algorithm has significantly impacted law firms and their SEO strategies. To meet the standards set by the algorithm, law firms must focus on creating high-quality content that is accurate, informative, and up-to-date. By doing so, law firms can improve their website's ranking in search engine results pages, attract more visitors, and establish themselves as trustworthy and reliable sources of legal information. Whilst building a brand and driving new prospects.
[Want to learn more how we can support your law firm? Contact us today.](https://kayo.digital/contact)
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/why-are-law-firms-treated-specially-in-search-results-and-what-do-you-need-to-do/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/why-are-law-firms-treated-specially-in-search-results-and-what-do-you-need-to-do/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# How to install GA4
_Source: https://kayo.digital/kayo-how/how-to-install-ga4/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- How to install GA4
Guides
- Alicia Lloyd
- 17 May 2023
# How to install GA4
You have heard that Google Universal Analytics (GUA) is discontinuing in July 2023, and you’re looking to install GA4, but you’re unsure how to do it? Well… you can either come to us for help or follow our step-by-step guide below.
We haven’t included the more advanced tracking aspects within our guide… for example, creating events – you can see our recommendations [for events you should have here](https://www.kayo.digital/news/ga4-events-ecommerce-website) – but the below will get you off to a flying start.
We are happy to help you with the more advanced elements of GA4. Be that through developing events within your website, installing items through Google Tag Manager or advising on what is possible.
## Create an account and property
You may not have an account within Google Analytics; to create a report go to google.com/analytics. You will then need to click on the cog with the word “admin” next to it; at the bottom left-hand side of the page, click “Create an account”. Or, if you’re creating a property – because you’re happy with the account you already have – click “Create Property”.
When creating a property, make sure the; reporting time zone is correct, and the currency is correct.
## Create data stream(s)
Data streams are your data sources and are part of the new GA4 structure. You can connect the data streams to an IOS app, Android app and Website. The big difference between GUA and GA4 is the structure of the accounts:
- The structure of GUA is Admin>Accounts> Properties> Views
- The structure for GA4 is Admin>Accounts> Properties> Data streams
To create the data stream, go to “Data streams” under “Property” and select the relevant platform you want to track.
Add the URL, give the stream a name and optimise the “Enhanced Measurement”. The Enhanced Measurement represents items GA4 automatically tracks out of the box and can be enabled by clicking the toggle.
This article is very website heavy, but you can have several data streams within GA4 that enable you to analyse your website and mobile apps within a single property.
## Install the code
You will have to install the code for GA4; unfortunately, the code currently being used for your GUA will not work for GA4.
There are many ways to install the code to your website, but I recommend using Google Tag Manager because it allows you to control the account and its events under “one roof”.
- Connect the Measurement ID to the existing GUA Property
- Add a new ‘Config’ directive in the existing code on the website
- Copy and paste the GA4 tracking code script in the <head> section of every page of your website.
## [Do not] enable data collection [if you’re not GDPR compliant]
If you’re outside the EU, go ahead, and enable Google Signals Data Collection, which can be found at admin>property> data settings> data collections, but if you’re in the EU, only do this if you've updated your website's privacy policy
Google signals – aka. Once set live, the tool's data collection area makes the platform no longer GDPR compliant.
If you’re outside the EU, please set Google Signals live. For reference, Google Signals are defined by Google as:
“Google signals are session data from sites and apps that Google associates with users who have signed into their Google accounts and turned on[Ads Personalization](https://support.google.com/ads/answer/2662856). This data association with these signed-in users enables cross-device reporting, cross-device remarketing, and cross-device conversion export to Ads.”
## Make sure the software is GDPR compliant.
Again, this will only impact the individuals in the EU. The key things that need to be considered are (excluding Google Signals):
- Use GA4 only in its default anonymised form.
- Disable the advertising personalisation feature in GA4.
- Use the anonymised data collected through GA4 for aggregate statistical reporting purposes only.
## Link to the relevant products (for example, Search Console and Google Ads)
If you intend GA4 to be your primary data source, then it would be amiss not to connect all relevant Google products. Make sure GA4 becomes your hub of data!
You can do this by navigating to the admin>property area> product links and clicking and following the instructions for linking each relevant product.
Products you can connect include:
- Google Ads.
- Ad Manager.
- BigQuery.
- Display & Video 360 Links.
- Merchant Center.
- Google Play Links.
- Search Ads 360 Links.
- Search Console Links.
## Create your events with Google Tag Manager/ or a developer
Events and conversions are the bread and butter of GA4. Without tracking the right events and conversions, the tool becomes meaningless.
It should be noted that events create conversions. I.e., to get a conversion, you need an event.
As mentioned, you get some advanced events “out of the box,” for example, tracking what people are typing within your search bar, but most of the comprehensive events will need to be installed.
We did a recent article that shows the events we would recommend a majority of websites would have. Click here to learn more.
You can ask your developer to install events or do it yourself through Google Tag Manager.
For the less technical individuals, we’d recommend Google Tag Manager. A fantastic guide on how to create the events can be found here: https://www.optimizesmart.com/event-tracking-in-google-tag-manager-v2-complete-guide/.
FYI you can migrate GUA goals and conversions to GA4, but we wouldn’t recommend it. It potentially is just a short-term solution because once GUA has stopped working, the data wouldn’t naturally migrate to GA4.
## Create your conversions
A conversion is the main event(s) you want to monitor within Google Analytics. For example, submitting a contact form, someone clicking on a phone number etc.
Once the events have been created, you can make conversions. You do this by visiting the left navigation Configure>Events.
When in events, you can click the toggles under “Mark as conversion” to make the event become a conversion.
## Migrate audiences (ignore if you don’t use audiences for paid advertising)
This is for the users who use Google Advertising for audience targeting. If you don’t use Google Advertising, this can be skipped.
Unfortunately, you’ll have to recreate the audiences in your Google Analytics 4 property. You can [learn how to create, edit, and archive audiences here.](https://support.google.com/analytics/answer/9267572)
## Migrate eCommerce measurement
eCommerce tracking in GA4 is similar to Event tracking but with a twist. Unfortunately, you can’t just transfer GUA eCommerce data; you will need your developers’ support to implement the tracking code.
You can do it via Google Tag Manager, but you will need developers to implement the eCommerce.
## Final thoughts
GA4 is constantly changing, so keep an eye out for updates from Google. We would always recommend using GUA and GA4 alongside each other.
You will have historical data from GUA, which you may want to keep, and the best way to obtain the data is by exporting the information you need from GUA.
Finally, GA4 is very different from GUA. We always recommend understanding what information you need to help your company and what you want. Focus on the need, and then – if applicable – bake it into the data you want.
Please email a Kayo Digital team member or use our [contact form if you need further support](https://kayo.digital/contact).
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/how-to-install-ga4/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/how-to-install-ga4/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Prioritise your website strategy with our free MoSCoW tool
_Source: https://kayo.digital/kayo-how/prioritise-your-website-strategy-with-our-free-moscow-tool/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Prioritise your website strategy with our free MoSCoW tool
Guides
- Alicia Lloyd
- 17 May 2023
# Prioritise your website strategy with our free MoSCoW tool
Prioritisation and focus are essential when planning and executing a successful digital strategy. The MOSCOW analysis technique provides a structured framework for assessing and prioritising features, requirements, and goals. For any company!
By utilizing a MOSCOW analysis tool, businesses can streamline their decision-making processes, optimize resource allocation, and ensure their [digital] strategies are aligned with their objectives.
Below are the benefits of using a MOSCOW analysis tool and how it can empower you to drive your digital strategy effectively; it also includes a place where you can [download and utilize our FREE MoSCoW](https://kayo.digital/media/trqpesoh/moscowdocument-64660c04b805a.xlsx) analysis tool to help you bolster your digital strategy.
## 1. Clear Prioritisation:
A MOSCOW analysis tool helps you categorise your features, requirements, and goals into four priority levels: Must-Have, Should-Have, Could-Have, and Won't-Have. This classification allows you to differentiate between essential elements crucial to achieving your objectives and those considered additional or optional.
By establishing clear priorities, you can focus your resources and efforts on what truly matters, ensuring your digital strategy is targeted and effective.
## 2. Alignment with Business Goals:
To succeed, your digital strategy must align with your overall business goals. A MoSCoW analysis tool enables you to map each feature or requirement to its strategic objective. By visually linking your digital efforts to the broader context, you understand how each element contributes to your success.
This alignment ensures that your digital strategy remains purpose-driven, allowing you to allocate resources and make decisions that directly support your business objectives.
## 3. Enhanced Decision-Making:
Digital strategy requires making informed decisions based on available data and insights. A MOSCOW analysis tool facilitates decision-making by providing a framework to evaluate and compare different elements. The prioritisation levels assigned to each feature or requirement help stakeholders assess trade-offs, resolve conflicts, and make decisions that align with the strategic direction of the business.
This structured approach minimizes subjectivity and biases, allowing you to make objective decisions that support your digital strategy.
## 4. Adaptability and Flexibility:
In today's fast-paced digital landscape, adaptability is key to staying ahead. A MOSCOW analysis tool allows you to adapt and evolve your digital strategy as circumstances change. You can revisit and reassess the priority levels of features and requirements based on market dynamics, emerging trends, or evolving business needs.
This flexibility ensures that your digital strategy remains agile and responsive, enabling you to seize new opportunities and navigate challenges effectively.
A MOSCOW analysis tool can become a precious asset for businesses looking to streamline their digital strategies and achieve their objectives.
This structured approach allows you to prioritise features, align your strategy with business goals, optimise resource allocation, enhance decision-making, and adapt to changing market conditions. Downloading and leveraging a MOSCOW analysis tool empowers you to make informed decisions, focus your efforts on what truly matters, and drive the success of your digital strategy.
[Embrace the power of a MOSCOW analysis tool and take your digital strategy to new heights with our FREE downloadable resource.](https://kayo.digital/media/trqpesoh/moscowdocument-64660c04b805a.xlsx)
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/prioritise-your-website-strategy-with-our-free-moscow-tool/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/prioritise-your-website-strategy-with-our-free-moscow-tool/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Exploring the Cheapest DXPs: Umbraco's Composable Nature Takes the Lead
_Source: https://kayo.digital/kayo-how/exploring-the-cheapest-dxps-umbracos-composable-nature-takes-the-lead/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Exploring the Cheapest DXPs: Umbraco's Composable Nature Takes the Lead
Insights
- Justin Wanstall
- 22 Jun 2023
# Exploring the Cheapest DXPs: Umbraco's Composable Nature Takes the Lead
[Digital Experience Platforms (DXPs)](https://kayo.digital/what-we-do/web-development/dxp/ "DXP") have become essential tools for businesses seeking to deliver engaging online experiences. With a plethora of options available, it can be challenging to find the most cost-effective DXP solution.
We will delve into the realm of the cheapest DXPs and argue why Umbraco stands out from the competition due to its composable nature.
## Understanding DXPs and Cost Factors:
DXPs combine various digital tools and technologies to create seamless and personalized user experiences. When considering the cost of a DXP, it's crucial to evaluate factors such as licensing fees, implementation expenses, maintenance costs, and scalability.
## The Composable Nature of Umbraco DXP:
[Umbraco](https://kayo.digital/our-technologies/umbraco-web-development/ "Umbraco Web Development"), an open-source content management system (CMS), offers a cost-effective DXP solution due to its composable nature. Composability refers to assembling and integrating various components or services to meet specific requirements. Umbraco's composable approach enables businesses to create tailored digital experiences without incurring hefty expenses.
## Flexibility and Customization:
Umbraco's composable architecture allows for flexibility and customization. Businesses can choose and integrate only the necessary components, reducing unnecessary expenses. The modular design of Umbraco DXP empowers developers to select and incorporate extensions, modules, and integrations based on specific project needs, thereby optimizing the cost-to-value ratio.
Open-Source Advantage: One significant advantage of Umbraco is its open-source nature. The core CMS is free to use, which significantly lowers the overall cost. The open-source community actively contributes to the development and improvement of Umbraco, offering a wide range of free and affordable plugins and packages. This availability of cost-effective resources further contributes to Umbraco's affordability.
## Scalability and Cost Efficiency:
Umbraco's composable architecture makes it highly scalable and cost-efficient. As businesses grow and evolve, Umbraco DXP enables seamless integration of additional functionalities and third-party services, expanding the platform's capabilities without incurring substantial costs. This scalability feature ensures that businesses can adapt their digital experiences to evolving requirements without breaking the bank.
## Lower Total Cost of Ownership:
Considering the various cost factors involved in implementing and maintaining a DXP, Umbraco's composable nature contributes to a lower total cost of ownership. By eliminating unnecessary features and allowing modular integrations, businesses can optimize their investment and allocate resources more efficiently. This cost-effective approach to DXP implementation and management positions Umbraco as an attractive choice for budget-conscious organizations.
When seeking the cheapest DXP solution, it is vital to consider factors such as flexibility, customization, scalability, and total cost of ownership. With its composable nature, Umbraco offers a cost-effective option for businesses aiming to deliver exceptional digital experiences without compromising on quality. By embracing Umbraco's composable architecture, organizations can leverage its flexibility, customization options, and open-source advantage to create tailored and affordable digital experiences.
### Have a question? Talk to our Umbraco DXP team by completing this form
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Justin Wanstall
Production Director
Justin is responsible for the delivery of our projects. Making sure they're pixel-perfect and built to impact our clients and their clients positively.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/exploring-the-cheapest-dxps-umbracos-composable-nature-takes-the-lead/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/exploring-the-cheapest-dxps-umbracos-composable-nature-takes-the-lead/
---
# Rocket: All good things have to come to an end
_Source: https://kayo.digital/kayo-how/rocket-all-good-things-have-to-come-to-an-end/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Rocket: All good things have to come to an end
Insights
- Justin Wanstall
- 12 Jul 2023
# Rocket: All good things have to come to an end
### Why are we upgrading Rocket?
Unfortunately, this has been imposed on us. Rocket is built on a technology called PHP, which has changed and led to the technology, Rocket, being dated and needing an upgrade.
Rocket no longer has the commercial advantage it once had, and we are now using more advanced CMS' in the market for other clients, including WordPress, Umbraco, Shopify and Magento, that we have had to decide to let Rocket meet its EOL.
### What does end-of-life (EOL) mean?
EOL means that the development team will stop providing security updates or fixing bugs with your version of Rocket.
Every website has a shelf life and needs to be updated, similar to your mobile phone, and this situation is not unique to Rocket.
### Will my Rocket website still work after EOL?
Your website will still work, but technology/security errors will no longer be fixed. Meaning you're increasing the chance of attacks from hackers and viruses.
### I'm happy with my website. Can I keep the same look with a different website?
Yes, you can. We can move the website to a new CMS, ensuring it looks and feels like it used to.
### How much will it cost to upgrade my website?
This is something we can only tell you without a proper review of your website.
We will review the functionality of your website, the size of it and how it looks to give a comprehensive quote.
Justin Wanstall
Production Director
Justin is responsible for the delivery of our projects. Making sure they're pixel-perfect and built to impact our clients and their clients positively.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/rocket-all-good-things-have-to-come-to-an-end/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/rocket-all-good-things-have-to-come-to-an-end/
---
# Maximising Your Success: The Power of Conversion Rate Optimisation
_Source: https://kayo.digital/kayo-how/maximising-your-success-the-power-of-conversion-rate-optimisation/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Maximising Your Success: The Power of Conversion Rate Optimisation
Insights
- Alicia Lloyd
- 01 Aug 2023
# Maximising Your Success: The Power of Conversion Rate Optimisation
In today's digital landscape, businesses strive to find new and innovative ways to make the most out of their online presence, building efforts that engage visitors and drive tangible results.
There are countless ways to drive traffic to your site, but finding the most valuable users and getting them to convert is a whole other layer to your strategy. Conversion rate optimisation (CRO) has emerged as a powerful way to enhance online performance, improve user experience, and ultimately boost conversions.
In this article, we will explore the key concepts and techniques behind conversion rate optimisation and how it can revolutionise your online business.
## What is CRO?
Conversion rate optimisation is the process of refining and improving various elements on a website or landing page to encourage visitors to take the desired action.
By analysing user behaviour, testing different approaches, and optimising content, you can begin implementing data-driven changes to increase the likelihood of conversions; whatever these conversions are, for example, making a purchase, signing up for a newsletter, or filling out a form, you need to implement a user-centric approach.
CRO is a dynamic process that requires patience and persistence while pushing data-driven strategies to bolster your business. Essentially making decisions based on real data.
## How CRO agencies can help.
If you place your mind back 2-3 years, everyone was flocking to bring their businesses online, utilising the need for an online presence, it’s now time to keep that momentum going, finding new and innovative ways to stay ahead of the curve and CRO is a key way to do that.
Creating air-tight CRO strategies makes sure hard-acquired traffic.
Paying for CRO consultation or directly hiring a CRO agency, you’re paying for better leads and more customers.
## Key Strategies for CRO
Achieving CRO requires a systematic approach that combines data analysis, testing, and continuous improvement.
Some of the key strategies you can use to enhance your conversion rate optimisation include:
- **A/B Testing**: A/B testing involves comparing two versions of a web page or element to determine which one performs better. By testing different headlines, call-to-action buttons, layouts, or images, you can identify the most effective variations that drive conversions. You can take advantage of your CMS to achieve this.
- **Clear and compelling call to action (CTA)**: CTAs play a crucial role in guiding visitors towards the desired action. Optimising the design, placement, and copy of your CTAs can have a significant impact on conversion rates. Use action-oriented language, create a sense of urgency, and ensure they stand out on the page.
- **Streamline the conversion funnel and user journey**: Analyse the steps visitors must take to complete a conversion. Identify any bottlenecks or points of abandonment and simplify the process. Minimise the number of form fields, optimise loading times, and provide clear instructions at each stage. Making the process as simplistic and hassle-free as possible ensures you keep the attention of these key audience members.
- **Have a fast website**: Slow-loading websites can result in high bounce rates and lost conversions. Optimise your website’s performance by reducing page load times, optimising images, and leveraging caching techniques.
- **Utilising AI**: Utilising AI features such as AI heatmaps and predictive analytics, variations of content, AI A/B testing features and more, over time, AI will become even more progressive, helping us make quick changes and tests to ensure a better CRO.
- **Personalisation and segmentation**: Tailor your website content and offers based on user segments or demographics. By delivering personalised experiences, you can better resonate with your audience and increase the likelihood of conversions. CMS platforms such as Umbraco, with the support of tools like uMarketingSuite, offer various innovative ways to test, track and make these changes.
## Conclusion
Your CRO doesn't tell you everything you need to know about your customers, those visiting your website or the overall performance of your website. But it’s a starting point.
To overcome this, you need to have a full understanding of your business and your customer personas, with the help of key data tracking tools to help build a site and product that meets their needs by putting them at the centre of everything you do.
By adapting your strategy to more data-driven decisions, leveraging user insights, and testing methods, you can begin to optimise your websites and business’s performance, enhancing user experience and ultimately driving more conversions.
### **Start building your CRO strategy with the help of our digital specialists, whether you’re improving your website or simply trying to bolster your marketing efforts. We can help. Get in touch by filling in this form today.**
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/maximising-your-success-the-power-of-conversion-rate-optimisation/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/maximising-your-success-the-power-of-conversion-rate-optimisation/
---
# Curiosity killed the cat, but Elon got to the bird: Twitter’s rebrand to X
_Source: https://kayo.digital/kayo-how/curiosity-killed-the-cat-but-elon-got-to-the-bird-twitter-s-rebrand-to-x/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Curiosity killed the cat, but Elon got to the bird: Twitter’s rebrand to X
Insights
- Alicia Lloyd
- 22 Aug 2023
# Curiosity killed the cat, but Elon got to the bird: Twitter’s rebrand to X
As Elon Musk has got to work wiping out the remaining blue bird branding across Twitter, it marks the end of an era.
Twitter.com redirects to X.com, and as well as appearing as "X" in the Apple and Google app stores, it appears the full re-brand is here to stay. This shift marks a significant departure from the platform's familiar image, prompting users and marketers alike to ponder the motivations and implications behind this bold move.
In this article, we're exploring how moving from the iconic blue bird logo to the enigmatic black X comes with challenges and considerations. While rebranding can bring freshness and innovation, it poses risks and difficulties. Here are some of the challenges Twitter might face in this transition:
1. **User Resistance and Confusion**: Twitter's blue bird logo is deeply ingrained in users' minds as a symbol of the platform. It’s what we know to be Twitter. Changing to the black X might lead to user confusion and resistance. Users could need help recognising the new logo, which might impact engagement and the user experience.
2. **Loss of Brand Recognition**: A significant risk is that the new black X might not be as immediately recognisable as the Twitter brand. Potentially impacting Twitter's ability to maintain consistent brand recognition across platforms, including adding the new logo to websites, profiles, and widgets.
3. **Communication**: What does X mean, and why is the huge brand change? Twitter would need to effectively communicate the reasons behind the logo change to its user base. Failing to convey the rationale and benefits of the new logo could lead to misunderstandings and negative perceptions, with people worrying they’re now supporting or using a platform with negative connotations.
4. **Rebuilding Trust**: Drastic changes can sometimes lead to concerns about the company's stability or direction. Twitter might need to address potential concerns and rebuild trust if users interpret the logo change as a sign of underlying issues. Open conversations surrounding this have already started o the platform, with Elon Musk himself chipping in.
5. **Consistency Across Platforms**: Ensuring consistent implementation of the new logo across all platforms, including third-party apps and services, can be challenging. Inconsistencies could further confuse users, particularly those less tech-savvy.
6. **Long-Term Viability**: The new logo's symbolic value and relevance should be carefully evaluated over the long term. Will the black X continue to resonate with users as design trends evolve, or will it become dated?
7. **Losing long-term users**: It’s no secret that beyond the branding, Elon Musk has made some controversial decisions that may deter people from continuing to use the platform, including [charging for tools such as TweetDeck](https://mashable.com/article/tweetdeck-paid-service-x-elon-musk) (which was previously free) and [appearing to delay clicking through to websites](https://www.theguardian.com/technology/2023/aug/15/twitter-links-throttled-elon-musk-sites-dislike) he doesn’t ‘like’. This is bound to sit sour with businesses.
## Should you start making changes on your website?
Absolutely. This brand change doesn’t look to be going anywhere, so you need to make sure you’re on the ball; update your website, in-store signs, social media banners, staff email signatures, and other promotional material associated with your brand and the old blue bird logo. Ensuring you’re up to date proves you’re active and aware of any market changes and developments.
How? X has now updated its [brand toolkit](https://about.twitter.com/en/who-we-are/brand-toolkit) resource with the new branding, which makes this change much easier for you with a quick download for you to upload.
In navigating these challenges, Twitter should focus on transparent communication, user feedback, and a well-executed transition plan. A successful rebranding effort would address these challenges and demonstrate Twitter's commitment to innovation, evolution, and user engagement.
### **Need help? Whether you’re improving your website or simply trying to bolster your marketing efforts, we can help. Get in touch by filling in this form today.**
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/curiosity-killed-the-cat-but-elon-got-to-the-bird-twitter-s-rebrand-to-x/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/curiosity-killed-the-cat-but-elon-got-to-the-bird-twitter-s-rebrand-to-x/
---
# Umbraco vs WordPress: A Comprehensive Comparison
_Source: https://kayo.digital/kayo-how/umbraco-vs-wordpress-a-comprehensive-comparison/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Umbraco vs WordPress: A Comprehensive Comparison
Insights
- Alicia Lloyd
- 18 Jan 2024
# Umbraco vs WordPress: A Comprehensive Comparison
In the world of content management systems (CMS), [Umbraco](https://kayo.digital/our-technologies/umbraco-web-development/ "Umbraco Web Development") and [WordPress](https://kayo.digital/our-technologies/wordpress/ "WordPress") stand out as two popular choices that cater to a wide range of website development needs. Both platforms offer unique features and advantages, but they also come with their own set of drawbacks.
In this article, we're delving into the pros and cons of Umbraco and WordPress to help you decide the right CMS for your project.
## Umbraco: Flexibility and Customisation
### Pros:
1. **Flexibility**: Umbraco is renowned for its flexibility and extensibility. It doesn't impose rigid templates or predefined structures, allowing developers to build custom websites that match their exact requirements.
2. **Customisation**: Umbraco provides a clean slate for designers and developers, allowing them to create unique user experiences. This flexibility is particularly beneficial for creating complex websites or applications that demand specific design and functionality.
3. **Scalability**: Umbraco is suitable for projects of varying sizes, from small business websites to large enterprise applications. Its architecture supports scalability, ensuring the CMS can handle increased traffic and content without sacrificing performance.
4. **NET Integration**: Umbraco is built on the ASP.NET framework, making it a solid choice for organisations already working with Microsoft technologies. It seamlessly integrates with existing with these .NET applications for a seamless transition.
5. **Security**: Umbraco takes security seriously and provides robust tools to protect your website. Regular updates and security patches help keep vulnerabilities in check.
6. **Personalisation**: Using packages, plugins, and custom code, you can seamlessly add custom functionality to your website. This allows for endless possibilities in tailoring your site to your unique needs, creating a personalised experience for your users.
### Cons:
1. **Training**: Umbraco's flexibility comes at a price: a steeper learning curve for developers who are new to the platform. While this can lead to more powerful solutions, it might also require more time and effort to master.
2. **Limited Community**: Compared to WordPress, Umbraco has a smaller community and ecosystem. Finding resources, themes, and plugins might be more challenging.
3. **Cost**: While Umbraco itself is open source, some of the more advanced features and capabilities might require purchasing licenses or paid add-ons, which could impact your budget.
## WordPress: Versatile and easy to use
### Pros:
1. **User-Friendly**: WordPress is well-known for its user-friendly interface, making it accessible to beginners and experienced developers. Its intuitive dashboard allows users to manage content, plugins, and themes easily.
2. **Vast plugin selection**: WordPress boasts an extensive library of plugins, offering a solution for virtually any feature or functionality you might need. This modularity enhances the platform's versatility.
3. **Community and Support**: With a massive user base, WordPress has an active community that contributes to its continuous improvement. This means frequent updates, security patches, and many online resources and tutorials.
4. **Themes and Design**: WordPress offers a plethora of free and premium themes that cater to various industries and styles. You can quickly change the look of your website without significant coding.
5. **SEO-Friendly**: WordPress has a built-in architecture that is friendly to search engine optimisation (SEO). Additionally, there are various plugins available to help you optimise your content further.
### Cons:
1. **Customisation Limitations**: While WordPress provides substantial customisation options, it might not be as flexible as Umbraco when it comes to building complex and highly customised websites or applications.
2. **Security**: Due to its popularity, WordPress can be a target for cyberattacks. Ensuring proper security measures, such as regular updates and strong authentication, is crucial.
3. **Performance**: The extensive use of plugins can lead to performance issues and bloat. Overloading your website with unnecessary plugins can slow its loading speed and affect user experience.
4. **Standardisation**: Some argue that the abundance of themes and plugins has led to a certain level of standardisation in website designs, potentially making many WordPress sites look similar.
## Conclusion
In the battle of Umbraco vs. WordPress, the choice ultimately depends on your specific project requirements and your level of familiarity with the platforms. Umbraco shines when you need unparalleled flexibility and customisation for sophisticated websites, particularly if you're already immersed in the Microsoft ecosystem. On the other hand, WordPress's ease of use, vast plugin library, and strong community support make it a go-to option for bloggers, small businesses, and those seeking a quicker setup.
Before deciding, consider your project's scale, complexity, and long-term goals carefully. Umbraco and WordPress have their strengths and weaknesses, so choose the one that aligns with your vision and resources for the best possible outcome.
### **Need help? Whether you’re looking for a new website or want to understand more about which option is the best for you, we can help. Get in touch by filling in this form today.**
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/umbraco-vs-wordpress-a-comprehensive-comparison/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/umbraco-vs-wordpress-a-comprehensive-comparison/
---
# Unveiling Persona Profiles: A Strategic Key to Elevating Your Business and Website Performance
_Source: https://kayo.digital/kayo-how/unveiling-persona-profiles-a-strategic-key-to-elevating-your-business-and-website-performance/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Unveiling Persona Profiles: A Strategic Key to Elevating Your Business and Website Performance
Guides
- Alicia Lloyd
- 18 Sep 2023
# Unveiling Persona Profiles: A Strategic Key to Elevating Your Business and Website Performance
Understanding your target audience is paramount to business. To ensure that your website functions effectively and converts visitors into loyal customers, persona profiles play a pivotal role.
In this article, we will explore what persona profiles are and how comprehending them should be an integral part of your business strategy. Additionally, we'll provide you with a FREE persona profile template to facilitate the process.
## Defining Persona Profiles
Persona profiles are detailed and semi-fictional representations of your ideal customers. These profiles are constructed based on extensive market research and real data about your existing audience. They go beyond basic demographic information to encompass your audience's motivations, pain points, behaviours, and goals. Essentially, persona profiles enable you to get inside the minds of your customers, understanding what makes them tick and what drives their decision-making.
## The Significance of Persona Profiles in Your Business Strategy:
- Enhanced Targeting:
Persona profiles provide laser-focused insights into your audience's needs, preferences, and pain points. Armed with this knowledge, you can tailor your marketing and content strategies to resonate with each persona, ensuring that your website speaks directly to the unique concerns and desires of different segments of your target audience.
- Improved User Experience: Understanding your personas empowers you to design your website with user experience in mind. You can optimise the navigation, layout, and content structure to cater to each persona's specific needs and preferences. This results in a more intuitive and user-friendly website, reducing bounce rates and increasing engagement.
- Personalised Marketing Campaigns: The insights gained from persona profiles enable you to craft highly targeted marketing campaigns. Personalised email marketing, social media strategies, and advertising efforts can be tailored to address each persona's specific pain points and aspirations, leading to more effective marketing and higher conversion rates.
- Optimised Product Development: Persona profiles offer valuable insights into the features and products that resonate most with your audience. By aligning your product development with the needs and preferences of your personas, you can create offerings that are more likely to succeed in the market, saving you time and resources.
- Trust and Credibility Building: When your website directly addresses the concerns and desires of your audience, it builds trust and credibility. Visitors are more likely to perceive your brand as a trusted source of information and solutions, which can lead to increased sales and customer loyalty.
## [Download our FREE Persona Profile Template](https://kayo.digital/media/glvnf1jl/kayo-digital-persona-template.pdf)
To help you get started with persona profiles, we've created a FREE persona profile template for you to fill in and use. You can [download it here](https://kayo.digital/media/glvnf1jl/kayo-digital-persona-template.pdf). This template includes sections for demographic information, goals, challenges, pain points, preferred communication channels, and more. It serves as a structured framework for gathering and organising crucial information about your target personas.
By using this template, you can streamline the persona creation process and ensure that your business strategy and website are finely tuned to your audience's specific needs and preferences.
## Conclusion
In today's competitive business landscape, persona profiles are an optional extra and an indispensable component of your business strategy. By creating detailed and accurate persona profiles, you gain a profound understanding of your audience, enabling you to create content, marketing campaigns, and a website experience that truly resonates with your customers. This, in turn, leads to enhanced engagement, conversions, and customer loyalty – all of which contribute to the long-term success of your business. So, harness the power of persona profiles and watch your website and business thrive like never before.
### **Need help? Whether you’re looking for a new website or simply want to understand more about which option is the best for you, we can help. Get in touch by filling in this form today.**
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/unveiling-persona-profiles-a-strategic-key-to-elevating-your-business-and-website-performance/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/unveiling-persona-profiles-a-strategic-key-to-elevating-your-business-and-website-performance/
---
# The Benefits of Website Personalisation: Why It's Important
_Source: https://kayo.digital/kayo-how/the-benefits-of-website-personalisation-why-its-important/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- The Benefits of Website Personalisation: Why It's Important
Insights
- Richard Pilton
- 07 Sep 2023
# The Benefits of Website Personalisation: Why It's Important
In the ever-evolving digital landscape, where websites are a gateway to information and interaction, the concept of one-size-fits-all content is becoming increasingly obsolete. Website personalisation has emerged as a powerful tool to enhance user experiences, engage visitors, and drive business success. In this article, we'll delve into the many benefits of website personalisation and why it's crucial for businesses in today's competitive online environment.
- Enhanced User Engagement: Website personalisation is all about delivering relevant content to individual users based on their preferences, behaviours, and demographics. When visitors encounter content that resonates with their interests and needs, they are more likely to engage with your website. Personalisation can include tailored product recommendations, customised landing pages, and content that speaks directly to the user's concerns. As a result, visitors spend more time on your site, interact with more pages, and are more likely to return.
- Improved User Experience: Imagine walking into a store where the salesperson greets you by name, remembers your previous purchases, and offers product recommendations that align with your preferences. This personalised experience creates a sense of recognition and makes the customer feel valued. Personalisation replicates this feeling on the web by showing users that you understand their needs. This leads to a more positive and satisfying user experience, increasing the chances of converting visitors into customers.
- Higher Conversion Rates: Website personalisation directly impacts conversion rates. By tailoring content and offers to individual visitors, you guide them toward the actions you want them to take, such as making a purchase, signing up for a newsletter, or filling out a contact form. When users feel your website addresses their specific needs and interests, they are more likely to take the desired actions, ultimately boosting your conversion rates and revenue.
- Increased Customer Retention: Personalisation is a key customer loyalty and retention driver. Customers who have positive, personalised experiences on your website are more likely to return. Repeat visitors are often more valuable than one-time shoppers, as they tend to spend more and become brand advocates. Website personalisation helps you build lasting relationships with your audience, fostering trust and loyalty.
- Data-Driven Insights: Personalisation generates valuable data on user behaviour and preferences. By analysing this data, you can gain insights into what works and doesn't on your website. This information is invaluable for refining your marketing strategies, content creation efforts, and product offerings. It allows you to make data-driven decisions that optimise your website's performance and user satisfaction.
- Competitive Advantage: In today's crowded online marketplace, standing out from the competition is challenging. Website personalisation can give you a significant edge. Businesses that offer tailored, relevant experiences are more likely to capture and retain customers. Investing in personalisation demonstrates a commitment to meeting your audience's needs and expectations, setting your brand apart from competitors who provide generic experiences.
## Conclusion
Website personalisation is not just a trend; it's a fundamental strategy for success in the digital age. It offers a myriad of benefits, including enhanced user engagement, improved user experiences, higher conversion rates, increased customer retention, data-driven insights, and a competitive advantage. Personalisation demonstrates to your audience that you value their individual preferences and needs, fostering loyalty and trust. As technology continues to advance, businesses that embrace website personalisation will be better equipped to thrive in an increasingly competitive online landscape.
### **Need help? Whether you’re looking for a new website or simply want to understand more about which option is the best for you, we can help. Get in touch by filling in this form today.**
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/the-benefits-of-website-personalisation-why-its-important/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/the-benefits-of-website-personalisation-why-its-important/
---
# Elevate your online store with Umbraco Commerce
_Source: https://kayo.digital/kayo-how/elevate-your-online-store-with-umbraco-commerce/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Elevate your online store with Umbraco Commerce
Guides
- Justin Wanstall
- 25 Sep 2023
# Elevate your online store with Umbraco Commerce
In today's digital era, e-commerce has become vital for many businesses. Whether you're a startup entrepreneur or an established brand, having a robust online store is crucial to success. Enter Umbraco Commerce – a dynamic e-commerce solution that has been gaining traction among businesses of all sizes. In this article, we will explore what Umbraco Commerce is and why it can be a game-changer for your business and online store.
## What is Umbraco Commerce?
Umbraco Commerce is an extension of the popular Umbraco content management system (CMS), tailored specifically for e-commerce. The Umbraco CMS itself has earned a reputation for its flexibility, scalability, and user-friendliness. Umbraco Commerce extends these core strengths to create a comprehensive e-commerce platform that seamlessly empowers businesses to build, manage, and optimise their online stores.
## The Benefits of Umbraco Commerce for Your Business:
- Unmatched Customisation: One of the standout features of Umbraco Commerce is its unparalleled flexibility and customisation options. Unlike many other e-commerce platforms, it doesn't box you into rigid templates or pre-defined structures. This means you have the freedom to create a truly unique and tailored online shopping experience that aligns perfectly with your brand identity and business goals.
- Seamless Integration: Umbraco Commerce offers seamless integration with an array of third-party applications, including payment gateways, shipping providers, and marketing tools. This facilitates the integration of your online store with the tools and services you already use, streamlining your operations and enhancing efficiency.
- Scalability: Umbraco Commerce can grow with you whether you're just starting or have grand ambitions for your e-commerce venture. It's designed to handle increased traffic, expanding product catalogues, and higher transaction volumes, ensuring that your online store remains responsive and dependable as your business flourishes.
- User-Friendly Interface: Umbraco Commerce provides an intuitive and user-friendly interface that empowers your team to manage your online store without requiring extensive technical expertise. This user-friendliness translates to time savings, lower learning curves, and efficient day-to-day operations.
- Content and Commerce Integration: Umbraco Commerce excels in merging content and commerce seamlessly. It allows you to combine your product listings with rich multimedia content, blogs, and other marketing materials. This integrated approach enables you to engage customers effectively while driving sales.
- Search Engine Optimisation (SEO): Achieving high visibility in search engines is paramount in the world of e-commerce. Umbraco Commerce comes equipped with robust SEO tools and features that enable you to optimise your website for search engines, increasing your chances of ranking higher in search results.
- Community and Support: The Umbraco community is vibrant and active, comprising developers, designers, and users who actively contribute to the platform's growth and provide support. This means you have access to a wealth of resources, plugins, and extensions to enhance your e-commerce site, and a supportive community to lean on when needed.
- Security and Compliance: Umbraco Commerce prioritises security and compliance, ensuring that your online store adheres to industry standards and safeguards sensitive customer data. Regular updates and security patches are rolled out to protect your online business from potential threats and vulnerabilities.
- Cost-Effectiveness: Compared to other e-commerce solutions, Umbraco Commerce offers competitive pricing models, making it an attractive choice for businesses looking for value without compromising on features and performance. This can be especially beneficial for small and medium-sized enterprises aiming to manage their budget effectively.
- Internationalisation: For businesses with global ambitions, Umbraco Commerce simplifies internationalisation. It supports multi-language capabilities, currency conversion, and localised content management, making it easier to cater to a diverse customer base and expand into new markets.
## Conclusion
Umbraco Commerce is a versatile and potent e-commerce platform that provides numerous advantages to businesses aiming to establish or enhance their online presence. Its customisation, flexibility, scalability, and user-friendliness make it a compelling choice for e-commerce ventures of all sizes. With Umbraco Commerce, you have the tools and support needed to create a thriving online store that resonates with your customers and drives business growth. If you're considering launching or revamping your e-commerce operation, Umbraco Commerce could be the key to unlocking your online potential.
### **Need help? Whether you’re looking for a new website or simply want to understand more about which option is the best for you, we can help. Get in touch by filling in this form today.**
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Justin Wanstall
Production Director
Justin is responsible for the delivery of our projects. Making sure they're pixel-perfect and built to impact our clients and their clients positively.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/elevate-your-online-store-with-umbraco-commerce/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/elevate-your-online-store-with-umbraco-commerce/
---
# Umbraco, the number 1 CMS in Europe
_Source: https://kayo.digital/kayo-how/umbraco-the-number-1-cms-in-europe/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Umbraco, the number 1 CMS in Europe
Insights
- Alicia Lloyd
- 02 Oct 2023
# Umbraco, the number 1 CMS in Europe
Umbraco has been [crowned the number 1 CMS in Europe](https://www.linkedin.com/feed/update/urn:li:activity:7107271888694845440?utm_source=share&utm_medium=member_desktop), and for good reason.
In today's digital landscape, content management systems (CMS) are pivotal in creating and managing websites efficiently. Umbraco, an open-source CMS, has been steadily gaining recognition for its versatility, user-friendliness, and extensive feature set.
In this article, we’re looking into Umbraco's key features and benefits and how it has become a compelling choice for businesses and developers alike.
## The Umbraco Advantage
- **User-Friendly Interface:** Umbraco boasts a user-friendly interface that empowers content editors and administrators to take control of their websites easily. Its intuitive dashboard makes content creation, editing, and organisation a breeze, reducing the learning curve for users of all technical backgrounds. Users can access a wealth of resources, including forums, documentation, and commercial support options for larger enterprises. This fosters an environment of collaboration and knowledge sharing.
- **Customisation and Flexibility:** One of Umbraco's standout features is its flexibility for you and your business. With customisable templates, it offers complete control over website design and layout. Developers can craft unique templates that align precisely with their project's requirements, ensuring a tailor-made digital presence.
- **Simplistic Content Management:** As you’ve heard before, “content is king” in the online world, and Umbraco recognises this. It provides a comprehensive suite of tools for managing various content types, including text, images, videos, and more. With Umbraco, content editors can effortlessly update and organise content, maintaining a fresh and engaging online presence.
- **Multilingual Capabilities:** Multilingual support is essential in today’s market; Umbraco excels in this aspect, offering robust multilingual capabilities, making it an ideal choice for businesses looking to cater to diverse international audiences.
- **Media Management:** Managing media files has never been easier. Umbraco includes a feature-rich media management system, allowing users to efficiently upload, organise, and embed images, videos, and documents within their content. This ensures a visually appealing and engaging website.
- **Custom Data Types:** Umbraco allows users to define custom data types to cater to unique content needs. This empowers organisations to create structured content that aligns perfectly with their objectives, providing a tailored experience for visitors.
- **SEO and Optimisation:** Umbraco comes equipped with built-in tools and features to enhance a website's search engine optimisation (SEO). Users can customise URLs, meta tags, and other SEO elements, ensuring better visibility on search engine results pages.
- **Workflow and Version Control:** Collaboration is seamless with Umbraco's workflow and version control capabilities. Multiple users can work on content simultaneously while tracking changes and maintaining a coherent and organised content flow.
- **Personalisation and Integration:** Using packages, plugins, and custom code, you can seamlessly add custom functionality to your website. This allows for endless possibilities in tailoring your site to your unique needs.
- **Responsive Design:** Umbraco’s responsiveness means that your website looks and functions flawlessly across various devices and screen sizes, providing a consistent user experience.
- **User and Permission Management:** Security is a top priority with Umbraco. Users can establish role-based permissions to control access and editing privileges, safeguarding sensitive content and ensuring data integrity.
- **Content Preview:** Umbraco offers a content preview mode, allowing content editors to visualise how content will appear on the live site before publication. This ensures that every detail is perfect before it goes live.
- **Scalability:** Umbraco is suitable for projects of all sizes. Whether you're building a small website or a large, complex web application, Umbraco scales to meet your needs, providing a reliable platform as your online presence grows.
- **Cloud Hosting Options:** For those seeking cloud hosting solutions, Umbraco Cloud offers a convenient way to deploy and maintain Umbraco websites in the cloud. This simplifies the hosting process and allows for more efficient management.
In conclusion, Umbraco stands out as a fantastic CMS choice for a multitude of reasons. Its open-source nature ensures accessibility, making it suitable for businesses of all sizes.
With a user-friendly interface and an extensive array of customisable features, Umbraco empowers content creators and developers alike to easily build stunning, functional websites that are tailored directly to the needs of the business and its target audience.
When you combine all these factors, Umbraco emerges as a versatile and dependable CMS that can power everything from small blogs to large-scale corporate websites, making it a great choice for anyone seeking a reliable content management system.
### **Need help? Whether you’re looking for Umbraco support or simply want to understand more about which option is the best for you, we can help. Get in touch by filling in this form today.**
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/umbraco-the-number-1-cms-in-europe/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/umbraco-the-number-1-cms-in-europe/
---
# 'Tis the Season: Optimising Your Website for Christmas Seasonal Trends
_Source: https://kayo.digital/kayo-how/tis-the-season-optimising-your-website-for-christmas-seasonal-trends/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- 'Tis the Season: Optimising Your Website for Christmas Seasonal Trends
Insights
- Alicia Lloyd
- 01 Dec 2023
# 'Tis the Season: Optimising Your Website for Christmas Seasonal Trends
As the festive season approaches, businesses are gearing up for the Christmas rush, and online retailers have a unique opportunity to capitalise on seasonal trends. To make the most of this season, you'll need to begin optimising your website towards these opportunities.
In this article, we'll explore strategies to ensure your online presence is “merry and bright”, attracting holiday shoppers and maximising your sales potential.
1. **Festive Website Design**: Transform your website with a festive theme to create a visually appealing and immersive experience for visitors. Incorporate Christmas colours, graphics, and decorations that align with your brand while spreading holiday cheer. Consider a holiday-themed banner showcasing special promotions or discounts.
2. **Curated Christmas Product Collections**: Create curated collections of products specifically tailored for the holiday season. Highlight popular and gift-worthy items to make it easier for shoppers to find the perfect Christmas presents. Implement eye-catching banners and product carousels on your homepage to draw attention to these curated collections.
3. **Seasonal Content Marketing**: Develop content that resonates with the Christmas theme. Craft blog posts, articles, recipes, or product descriptions that evoke the holiday spirit. Share Christmas-related stories, tips, and gift guides with the appropriate internal linking and clear CTA’s. Engaging content not only enhances the user experience but also boosts your website's visibility in search engine results during the festive season.
4. **Limited-Time Offers and Countdowns**: Create a sense of urgency with limited-time Christmas offers. Incorporate countdown timers to highlight the remaining time for special promotions, discounts, or exclusive deals. This not only encourages quicker decision-making but also instils a festive excitement among your customers.
5. **Mobile Optimisation**: With the rise of mobile shopping, ensure your website is optimised for mobile devices. Many shoppers browse and make smartphone purchases, especially during the holiday rush. A mobile-friendly website ensures a seamless and enjoyable shopping experience, contributing to increased conversions.
6. **Gift Wrapping and Personalisation**: Enhance the customer experience by offering gift wrapping services or personalised touches. Clearly communicate these options on product pages and during the checkout process. The convenience of having gifts wrapped and ready for the holiday season can be a significant selling point for your online store.
7. **Social Media Engagement**: Leverage the power of social media to promote your Christmas offerings. Share engaging and shareable content related to your products, promotions, and holiday-themed updates. Encourage user-generated content by running Christmas-themed contests or giveaways, highlighting bundles and collections and Christmas delivery cut-off times.
8. **Optimised Landing Pages**: Create dedicated landing pages for Christmas promotions or specific product categories. Ensure these pages are optimised for relevant keywords and incorporate compelling visuals and copy to capture visitors' attention. Streamlined and focused landing pages can lead to higher conversion rates.
9. **Responsive Customer Support**: As the holiday season can be stressful for shoppers, provide responsive and effective customer support. Clearly communicate your customer support hours and ensure that inquiries are addressed promptly. A positive customer service experience can lead to repeat business and positive reviews.
10. **Post-Holiday Follow-Up**: Extend the holiday spirit beyond Christmas Day. Implement post-holiday follow-up emails thanking customers for their purchases and offering exclusive promotions for the New Year. This not only encourages repeat business but also helps you maintain engagement during the post-holiday period.
Optimising your website for Christmas seasonal trends is not just about decorations; it's about creating a seamless and delightful experience for your visitors.
You should offer curated product collections, investigate trending topics with tools such as Google Trends, analyse your data to pinpoint seasonal interest, embrace the season's spirit in your content and promotions and produce seasonal KWR to find any opportunities to support your content, tracking your keywords and ranking to ensure you position your online business for holiday success.
Embrace the magic of the season and watch as your website becomes a go-to destination for festive shoppers.
### **Need help? Whether you’re looking for marketing support or simply want to understand more about which option is the best for you, we can help. Get in touch by filling in this form today.**
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/tis-the-season-optimising-your-website-for-christmas-seasonal-trends/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/tis-the-season-optimising-your-website-for-christmas-seasonal-trends/
---
# Unwrapping Success: leveraging automation to help your business during the Christmas break
_Source: https://kayo.digital/kayo-how/unwrapping-success-leveraging-automation-to-help-your-business-during-the-christmas-break/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Unwrapping Success: leveraging automation to help your business during the Christmas break
Insights
- Justin Wanstall
- 04 Dec 2023
# Unwrapping Success: leveraging automation to help your business during the Christmas break
As the end of the year approaches, businesses are often faced with the challenge of maintaining operations and customer engagement over the Christmas break. Still, with the right strategies in place, your website automation can be a powerful tool to keep your business running smoothly and even capitalise on the festive spirit.
In this article, we'll explore how to harness the potential of website automation to ensure a seamless and productive festive season.
1. **Automate Customer Communications:** Implement automated email campaigns to keep your customers informed and engaged during the Christmas break—schedule emails with holiday greetings, special promotions, and exclusive offers. Use personalised content to make your communication more relevant and build a stronger connection with your audience.
2. **Chatbots for Instant Support:** Integrate chatbots and ensure they use your website to provide instant customer support even when your team is on holiday. Chatbots can answer frequently asked questions, assist with order tracking, and collect information for follow-up by your team when they return. This ensures that customers receive timely assistance and feel valued, contributing to a positive user experience.
3. **Scheduled Social Media Posts:** Keep your presence alive by scheduling posts in advance. Plan a content calendar with festive-themed posts, promotions, and engaging content. Utilise tools like Hootsuite, Meta Business Suite, LinkedIn & Twitter scheduling tools to automate your social media updates, allowing your brand to stay active and connected with your audience even when the office is closed.
4. **Order Processing Automation:** Streamline order processing through automation and implement automated order confirmation emails and updates on shipping and delivery status updates. Tools such as [Shopify Flow help to reduce admin and increase sales](https://kayo.digital/kayo-how/how-to-utilise-shopify-flows-to-reduce-admin-and-increase-sales/) while you take a step to enjoy Christmas, allowing your shop to continue ticking over. This not only keeps customers informed but also reduces the workload for your team, allowing them to enjoy a stress-free break.
5. **Content Drip Campaigns:** Create content drip campaigns that automatically deliver emails or updates to your subscribers over time. This can be an effective way to nurture leads, share valuable content, and gently guide potential customers through the sales funnel over Christmas and New Year's.
6. **Inventory Management:** Automate your inventory management to prevent stockouts and ensure a smooth purchase process. Set up alerts for low-stock items and automate reordering processes. This helps avoid disruptions in customer service and maintains a positive reputation for your business.
7. **Personalised Recommendations:** Implement AI-driven personalised recommendation engines on your website. These tools analyse customer behaviour and purchase history to suggest relevant products, enhancing the overall user experience and increasing the likelihood of additional sales during the Christmas break.
8. **Security Measures:** Ensure the security of your website by automating regular security scans and updates. Cybersecurity threats don't take a holiday, and automated security measures help protect your business and customer data, providing peace of mind during the festive season.
By leveraging website automation, businesses can thrive during the Christmas break, allowing you and your employees to relax and pick up where you left off smoothly in the new year.
From automated customer communications and chatbots to order processing automation, the possibilities are vast. Take advantage of these tools to maintain a strong online presence, keep customers engaged, and ensure a successful festive season for your business. With the right automation strategies in place, your website can be the gift that keeps giving, even when the office lights are dimmed for Christmas.
You can find more information on preparing your business and eCommerce store for Christmas [here](https://kayo.digital/kayo-how/how-to-prepare-your-ecommerce-business-for-christmas/).
### **Need help? Whether you’re looking for website support or simply want to understand more about which option is the best for you, we can help. Get in touch by filling in this form today.**
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Justin Wanstall
Production Director
Justin is responsible for the delivery of our projects. Making sure they're pixel-perfect and built to impact our clients and their clients positively.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/unwrapping-success-leveraging-automation-to-help-your-business-during-the-christmas-break/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/unwrapping-success-leveraging-automation-to-help-your-business-during-the-christmas-break/
---
# Maximising the Momentum: Transitioning from Black Friday to a Thriving Christmas Season
_Source: https://kayo.digital/kayo-how/maximising-the-momentum-transitioning-from-black-friday-to-a-thriving-christmas-season/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Maximising the Momentum: Transitioning from Black Friday to a Thriving Christmas Season
Insights
- Richard Pilton
- 06 Dec 2023
# Maximising the Momentum: Transitioning from Black Friday to a Thriving Christmas Season
The whirlwind of Black Friday is over, and retailers are basking in the success of a day marked by frenzied shopping and incredible deals. However, the key to a truly successful festive season lies in maintaining that momentum and seamlessly transitioning from the Black Friday rush to a thriving Christmas sales period.
In this guide, we'll explore strategic tips and tactics to help retailers keep the festive spirit alive and ensure a prosperous holiday season.
- **Extended Promotions**: Extend the excitement by offering post-Black Friday promotions. Consider running special deals or discounts on popular items that may not have been included in the Black Friday sales. This not only keeps customers engaged but also encourages repeat visits to your store or website.
- **Strategic Email Marketing**: Utilise email marketing to keep your audience informed about upcoming promotions, new arrivals, and exclusive holiday deals. Craft compelling, festive-themed emails that create a sense of urgency and excitement. Personalise messages to target specific customer segments based on their Black Friday shopping behaviour.
- **Leverage Social Media**: Maintain an active and engaging presence on social media platforms. Share user-generated content, showcase holiday-themed products, and run social media contests or giveaways. Encourage customers to share their Black Friday finds and create a community around your brand.
- **Create Festive Content**: Update your website and social media with festive and holiday-themed content. This could include gift guides, decorating ideas, or even behind-the-scenes looks at your team getting into the holiday spirit. The goal is to create an emotional connection with your audience and make your brand synonymous with the joy of the season.
- **Offer Limited-Time Promotions**: Create a sense of urgency by offering limited-time promotions and flash sales throughout the holiday season. Highlight these offers prominently on your website and in marketing materials to capture the attention of last-minute shoppers.
- **Enhance Customer Experience**: Provide exceptional customer service to enhance the overall shopping experience. Ensure that your website is user-friendly, your customer support is responsive, and shipping processes are efficient. Positive experiences will not only retain existing customers but also encourage them to recommend your brand to others.
- **Gift Wrapping Services**: Introduce complimentary or premium gift-wrapping services to add a touch of convenience for your customers. This extra step can make your brand stand out and appeal to those looking for hassle-free holiday shopping.
- **Collaborate with Influencers**: Partner with influencers or brand ambassadors to reach a wider audience. Influencers can create engaging content featuring your products and provide unique perspectives that resonate with their followers.
- **Delivery cut-off times**: Send scheduled emails and notifications for final delivery opportunities to ensure their goods arrive before Christmas.
Transitioning from the intensity of Black Friday to a successful Christmas season requires a thoughtful and strategic approach.
By extending promotions, utilising digital marketing channels, and enhancing the overall customer experience, retailers can maintain the momentum generated on Black Friday and ensure a festive and prosperous holiday season. Keep the joy alive, and watch your business thrive throughout the most wonderful time of the year.
### **Need help? Whether you’re looking for support or simply want to understand more about which option is the best for you, we can help. Get in touch by filling in this form today.**
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/maximising-the-momentum-transitioning-from-black-friday-to-a-thriving-christmas-season/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/maximising-the-momentum-transitioning-from-black-friday-to-a-thriving-christmas-season/
---
# A Case Study: Unlocking AI search for Plane and Simple
_Source: https://kayo.digital/kayo-how/a-case-study-unlocking-ai-search-for-plane-and-simple/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- A Case Study: Unlocking AI search for Plane and Simple
Insights
- Alicia Lloyd
- 18 Mar 2024
# A Case Study: Unlocking AI Search for Plane and Simple
In today's digital landscape, maximising online visibility and enhancing user experience is paramount for businesses, and harnessing the power of AI search technology presents a transformative opportunity.
Plane and Simple were looking for such an opportunity. This is where we came in with the support of Algolia.
## What is Algolia?
Algolia is a game-changer when it comes to using AI for search cost-effectively. Its speed, accuracy, and user-friendly features transform how users interact with digital content. By employing advanced search algorithms and customisable relevance ranking, Algolia ensures that users get precise suggestions and results, instilling confidence in the overall user experience. Ensuring users find what they are looking for, even if there are spelling mistakes or typos in their queries.
## The case study
Plane & Simple, a new online DIY marketplace, connects DIYers with local independent merchants, shining a light on businesses that might not be on a customer’s radar.
- **What was needed**: Plane and Simple came to us with a very large, complicated product catalogue listed on the website via categories on the top navigation.
- **What we did**: We implemented Algolia to help users find the product they need without getting lost on the website and not finding the products they were looking for in the first place.
- **How it helped**: Cuts the shopping time down to a minimum, helping drive additional revenue. Leading customers to the right category, product, and suggested products allows them to bulk buy as efficiently as possible.
Plane and Simple’s customers are more likely to buy multiple items, allowing them to hop around using the search and find their list of products as efficiently as possible.
## Key items to consider and things to avoid
Algolia supports real-time indexing and updates, ensuring that the search results always reflect the most current data.
This dynamic nature is particularly valuable for websites with frequently changing content.
Delivering speed, precision, and adaptability, it is a preferred choice for businesses and developers aiming to enhance the search experience on their websites or applications as easily as possible.
It's essential to optimise your implementation and enhance the overall user experience. Here are key items to consider and things to avoid:
### Key Items to Consider:
1. Data Modelling.
2. Indexing Strategy.
3. Custom Ranking and Relevance.
4. Faceted Search.
5. The look and design
6. User Experience.
### Things to Avoid:
1. Overloading the Index.
2. Ignoring Query Performance.
3. Limited Testing.
4. Neglecting Security.
## Find out how AI Search can help your business
By carefully considering these essential items and avoiding common pitfalls, you can maximise the benefits of AI and provide users with a powerful and efficient search experience on your platform.
Want to learn more and find out how AI search can help your business? Fill in the contact form below.
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/a-case-study-unlocking-ai-search-for-plane-and-simple/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/a-case-study-unlocking-ai-search-for-plane-and-simple/
---
# B2B: What to expect in 2024, and how to prepare for it
_Source: https://kayo.digital/kayo-how/b2b-what-to-expect-in-2024-and-how-to-prepare-for-it/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- B2B: What to expect in 2024, and how to prepare for it
Insights
- Alicia Lloyd
- 26 Mar 2024
# A Case Study: Unlocking AI Search for Plane and Simple
In today's digital landscape, maximising online visibility and enhancing user experience is paramount for businesses, and harnessing the power of AI search technology presents a transformative opportunity.
Plane and Simple were looking for such an opportunity. This is where we came in with the support of Algolia.
## What is Algolia?
Algolia is a game-changer when it comes to using AI for search cost-effectively. Its speed, accuracy, and user-friendly features transform how users interact with digital content. By employing advanced search algorithms and customisable relevance ranking, Algolia ensures that users get precise suggestions and results, instilling confidence in the overall user experience. Ensuring users find what they are looking for, even if there are spelling mistakes or typos in their queries.
## The case study
Plane & Simple, a new online DIY marketplace, connects DIYers with local independent merchants, shining a light on businesses that might not be on a customer’s radar.
- **What was needed**: Plane and Simple came to us with a very large, complicated product catalogue listed on the website via categories on the top navigation.
- **What we did**: We implemented Algolia to help users find the product they need without getting lost on the website and not finding the products they were looking for in the first place.
- **How it helped**: Cuts the shopping time down to a minimum, helping drive additional revenue. Leading customers to the right category, product, and suggested products allows them to bulk buy as efficiently as possible.
Plane and Simple’s customers are more likely to buy multiple items, allowing them to hop around using the search and find their list of products as efficiently as possible.
## Key items to consider and things to avoid
Algolia supports real-time indexing and updates, ensuring that the search results always reflect the most current data.
This dynamic nature is particularly valuable for websites with frequently changing content.
Delivering speed, precision, and adaptability, it is a preferred choice for businesses and developers aiming to enhance the search experience on their websites or applications as easily as possible.
It's essential to optimise your implementation and enhance the overall user experience. Here are key items to consider and things to avoid:
### Key Items to Consider:
1. Data Modelling.
2. Indexing Strategy.
3. Custom Ranking and Relevance.
4. Faceted Search.
5. The look and design
6. User Experience.
### Things to Avoid:
1. Overloading the Index.
2. Ignoring Query Performance.
3. Limited Testing.
4. Neglecting Security.
## Find out how AI Search can help your business
By carefully considering these essential items and avoiding common pitfalls, you can maximise the benefits of AI and provide users with a powerful and efficient search experience on your platform.
Want to learn more and find out how AI search can help your business? Fill in the contact form below.
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/b2b-what-to-expect-in-2024-and-how-to-prepare-for-it/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/b2b-what-to-expect-in-2024-and-how-to-prepare-for-it/
---
# B2C: What to expect in 2024, and how to prepare for it
_Source: https://kayo.digital/kayo-how/b2c-what-to-expect-in-2024-and-how-to-prepare-for-it/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- B2C: What to expect in 2024, and how to prepare for it
Insights
- Alicia Lloyd
- 27 Mar 2024
# A Case Study: Unlocking AI Search for Plane and Simple
In today's digital landscape, maximising online visibility and enhancing user experience is paramount for businesses, and harnessing the power of AI search technology presents a transformative opportunity.
Plane and Simple were looking for such an opportunity. This is where we came in with the support of Algolia.
## What is Algolia?
Algolia is a game-changer when it comes to using AI for search cost-effectively. Its speed, accuracy, and user-friendly features transform how users interact with digital content. By employing advanced search algorithms and customisable relevance ranking, Algolia ensures that users get precise suggestions and results, instilling confidence in the overall user experience. Ensuring users find what they are looking for, even if there are spelling mistakes or typos in their queries.
## The case study
Plane & Simple, a new online DIY marketplace, connects DIYers with local independent merchants, shining a light on businesses that might not be on a customer’s radar.
- **What was needed**: Plane and Simple came to us with a very large, complicated product catalogue listed on the website via categories on the top navigation.
- **What we did**: We implemented Algolia to help users find the product they need without getting lost on the website and not finding the products they were looking for in the first place.
- **How it helped**: Cuts the shopping time down to a minimum, helping drive additional revenue. Leading customers to the right category, product, and suggested products allows them to bulk buy as efficiently as possible.
Plane and Simple’s customers are more likely to buy multiple items, allowing them to hop around using the search and find their list of products as efficiently as possible.
## Key items to consider and things to avoid
Algolia supports real-time indexing and updates, ensuring that the search results always reflect the most current data.
This dynamic nature is particularly valuable for websites with frequently changing content.
Delivering speed, precision, and adaptability, it is a preferred choice for businesses and developers aiming to enhance the search experience on their websites or applications as easily as possible.
It's essential to optimise your implementation and enhance the overall user experience. Here are key items to consider and things to avoid:
### Key Items to Consider:
1. Data Modelling.
2. Indexing Strategy.
3. Custom Ranking and Relevance.
4. Faceted Search.
5. The look and design
6. User Experience.
### Things to Avoid:
1. Overloading the Index.
2. Ignoring Query Performance.
3. Limited Testing.
4. Neglecting Security.
## Find out how AI Search can help your business
By carefully considering these essential items and avoiding common pitfalls, you can maximise the benefits of AI and provide users with a powerful and efficient search experience on your platform.
Want to learn more and find out how AI search can help your business? Fill in the contact form below.
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/b2c-what-to-expect-in-2024-and-how-to-prepare-for-it/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/b2c-what-to-expect-in-2024-and-how-to-prepare-for-it/
---
# The Kayo Digital Review survey 2024
_Source: https://kayo.digital/kayo-how/the-kayo-digital-review-survey-2024/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- The Kayo Digital Review survey 2024
Report
- Harry Dance
- 08 Apr 2024
# The Kayo Digital Review survey 2024
[Complete our survey here](https://forms.office.com/Pages/ResponsePage.aspx?id=_boF-ak7s0C33--yaTnu24Q_P3mr69NGkJFGgVUbUOJUOVVKRTNBMDVJRlpaRkpJVlVLSlBCUEE2MC4u)
As we strive to navigate the ever-evolving online landscape, understanding what sets apart successful websites from the rest is crucial. We are embarking on a mission to unravel these insights and bring actionable strategies for businesses to thrive.
To achieve this goal, we are excited to invite you to participate in our comprehensive survey aimed at benchmarking how successful businesses utilize their websites. Your valuable input will not only contribute to industry-wide knowledge but also provide you with exclusive benefits.
**Why participate?**
**Contribute to industry insights:** By sharing your experiences and perspectives, you will be contributing to a collective understanding of what drives success in the digital realm. Your input will help us paint a detailed picture of effective website strategies across various industries and sectors.
**Receive a complimentary copy of the report:** As a token of appreciation for your participation, all survey respondents will receive a complimentary copy of the comprehensive report. Gain access to valuable insights, trends, and best practices distilled from the collective wisdom of industry professionals.
**Exclusive invitation to a webinar:** Dive deeper into the findings and engage in meaningful discussions by joining our exclusive webinar. As a survey participant, you will receive a special invitation to this insightful event, where experts will delve into key takeaways and actionable strategies derived from the report.
[https://forms.office.com/Pages/ResponsePage.aspx?id=\_boF-ak7s0C33--yaTnu24Q\_P3mr69NGkJFGgVUbUOJUOVVKRTNBMDVJRlpaRkpJVlVLSlBCUEE2MC4u](https://kayo.digital/kayo-how/the-kayo-digital-review-survey-2024/Complete%20our%20survey%20here)
Harry Dance
Strategy Director
Harry is the Digital Marketing Director of Kayo Digital and has a passion for strategy and business growth. He's an award-winning marketer and has experience working with a wide range of companies and business goals
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/the-kayo-digital-review-survey-2024/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/the-kayo-digital-review-survey-2024/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Transforming Web Experiences Through Co-Creation
_Source: https://kayo.digital/kayo-how/transforming-web-experiences-through-co-creation/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Transforming Web Experiences Through Co-Creation
Insights
- Alicia Lloyd
- 12 Apr 2024
# Maximising Your Success: The Power of Conversion Rate Optimisation
In today's digital landscape, businesses strive to find new and innovative ways to make the most out of their online presence, building efforts that engage visitors and drive tangible results.
There are countless ways to drive traffic to your site, but finding the most valuable users and getting them to convert is a whole other layer to your strategy. Conversion rate optimisation (CRO) has emerged as a powerful way to enhance online performance, improve user experience, and ultimately boost conversions.
In this article, we will explore the key concepts and techniques behind conversion rate optimisation and how it can revolutionise your online business.
## What is CRO?
Conversion rate optimisation is the process of refining and improving various elements on a website or landing page to encourage visitors to take the desired action.
By analysing user behaviour, testing different approaches, and optimising content, you can begin implementing data-driven changes to increase the likelihood of conversions; whatever these conversions are, for example, making a purchase, signing up for a newsletter, or filling out a form, you need to implement a user-centric approach.
CRO is a dynamic process that requires patience and persistence while pushing data-driven strategies to bolster your business. Essentially making decisions based on real data.
## How CRO agencies can help.
If you place your mind back 2-3 years, everyone was flocking to bring their businesses online, utilising the need for an online presence, it’s now time to keep that momentum going, finding new and innovative ways to stay ahead of the curve and CRO is a key way to do that.
Creating air-tight CRO strategies makes sure hard-acquired traffic.
Paying for CRO consultation or directly hiring a CRO agency, you’re paying for better leads and more customers.
## Key Strategies for CRO
Achieving CRO requires a systematic approach that combines data analysis, testing, and continuous improvement.
Some of the key strategies you can use to enhance your conversion rate optimisation include:
- **A/B Testing**: A/B testing involves comparing two versions of a web page or element to determine which one performs better. By testing different headlines, call-to-action buttons, layouts, or images, you can identify the most effective variations that drive conversions. You can take advantage of your CMS to achieve this.
- **Clear and compelling call to action (CTA)**: CTAs play a crucial role in guiding visitors towards the desired action. Optimising the design, placement, and copy of your CTAs can have a significant impact on conversion rates. Use action-oriented language, create a sense of urgency, and ensure they stand out on the page.
- **Streamline the conversion funnel and user journey**: Analyse the steps visitors must take to complete a conversion. Identify any bottlenecks or points of abandonment and simplify the process. Minimise the number of form fields, optimise loading times, and provide clear instructions at each stage. Making the process as simplistic and hassle-free as possible ensures you keep the attention of these key audience members.
- **Have a fast website**: Slow-loading websites can result in high bounce rates and lost conversions. Optimise your website’s performance by reducing page load times, optimising images, and leveraging caching techniques.
- **Utilising AI**: Utilising AI features such as AI heatmaps and predictive analytics, variations of content, AI A/B testing features and more, over time, AI will become even more progressive, helping us make quick changes and tests to ensure a better CRO.
- **Personalisation and segmentation**: Tailor your website content and offers based on user segments or demographics. By delivering personalised experiences, you can better resonate with your audience and increase the likelihood of conversions. CMS platforms such as Umbraco, with the support of tools like uMarketingSuite, offer various innovative ways to test, track and make these changes.
## Conclusion
Your CRO doesn't tell you everything you need to know about your customers, those visiting your website or the overall performance of your website. But it’s a starting point.
To overcome this, you need to have a full understanding of your business and your customer personas, with the help of key data tracking tools to help build a site and product that meets their needs by putting them at the centre of everything you do.
By adapting your strategy to more data-driven decisions, leveraging user insights, and testing methods, you can begin to optimise your websites and business’s performance, enhancing user experience and ultimately driving more conversions.
### **Start building your CRO strategy with the help of our digital specialists, whether you’re improving your website or simply trying to bolster your marketing efforts. We can help. Get in touch by filling in this form today.**
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/transforming-web-experiences-through-co-creation/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/transforming-web-experiences-through-co-creation/
---
# AI Search: Understanding your users online.
_Source: https://kayo.digital/kayo-how/ai-search-understanding-your-users-online/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- AI Search: Understanding your users online.
Insights
- Alicia Lloyd
- 04 Jun 2024
# A Case Study: Unlocking AI Search for Plane and Simple
In today's digital landscape, maximising online visibility and enhancing user experience is paramount for businesses, and harnessing the power of AI search technology presents a transformative opportunity.
Plane and Simple were looking for such an opportunity. This is where we came in with the support of Algolia.
## What is Algolia?
Algolia is a game-changer when it comes to using AI for search cost-effectively. Its speed, accuracy, and user-friendly features transform how users interact with digital content. By employing advanced search algorithms and customisable relevance ranking, Algolia ensures that users get precise suggestions and results, instilling confidence in the overall user experience. Ensuring users find what they are looking for, even if there are spelling mistakes or typos in their queries.
## The case study
Plane & Simple, a new online DIY marketplace, connects DIYers with local independent merchants, shining a light on businesses that might not be on a customer’s radar.
- **What was needed**: Plane and Simple came to us with a very large, complicated product catalogue listed on the website via categories on the top navigation.
- **What we did**: We implemented Algolia to help users find the product they need without getting lost on the website and not finding the products they were looking for in the first place.
- **How it helped**: Cuts the shopping time down to a minimum, helping drive additional revenue. Leading customers to the right category, product, and suggested products allows them to bulk buy as efficiently as possible.
Plane and Simple’s customers are more likely to buy multiple items, allowing them to hop around using the search and find their list of products as efficiently as possible.
## Key items to consider and things to avoid
Algolia supports real-time indexing and updates, ensuring that the search results always reflect the most current data.
This dynamic nature is particularly valuable for websites with frequently changing content.
Delivering speed, precision, and adaptability, it is a preferred choice for businesses and developers aiming to enhance the search experience on their websites or applications as easily as possible.
It's essential to optimise your implementation and enhance the overall user experience. Here are key items to consider and things to avoid:
### Key Items to Consider:
1. Data Modelling.
2. Indexing Strategy.
3. Custom Ranking and Relevance.
4. Faceted Search.
5. The look and design
6. User Experience.
### Things to Avoid:
1. Overloading the Index.
2. Ignoring Query Performance.
3. Limited Testing.
4. Neglecting Security.
## Find out how AI Search can help your business
By carefully considering these essential items and avoiding common pitfalls, you can maximise the benefits of AI and provide users with a powerful and efficient search experience on your platform.
Want to learn more and find out how AI search can help your business? Fill in the contact form below.
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/ai-search-understanding-your-users-online/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/ai-search-understanding-your-users-online/
---
# An Overview of WCAG 2.2: Enhancing accessibility for your website.
_Source: https://kayo.digital/kayo-how/an-overview-of-wcag-22-enhancing-accessibility-for-your-website/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- An Overview of WCAG 2.2: Enhancing accessibility for your website.
Insights
- Harry Dance
- 19 Jun 2024
On October 5, 2023, the Web Content Accessibility Guidelines (WCAG) 2.2 were published as a W3C Recommendation, introducing crucial updates aimed at improving digital accessibility for users with various disabilities. Here’s what you need to know about the latest changes.
## What's New in WCAG 2.2?
WCAG 2.2 builds upon the foundations laid by WCAG 2.0 and 2.1, adding nine new success criteria while removing one. This results in a total of 86 success criteria designed to make web content more accessible and user-friendly..
### Key additions and changes
1. **Focus not obscured (minimum) (2.4.11, level AA)**Ensures interactive elements and their focus indicators are not hidden by other content when navigated via keyboard. This is crucial for sighted keyboard users, enhancing navigation clarity and usability.
2. **Focus appearance (2.4.13, level AAA)**Requires clear, visible focus indicators with specific size and contrast standards, aiding users in easily identifying focused elements on a page.
3. **Dragging movements (2.5.7, level AA)**Provides alternative methods to dragging actions, supporting users with motor disabilities. For instance, instead of dragging items, users can perform the same actions using a single pointer click.
4. **Target size** (minimum) (2.5.8, Level AA)Establishes a minimum size for interactive elements (24x24 CSS pixels) to reduce accidental activations, particularly beneficial for users with fine motor skill challenges.
5. **Consistent help (3.2.6, level A)**Ensures that help mechanisms such as contact information are consistently placed across multiple pages, making it easier for users to find support.
6. **Redundant entry (3.3.7, level A)**Prevents users from re-entering the same information during a process, thereby reducing cognitive load and simplifying form completion.
7. **Accessible authentication (minimum) (3.3.8, Level AA)**Advocates for authentication methods that do not rely on memory, transcription, or cognitive tests, making it easier for users with cognitive impairments to log in.
8. **Accessible authentication** (enhanced) (3.3.9, Level AAA)Supports the use of password managers and allows copying and pasting of credentials, further easing the authentication process.
### **Key Features and Benefits** **:**
- **Integration of Multiple Platforms:** The solution integrates five distinct websites, allowing users to search all of them with a single query.
- **Advanced Search Capabilities:** Utilising Algolia’s AI search, the system provided keyword searching across various platforms, returning aggregated results categorised by the source website.
- **Improved User Engagement:** The search tool's ability to learn from user behaviour enabled it to deliver increasingly relevant results, enhancing user engagement and satisfaction.
- **Upselling Opportunities:** The search functionality also served as a powerful upselling tool, requiring subscriptions to access full content and driving sales of subscriptions and high-value reports.
### Implications for compliance
Adhering to WCAG 2.2 not only helps ensure compliance with WCAG 2.1 and 2.0 but also significantly enhances the user experience for people with disabilities. The guidelines focus on making web content accessible to a broader audience, including those with cognitive impairments and those using mobile devices.
### **Ensuring compliance**
For businesses and web developers, understanding and implementing these guidelines is crucial. Regular accessibility audits and leveraging automated tools can help identify and address common barriers, ensuring your digital content meets the latest standards.
If you would like to learn how we can make your website more accessible, please do reach out to us via the contact form or email hello@kayo.digital
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Harry Dance
Strategy Director
Harry is the Digital Marketing Director of Kayo Digital and has a passion for strategy and business growth. He's an award-winning marketer and has experience working with a wide range of companies and business goals
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/an-overview-of-wcag-22-enhancing-accessibility-for-your-website/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/an-overview-of-wcag-22-enhancing-accessibility-for-your-website/
---
# Transform Your E-Commerce Business with an AI-Powered Shop Assistant
_Source: https://kayo.digital/kayo-how/transform-your-e-commerce-business-with-an-ai-powered-shop-assistant/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Transform Your E-Commerce Business with an AI-Powered Shop Assistant
Insights
- Richard Pilton
- 27 Jun 2024
E-commerce continues to change how we shop, and innovation is key to staying ahead.
Integrating an AI-powered shop assistant into your e-commerce platform is not just a technological upgrade—it's a game-changer. AI shopping assistants are transforming the e-commerce customer experience, helping to provide an unparalleled shopping experience.
If you're looking to boost sales, enhance customer satisfaction, and increase the average value of customer baskets, read on to discover why an AI-powered shop assistant is your solution.
## Elevate Customer Experience with Personalised Assistance
Imagine offering your customers a personal shopping assistant available 24/7, ready to cater to their needs and preferences. Here’s how an AI-powered shop assistant can elevate the customer experience on your website:
1. **Tailored Product Recommendations**: AI algorithms analyse each customer’s browsing and purchase history to provide personalised product suggestions. This customisation not only delights customers but also significantly boosts the likelihood of sales.
2. **Instant Support**: Unlike human assistants, AI is always available. Whether it's answering product questions, providing information about shipping, or guiding through checkout, the AI assistant ensures customers receive immediate help, reducing frustration and cart abandonment.
3. **Seamless Navigation**: AI assistants can guide customers through your website, helping them find what they're looking for quickly and efficiently. This smooth navigation enhances the overall shopping experience, encouraging repeat visits.
### Assisting Indecisive Shoppers
For shoppers who are unsure of what they want to buy, an AI-powered shop assistant offers a significant advantage over standard product search or menu browsing:
1. **Interactive Conversations**: AI assistants can engage in interactive conversations, asking questions to understand the shopper’s preferences, needs, and budget. This conversational approach helps narrow down options in a way that static menus and search bars cannot.
2. **Dynamic Suggestions**: Based on the shopper’s responses, the AI can dynamically generate product suggestions, quickly adapting to refine recommendations. This adaptability ensures that even the most undecided shopper can discover products that meet their needs.
3. **Enhanced Discovery**: Unlike traditional browsing, which can be overwhelming with too many options, an AI assistant can highlight curated selections and new arrivals, making the discovery process more enjoyable and less daunting.
### Drive Sales with Intelligent Up-Selling and Cross-Selling
An AI-powered shop assistant doesn’t just assist—it strategically increases your revenue by effectively up-selling and cross-selling products:
1. **Behaviour Analysis**: The AI assistant examines customer behaviour to identify up-sell and cross-sell opportunities. For example, if a customer is buying a laptop, the AI might suggest accessories like a mouse, keyboard, or laptop bag.
2. **Smart Bundling**: AI can create and recommend product bundles that customers will likely buy together. Offering these bundles at a discount can entice customers to add more items to their cart, increasing the overall transaction value.
3. **Predictive Suggestions**: By using predictive analytics, the AI assistant can forecast what customers might need next. If a customer purchases a camera, the AI might recommend lenses or a tripod, anticipating their future needs and encouraging additional purchases.
### Realise Tangible Business Benefits
The implementation of an AI-powered shop assistant brings substantial benefits, impacting key business metrics and overall profitability:
1. **Increase in Average Order Value (AOV)**: Personalised recommendations and strategic bundling can increase AOV by up to 30%. Customers are more likely to add extra items to their carts when they feel the recommendations are relevant and beneficial.
2. **Higher Conversion Rates**: Providing immediate assistance and personalised suggestions can significantly boost conversion rates. Customers are more likely to complete their purchases when they feel supported and understood.
3. **Enhanced Customer Loyalty**: A superior shopping experience increases customer satisfaction and loyalty. Satisfied customers are more likely to return and make repeat purchases, contributing to long-term revenue growth.
4. **Actionable Insights**: AI assistants continuously gather and analyse customer data, offering valuable insights into buying patterns and preferences. This information can help refine your marketing strategies, optimise inventory management, and further boost sales.
### Talk to Us: **Transform Your E-Commerce Today**
Implementing an AI-powered shop assistant on your e-commerce website is a strategic move that can drive significant growth and customer satisfaction.
At Kayo Digital, we specialise in creating high-performing websites, and AI is going to be a growing part of this in the future. Our team of experts will work closely with you to design and implement an AI assistant that enhances the shopping experience, drives sales, and boosts your bottom line.
Don't miss out on the opportunity to revolutionise your e-commerce platform. Contact us today to learn more about how an AI-powered shop assistant can transform your business. Let’s take the first step towards a smarter, more profitable future together.
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/transform-your-e-commerce-business-with-an-ai-powered-shop-assistant/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/transform-your-e-commerce-business-with-an-ai-powered-shop-assistant/
---
# AI Search : How the way we search online is going to change
_Source: https://kayo.digital/kayo-how/ai-search-how-the-way-we-search-online-is-going-to-change/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- AI Search : How the way we search online is going to change
Insights
- Alicia Lloyd
- 07 Aug 2024
E-commerce continues to change how we shop, and innovation is key to staying ahead.
Integrating an AI-powered shop assistant into your e-commerce platform is not just a technological upgrade—it's a game-changer. AI shopping assistants are transforming the e-commerce customer experience, helping to provide an unparalleled shopping experience.
If you're looking to boost sales, enhance customer satisfaction, and increase the average value of customer baskets, read on to discover why an AI-powered shop assistant is your solution.
## Elevate Customer Experience with Personalised Assistance
Imagine offering your customers a personal shopping assistant available 24/7, ready to cater to their needs and preferences. Here’s how an AI-powered shop assistant can elevate the customer experience on your website:
1. **Tailored Product Recommendations**: AI algorithms analyse each customer’s browsing and purchase history to provide personalised product suggestions. This customisation not only delights customers but also significantly boosts the likelihood of sales.
2. **Instant Support**: Unlike human assistants, AI is always available. Whether it's answering product questions, providing information about shipping, or guiding through checkout, the AI assistant ensures customers receive immediate help, reducing frustration and cart abandonment.
3. **Seamless Navigation**: AI assistants can guide customers through your website, helping them find what they're looking for quickly and efficiently. This smooth navigation enhances the overall shopping experience, encouraging repeat visits.
### Assisting Indecisive Shoppers
For shoppers who are unsure of what they want to buy, an AI-powered shop assistant offers a significant advantage over standard product search or menu browsing:
1. **Interactive Conversations**: AI assistants can engage in interactive conversations, asking questions to understand the shopper’s preferences, needs, and budget. This conversational approach helps narrow down options in a way that static menus and search bars cannot.
2. **Dynamic Suggestions**: Based on the shopper’s responses, the AI can dynamically generate product suggestions, quickly adapting to refine recommendations. This adaptability ensures that even the most undecided shopper can discover products that meet their needs.
3. **Enhanced Discovery**: Unlike traditional browsing, which can be overwhelming with too many options, an AI assistant can highlight curated selections and new arrivals, making the discovery process more enjoyable and less daunting.
### Drive Sales with Intelligent Up-Selling and Cross-Selling
An AI-powered shop assistant doesn’t just assist—it strategically increases your revenue by effectively up-selling and cross-selling products:
1. **Behaviour Analysis**: The AI assistant examines customer behaviour to identify up-sell and cross-sell opportunities. For example, if a customer is buying a laptop, the AI might suggest accessories like a mouse, keyboard, or laptop bag.
2. **Smart Bundling**: AI can create and recommend product bundles that customers will likely buy together. Offering these bundles at a discount can entice customers to add more items to their cart, increasing the overall transaction value.
3. **Predictive Suggestions**: By using predictive analytics, the AI assistant can forecast what customers might need next. If a customer purchases a camera, the AI might recommend lenses or a tripod, anticipating their future needs and encouraging additional purchases.
### Realise Tangible Business Benefits
The implementation of an AI-powered shop assistant brings substantial benefits, impacting key business metrics and overall profitability:
1. **Increase in Average Order Value (AOV)**: Personalised recommendations and strategic bundling can increase AOV by up to 30%. Customers are more likely to add extra items to their carts when they feel the recommendations are relevant and beneficial.
2. **Higher Conversion Rates**: Providing immediate assistance and personalised suggestions can significantly boost conversion rates. Customers are more likely to complete their purchases when they feel supported and understood.
3. **Enhanced Customer Loyalty**: A superior shopping experience increases customer satisfaction and loyalty. Satisfied customers are more likely to return and make repeat purchases, contributing to long-term revenue growth.
4. **Actionable Insights**: AI assistants continuously gather and analyse customer data, offering valuable insights into buying patterns and preferences. This information can help refine your marketing strategies, optimise inventory management, and further boost sales.
### Talk to Us: **Transform Your E-Commerce Today**
Implementing an AI-powered shop assistant on your e-commerce website is a strategic move that can drive significant growth and customer satisfaction.
At Kayo Digital, we specialise in creating high-performing websites, and AI is going to be a growing part of this in the future. Our team of experts will work closely with you to design and implement an AI assistant that enhances the shopping experience, drives sales, and boosts your bottom line.
Don't miss out on the opportunity to revolutionise your e-commerce platform. Contact us today to learn more about how an AI-powered shop assistant can transform your business. Let’s take the first step towards a smarter, more profitable future together.
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/ai-search-how-the-way-we-search-online-is-going-to-change/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/ai-search-how-the-way-we-search-online-is-going-to-change/
---
# How using research and UX/UI reviews to enhance your website can save you time
_Source: https://kayo.digital/kayo-how/how-using-research-and-uxui-reviews-to-enhance-your-website-can-save-you-time/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- How using research and UX/UI reviews to enhance your website can save you time
Insights
- Harry Dance
- 30 Jul 2024
Businesses often feel the pressure to update or completely redesign their websites to stay competitive constantly.
But opting for a whole new website isn’t always the answer.
Thorough research and strategic enhancements can often yield better results without the time and expense of a full redesign for the sake of it. In this article, we’re delving into this idea and how our research process helps to identify key changes and recommendations and know when to commit to a whole new website, and when not to.
## The value of research and strategic enhancements
The first step in any web improvement project should be a comprehensive understanding of client needs and behaviours.
Persona work and research are essential to ensure the design and functionality meet user needs, leading to a more intuitive and satisfying experience. They guide informed decision-making by prioritising features and design choices based on user behaviours and preferences.
Persona work is key to this process, enabling targeted marketing and consistent messaging, aligning with the target audience's expectations. To do this, you should put yourself in the shoes of the people using your website and understand their journeys to ensure features, functionality, tools, and navigation reflect these users' needs. Surveys, interviews, and usability tests provide qualitative data on user satisfaction, pain points, and suggestions for improvement. This feedback is crucial for understanding the user's perspective and tailoring the UI to meet their needs.
Alongside a comprehensive UX/UI review to delve into the standards and guidelines, ensuring accessibility, usability, and user-centric design, and make decisions based on these findings.
Websites should be dynamic, evolving entities that can continuously improve based on user feedback and analytics. This flexibility is often lost in the lengthy process of complete redesigning when research and personas are forgotten at the cost of focusing on the design only.
## What we did for Sign Trade Supplies
Our research pinpointed several specific areas where Sign Trade Supplies could improve its existing website without a complete overhaul.
We conducted qualitative interviews to gather insights directly from their customers alongside other research and data gathering. This research revealed valuable information about what clients liked, what they found confusing, and what improvements they desired.
By putting ourselves in the users' shoes, we were able to determine what was working, what was hindering, and where the website could improve. This, alongside a UI/UX review, allowed us to make suggestions and recommendations to overhaul the website's navigation, structure, and user experience.
Focusing on specific enhancements rather than a complete redesign to improve the user experience significantly.
This approach often helps save time and resources and ensures that existing strengths are retained and built upon. That’s why opting for a new website isn’t always the best solution. Strategic research and targeted improvements can provide significant benefits, enhancing both the user experience and business performance.
By understanding your client’s needs, identifying pain points, and implementing specific enhancements, you can keep your website updated and effective, ensuring it works better for you, your business, and your users. Embrace the power of research and continuous improvement to keep your digital presence strong and competitive, and only seek out a new website when it is no longer growing and working alongside you and your business needs.
Want to learn more about how you can improve our website? Contact our team today.
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Harry Dance
Strategy Director
Harry is the Digital Marketing Director of Kayo Digital and has a passion for strategy and business growth. He's an award-winning marketer and has experience working with a wide range of companies and business goals
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/how-using-research-and-uxui-reviews-to-enhance-your-website-can-save-you-time/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/how-using-research-and-uxui-reviews-to-enhance-your-website-can-save-you-time/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# A Case Study: Enhancing their customer experience with an interactive customisation tool for Kitchens International
_Source: https://kayo.digital/kayo-how/a-case-study-enhancing-their-customer-experience-with-an-interactive-customisation-tool-for-kitchens-international/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- A Case Study: Enhancing their customer experience with an interactive customisation tool for Kitchens International
Insights
- Richard Pilton
- 01 Aug 2024
# A Case Study: Unlocking AI Search for Plane and Simple
In today's digital landscape, maximising online visibility and enhancing user experience is paramount for businesses, and harnessing the power of AI search technology presents a transformative opportunity.
Plane and Simple were looking for such an opportunity. This is where we came in with the support of Algolia.
## What is Algolia?
Algolia is a game-changer when it comes to using AI for search cost-effectively. Its speed, accuracy, and user-friendly features transform how users interact with digital content. By employing advanced search algorithms and customisable relevance ranking, Algolia ensures that users get precise suggestions and results, instilling confidence in the overall user experience. Ensuring users find what they are looking for, even if there are spelling mistakes or typos in their queries.
## The case study
Plane & Simple, a new online DIY marketplace, connects DIYers with local independent merchants, shining a light on businesses that might not be on a customer’s radar.
- **What was needed**: Plane and Simple came to us with a very large, complicated product catalogue listed on the website via categories on the top navigation.
- **What we did**: We implemented Algolia to help users find the product they need without getting lost on the website and not finding the products they were looking for in the first place.
- **How it helped**: Cuts the shopping time down to a minimum, helping drive additional revenue. Leading customers to the right category, product, and suggested products allows them to bulk buy as efficiently as possible.
Plane and Simple’s customers are more likely to buy multiple items, allowing them to hop around using the search and find their list of products as efficiently as possible.
## Key items to consider and things to avoid
Algolia supports real-time indexing and updates, ensuring that the search results always reflect the most current data.
This dynamic nature is particularly valuable for websites with frequently changing content.
Delivering speed, precision, and adaptability, it is a preferred choice for businesses and developers aiming to enhance the search experience on their websites or applications as easily as possible.
It's essential to optimise your implementation and enhance the overall user experience. Here are key items to consider and things to avoid:
### Key Items to Consider:
1. Data Modelling.
2. Indexing Strategy.
3. Custom Ranking and Relevance.
4. Faceted Search.
5. The look and design
6. User Experience.
### Things to Avoid:
1. Overloading the Index.
2. Ignoring Query Performance.
3. Limited Testing.
4. Neglecting Security.
## Find out how AI Search can help your business
By carefully considering these essential items and avoiding common pitfalls, you can maximise the benefits of AI and provide users with a powerful and efficient search experience on your platform.
Want to learn more and find out how AI search can help your business? Fill in the contact form below.
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/a-case-study-enhancing-their-customer-experience-with-an-interactive-customisation-tool-for-kitchens-international/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/a-case-study-enhancing-their-customer-experience-with-an-interactive-customisation-tool-for-kitchens-international/
---
# Harnessing the Power of AI for Charities: Enhancing Impact and Online Experience
_Source: https://kayo.digital/kayo-how/harnessing-the-power-of-ai-for-charities-enhancing-impact-and-online-experience/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Harnessing the Power of AI for Charities: Enhancing Impact and Online Experience
Insights
- Alicia Lloyd
- 22 Aug 2024
Businesses often feel the pressure to update or completely redesign their websites to stay competitive constantly.
But opting for a whole new website isn’t always the answer.
Thorough research and strategic enhancements can often yield better results without the time and expense of a full redesign for the sake of it. In this article, we’re delving into this idea and how our research process helps to identify key changes and recommendations and know when to commit to a whole new website, and when not to.
## The value of research and strategic enhancements
The first step in any web improvement project should be a comprehensive understanding of client needs and behaviours.
Persona work and research are essential to ensure the design and functionality meet user needs, leading to a more intuitive and satisfying experience. They guide informed decision-making by prioritising features and design choices based on user behaviours and preferences.
Persona work is key to this process, enabling targeted marketing and consistent messaging, aligning with the target audience's expectations. To do this, you should put yourself in the shoes of the people using your website and understand their journeys to ensure features, functionality, tools, and navigation reflect these users' needs. Surveys, interviews, and usability tests provide qualitative data on user satisfaction, pain points, and suggestions for improvement. This feedback is crucial for understanding the user's perspective and tailoring the UI to meet their needs.
Alongside a comprehensive UX/UI review to delve into the standards and guidelines, ensuring accessibility, usability, and user-centric design, and make decisions based on these findings.
Websites should be dynamic, evolving entities that can continuously improve based on user feedback and analytics. This flexibility is often lost in the lengthy process of complete redesigning when research and personas are forgotten at the cost of focusing on the design only.
## What we did for Sign Trade Supplies
Our research pinpointed several specific areas where Sign Trade Supplies could improve its existing website without a complete overhaul.
We conducted qualitative interviews to gather insights directly from their customers alongside other research and data gathering. This research revealed valuable information about what clients liked, what they found confusing, and what improvements they desired.
By putting ourselves in the users' shoes, we were able to determine what was working, what was hindering, and where the website could improve. This, alongside a UI/UX review, allowed us to make suggestions and recommendations to overhaul the website's navigation, structure, and user experience.
Focusing on specific enhancements rather than a complete redesign to improve the user experience significantly.
This approach often helps save time and resources and ensures that existing strengths are retained and built upon. That’s why opting for a new website isn’t always the best solution. Strategic research and targeted improvements can provide significant benefits, enhancing both the user experience and business performance.
By understanding your client’s needs, identifying pain points, and implementing specific enhancements, you can keep your website updated and effective, ensuring it works better for you, your business, and your users. Embrace the power of research and continuous improvement to keep your digital presence strong and competitive, and only seek out a new website when it is no longer growing and working alongside you and your business needs.
Want to learn more about how you can improve our website? Contact our team today.
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/harnessing-the-power-of-ai-for-charities-enhancing-impact-and-online-experience/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/harnessing-the-power-of-ai-for-charities-enhancing-impact-and-online-experience/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Google Gemini: A Glimpse into the Future of AI-Powered Search
_Source: https://kayo.digital/kayo-how/google-gemini-a-glimpse-into-the-future-of-ai-powered-search/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Google Gemini: A Glimpse into the Future of AI-Powered Search
Insights
- Alicia Lloyd
- 06 Sep 2024
Businesses often feel the pressure to update or completely redesign their websites to stay competitive constantly.
But opting for a whole new website isn’t always the answer.
Thorough research and strategic enhancements can often yield better results without the time and expense of a full redesign for the sake of it. In this article, we’re delving into this idea and how our research process helps to identify key changes and recommendations and know when to commit to a whole new website, and when not to.
## The value of research and strategic enhancements
The first step in any web improvement project should be a comprehensive understanding of client needs and behaviours.
Persona work and research are essential to ensure the design and functionality meet user needs, leading to a more intuitive and satisfying experience. They guide informed decision-making by prioritising features and design choices based on user behaviours and preferences.
Persona work is key to this process, enabling targeted marketing and consistent messaging, aligning with the target audience's expectations. To do this, you should put yourself in the shoes of the people using your website and understand their journeys to ensure features, functionality, tools, and navigation reflect these users' needs. Surveys, interviews, and usability tests provide qualitative data on user satisfaction, pain points, and suggestions for improvement. This feedback is crucial for understanding the user's perspective and tailoring the UI to meet their needs.
Alongside a comprehensive UX/UI review to delve into the standards and guidelines, ensuring accessibility, usability, and user-centric design, and make decisions based on these findings.
Websites should be dynamic, evolving entities that can continuously improve based on user feedback and analytics. This flexibility is often lost in the lengthy process of complete redesigning when research and personas are forgotten at the cost of focusing on the design only.
## What we did for Sign Trade Supplies
Our research pinpointed several specific areas where Sign Trade Supplies could improve its existing website without a complete overhaul.
We conducted qualitative interviews to gather insights directly from their customers alongside other research and data gathering. This research revealed valuable information about what clients liked, what they found confusing, and what improvements they desired.
By putting ourselves in the users' shoes, we were able to determine what was working, what was hindering, and where the website could improve. This, alongside a UI/UX review, allowed us to make suggestions and recommendations to overhaul the website's navigation, structure, and user experience.
Focusing on specific enhancements rather than a complete redesign to improve the user experience significantly.
This approach often helps save time and resources and ensures that existing strengths are retained and built upon. That’s why opting for a new website isn’t always the best solution. Strategic research and targeted improvements can provide significant benefits, enhancing both the user experience and business performance.
By understanding your client’s needs, identifying pain points, and implementing specific enhancements, you can keep your website updated and effective, ensuring it works better for you, your business, and your users. Embrace the power of research and continuous improvement to keep your digital presence strong and competitive, and only seek out a new website when it is no longer growing and working alongside you and your business needs.
Want to learn more about how you can improve our website? Contact our team today.
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/google-gemini-a-glimpse-into-the-future-of-ai-powered-search/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/google-gemini-a-glimpse-into-the-future-of-ai-powered-search/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# How to Enhance Your Charity's Website Accessibility with Limited Funding
_Source: https://kayo.digital/kayo-how/how-to-enhance-your-charitys-website-accessibility-with-limited-funding/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- How to Enhance Your Charity's Website Accessibility with Limited Funding
Insights
- Harry Dance
- 30 Sep 2024
# How to Enhance Your Charity's Website Accessibility with Limited Funding
In today's digital age, ensuring that your charity's website is accessible to all users is not just a moral obligation but also a legal requirement in many parts of the world. Accessibility ensures that everyone, regardless of their abilities, can access and benefit from the information and services you offer online. With limited funding, this may seem like a daunting task. However, there are several cost-effective steps you can take to enhance your site's accessibility without breaking the bank. Here’s how:
**1. Understand WCAG guidelines**
The first step in enhancing your website's accessibility is to familiarize yourself with the Web Content Accessibility Guidelines (WCAG). Currently, WCAG 2.2 offers a comprehensive set of recommendations to make web content more accessible. These guidelines cover a wide range of disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. You can learn more about these guidelines on the [official WCAG website here](https://www.w3.org/WAI/standards-guidelines/wcag/).
**2. Perform an accessibility audit**
Before making changes, identify the areas that need improvement by conducting an accessibility audit. There are various free tools available, such as Axe by Deque Systems and WAVE by WebAIM, which can help you pinpoint issues on your site. A simple self-assessment using these tools can highlight key areas that require immediate attention. Or, contact us and we can support you.
**3. Prioritize key improvements**
With limited funding, it's essential to prioritize the changes that will have the most significant impact. Focus on:
- Providing Text Alternatives: Ensure all non-text content (e.g., images, videos) has appropriate text alternatives, like alt text and captions.
- Improving Navigation: Enhance your website’s navigation to be more intuitive and keyboard-friendly.
- Ensuring Readability: Use legible fonts, sufficient colour contrast, and simple language to make your content easily understandable.
**4. Seek volunteer expertise**
Another cost-effective way to enhance your website’s accessibility is by leveraging volunteer expertise. Reach out to local colleges, tech communities, or accessibility advocacy groups. Many professionals and students are willing to offer their skills and knowledge for a good cause. This approach can provide the expertise you need without the associated costs.
**5. Enroll in free webinars and courses**
There are numerous free online webinars and courses that provide education on web accessibility. Platforms like Coursera, edX, and the W3C offer valuable courses that can help your staff understand and implement WCAG guidelines effectively.
**6. Apply for grants and funding**
Explore grants and special funds designed to support digital accessibility initiatives. Organizations such as the American Foundation for the Blind and government bodies often offer grants that can provide the necessary funding to enhance accessibility features on your website.
**7. Engage with your community**
Engage with your user community to gather feedback. Sometimes, the most valuable insights come directly from the users who experience accessibility barriers. Implementing user feedback can result in practical and effective website improvements.
**Conclusion**
Improving your charity’s website accessibility with limited funding is entirely possible with the right approach. By understanding the WCAG guidelines, leveraging free resources, prioritizing key improvements, and seeking volunteer and community support, you can significantly enhance your website’s inclusivity. This ensures that your charity remains accessible to everyone, facilitating greater engagement and support from all corners of your community. Remember, every small step towards accessibility is a leap towards inclusivity.
For more information on web accessibility and to access detailed guidelines, [visit the WCAG website.](https://www.w3.org/WAI/standards-guidelines/wcag/)
Harry Dance
Strategy Director
Harry is the Digital Marketing Director of Kayo Digital and has a passion for strategy and business growth. He's an award-winning marketer and has experience working with a wide range of companies and business goals
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/how-to-enhance-your-charitys-website-accessibility-with-limited-funding/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/how-to-enhance-your-charitys-website-accessibility-with-limited-funding/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# What to Expect from Shopify in 2025: Features and Innovations
_Source: https://kayo.digital/kayo-how/what-to-expect-from-shopify-in-2025-features-and-innovations/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- What to Expect from Shopify in 2025: Features and Innovations
Insights
- Justin Wanstall
- 21 Nov 2024
Businesses often feel the pressure to update or completely redesign their websites to stay competitive constantly.
But opting for a whole new website isn’t always the answer.
Thorough research and strategic enhancements can often yield better results without the time and expense of a full redesign for the sake of it. In this article, we’re delving into this idea and how our research process helps to identify key changes and recommendations and know when to commit to a whole new website, and when not to.
## The value of research and strategic enhancements
The first step in any web improvement project should be a comprehensive understanding of client needs and behaviours.
Persona work and research are essential to ensure the design and functionality meet user needs, leading to a more intuitive and satisfying experience. They guide informed decision-making by prioritising features and design choices based on user behaviours and preferences.
Persona work is key to this process, enabling targeted marketing and consistent messaging, aligning with the target audience's expectations. To do this, you should put yourself in the shoes of the people using your website and understand their journeys to ensure features, functionality, tools, and navigation reflect these users' needs. Surveys, interviews, and usability tests provide qualitative data on user satisfaction, pain points, and suggestions for improvement. This feedback is crucial for understanding the user's perspective and tailoring the UI to meet their needs.
Alongside a comprehensive UX/UI review to delve into the standards and guidelines, ensuring accessibility, usability, and user-centric design, and make decisions based on these findings.
Websites should be dynamic, evolving entities that can continuously improve based on user feedback and analytics. This flexibility is often lost in the lengthy process of complete redesigning when research and personas are forgotten at the cost of focusing on the design only.
## What we did for Sign Trade Supplies
Our research pinpointed several specific areas where Sign Trade Supplies could improve its existing website without a complete overhaul.
We conducted qualitative interviews to gather insights directly from their customers alongside other research and data gathering. This research revealed valuable information about what clients liked, what they found confusing, and what improvements they desired.
By putting ourselves in the users' shoes, we were able to determine what was working, what was hindering, and where the website could improve. This, alongside a UI/UX review, allowed us to make suggestions and recommendations to overhaul the website's navigation, structure, and user experience.
Focusing on specific enhancements rather than a complete redesign to improve the user experience significantly.
This approach often helps save time and resources and ensures that existing strengths are retained and built upon. That’s why opting for a new website isn’t always the best solution. Strategic research and targeted improvements can provide significant benefits, enhancing both the user experience and business performance.
By understanding your client’s needs, identifying pain points, and implementing specific enhancements, you can keep your website updated and effective, ensuring it works better for you, your business, and your users. Embrace the power of research and continuous improvement to keep your digital presence strong and competitive, and only seek out a new website when it is no longer growing and working alongside you and your business needs.
Want to learn more about how you can improve our website? Contact our team today.
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Justin Wanstall
Production Director
Justin is responsible for the delivery of our projects. Making sure they're pixel-perfect and built to impact our clients and their clients positively.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/what-to-expect-from-shopify-in-2025-features-and-innovations/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/what-to-expect-from-shopify-in-2025-features-and-innovations/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# AI-Powered Analytics in Shopify: Redefining eCommerce Insights for 2024 and 2025
_Source: https://kayo.digital/kayo-how/ai-powered-analytics-in-shopify-redefining-ecommerce-insights-for-2024-and-2025/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- AI-Powered Analytics in Shopify: Redefining eCommerce Insights for 2024 and 2025
Insights
- Richard Pilton
- 12 Nov 2024
# How to Enhance Your Charity's Website Accessibility with Limited Funding
In today's digital age, ensuring that your charity's website is accessible to all users is not just a moral obligation but also a legal requirement in many parts of the world. Accessibility ensures that everyone, regardless of their abilities, can access and benefit from the information and services you offer online. With limited funding, this may seem like a daunting task. However, there are several cost-effective steps you can take to enhance your site's accessibility without breaking the bank. Here’s how:
**1. Understand WCAG guidelines**
The first step in enhancing your website's accessibility is to familiarize yourself with the Web Content Accessibility Guidelines (WCAG). Currently, WCAG 2.2 offers a comprehensive set of recommendations to make web content more accessible. These guidelines cover a wide range of disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. You can learn more about these guidelines on the [official WCAG website here](https://www.w3.org/WAI/standards-guidelines/wcag/).
**2. Perform an accessibility audit**
Before making changes, identify the areas that need improvement by conducting an accessibility audit. There are various free tools available, such as Axe by Deque Systems and WAVE by WebAIM, which can help you pinpoint issues on your site. A simple self-assessment using these tools can highlight key areas that require immediate attention. Or, contact us and we can support you.
**3. Prioritize key improvements**
With limited funding, it's essential to prioritize the changes that will have the most significant impact. Focus on:
- Providing Text Alternatives: Ensure all non-text content (e.g., images, videos) has appropriate text alternatives, like alt text and captions.
- Improving Navigation: Enhance your website’s navigation to be more intuitive and keyboard-friendly.
- Ensuring Readability: Use legible fonts, sufficient colour contrast, and simple language to make your content easily understandable.
**4. Seek volunteer expertise**
Another cost-effective way to enhance your website’s accessibility is by leveraging volunteer expertise. Reach out to local colleges, tech communities, or accessibility advocacy groups. Many professionals and students are willing to offer their skills and knowledge for a good cause. This approach can provide the expertise you need without the associated costs.
**5. Enroll in free webinars and courses**
There are numerous free online webinars and courses that provide education on web accessibility. Platforms like Coursera, edX, and the W3C offer valuable courses that can help your staff understand and implement WCAG guidelines effectively.
**6. Apply for grants and funding**
Explore grants and special funds designed to support digital accessibility initiatives. Organizations such as the American Foundation for the Blind and government bodies often offer grants that can provide the necessary funding to enhance accessibility features on your website.
**7. Engage with your community**
Engage with your user community to gather feedback. Sometimes, the most valuable insights come directly from the users who experience accessibility barriers. Implementing user feedback can result in practical and effective website improvements.
**Conclusion**
Improving your charity’s website accessibility with limited funding is entirely possible with the right approach. By understanding the WCAG guidelines, leveraging free resources, prioritizing key improvements, and seeking volunteer and community support, you can significantly enhance your website’s inclusivity. This ensures that your charity remains accessible to everyone, facilitating greater engagement and support from all corners of your community. Remember, every small step towards accessibility is a leap towards inclusivity.
For more information on web accessibility and to access detailed guidelines, [visit the WCAG website.](https://www.w3.org/WAI/standards-guidelines/wcag/)
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/ai-powered-analytics-in-shopify-redefining-ecommerce-insights-for-2024-and-2025/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/ai-powered-analytics-in-shopify-redefining-ecommerce-insights-for-2024-and-2025/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Building Your Shopify MVP: A Guide for Success
_Source: https://kayo.digital/kayo-how/building-your-shopify-mvp-a-guide-for-success/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Building Your Shopify MVP: A Guide for Success
Insights
- Harry Dance
- 18 Nov 2024
# How to Enhance Your Charity's Website Accessibility with Limited Funding
In today's digital age, ensuring that your charity's website is accessible to all users is not just a moral obligation but also a legal requirement in many parts of the world. Accessibility ensures that everyone, regardless of their abilities, can access and benefit from the information and services you offer online. With limited funding, this may seem like a daunting task. However, there are several cost-effective steps you can take to enhance your site's accessibility without breaking the bank. Here’s how:
**1. Understand WCAG guidelines**
The first step in enhancing your website's accessibility is to familiarize yourself with the Web Content Accessibility Guidelines (WCAG). Currently, WCAG 2.2 offers a comprehensive set of recommendations to make web content more accessible. These guidelines cover a wide range of disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. You can learn more about these guidelines on the [official WCAG website here](https://www.w3.org/WAI/standards-guidelines/wcag/).
**2. Perform an accessibility audit**
Before making changes, identify the areas that need improvement by conducting an accessibility audit. There are various free tools available, such as Axe by Deque Systems and WAVE by WebAIM, which can help you pinpoint issues on your site. A simple self-assessment using these tools can highlight key areas that require immediate attention. Or, contact us and we can support you.
**3. Prioritize key improvements**
With limited funding, it's essential to prioritize the changes that will have the most significant impact. Focus on:
- Providing Text Alternatives: Ensure all non-text content (e.g., images, videos) has appropriate text alternatives, like alt text and captions.
- Improving Navigation: Enhance your website’s navigation to be more intuitive and keyboard-friendly.
- Ensuring Readability: Use legible fonts, sufficient colour contrast, and simple language to make your content easily understandable.
**4. Seek volunteer expertise**
Another cost-effective way to enhance your website’s accessibility is by leveraging volunteer expertise. Reach out to local colleges, tech communities, or accessibility advocacy groups. Many professionals and students are willing to offer their skills and knowledge for a good cause. This approach can provide the expertise you need without the associated costs.
**5. Enroll in free webinars and courses**
There are numerous free online webinars and courses that provide education on web accessibility. Platforms like Coursera, edX, and the W3C offer valuable courses that can help your staff understand and implement WCAG guidelines effectively.
**6. Apply for grants and funding**
Explore grants and special funds designed to support digital accessibility initiatives. Organizations such as the American Foundation for the Blind and government bodies often offer grants that can provide the necessary funding to enhance accessibility features on your website.
**7. Engage with your community**
Engage with your user community to gather feedback. Sometimes, the most valuable insights come directly from the users who experience accessibility barriers. Implementing user feedback can result in practical and effective website improvements.
**Conclusion**
Improving your charity’s website accessibility with limited funding is entirely possible with the right approach. By understanding the WCAG guidelines, leveraging free resources, prioritizing key improvements, and seeking volunteer and community support, you can significantly enhance your website’s inclusivity. This ensures that your charity remains accessible to everyone, facilitating greater engagement and support from all corners of your community. Remember, every small step towards accessibility is a leap towards inclusivity.
For more information on web accessibility and to access detailed guidelines, [visit the WCAG website.](https://www.w3.org/WAI/standards-guidelines/wcag/)
Harry Dance
Strategy Director
Harry is the Digital Marketing Director of Kayo Digital and has a passion for strategy and business growth. He's an award-winning marketer and has experience working with a wide range of companies and business goals
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/building-your-shopify-mvp-a-guide-for-success/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/building-your-shopify-mvp-a-guide-for-success/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Preparing for Umbraco 8's End of Life: Options and Solutions
_Source: https://kayo.digital/kayo-how/preparing-for-umbraco-8s-end-of-life-options-and-solutions/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Preparing for Umbraco 8's End of Life: Options and Solutions
Insights
- Harry Dance
- 22 Jan 2025
# Preparing for Umbraco 8's End of Life: Options and Solutions
As of February 24, 2025, Umbraco 8 will reach its end-of-life (eol), marking the cessation of official updates and support for this version. This development necessitates proactive steps to ensure your website remains secure, functional, and aligned with current technological standards.
**Why is this important?**
Content management systems (CMS) like Umbraco require regular updates to address security vulnerabilities, enhance performance, and incorporate new features. Operating on an unsupported version exposes your website to potential risks and may hinder its effectiveness.
**Your options moving forward**
To navigate the transition from Umbraco 8, consider the following options:
**Upgrade to a newer version of Umbraco**
- **Upgrade**: This involves migrating your existing website to a newer version of Umbraco, such as Umbraco 13 or 14. This approach tends to be simpler and smoother, preserving much of the existing site structure and content.
- **Rebuild**: Alternatively, a full site rebuild on the latest Umbraco version allows for a comprehensive overhaul, including a fresh UX and design review. This is beneficial if your current site requires significant updates or redesigns.
**Pay for extended Umbraco 8 support**
Opting for extended support can provide temporary relief, allowing more time to plan your upgrade or rebuild. However, this is a short-term solution, and transitioning to a supported version remains essential.
**Why stick with Umbraco?**
Umbraco continues to be a leading open-source CMS, renowned for its flexibility, scalability, and security. Its user-friendly interface empowers content creators to manage and publish content efficiently. Transitioning to a newer version of Umbraco ensures continuity and leverages the platform's ongoing advancements.
**How Kayo Digital can assist**
As a silver partner of Umbraco, Kayo Digital possesses extensive experience and in-depth knowledge of the platform. We offer tailored upgrade services to facilitate a seamless transition, ensuring enhanced performance and security for your website. Our services include:
- **Expertise and knowledge**: Our team stays updated with the latest trends and best practices in Umbraco development.
- **Seamless transition**: We meticulously plan and execute the upgrade process to minimize downtime and disruptions.
- **Enhanced performance and support**: Upgrading unlocks powerful features and optimisations, improving your website's performance.
- **Security compliance**: We implement the latest security patches and protocols to safeguard your website against potential threats.
Partnering with Kayo Digital ensures your website remains robust, secure, and primed for future growth. Don't let an outdated CMS compromise your online presence. Contact us today to learn more about our Umbraco upgrade services and take the first step towards a more powerful digital platform.
Harry Dance
Strategy Director
Harry is the Digital Marketing Director of Kayo Digital and has a passion for strategy and business growth. He's an award-winning marketer and has experience working with a wide range of companies and business goals
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/preparing-for-umbraco-8s-end-of-life-options-and-solutions/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/preparing-for-umbraco-8s-end-of-life-options-and-solutions/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# ChatGPT Prompts for Website Content Creation
_Source: https://kayo.digital/kayo-how/chatgpt-prompts-for-website-content-creation/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- ChatGPT Prompts for Website Content Creation
Insights
- Harry Dance
- 30 Jan 2025
Harry Dance
Strategy Director
Harry is the Digital Marketing Director of Kayo Digital and has a passion for strategy and business growth. He's an award-winning marketer and has experience working with a wide range of companies and business goals
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/chatgpt-prompts-for-website-content-creation/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/chatgpt-prompts-for-website-content-creation/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# 5 Reasons Umbraco CMS Is the Best Choice for Your Business Website
_Source: https://kayo.digital/kayo-how/5-reasons-umbraco-cms-is-the-best-choice-for-your-business-website/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- 5 Reasons Umbraco CMS Is the Best Choice for Your Business Website
Insights
- Alicia Lloyd
- 20 Feb 2025
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/5-reasons-umbraco-cms-is-the-best-choice-for-your-business-website/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/5-reasons-umbraco-cms-is-the-best-choice-for-your-business-website/
---
# The Advantages of Open-Source CMS Platforms Like Umbraco
_Source: https://kayo.digital/kayo-how/the-advantages-of-open-source-cms-platforms-like-umbraco/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- The Advantages of Open-Source CMS Platforms Like Umbraco
Insights
- Harry Dance
- 21 Feb 2025
Harry Dance
Strategy Director
Harry is the Digital Marketing Director of Kayo Digital and has a passion for strategy and business growth. He's an award-winning marketer and has experience working with a wide range of companies and business goals
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/the-advantages-of-open-source-cms-platforms-like-umbraco/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/the-advantages-of-open-source-cms-platforms-like-umbraco/
---
# Unlocking the Power of A/B Testing with Umbraco Engage
_Source: https://kayo.digital/kayo-how/unlocking-the-power-of-ab-testing-with-umbraco-engage/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Unlocking the Power of A/B Testing with Umbraco Engage
Insights
- Richard Pilton
- 24 Feb 2025
# A/B Testing with Umbraco Engage: Boost Conversions & User Engagement
One of the most effective ways to refine your online presence against competitors is A/B testing, which allows organisations to compare versions of web pages, emails, or other digital assets to determine which performs best.
As businesses increasingly look for ways to optimise their websites, many turn to A/B testing tools like Umbraco Engage to enhance performance. [Umbraco Web Development](https://kayo.digital/our-technologies/umbraco-web-development/) plays a crucial role in ensuring a website is structured to support these data-driven improvements effectively.
Umbraco Engage offers a seamless, data-driven approach to A/B testing within the Umbraco CMS, enabling businesses to enhance user experience, boost conversions, and make informed decisions based on real-time insights.
This guide explores the benefits of A/B testing with Umbraco Engage and how Kayo Digital can help you leverage it to make the most impact.
**What is Umbraco Engage?**
Umbraco Engage is a powerful tool that enhances user engagement by enabling advanced personalisation, data tracking, and A/B testing. [As an Umbraco Partner](https://kayo.digital/our-technologies/umbraco-partners/), Kayo Digital helps businesses fully utilise Umbraco Engage to improve conversions and optimise user experiences.
**Why A/B Testing Matters**
A/B testing (or split testing) is a method of comparing two versions of a webpage, email, or other digital asset to determine which performs better. By testing different headlines, CTAs, layouts, and images, businesses can refine their content and design choices based on actual user behaviour rather than assumptions.
This iterative process helps businesses continually enhance their digital presence by learning what works best for their audience. Beyond simple design changes, A/B testing can evaluate messaging strategies, promotional content, and different pricing models.
Businesses can make informed decisions that maximise their website's potential by understanding how small adjustments impact engagement and conversion rates.
**Key Benefits:**
- **Improved Conversion Rates** – Identify which variations drive more sales, sign-ups, or engagement, allowing for targeted improvements.
- **Better User Experience** – Test different designs, content, and functionality to see what resonates most with visitors, ensuring a more intuitive and enjoyable experience.
- **Data-Driven Decisions** – Remove guesswork and use real-time analytics to optimise your site, providing clear insights into visitor behaviour and preferences.
- **Increased ROI** – Ensure your website works efficiently to maximise revenue and engagement by continually refining content, layout, and design based on solid data.
- **Reduced Bounce Rates** – By offering a more tailored experience, users are likelier to stay on your site and explore further, improving engagement metrics.
- **Competitive Advantage** – Stay ahead of competitors by continuously improving your website’s performance based on tested insights.
**A/B Testing with Umbraco Engage**
With Umbraco Engage, businesses can conduct real-time A/B tests to optimise content without the need for complex integrations. It seamlessly integrates into your existing Umbraco environment, making setting up experiments and tracking user interactions easy.
To maximise the effectiveness of A/B testing, it’s essential that your website is designed with flexibility in mind. [An intuitive and adaptable Umbraco Web Design](https://kayo.digital/our-technologies/umbraco-web-design/) ensures that businesses can make seamless adjustments without major development work, making it easier to experiment with variations and refine user experience.
**Key Features of Umbraco Engage A/B Testing:**
- **No-code Experiment Setup** – Launch A/B tests without needing a developer, making experimentation accessible to marketing teams and business owners alike.
- **Real-time Insights** – Access instant analytics to see which variation performs better, enabling swift and informed decision-making.
- **Personalisation Options** – Target different audience segments with specific content variations to provide a more customised user experience.
- **Seamless CMS Integration** – Works directly within Umbraco for a smooth user experience, eliminating the need for external tools or manual tracking setups.
- **Multivariate Testing** – Beyond A/B tests, experiment with multiple variations simultaneously to fine-tune even the smallest details that contribute to conversions.
**Ready to Improve Your Website's Performance?**
A/B testing is one of the most effective ways to boost engagement and conversions. If you’re looking to implement Umbraco Engage, contact us today.
## Contact us to start optimising your website today!
Full Name
Email Address
Phone Number
Submit
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/unlocking-the-power-of-ab-testing-with-umbraco-engage/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/unlocking-the-power-of-ab-testing-with-umbraco-engage/
---
# 2025 CMS Critic Awards: Umbraco's Unstoppable Rise
_Source: https://kayo.digital/kayo-how/2025-cms-critic-awards-umbracos-unstoppable-rise/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- 2025 CMS Critic Awards: Umbraco's Unstoppable Rise
Insights
- Richard Pilton
- 10 Mar 2025
# 2025 CMS Critic Awards: Umbraco's Unstoppable Rise
The CMS Critic Awards have wrapped up for another year, with thousands of votes cast across multiple categories.
This year’s awards were particularly significant for [Umbraco](https://umbraco.com/), which emerged as one of the biggest winners. Known for its flexibility, scalability, and user-friendly interface, Umbraco has solidified itself as a go-to CMS for businesses, developers, and digital agencies alike.
## Umbraco: The Standout CMS of 2024
This year, Umbraco took home multiple awards, reinforcing its reputation as a leading platform for content management:
- **Best Enterprise CMS**: Demonstrating its strength in large-scale content operations.
- **Best Free CMS**: A testament to its open-source roots and strong community support.
- **Best Headless CMS**: Recognising its modern, API-driven content delivery capabilities.
- **Best Composable Solution**: Showcasing its adaptability in an era of modular, best-of-breed technology stacks.
- **Best AI Solution in a CMS or DXP**: Highlighting its innovative approach to artificial intelligence in content management.
## Why More People Should Be Using Umbraco
With this incredible recognition across multiple categories, there’s never been a better time to consider Umbraco as your CMS of choice. Here’s why it stands out:
1. **Open-source flexibility** needs, while its robust enterprise features make it a serious contender for large organisations.
2. **Developer-Friendly Yet User-Centric**: Unlike many enterprise CMS platforms that can be overly complex, Umbraco strikes a balance between powerful development capabilities and an intuitive content editing experience. This makes it an excellent choice for both developers and content teams.
3. **Headless Capabilities for the Future of Digital Experiences:** As brands move towards omnichannel content delivery, Umbraco’s headless architecture ensures content can be seamlessly delivered across websites, apps, and other digital platforms.
4. **Composable Architecture for Maximum Flexibility**: Winning in the Best Composable Solution category demonstrates Umbraco’s ability to integrate seamlessly with other digital tools, allowing businesses to build a CMS that suits their exact needs rather than being locked into a monolithic system.
5. **Innovation in AI and Automation**: Taking home the award for Best AI Solution in a CMS or DXP proves that Umbraco is ahead of the curve when it comes to leveraging artificial intelligence. With AI-powered automation and insights, content teams can work smarter and more efficiently.
For organisations seeking a tailored approach, our [Custom Umbraco Development](https://kayo.digital/our-technologies/custom-umbraco-development/) services enable the creation of advanced, scalable digital platforms that meet unique business needs and adapt as you grow.
## A Testament to Umbraco’s Growing Influence
With its multiple wins at this year’s CMS Critic Awards, Umbraco has proven itself as an industry leader. Whether you’re a small business looking for an easy-to-use CMS, a developer searching for a flexible and scalable platform, or an enterprise needing a powerful yet adaptable solution, Umbraco is a clear choice.
As [certified Umbraco Partners](https://kayo.digital/our-technologies/umbraco-partners/), we at Kayo Digital specialise in helping businesses make the most of Umbraco—whether you’re starting a new project, upgrading an existing site, or migrating from another CMS. With a consultative approach and a deep understanding of Umbraco’s capabilities, we can help you unlock its full potential and build a high-performing digital presence tailored to your needs.
Congratulations to all the winners, and for those who haven’t explored Umbraco yet, now is the perfect time to see why it’s winning over businesses, developers, and content creators worldwide!
## Contact us today to see how we can support you with Umbraco
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/2025-cms-critic-awards-umbracos-unstoppable-rise/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/2025-cms-critic-awards-umbracos-unstoppable-rise/
---
# What it means when an Umbraco website version goes EOL \(End of Life\)
_Source: https://kayo.digital/kayo-how/what-it-means-when-an-umbraco-website-version-goes-eol-end-of-life/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- What it means when an Umbraco website version goes EOL (End of Life)
Insights
- AI - ChatGPT
- 06 Mar 2025
# What it means when an Umbraco website version goes EOL (End of Life)
### Introduction
If your website runs on Umbraco, you may have come across messages saying your version is reaching or has reached "EOL" — short for **End of Life**. But what does that actually mean for your website, and what action (if any) should you take?
In this article, we’ll explain what EOL means in the context of Umbraco CMS, why it matters, and what your options are when your site is affected.
### What does EOL mean?
**EOL (End of Life)** refers to the point at which a particular version of Umbraco is no longer officially supported by the Umbraco development team.
This means:
- No more security updates
- No bug fixes
- No technical support or patches
- Community forums may become less active or outdated
The version you’re using will stop evolving and become more vulnerable over time.
**Source:**
[Umbraco Product Lifecycle Policy](https://umbraco.com/products/knowledge-center/long-term-support-and-end-of-life/)
### Why does Umbraco set EOL dates?
Like most modern software platforms, Umbraco follows a lifecycle model to manage its products. This ensures:
- Users benefit from newer, faster, and more secure versions
- The development team can focus resources on improving the current platform
- Clear expectations around version longevity
Umbraco publishes EOL timelines for each version when it's released, giving developers and businesses plenty of time to prepare for upgrades.
**Source:**
[Umbraco Release Schedule](https://umbraco.com/products/knowledge-center/versioning-and-release-cadence/)
### What happens if I keep using an EOL version?
If your Umbraco site is running on an EOL version, it won’t suddenly stop working — but there are risks and limitations you should be aware of:
**1. Security risks**
Without security updates, vulnerabilities in your CMS could be exploited, leaving your website open to attacks or data breaches.
**2. Compatibility issues**
Newer browsers, devices, plugins or integrations might not work smoothly with outdated versions of Umbraco.
**3. Limited support**
Agencies and developers may be less able (or willing) to support older versions due to lack of resources or system compatibility.
**4. Missed features**
You won’t benefit from performance improvements, new features, or UI enhancements introduced in newer versions.
### What are your options when Umbraco goes EOL?
If your current version is approaching or has passed its EOL date, here’s what you can do:
**1. Upgrade to a supported version**
This is the recommended approach. Depending on how old your version is, this may be a straightforward update or a major migration
**2. Consider Umbraco LTS versions**
LTS (Long-Term Support) versions receive support for a longer period (typically 3+ years). These are ideal for businesses that want platform stability with minimal disruption.
**3. Review hosting and infrastructure**
EOL is a good time to assess your overall setup. Is your hosting up to date? Are your integrations still serving their purpose?
**4. Plan for a rebuild (if necessary)**
If your site is running on a very old version and relies on outdated packages or custom code, a full rebuild may be more efficient in the long run.
### Summary / key takeaways
- EOL means your Umbraco version no longer receives updates or support
- Continuing to use it comes with security, performance, and support risks
- The best path forward is usually to upgrade or rebuild on a supported version
- Speak to your digital partner to assess effort, risks, and opportunities
### Looking for advice?
If you're not sure whether your Umbraco version is reaching EOL — or want help planning a smooth upgrade — our team can review your site and give clear, tailored recommendations.
**Get in touch today** to avoid surprises later.
AI - ChatGPT
At least we're honest! Sometimes our clients need basic information and with that we turn to AI.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/what-it-means-when-an-umbraco-website-version-goes-eol-end-of-life/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/what-it-means-when-an-umbraco-website-version-goes-eol-end-of-life/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Websites & AI: What to expect in 2025 and beyond
_Source: https://kayo.digital/kayo-how/websites-ai-what-to-expect-in-2025-and-beyond/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Websites & AI: What to expect in 2025 and beyond
Insights
- Harry Dance
- 23 Apr 2025
# Websites & AI: What to expect in 2025 and beyond
Artificial Intelligence (AI) is reshaping the digital landscape, and websites are no exception. From content creation and personalisation to accessibility and search, AI is gradually becoming an integral part of how websites are built, managed, and experienced.
I know the above sentence is common sense and probably nothing you haven't heard before. But, stick with me. I've outlined how I see AI impacting websites in the short, medium, and long term.
## **Short-Term: today**
We’re already seeing AI make a tangible difference behind the scenes, and your new website should be equipped to take advantage of these advancements:
- **Content generation in the backend -** AI tools can now assist with writing content directly within your website’s backend. This speeds up content creation and ensures a consistent tone of voice across pages. This is now common place in our websites.
- **A shift in how people search -** With tools like ChatGPT and other large language models (LLMs), more people are finding answers through AI-driven platforms... bypassing Google altogether. This trend reinforces the need for clear, valuable content on your site that AI tools can reference.
- **Website personalisation -** While not driven by AI just yet in our implementation, **Umbraco Engage** (which we offer) enables advanced personalisation. It lets you show different content or layouts depending on user type or behaviour. It’s a powerful tool and available through a monthly licence... feel free to ask us for a demo.
- **Changing SEO landscape -** AI is also influencing how search engines present information. Increasingly, answers are shown directly within search results, which could reduce site visits. Think about that time you used to go to a website to check the time in different countries. Can't remember? It is likely because you now accustomed Google providing the answer.
- **AI-assisted accessibility-** Tools powered by AI can now generate alt text, flag inaccessible content, or adjust readability automatically. These technologies can support better accessibility. As per though, never just rely on software and educate yourselves on the best practices via [Web Content Accessibility Guidelines (WCAG) 2.2](https://www.w3.org/TR/WCAG22/)
## **Medium-Term: one to five years**
Looking slightly ahead, but not too far, AI will begin to play a more prominent role in how users interact with websites:
- **Smarter forms-** AI could help users express their needs more clearly by interpreting natural language into structured input... particularly useful for those who struggle to fill in traditional forms. Think about the times when you've tried to understand a person without the context or information you need... this shouldn't happen any more.
- **Real-time personalisation -**Expect websites to dynamically adjust layouts, content, and calls-to-action based on real-time behaviour, returning user profiles, and contextual signals.
- **Intelligent virtual assistants**
AI chatbots will become more advanced, evolving into virtual assistants that guide users through a website—helping with everything from making bookings to offering personalised recommendations.
## **Long-Term: five years +**
Looking further ahead, the traditional structure of websites as we know them may evolve dramatically:
- **AI-driven interfaces-** Imagine a future where users don’t need to click through menus or multiple pages. Instead, a single AI-powered interface could respond to a user’s query and surface all the information they need—fast, personalised, and intuitive.
This vision of the future is closer than we might think, and it’s worth starting the conversation now about how AI can fit into your organisation’s digital strategy. Contact us to know how we may be able to help you.
Harry Dance
Strategy Director
Harry is the Digital Marketing Director of Kayo Digital and has a passion for strategy and business growth. He's an award-winning marketer and has experience working with a wide range of companies and business goals
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/websites-ai-what-to-expect-in-2025-and-beyond/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/websites-ai-what-to-expect-in-2025-and-beyond/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# E-Commerce Just Changed: Sell Products Inside ChatGPT
_Source: https://kayo.digital/kayo-how/e-commerce-just-changed-sell-products-inside-chatgpt/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- E-Commerce Just Changed: Sell Products Inside ChatGPT
Insights
- Harry Dance
- 07 Oct 2025
# eCommerce just changed: sell products inside ChatGPT
It has happened. You can now, well in the US, sell your products within ChatGPT. And to be honest, I am sure the other AI models will follow suit. Especially with conversion rates already being shown as being significantly higher than when on a website.
The term you're be looking out for is Instant Checkout. The term that reflects being able to sell directly online.
### What is Instant Checkout?
Instant Checkout enables people to purchase products from merchants, like yourself, without leaving the ChatGPT interface. Initially launched in the U.S. the feature allows ChatGPT to act like a digital shopping assistant: surfacing product suggestions, and when available, enabling the customer to confirm and complete a purchase right within the chat. Fascinating but it does feel like we're in the future today.
### UK trials coming soon... keep an eye out
Although currently available in the U.S., Instant Checkout will be trialling in the UK soon. If you would like us to register your interest in being included in the campaign, simply email us at sales@kayo.digital and we’ll make sure your brand is on the radar.
### How this helps you sell more
AI use has exploded. ChatGPT reached 100M users in 2 months. Faster than any internet or mobile app in history. For your reference, it took Netflix 10 years to get the same amount of users. And the ChatGPT product itself is evolving.
The introduction of Instant Checkout highlights a significant change in how you can approach their go-to-market strategy:
- Customers can go from discovery to purchase without leaving the platform.
- With billions of global interactions on ChatGPT weekly, merchants gain new visibility in a conversational AI environment.
- Stripe merchants can adopt the protocol with as little as one line of code, accelerating speed to market.
- Early adopters position themselves ahead of competitors, gaining first-mover advantage in conversational commerce. This is a big one!!!
### The bigger picture
At present, Instant Checkout supports only single-item purchases, but cart functionality and wider merchant availability are in the pipeline. This evolution represents a major opportunity for retailers and brands to rethink how they approach e-commerce.
If you do want us to register interest on your behalf OR you would like us to discuss how AI could be used on your website please do complete the contact form below.
Full Name
Email Address
Phone Number
Submit
Harry Dance
Strategy Director
Harry is the Digital Marketing Director of Kayo Digital and has a passion for strategy and business growth. He's an award-winning marketer and has experience working with a wide range of companies and business goals
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/e-commerce-just-changed-sell-products-inside-chatgpt/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/e-commerce-just-changed-sell-products-inside-chatgpt/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# WCAG 3.0: The Next Chapter in Accessibility and What It Means for Your Website
_Source: https://kayo.digital/kayo-how/wcag-30-the-next-chapter-in-accessibility-and-what-it-means-for-your-website/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- WCAG 3.0: The Next Chapter in Accessibility and What It Means for Your Website
Insights
- AI - ChatGPT
- 07 Oct 2025
# WCAG 3.0: The Next Chapter in Accessibility and What It Means for Your Website
The Web Content Accessibility Guidelines (WCAG) are evolving. With WCAG 3.0 currently in working draft form, the accessibility community is entering a new phase, one that promises broader scope, more flexibility, and a shift in how we measure inclusivity.
But what does this mean for businesses, marketers, and website owners today? And how should you plan for the transition?
## The State of WCAG 3.0 Today
WCAG 3.0 is not yet a formal W3C Recommendation, it remains a working draft under active development.
The latest drafts, including ones published in December 2024, have introduced changes to structure, conformance models, and the language used (e.g. guidelines, outcomes, methods, tests). It’s clear that WCAG 3.0 is designed to be more inclusive, easier to understand, and applicable not just to web content, but to broader digital tools, apps, and emerging platforms.
Importantly, WCAG 3.0 will not immediately replace WCAG 2.x, existing WCAG 2 standards will continue to remain valid and relevant for some time.
## What’s Different: Key Shifts in WCAG 3.0
### A New Conformance & Scoring Model
Under WCAG 2.x, success criteria are generally binary: either a page meets a criterion or it doesn’t. WCAG 3.0 proposes a more nuanced scoring model that better reflects user experience, degrees of compliance, and varying contexts.
Because of this shift, WCAG 3.0 can offer more flexibility for organisations while still holding to robust standards of accessibility.
### Broader Coverage & Richer Scope
WCAG 3.0 aims to address more user needs, especially those underrepresented in previous versions, such as cognitive disabilities, complex interactions, and non-traditional web tools.
It also aspires to unify guidelines across content, applications, authoring tools, and more, reducing fragmentation between separate accessibility standards.
### Easier Navigation & Clarity
The drafts indicate a restructured approach: content will be tagged and filterable (e.g. by perceivable, operable, understandable, robust) allowing practitioners to view guidelines through various lenses.
Sections of the draft are also marked with maturity status (placeholder, exploratory, developing, mature) to signal how stable or experimental they are.
## What It Means for Accessibility Practice
### Continued Relevance of WCAG 2.x Compliance
For now, the foundational target remains WCAG 2.1 Level AA (and soon WCAG 2.2). Meeting these standards is still critical for legal and user-experience reasons, and many of the core accessibility practices will overlap with WCAG 3.0.
As the WCAG 3.0 drafts evolve, organisations should follow the changes but not abandon existing conformance efforts.
### A Gradual, Phased Adoption Model
Because WCAG 3.0 is still in development, you don’t need to overhaul your site immediately. But it’s wise to familiarise with proposed changes, identify overlap areas, and plan future enhancements.
In practice, you can begin to test new accessibility methods or tools as prototype experiments, especially in non-core parts of your site, to gain experience before full adoption.
### Moving Towards Outcome-Based Accessibility
One of the goals of WCAG 3.0 is to shift thinking from strict rules to more outcome-based measures — placing emphasis on whether users can effectively perceive, navigate, and interact, rather than ticking boxes. This may lead to more user-centred testing and evaluation.
### Implications for Design, Development & Audits
Designers and content authors may need to adopt more flexible tools, richer metadata, and deeper user testing. Developers could use more dynamic assessments rather than static rules. Auditors will also need to evolve their practices, tracking “how well” as much as “whether.”
It’s likely that the manual testing and automation tools used in accessibility audits will evolve to support the new model.
## What Businesses Should Do Now
- Continue doing the fundamentals: ensure your site meets WCAG 2.1/2.2 AA standards, with attention to contrast, keyboard navigation, ARIA roles, semantic HTML, and usability testing.
- Monitor the WCAG 3.0 drafts via W3C and WAI publications.
- Begin small experiments or pilot accessibility features aligned with draft proposals, in low-risk parts of your site.
- Encourage your development, design and QA teams to adopt a mindset of continuous accessibility, rather than treating accessibility as a one-time task.
- When WCAG 3.0 becomes a Recommendation, plan your migration, but allow for a period where WCAG 2.x and 3.0 coexist.
## Conclusion
WCAG 3.0 represents the next evolutionary step for accessibility standards: broader in scope, more user-focused in assessment, and better suited to modern web technology. But its release is gradual, and WCAG 2.x continues to be the benchmark today. For businesses serious about accessibility, the path forward lies in strengthening your foundations now and being prepared to adopt new principles as the standard matures.
[please complete our contact form](https://kayo.digital/contact/ "Contact").
AI - ChatGPT
At least we're honest! Sometimes our clients need basic information and with that we turn to AI.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/wcag-30-the-next-chapter-in-accessibility-and-what-it-means-for-your-website/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/wcag-30-the-next-chapter-in-accessibility-and-what-it-means-for-your-website/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Why First-Party Cookie Tracking Matters for Your Business
_Source: https://kayo.digital/kayo-how/why-first-party-cookie-tracking-matters-for-your-business/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Why First-Party Cookie Tracking Matters for Your Business
Insights
- AI - ChatGPT
- 08 Oct 2025
# Why First-Party Cookie Tracking Matters for Your Business
Digital marketing has always relied on data to reach the right people at the right time. But the way we collect and use that data is changing. With third-party cookies being phased out and privacy regulations becoming stricter, businesses can no longer depend on traditional tracking methods to fuel their campaigns.
That’s where first-party cookie data tracking comes in, and why it’s fast becoming a cornerstone of digital strategy.
## What Are First-Party Cookies?
First-party cookies are created and stored directly by the website a user is visiting. Unlike third-party cookies, which are placed by external advertisers and networks, first-party cookies are owned by you.
They allow you to:
- Understand how users interact with your website.
- Track returning visitors and personalise their experience.
- Gather insights into journeys, purchases and conversions.
- Build stronger, more accurate data sets for marketing and optimisation.
Because first-party cookies are tied to your own domain, they’re generally seen as more trustworthy by users and more compliant with data privacy laws.
## Why First-Party Data Tracking Matters Now
With the digital landscape shifting and privacy expectations rising, first-party data tracking is no longer optional it’s essential for businesses that want reliable insights, compliance, and lasting customer trust.
- **The end of third-party cookies** – Google is phasing them out in Chrome, following Safari and Firefox. Businesses relying on external tracking risk losing valuable insights.
- **Stronger compliance** – First-party cookies are easier to align with GDPR and other privacy regulations because they’re transparent and user-consented.
- **Better data quality** – Insights are specific to your users and site, giving you more reliable information for decision-making.
- **Improved customer trust** – With control over your data, you can be transparent with users about what’s collected and why.
- **Future-proofing marketing strategies** – First-party data will be the backbone of personalisation, advertising and performance measurement going forward.
## Opportunities for Marketers and Business Owners
First-party cookie tracking isn’t just about compliance, it’s about opportunity. With the right setup, you can:
- Create personalised journeys that increase engagement and conversion
- Optimise content and campaigns with real behaviour insights
- Build stronger customer relationships by owning your data
- Reduce reliance on third-party platforms and unpredictable algorithm changes
- It’s not just a technical shift, it’s a chance to build a more resilient, sustainable marketing strategy.
## How We Can Help
At Kayo Digital, we help businesses adapt to the new data landscape. Our team can:
- Audit your current tracking and analytics setup
- Implement reliable first-party cookie solutions tailored to your goals
- Ensure compliance with GDPR and other privacy standards
- Integrate your data into marketing platforms for smarter targeting
- Provide ongoing support and continuous improvement to keep your strategy future-ready
In short: we’ll help you protect, enhance and grow the value of your customer data.
### Take Control of Your Data
The shift away from third-party cookies isn’t a challenge to fear, it’s an opportunity to own your data, deepen customer trust and drive better results.
Now is the time to act. By embracing first-party cookie data tracking, you can stay compliant, competitive and connected to your audience. If you're looking for help, [please complete our contact form](https://kayo.digital/contact/ "Contact")and we’ll be in touch.
AI - ChatGPT
At least we're honest! Sometimes our clients need basic information and with that we turn to AI.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/why-first-party-cookie-tracking-matters-for-your-business/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/why-first-party-cookie-tracking-matters-for-your-business/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Beyond the Cloud\(s\): Data Centres in Orbit
_Source: https://kayo.digital/kayo-how/beyond-the-cloud-s-data-centres-in-orbit/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Beyond the Cloud(s): Data Centres in Orbit
- Richard Pilton
- 21 Oct 2025
# Beyond the Cloud(s): Data Centres in Orbit
Data centres are turning into digital smokestacks. Every scroll, stream, and AI prompt feed a power-hungry beast that gulps electricity and drains water to stay cool. As AI use explodes, we’re on track to supercharge grid strain, boil cities with waste heat, and lock in more carbon from dirtier energy.
If we stick to business-as-usual, the internet’s brain could become the planet’s next pollution problem, faster than most people think.
## Why this helps everyone:
Imagine running the world’s computers without burning fuel, without using tons of water for cooling, and without adding extra heat to our cities. Space data centres could do exactly that. By putting some of our biggest, most power-hungry computers in orbit, we can use constant sunlight, cut day-to-day carbon emissions to near zero, and make new discoveries in medicine, climate science, and AI that improve life on Earth.
## Endless sunshine, predictable energy
In space, there are no clouds and no night. That means steady sunlight almost all the time. Above the atmosphere, satellites receive a constant flow of energy, **about ~1,361 W/m²** of solar energy. For computers, this is a dream: reliable, clean power without blackouts, seasons, or bad weather. It makes planning and running big systems much simpler.
## Near-zero emissions once operating
On Earth, many data centres rely on electricity that can come from fossil fuels, plus backup diesel and water-intensive cooling. In orbit, the computers can run on sunlight every day, so their ongoing use doesn’t create carbon emissions. Launching the hardware still has a carbon cost, but as rockets get cleaner and parts are reused for years, the total footprint drops, and the day-to-day running stays green.
## A quieter load on our planet
Moving some heavy computing to space reduces pressure on Earth’s power grids and water supplies, especially during hot summers. Another bonus: the heat from those space computers is released into space through radiators instead of warming up our cities. Even shifting a portion of the biggest workloads off planet can help us cut climate impacts while keeping the internet fast and useful.
## Perfect for power-hungry tasks like AI
Some jobs need huge amounts of computing for days or weeks, like training AI models, running climate simulations, or exploring protein shapes for new medicines. These tasks care more about steady power and total throughput than split-second speed. Space offers exactly that: constant energy and cooling designed for the job. Meanwhile, interactive tasks that need super-low delay can stay on Earth or closer to users.
## But… isn’t space risky?
Yes, there are challenges: building super-fast, secure links to Earth, keeping orbits clean from debris, and using big radiators to dump heat. But these are engineering problems with known playbooks, more like strict building codes than showstoppers. And the payoff is huge: permanent clean solar power, near-zero day-to-day emissions, less strain on our grids and water, and room for AI and science to grow without cooking the planet. In short, the risks are manageable and temporary; the benefits are lasting and global, well worth solving.
## Conclusion. A clean, smart path forward
The goal isn’t to move everything to space. It’s to build a smart hybrid: keep the quick, sensitive stuff on Earth, and send the long, energy-hungry jobs to orbit where the sun never really sets. If we do this, we get more computing power and less climate impact helping scientists, doctors, teachers, and businesses solve bigger problems without costing the planet. Space data centres aren’t science fiction; they’re a practical next step toward cleaner, smarter technology for everyone.
Richard Pilton
Managing Director
Entrepreneur, public speaker, charity advisor, CEO of award winning digital agency and supporter of Science
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/beyond-the-cloud-s-data-centres-in-orbit/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/beyond-the-cloud-s-data-centres-in-orbit/
---
# Migrating from Sitecore to Umbraco: a strategic choice for your business
_Source: https://kayo.digital/kayo-how/migrating-from-sitecore-to-umbraco-a-strategic-choice-for-your-business/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Migrating from Sitecore to Umbraco: a strategic choice for your business
Insights
- AI - ChatGPT
- 01 Jan 2026
# Migrating from Sitecore to Umbraco: a strategic choice for your business
When assessing content management platforms, Sitecore and Umbraco often sit at opposite ends of the spectrum. Both have strengths, but selecting the right system can have significant implications for cost, agility and long term digital strategy. We have supported a number of Sitecore clients through successful migrations to Umbraco, helping them achieve better alignment between their CMS and commercial goals.
## Why businesses consider moving from Sitecore to Umbraco
For many organisations, Sitecore has been a dependable enterprise platform with strong capabilities around personalisation, analytics and digital experience management. However, its licensing model and ongoing maintenance requirements can introduce considerable cost and complexity.
Umbraco offers a more flexible and commercially attractive alternative while still delivering the robustness required for business critical websites. Its open source foundation and adaptable architecture provide several advantages:
- Reduced total cost of ownership, with no mandatory licence fees and lower ongoing overheads
- Faster delivery and quicker return on investment compared with more complex enterprise platforms
- Greater development flexibility, supported by a large and active .NET community
- A clean and intuitive editing experience that supports faster content publishing
For many commercial teams, this balance of capability and simplicity makes Umbraco an appealing option.
## What commercial teams should understand about migration
A CMS migration is a strategic programme rather than a technical swap. To deliver value, it needs careful planning and alignment with wider business objectives. Common considerations include:
- Restructuring content and media from Sitecore into Umbraco document types
- Rebuilding bespoke components and custom functionality
- Reconnecting integrations such as CRM, marketing platforms and search
- Supporting editorial and internal teams through training and onboarding
When managed well, migration can become an opportunity to improve content structure, performance and governance rather than simply replicating what already exists.
## Best practice for a successful transition
Based on our experience migrating multiple Sitecore clients to Umbraco, the most successful projects share a few consistent principles:
- A clearly defined roadmap aligned to commercial outcomes
- Early stakeholder involvement to ensure priorities are understood
- A phased or incremental migration approach where appropriate
- Rigorous testing to protect performance, security and SEO
- Partnership with a delivery team experienced in both platforms
At Kayo Digital, we combine strategic discovery with deep technical expertise across both Sitecore and Umbraco. This allows us to reduce risk, protect business continuity and ensure the new platform delivers measurable value.
## Is Umbraco the right CMS for your organisation
There is no universal answer. Sitecore remains a strong option for organisations with complex enterprise marketing and personalisation requirements. However, for many commercial organisations seeking greater agility, lower cost and faster time to market, Umbraco represents a highly credible alternative.
**If you are reviewing CMS options or exploring a move away from Sitecore, Kayo Digital can help you evaluate the right approach and deliver a smooth, commercially focused transition to Umbraco.**
AI - ChatGPT
At least we're honest! Sometimes our clients need basic information and with that we turn to AI.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/migrating-from-sitecore-to-umbraco-a-strategic-choice-for-your-business/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/migrating-from-sitecore-to-umbraco-a-strategic-choice-for-your-business/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Migrating from Kentico to Umbraco: a smart choice for commercial teams
_Source: https://kayo.digital/kayo-how/migrating-from-kentico-to-umbraco-a-smart-choice-for-commercial-teams/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Migrating from Kentico to Umbraco: a smart choice for commercial teams
Insights
- AI - ChatGPT
- 01 Jan 2026
# Migrating from Kentico to Umbraco: a smart choice for commercial teams
Choosing the right content management system (CMS) is a strategic business decision. If your organisation is currently using Kentico and exploring alternatives that better align with your commercial goals, usability needs and long-term costs, migrating to Umbraco could be a compelling option.
At Kayo Digital we have supported a number of clients through successful migrations from Kentico to Umbraco, helping them simplify content management and reduce ongoing operating costs. Our experience shows that many commercial teams benefit from Umbraco’s flexibility, intuitive editing environment and open approach to extensibility.
### **Why commercial organisations consider moving from Kentico to Umbraco**
Kentico is a robust, all-in-one CMS that integrates digital marketing, personalisation and ecommerce features. However, it is often perceived as complex, with licensing and upgrade costs that can scale quickly as functionality expands. Umbraco, by contrast, is built on an open-source foundation with a simpler licensing model and a strong focus on flexibility and developer agility.
Organisations often choose to migrate to Umbraco for these reasons:
- **Lower total cost of ownership** — With no core licence fees and a more transparent cost structure, Umbraco can reduce ongoing expenditure.
- **Modern editorial experience** — Umbraco’s back-office interface is widely regarded as intuitive, making content creation and updates easier for teams without extensive technical support.
- **Flexibility and scalability** — Umbraco’s flexible architecture supports a wide range of digital experiences and can scale over time with your business needs.
- **Performance and security** — Migration offers an opportunity to optimise performance and apply modern security practices as part of the transition.
### **What migrating from Kentico to Umbraco involves**
Successful CMS migration is more than moving content; it requires careful planning and execution. Key stages include:
- **Site audit and content inventory** — Conduct a detailed review of all existing assets and content structures in Kentico. This ensures nothing critical is overlooked.
- **Content type mapping** — Plan how Kentico content types will translate into Umbraco document types and structures for a manageable editorial workflow. https://www.addact.net/blogs/kentico-to-umbraco-migration-guide?utm_source=chatgpt.comStaging and testing — Set up a secure staging environment to test the migration without affecting your live site.
- **Custom functionality** — Identify bespoke features in Kentico and rebuild or adapt them in Umbraco to preserve essential business logic.
- **SEO and redirects** — Preserve search rankings by carefully migrating URLs, metadata and redirects.
- **Training and documentation** — Equip your editorial and development teams with training and reference materials so they can make the most of the new platform.
- **Post-migration support** — Provide ongoing support to address any refinements or updates after go-live.
Kayo Digital has guided commercial organisations through these phases, helping them avoid common pitfalls and achieve a smooth transition.
### **Comparing Kentico and Umbraco for business needs**
Whether Umbraco is the right choice depends on your organisation’s priorities. While Kentico offers an integrated set of CMS, marketing and ecommerce tools under one licence, Umbraco prioritises flexibility and simplicity with a developer-friendly platform and strong community support.
For teams primarily focused on content agility, reduced cost and a modern editorial experience, Umbraco often proves a better fit. For those with deeply embedded marketing automation or enterprise ecommerce needs, Kentico’s built-in feature set may remain a strong contender.
### **Is now the right time to migrate?**
Many organisations rethink their CMS strategy as part of digital transformation, platform refreshes or when legacy systems near end of support. A migration to Umbraco can deliver not just a move to a new CMS, but an opportunity to improve workflows, editorial velocity and total cost of ownership.
If your team is evaluating CMS platforms or considering a move from Kentico to Umbraco, Kayo Digital can help you assess the options and plan a migration strategy that meets your commercial objectives.
AI - ChatGPT
At least we're honest! Sometimes our clients need basic information and with that we turn to AI.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/migrating-from-kentico-to-umbraco-a-smart-choice-for-commercial-teams/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/migrating-from-kentico-to-umbraco-a-smart-choice-for-commercial-teams/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Enhancing Property Websites with 3D Interactivity on Umbraco
_Source: https://kayo.digital/kayo-how/enhancing-property-websites-with-3d-interactivity-on-umbraco/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Enhancing Property Websites with 3D Interactivity on Umbraco
Insights
- Harry Dance
- 13 Jan 2026
# Enhancing Property Websites with 3D Interactivity on Umbraco
The way people buy property is changing. As new-build developments become more common, buyers are often asked to commit before a home is physically complete. Traditional tools such as 2D floorplans, static renders and brochures can only go so far in helping people understand space, layout and finishes.
What buyers increasingly want is a digital experience that feels as close as possible to viewing a **real** home.
This shift has created space for interactive 3D platforms that allow buyers to explore and personalise homes online. Through a partnership between Kayo Digital and Spec3D, this kind of experience has been brought to life on Umbraco, combining immersive visuals with a powerful, flexible content management system.
# Moving Beyond Static Property Marketing
For many years, property marketing has relied on floorplans, CGI images and physical showrooms. While these still have value, they don’t always give buyers the confidence they need, especially when a home has not yet been built. You may have started noticing AI being used on property listings websites, using 'virtual staging' or 'interior design' to help bring empty rooms to life.
Interactive 3D technology changes this. Instead of interpreting a floorplan, buyers can walk through a virtual home, view rooms from different angles, and experiment with finishes and layouts. This creates a much stronger emotional connection and a clearer understanding of what they are buying.
Spec3D was created to support this new way of buying. Its platform allows buyers to explore homes digitally, personalise key elements, and make decisions visually from anywhere.
# Why Umbraco Matters
To deliver an interactive platform at scale, strong visuals alone aren’t enough. It also needs a system that can efficiently manage content, configurations, data and user interaction. This is where Umbraco plays a central role.
Rather than acting as a traditional CMS, Umbraco becomes the engine that powers:
- Content management across multiple developments.
- Control of 3D models and configurations.
- User interaction and data capture.
- Integration with commercial and marketing tools.
By building the platform on Umbraco, the Spec3D experience stays flexible, scalable and easy to manage even for non-technical teams.
# How the Platform Works
The 3D experience combines visual tools such as Blender and Shapespark with custom Umbraco components. This allows internal teams to manage complex interactive features through a familiar CMS interface.
Using Umbraco, teams can:
- Overlay different textures and finishes in-browser.
- Control visibility of rooms, kitchens and features.
- Capture user preferences and behaviour.
- Update content across multiple developments quickly.
This means the platform can grow and adapt as new developments are added, without heavy technical overhead.
# From Configuration Tool to Full Property Experience
What started as a tool for configuring kitchen layouts has grown into a full property exploration platform. Buyers can now:
- Take virtual walkthroughs of specific plots.
- Personalise room-by-room finishes.
- Configure selected external features.
- Submit their choices directly through the platform.
Every interaction is managed through Umbraco, creating a seamless flow between exploration, personalisation and enquiry.
# Commercial Benefits for Developers
The platform is not only designed for buyers, it also delivers strong commercial value for developers.
A custom Umbraco dashboard provides:
- Real-time insights into user behaviour
- Data on popular finishes and layouts
- Performance tracking for premium upgrades
- Access to plot-specific documentation
This turns buyer interaction into useful business intelligence, helping developers refine marketing, pricing and product strategy.
# The Value of Interactive Property Platforms
By combining immersive 3D technology with Umbraco’s flexibility, the partnership between Kayo Digital and Spec3D demonstrates how property websites can evolve from static marketing tools into interactive sales platforms.
Key benefits include:
- Stronger buyer confidence through visual decision-making.
- Better engagement and longer time on site.
- Data-driven insights for developers.
- Scalable content management for growing developments.
- A remote-first experience suited to modern buyers.
Interactive 3D platforms are setting a new standard for how homes are marketed and sold. When built on a flexible CMS like Umbraco, they become not just visually impressive, but commercially powerful, turning exploration into action, and interest into measurable growth.
Umbraco is an ideal choice for complex, content-rich platforms because it combines flexibility with ease of use. Its open, extendable architecture allows highly customised digital experiences, while still giving non-technical teams full control over content and structure.
As an experienced Umbraco partner, Kayo Digital helps organisations get the most from the platform, designing and building solutions that are scalable, user-focused and commercially effective.
**Interested in how Umbraco can support your next digital innovation? Get in touch with the team today.**
Harry Dance
Strategy Director
Harry is the Digital Marketing Director of Kayo Digital and has a passion for strategy and business growth. He's an award-winning marketer and has experience working with a wide range of companies and business goals
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/enhancing-property-websites-with-3d-interactivity-on-umbraco/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/enhancing-property-websites-with-3d-interactivity-on-umbraco/
---
# What Happens When Loyalty Actually Works? \(Hint: +396% Purchases\)
_Source: https://kayo.digital/kayo-how/what-happens-when-loyalty-actually-works-hint-plus396-purchases/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- What Happens When Loyalty Actually Works? (Hint: +396% Purchases)
Insights
- Harry Dance
- 25 Mar 2026
# What Happens When Loyalty Actually Works? (Hint: +396% Purchases)
Meet Parson's Nose, the complete opposite to your average butcher. With four thriving shops and a six-figure online store, they’ve built a brand that goes far beyond quality cuts of meat.
Their customers (from renowned celebrity chefs to everyday foodies) buy into a little more than quality products, they also have a keen appetite for community. One that centres around provenance, expertise, and experience. Couple this with the 21st century consumer’s need for more than just a great product, and even for a brand like Parson’s Nose you find yourself in sticky territory. It’s like you’ve sourced the finest ingredients and crafted a beautiful menu, but you’re still stuck in the kitchen, watching others host the dinner party.
So, what bridges that gap (and earns you a seat at the table)? Loyalty. But done seamlessly.
##
**The Opportunity**
Parson’s Nose already had a loyalty scheme running both in-store and online, but there was a disconnect. Points earned in-store didn’t sync with online activity, leaving customers unable to see the full value of their engagement.
The result? An experience that felt more piecemeal than perfectly plated.
###
**The Idea: Bring Everything Together Into One Unified Experience**
We went back to basics and built the perfect blend by introducing a dedicated mobile app that connects every customer interaction, whether in-store or online, into a single, cohesive journey.
**The recipe:**
- 2 parts joined-up strategy
- 2 generous helpings of UX-led design
- 100g of seamless system integration
- A pinch of smart technology
- Finished with a smooth, intuitive mobile app
**With the Parson’s Nose app, customers can now:**
- Join the loyalty programme in seconds
- Track and manage their points in real time
- Earn rewards across every touchpoint
- Access exclusive offers, discounts, and events
The result is a fully integrated loyalty experience, where every interaction (online or in-store) feeds into one cohesive journey. Points, rewards, and engagement now come together effortlessly, giving customers a clear and satisfying taste of their value with the brand.
####
**A Closer Look at the Technology**
Behind the scenes, we carefully combined the right ingredients to make everything run smoothly:
- A bespoke mobile app bridging in-store and eCommerce experiences
- Integration with Shopify
- Powered by LoyaltyLion
- Real-time syncing of customer data and rewards
**Key features include:**
- Seamless in-store and online point collection
- Real-time rewards tracking
- Exclusive discounts and member perks
- Frictionless account management
####
**The Results (a seat at the table, finally served)**
The impact was immediate and significant. Individuals from the loyalty changed there behaviour, where ... :
- Purchases increased by a whopping **396%**
- Pageviews grew by **74%**
- Newsletter sign-ups rose by **129%**
- Loyalty programme sign-ups increased by **42%**
This wasn’t just about improving a loyalty scheme, it was about transforming how customers experience the brand. By focusing on connection, consistency, and ease, every interaction now feels part of something bigger.
####
**Parson’s Nose now benefit from:**
1. Stronger customer relationships
2. Increased repeat purchases
3. A more engaged, loyal audience
4. A scalable platform for future growth
And this is only the beginning. We’re now working towards enabling in-app purchasing. Bringing browsing, buying, and rewards together in one seamless experience, removing friction entirely.
***The takeaway?*** When loyalty is done right, it doesn’t feel like a scheme, it feels like being invited in.
By connecting every touchpoint, Parson’s Nose didn’t just reward customers more effectively; they finally stepped out of the kitchen and into the dining room, hosting an experience people want to return to again and again.
Harry Dance
Strategy Director
Harry is the Digital Marketing Director of Kayo Digital and has a passion for strategy and business growth. He's an award-winning marketer and has experience working with a wide range of companies and business goals
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/what-happens-when-loyalty-actually-works-hint-plus396-purchases/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/what-happens-when-loyalty-actually-works-hint-plus396-purchases/
[Get In Touch](https://kayo.digital/contact/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# The End of the Static Floorplan: How Spec3D and Umbraco are transforming off-plan property sales
_Source: https://kayo.digital/kayo-how/the-end-of-the-static-floorplan-how-spec3d-and-umbraco-are-transforming-off-plan-property-sales/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- The End of the Static Floorplan: How Spec3D and Umbraco are transforming off-plan property sales
Insights
- Alicia Lloyd
- 22 Apr 2026
# The End of the Static Floorplan:
How Spec3D and Umbraco are transforming off-plan property sales
Buying a home you've never walked through is an act of imagination. Buyers are handed a brochure, a static floorplan, maybe a showroom visit and asked to make one of the most significant financial decisions of their lives. For Spec3D, that gap between what a buyer can see and what they're actually committing to was a problem worth solving. So they came to us.
## **The challenge: A gap between vision and reality**
Off-plan property has always carried an inherent tension. Developers need buyers to commit early. Buyers need confidence that what's being sold matches what will be built. And the traditional toolkit: PDFs, static renders, and weekend showroom visits, simply isn't built for how people make decisions today.
**For developers, this also created operational challenges:**
- Limited visibility into buyer preferences
- Manual processes for capturing selections
- Difficulty scaling bespoke experiences across developments
The result is hesitation. Dropped leads due to a sales process that relies on a buyer's leap of faith rather than genuine understanding. Spec3D saw this clearly and approached us with a valid ambition: bring homes to life online, in a way that is genuinely immersive, personalised, and commercially useful.
## **The Technology: Where Blender, Shapespark and Umbraco come together**
In collaboration with Spec3D, we built a browser-based platform that fuses three core technologies. 3D models are crafted in Blender, brought to life with Shapespark's real-time visualisation engine, and then connected seamlessly to Umbraco as the operational backbone.
The result is a platform where buyers can explore properties in full 3D, customise finishes room by room, and submit their choices directly to the developer. All of it without downloading an app, visiting a showroom, or waiting for a sales consultant to be available.
| ***Visualisation***
Real-time 3D via Shapespark | ***3D Modelling***
Blender-built environments |
| --- | --- |
| ***CMS Backbone***
Umbraco (custom components) | ***Access***
Fully browser-based |
### **Key features: A closer look at what the platform actually does**
In a nutshell, the platform transforms passive browsing into active decision-making.
**Users can now:**
- Experience virtual plot exploration and full home walkthroughs
- Room-by-room design decisions: finishes, textures, kitchen configurations
- External building feature customisation (on selected developments)
- Direct submission of buyer preferences to the developer via Umbraco
- Non-technical content management system: Spec3D's team can update and scale models without developer support
It’s no longer about imagining a home, it’s about experiencing it before it exists.
### **The results: Confidence for buyers, clarity for developers**
The impact is twofold.
For buyers:
- Greater confidence in their decisions
- A stronger emotional connection to their future home
- A seamless, engaging digital experience
For developers:
- Rich, actionable customer insight
- Increased opportunities for personalisation and upsell
- A scalable platform that grows with their portfolio
### **Efficiency gains: A platform built for property developers not just buyers**
The commercial value of this platform goes well beyond the buyer experience. We built a native Umbraco dashboard that turns every interaction into usable data, giving developers a live view of what buyers want before a single brick is laid.
What started as a kitchen configurator has evolved into a platform capable of:
- Real-time analytics on buyer behaviour within the 3D space
- Trend data on popular finishes and layouts across developments
- Upsell performance tracking
- Centralised access to model-specific documentation and assets
- Content teams can scale and adapt models across new developments without engineering involvement
The shift from static showrooms to a digital-first process also reduces reliance on physical infrastructure which means lower overheads, wider reach, and a sales process that works harder, around the clock.
#### **Wider applications: More than just property**
Originally built for kitchen configuration, the platform has expanded to cover entire developments and the potential reaches well beyond residential property. Any industry where the gap between "what's sold" and "what's experienced" creates friction stands to benefit. This could look like commercial real estate, interior design, hospitality, automotive configuration, large-scale construction projects and urban planning. The common thread is they often all share the same underlying challenge.
What makes this scalable isn't just the technology, it's the Umbraco foundation. Because content management is separated from the 3D experience itself, new developments can be onboarded quickly, models can be updated without technical intervention, and the platform grows alongside a developer's portfolio.
##### **Closing thought: Turning interest into informed decisions**
The best digital tools don't replace the human experience, they recreate the parts that matter most. This platform gives buyers the confidence to commit, gives developers the insight to respond, and gives sales teams a tool that works harder than any showroom could. When buyers can truly see what they're buying, the conversation shifts entirely.
Alicia Lloyd
Content Strategist
Alicia is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/the-end-of-the-static-floorplan-how-spec3d-and-umbraco-are-transforming-off-plan-property-sales/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/the-end-of-the-static-floorplan-how-spec3d-and-umbraco-are-transforming-off-plan-property-sales/
[Get In Touch](https://kayo.digital/contact/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Your Website is Already Halfway to Being an Intranet: here's how and why to close the gap with Umbraco
_Source: https://kayo.digital/kayo-how/your-website-is-already-halfway-to-being-an-intranet-heres-how-and-why-to-close-the-gap-with-umbraco/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Your Website is Already Halfway to Being an Intranet: here's how and why to close the gap with Umbraco
Insights
- Harry Dance
- 22 Apr 2026
# Your Website is Already Halfway to Being an Intranet: here's how and why to close the gap with Umbraco
Nearly all companies with over 10,000 employees use an intranet. Fewer than 20% of small businesses do. The gap isn't down to need, it's down to cost, complexity, and the assumption that an intranet means an entirely separate platform but here’s the catch: It doesn't have to.
For many organisations, the answer is already sitting inside their existing website.
## **The challenge: Your website is doing too many jobs**
We hear a version of this story regularly. A company's website was built for prospects. To tell the brand story, showcase services, convert leads. But over time, colleagues started using it too. To look up a teammate's expertise or to find recent thought leadership. To remind themselves what the company actually offers (you would be surprised how many times we hear this).
Nobody planned for this. And now the site is quietly becoming something it was never designed to be: an internal resource, a de facto knowledge base, a place colleagues go when they can't find information anywhere else. The result, as one client put it, is a "Frankenstein's monster": a public-facing website increasingly tangled up with internal needs it can't properly serve.
A full intranet feels like the logical next step. But a full intranet is often a significant investment one tied up in a new platform, new licences, new training and new ongoing maintenance. For many organisations, the cost simply doesn't stack up against the problem they're trying to solve.
## **The idea: Same platform, private door**
The insight here is simple: a website and an intranet don't have to be two separate things. They just need to serve two different user journeys and with the right architecture, one platform can do both.
We identified that Umbraco's multisite functionality makes it possible to build a lightweight internal hub directly inside an existing template. Colleagues can log in through a dedicated portal, access a separate internal navigation, and interact with content that's completely hidden from the public-facing site but, importantly, it has the same functionality and look and feel of the site. From the outside, nothing changes. From the inside, the organisation gains a functional intranet without touching a second platform.
## **The technology: Building on what’s already there**
The solution runs entirely within Umbraco, no new infrastructure, no additional CMS to learn, no separate agency to manage. A gated multisite section of the site restricts access to authenticated users only, keeping internal content completely separate from the public website while sharing the same underlying platform.
Role-based permissions control who sees what. Single sign-on integrates with Microsoft 365 or Azure AD so colleagues can use their existing work credentials. Document libraries, member profiles, and internal navigation all sit within the same content management environment editors already know.
| ***Platform***
Umbraco (existing website) | ***Authentication***
SSO via Microsoft 356/ Azure AD |
| --- | --- |
| ***Accesss Control***
Role-based permissions | ***Content tools***
Reuses existing components |
### **Key features: What the platform actually does**
- Gated login portal: colleagues access internal content securely, separate from the public site
- Role-based permissions: managers, HR, and general staff each see only and update what's relevant to them
- Internal document libraries: centralised storage for policies, PDFs, and HR documentation
- Reusable content components: the same blocks that power the website work inside the intranet
- Single sign-on: log in once with existing Microsoft 365 or Azure AD credentials
- Member profile management: colleagues can update their own details and preferences
- Separate internal navigation: a distinct menu structure that doesn't interfere with the public site
### **Efficiency gains: Less searching, less duplication and less overhead**
The operational case for this approach goes beyond saving on software licences. When internal information lives in one place, and that place is already part of the platform teams use every day, the hidden costs of fragmentation start to disappear.
- Colleagues stop hunting through email threads, Teams chats, and shared drives for documents that should be easy to find
- Content editors manage both the public website and internal resources in a single CMS: no duplicate training, no context switching
- IT teams avoid the overhead of maintaining a separate intranet platform, its licences, security, and its integrations
- New starters get up to speed faster when internal knowledge is structured, searchable, and accessible from day one
- Knowledge sharing improves naturally: services, expertise, and updates are visible to everyone who needs them
### **Wider applications: Right-sized for the right organisations**
This isn't a replacement for enterprise intranet platforms like Staff Base and it doesn't try to be. It's a right-sized solution for organisations that need more than a shared drive but less than a full digital workplace. This kind of solution is great for growing professional services firms, mid-sized agencies, charities, and membership organisations that already have a well-built Umbraco website and want to get more from it without a significant new investment.
The same approach applies beyond internal communications too. Member portals, client-facing resource hubs, partner extranets or any scenario where a defined group needs access to content that shouldn't be publicly visible would make a worthy candidate for this pattern.
####
**Closing thought: The smartest intranet might be the one you already own**
The assumption that internal and external digital tools have to be separate has a cost. In money, in complexity, and in the quiet friction that builds up when colleagues can't find what they need. For organisations already running on Umbraco, the infrastructure for a lightweight intranet is already in place. Sometimes the best technology decision isn't buying something new, it's making better use of what you've already built.
Harry Dance
Strategy Director
Harry is the Digital Marketing Director of Kayo Digital and has a passion for strategy and business growth. He's an award-winning marketer and has experience working with a wide range of companies and business goals
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/your-website-is-already-halfway-to-being-an-intranet-heres-how-and-why-to-close-the-gap-with-umbraco/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/your-website-is-already-halfway-to-being-an-intranet-heres-how-and-why-to-close-the-gap-with-umbraco/
[Get In Touch](https://kayo.digital/contact/)
---
# The search for the world’s worst website user
_Source: https://kayo.digital/kayo-how/the-search-for-the-world-s-worst-website-user/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- The search for the world’s worst website user
Insights
- Harry Dance
- 06 May 2026
# We're hiring: really bad website user
**Think you’ve got what it takes to be a really bad website user? You might be selected if you fit the following criteria:**
- Do you click buttons before reading anything?
- Close pop-ups without knowing what they said?
- Rage-click the same button six times because nothing happened fast enough
Perfect. We’ve been looking for you.
At Kayo Digital, we build high-performing websites designed around real users. But not just the organised, tech-savvy, patient users. We build websites for everyone... including the people who get frustrated, lost, impatient, and confused online.
That’s why we’re launching our search for a really bad website user
## Signs you are who we're looking for
You may qualify if you:
- Get impatient when websites take too long to load
- Can never find the information you’re looking for
- Fill in contact forms with random information just to get through them faster
- Click the wrong buttons repeatedly
- Rage-click when something doesn’t work instantly
- Ignore instructions and skip straight ahead
- Close important pop-ups without reading them
- Give up on websites halfway through tasks
If this sounds familiar, congratulations! You’re exactly the type of user businesses need to understand better.
## What are the perks
You will receive a full CRO audit
We’ll review your website experience from a conversion and usability perspective, identifying:
- Friction points
- Confusing journeys
- Poor-performing CTAs
- Accessibility and UX issues
- Opportunities to improve conversions and engagement
**3 hours working alongside Kayo Digital**
You’ll work directly with our team to understand:
- How users actually interact with your website
- Where visitors get frustrated or drop off
- What changes will make the biggest impact
- How to create a smoother, higher-performing website experience
Our goal is simple: help make your website the best it can be.
## How to enter
Apply for the role of “really bad website user” and your business will automatically be entered into the competition.
The campaign runs for one month, and entry is completely free.
#### Competition form
Name \*
Business name \*
Email \*
Message
Yes, I give permission to store and process my data
Submit
Harry Dance
Strategy Director
Harry is the Digital Marketing Director of Kayo Digital and has a passion for strategy and business growth. He's an award-winning marketer and has experience working with a wide range of companies and business goals
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/the-search-for-the-world-s-worst-website-user/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/the-search-for-the-world-s-worst-website-user/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Umbraco at Battle Choose Your Fighter: Umbraco vs Sitecore
_Source: https://kayo.digital/kayo-how/umbraco-at-battle-choose-your-fighter-umbraco-vs-sitecore/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Umbraco at Battle Choose Your Fighter: Umbraco vs Sitecore
Insights
- Harry Dance
- 10 May 2026
# Umbraco at Battle Choose Your Fighter: Umbraco vs Sitecore
## **The open-source challenger takes on the enterprise giant**
Website decisions used to be simple: if you needed serious digital infrastructure, you bought a serious platform. Sitecore was perceived as the gold standard: feature-rich, deeply integrated, and trusted by some of the world's largest organisations. But the ground has shifted. Budgets are tighter, marketing teams want more autonomy, and a new generation of composable platforms is asking an uncomfortable question: *what if you've been paying for a lot of things you don't actually need?*
This is the first in our Choose Your Fighter series, a no-spin evaluation of Umbraco against its nearest competitors, across the variables that actually matter to communications and marketing leaders. We're not here to sell you a platform. We're here to give you the comparison your vendor won't.
## **Round 01: Licensing & Total Cost of Ownership**
The number your CFO will ask about
| **Umbraco** | **Sitecore** |
| --- | --- |
| Umbraco is open-source at its core, meaning the platform itself carries no mandatory licence fee. Commercial hosting via Umbraco Cloud starts from a few hundred pounds per month, and organisations migrating from legacy enterprise platforms regularly report total ongoing costs dropping to around £350/month, inclusive of hosting. Optional paid add-ons exist, but you choose what you need. | Based on market intelligence, annual licence fees typically range from £50,000 to £80,000 before a single line of development is written. Add implementation, XM Cloud infrastructure, and ongoing support contracts, and the true TCO can quickly enter six figures per year. To put that in context: smaller deployments with basic CMS needs commonly land between £60,000–£200,000 in year one once implementation is included; mid-market organisations running personalisation, multiple modules, and higher traffic typically budget £200,000–£600,000+; and large enterprise multi-site builds with full DXP capabilities can comfortably exceed £800,000 annually. Figures are negotiated under NDA, so your mileage and leverage may vary. |
### **Verdict**
Umbraco wins clearly. For most mid-market organisations, the TCO difference is not marginal, it's transformational. The question isn't whether Umbraco is cheaper; it's whether Sitecore's additional capabilities justify a cost differential that can fund an entire marketing headcount.
## **Round 02: Platform Architecture & Flexibility**
What you're actually buying
| Umbraco | Sitecore |
| --- | --- |
| Umbraco is a composable Digital Experience Platform (DXP): an intentionally lean core that you build out with only the capabilities your organisation actually uses. Headless-ready, cloud-native, and built on modern .NET foundations, it gives development teams genuine architectural freedom without forcing you to maintain a sprawling suite of tools you don't touch. Marketing teams get a clean, intuitive back-office; developers get an un-opinionated platform. | Sitecore is a monolithic Digital Experience Platform (DXP): everything is included by default, whether you need it or not. That comprehensiveness can be genuinely powerful for large enterprises with complex multi-channel requirements. But for most organisations, it means buying and maintaining a platform that is significantly more complex than their use case demands. The interface reflects that complexity, with steep learning curves reported by non-technical content editors. |
### **Verdict**
Depends on your context. If you're a large enterprise with genuine omnichannel complexity, Sitecore's breadth has value. If you're a mid-market organisation that wants modern architecture without the overhead, Umbraco's composable approach is a more honest fit, and significantly easier and still extremely capable to evolve.
## **Round 03: Content Editor Experience**
The platform your team actually lives in
| **Umbraco** | **Sitecore** |
| --- | --- |
| Umbraco's back-office is designed with non-technical editors in mind. The interface is clean, onboarding time is low, and content teams typically reach independence quickly. Reducing the volume of developer involvement in day-to-day content operations. For organisations where marketing owns the website, this translates directly into faster campaign execution and lower agency dependency. | Sitecore's interface is powerful, but complexity is the trade-off. Organisations commonly report that content editors require substantial training, and that day-to-day tasks involve a steeper cognitive load than comparable platforms. When staff turn over (which in marketing functions, they often do) that training overhead recurs. Sitecore itself acknowledges this through premium-tier support and certification programmes. |
### **Verdict**
Umbraco wins on usability. G2 peer review data scores Umbraco at 8.8 for ease of use against Sitecore's 7.1. For comms teams managing high content volumes across multiple stakeholders, that gap compounds over time into real operational cost.
## **Round 04: Features & Marketing Capabilities**
What's in the box, and what you actually need
| **Umbraco** | **Sitecore** |
| --- | --- |
| Out of the box, Umbraco is deliberately lean, but that's the point. Personalisation, A/B testing, marketing automation, and analytics integrations are all achievable via a natively-built add-on ecosystem. Because add-ons are purpose-built for Umbraco rather than bolted on via acquisition, integration is deep and performance is consistent. You pay for what you use, and nothing else. | Sitecore's feature set is genuinely comprehensive. A/B testing, personalisation, Customer Data Platform (CDP), and integrated marketing tools are available within the suite. However, much of this capability has been assembled through acquisition rather than organic development, and critics note that the "Connect" integrations required to stitch tools together can add cost and complexity. You pay for the full suite whether you use it or not. |
### **Verdict**
Sitecore leads on raw feature depth, but it’s worth noting that most organisations use a fraction of what they pay for. Umbraco's composable approach means you can match Sitecore's relevant capability set at a fraction of the cost, without inheriting its unused complexity.
## **Round 05 (the final round): Vendor Lock-in & Long-term Risk**
What happens if you want to leave
| **Umbraco** | **Sitecore** |
| --- | --- |
| As an open-source platform, Umbraco has no structural lock-in. Your codebase, your content, and your data are yours. Hosting is flexible, makes use of Umbraco Cloud, self-hosted, or any cloud provider. The development community is large, well-documented, and global, meaning you're not dependent on a single certified partner ecosystem to maintain or evolve your platform. | Sitecore is private-equity backed, and enterprise software under PE ownership has a well-documented pattern: price increases, product rationalisation, and support tier changes over time. Sitecore's partner certification requirements and premium support structures create real switching costs such as commercial, technical, and operational. Organisations on Sitecore XP navigating the transition to XM Cloud are experiencing this dynamic directly right now. |
### **Verdict**
Umbraco wins on independence. Open-source architecture with no forced migration path and no PE-driven pricing pressure is a meaningful long-term risk advantage, particularly for organisations in the middle of multi-year digital strategies.
###
**The Peer Review Scorecard**
*A comparison from real users. Independent ratings.*
### **And the winner is… Umbraco**
For mid-market organisations that want enterprise-grade capability without enterprise-grade licensing bills, Umbraco consistently outperforms Sitecore on cost, usability, flexibility, and independence. Sitecore remains a credible choice for the largest organisations with genuinely complex omnichannel needs, but that's a narrower category than its legacy status might suggest. If you're currently on Sitecore and questioning whether the relationship still makes commercial sense, you're not alone.
[**Talk to Kayo about your CMS, we’d be glad to help.**](https://kayo.digital/contact/ "Contact")
Harry Dance
Strategy Director
Harry is the Digital Marketing Director of Kayo Digital and has a passion for strategy and business growth. He's an award-winning marketer and has experience working with a wide range of companies and business goals
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/umbraco-at-battle-choose-your-fighter-umbraco-vs-sitecore/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/umbraco-at-battle-choose-your-fighter-umbraco-vs-sitecore/
[Get In Touch](https://kayo.digital/contact/)
---
# Umbraco at Battle Choose Your Fighter: Umbraco vs Kentico
_Source: https://kayo.digital/kayo-how/umbraco-at-battle-choose-your-fighter-umbraco-vs-kentico/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Umbraco at Battle Choose Your Fighter: Umbraco vs Kentico
Insights
- Kelly Castle
- 19 May 2026
# Umbraco at Battle Choose Your Fighter: Umbraco vs Kentico
## **The open-source contender meets the all-in-one mid-market platform**
If the Sitecore comparison was Canva handing a marketing manager the keys to design without a six-week training course or a £600-a-year Creative Cloud subscription, the Umbraco vs Kentico fight is more nuanced. These two platforms compete in similar territory: mid-market organisations, multi-site deployments, and teams that want serious capability without enterprise-level complexity. On paper, Kentico Xperience looks compelling: a unified workspace combining CMS and marketing tools in a single dashboard. But the closer you look, the more the cracks appear.
This is the second installment in our ‘Choose Your Fighter’ series. Same format, same rigour. We examine both platforms honestly across the variables that matter most to communications and marketing leaders making real procurement decisions.
## **Round 01: Licensing & Total Cost of Ownership**
What you’re committing to financially
| **Umbraco** | **Kentico** |
| --- | --- |
| Umbraco publishes its pricing openly, a deliberate ethical choice for a commercial open-source company. The core platform is free. Umbraco Cloud hosting is clearly tiered and publicly listed. Add-ons like Umbraco Commerce and Engage carry transparent per-feature pricing. There are no surprise per-channel fees, no headless surcharges, and no negotiated deals that shift depending on your negotiating position. | Kentico's licensing model escalates with usage in ways that aren't always obvious at the point of procurement. Email marketing, headless channels, and multi-site setups can incur additional per-channel fees that make the total cost significantly higher than the headline figure. Organisations with growing digital footprints report that the licence cost rises faster than anticipated. A particular concern for teams managing multiple brands or regional sites. |
### **Verdict**
Predictable, publicly available pricing is a genuine strategic advantage when building multi-year business cases. Kentico's per-feature pricing model creates uncertainty that makes long-term TCO harder to model and harder to defend to a CFO.
## **Round 02: Platform Focus & Product Direction**
Is the roadmap going where you need it to?
| **Umbraco** | **Kentico** |
| --- | --- |
| Umbraco HQ has a clear, singular product focus: the Umbraco DXP ecosystem. Rapid release cycles, short feedback loops, and direct community input into the product roadmap mean that the platform evolves quickly and in response to real-world agency and editor needs. G2 users rate Umbraco's product direction positively at 8.9; the highest score in this comparison across all categories. | Kentico's product story has become fragmented since spinning off Kontent.ai. The resulting market confusion (two products, overlapping messaging, different target buyers) creates genuine uncertainty about where the core Xperience platform sits in Kentico's long-term priorities. Former Kentico partners have publicly cited this ambiguity as a reason for switching, with better pricing, flexibility, and features among the reasons given for moving to Umbraco. |
### **Verdict**
Umbraco wins on clarity of direction. Backing a platform means trusting its roadmap. A focused, community-driven product with fast release cycles is a lower strategic risk than a platform navigating internal product fragmentation.
## **Round 03: Multi-site & Enterprise Scalability**
The test most platforms quietly struggle with
| **Umbraco** | **Kentico** |
| --- | --- |
| Umbraco's multi-site architecture is natively supported and well-proven at scale. The platform handles complex content sharing, shared media libraries, and centralised editor permissions across multiple sites without requiring additional licences per property. For organisations managing multiple brands, regions, or campaign microsites, Umbraco's composable architecture means each site can share infrastructure without inheriting unnecessary complexity. | Kentico Xperience handles multi-site deployments adequately for straightforward use cases, but the platform's headless capabilities (which are increasingly important for multi-channel and multi-site architectures) come with additional cost implications. Headless channels are not included by default and attract per-channel fees, making complex multi-site or multi-channel architectures meaningfully more expensive than the base licence suggests. |
### **Verdict**
Umbraco wins for scaling organisations. If you're managing, or planning to manage, multiple digital properties, Umbraco's native multi-site support without per-property licence escalation is a cost advantage that compounds over time.
## **Round 04: Marketing & Automation Features**
What the unified dashboard actually delivers
| **Umbraco** | **Kentico** |
| --- | --- |
| Umbraco takes a composable approach to marketing capability. Umbraco Engage handles personalisation and behavioural analytics, while Umbraco Commerce covers e-commerce, all natively integrated without the seams you feel with bolt-on features. For teams that don't need a full marketing suite, this means no training overhead for tools that won't be used. For those that do, the add-on ecosystem is purpose-built rather than patched together. | Kentico's headline proposition is a unified workspace: CMS, marketing automation, and personalisation in one dashboard. In principle, this is genuinely appealing for marketing teams who want to reduce tool fragmentation. In practice, the breadth of the interface can create complexity for users who only need basic content editing. It’s reported that Marketing workflow, automation, and commerce capabilities also lag behind specialist competitors at larger scale, particularly for Kentico 13 integrations. |
### **Verdict**
A draw, with a caveat. Kentico's unified workspace has real appeal if your team actively uses marketing automation. If your primary use case is content management with selective marketing add-ons, Umbraco's composable model avoids the interface complexity of a suite you're only partially using, but still maintains the capability of dynamic automation too.
## **Round 05: Partner Ecosystem & Agency Access**
Who can actually build and support your platform
| **Umbraco** | **Kentico** |
| --- | --- |
| Umbraco operates an inclusive partner programme designed specifically for agencies of all sizes. Lower entry requirements, accessible certification, and a growing global network. The open-source community means developer knowledge is widely distributed; you're not dependent on a small pool of certified specialists. For clients, this creates genuine competition between agencies and better commercial leverage when tendering for projects. | Kentico's partner network is intentionally selective. Focused on deep, certified relationships with a smaller group of established agencies. For clients, this means working with experienced specialists, but the concentrated pool reduces competitive tension in the agency market. Critically, the community is not growing: former Kentico partners have publicly moved to Umbraco, citing platform direction and commercial terms, and Kentico's own case studies still rely heavily on Kentico 13 to evidence their ecosystem. |
### **Verdict**
Umbraco wins on ecosystem momentum. A growing, inclusive partner network gives clients more choice, more competition, and more long-term confidence that the talent pool to support their platform will exist in three years, not just today.
## **Round 06 (the final round): Content Editor Experience & Onboarding**
The platform your team lives in every day
| **Umbraco** | **Kentico** |
| --- | --- |
| Umbraco's back-office is purpose-built for content editors. Clean, intuitive, and deliberately stripped of tools that would distract editors. Onboarding time is consistently reported as low, and teams reach content independence quickly without sustained agency involvement. For organisations with high editorial churn out or frequent staff turnover, reduced training overhead is a real operational saving that rarely appears in platform comparison spreadsheets. | Kentico's unified workspace creates a trade-off: the same dashboard that gives marketers access to automation tools also introduces complexity for users who primarily need to publish content. Training requirements are higher than lean CMS alternatives, and the breadth of the interface can be elaborate for smaller editorial teams. The platform's own support structure acknowledges this; tiered professional support contracts are required to navigate enterprise-level complexity. |
### **Verdict**
Umbraco wins on editor experience. G2 peer data scores Umbraco at 8.8 for ease of use against Kentico's 8.4. A smaller gap than against Sitecore, but meaningful when multiplied across an editorial team working at volume and pace.
**The Peer Review Scorecard**
A comparison from real users. Independent ratings.
### **The Winner: Umbraco (on points)**
This is a closer fight than Sitecore, and that's worth saying plainly. Kentico Xperience is a capable platform with genuine strengths in marketing automation and enterprise support. But for mid-market organisations that want transparent pricing, platform momentum, native multi-site capability, and a growing pool of agencies to work with, Umbraco wins. And the gap is widening, not closing, as Kentico navigates its product fragmentation challenge.
[**Talk to Kayo Digital’s about your CMS, we’d be glad to help**](https://kayo.digital/contact/ "Contact")
Kelly Castle
Senior UX/UI Designer
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/umbraco-at-battle-choose-your-fighter-umbraco-vs-kentico/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/umbraco-at-battle-choose-your-fighter-umbraco-vs-kentico/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# What happens when healthcare information goes digital
_Source: https://kayo.digital/kayo-how/what-happens-when-healthcare-information-goes-digital/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- What happens when healthcare information goes digital
Insights
- Harry Dance
- 26 May 2026
# What happens when healthcare information goes digital
On 17^th^ April, a group of healthcare leaders came together in a shared digital space to talk honestly about how people now access healthcare information, what is getting in the way, and what comes next.
The discussion was not about new tools or big announcements. It was about what teams are seeing week to week. How patients behave. How staff work around systems. And how digital decisions made a few years ago are now playing out in practice.
Below is a summary of the main themes from the discussion.
**From printed leaflets to digital pages**
For most trusts, patient leaflets are no longer something you mainly print. They live on the website.
That change has happened gradually, often driven by cost and capacity rather than strategy. Printing is expensive. Updating documents is slow. Once information is online, it is easier to fix errors, change contact details, or respond to service changes.
What has surprised some teams is how normal this now feels for patients. Mobile use continues to rise, and many people expect to be able to look things up when they need them rather than keep hold of paper.
Print has not gone away. It has just shifted. Pages are designed so they can still be printed when needed, without maintaining a separate document. QR codes are doing a lot of quiet work. They appear on letters, appointment information and even on equipment used by clinical teams, linking straight to the current guidance rather than whatever version happens to be in a drawer.
Keeping information accurate is easier online, but it still needs attention. Organisations are reviewing older leaflets to check they still reflect how services work today. Shared page elements for contact details help, but they only work if someone owns them.
The harder part is changing habits. Some staff still think in terms of “printing a leaflet” rather than “sending someone to the page”. There are also ongoing questions about who pays for printing locally, and whether older leaflets should remain available online if the core advice is still sound.
**How AI is changing the way information is found**
Another area that prompted reflection was the rise of AI as a route to information.
Some organisations are seeing large increases in traffic attributed to AI tools. Others suspect their content is being used without showing up clearly in analytics at all. Either way, it is changing how people arrive at information and how success is measured.
This has put more weight on the quality of what is published. AI systems rely on structure and clarity. When pages are vague, outdated or inconsistent, the answers people receive can be wrong.
In healthcare, that matters. It has prompted teams to think more carefully about how content is written, not just for people reading on a screen, but for systems interpreting it behind the scenes.
There was also caution. AI tools can give partial answers or make confident mistakes. Clear disclaimers still matter, as do obvious routes back to human support.
Internally, AI is already being used in practical ways. HR teams are using it to help staff find policies or answer routine questions. This has been useful, but it has also exposed problems. When policies are unclear don’t provide context or contradictory, the tool struggles. In many cases, the issue is not the AI, but the underlying documents.
**Search, documents and the reality of internal systems**
Internal search came up repeatedly. Improved search tools now scan the full content of documents, which helps when staff do not know file names. This has made information easier to find, but it has also increased the volume of results.
Ideas being explored include better tagging, clearer ownership of key documents, and “best bet” results for things staff need regularly. None of these are new ideas, but they require time and consistency to maintain.
Version control remains a familiar issue. In large trusts, old documents do not disappear on their own. Search surfaces what exists, not what should exist.
Some teams are experimenting with AI agents that pull answers from a limited set of trusted documents. These tools show promise, but they also make gaps obvious. If documentation is poor, the results are poor.
**Looking ahead: where the opportunities sit**
When the group talked about the future, the tone was cautious rather than ambitious.
Condition‑specific resource hubs were seen as a practical next step. For areas such as ADHD or autism, clear, well‑organised information could help people answer common questions themselves and reduce pressure on services. The challenge is keeping that information accurate and joined up.
There was also support for sharing more across trusts. Linking to national sources like NHS UK rather than rewriting the same information locally can free up time to focus on what is specific to each service.
The idea of a single NHS chatbot searching across all NHS websites was discussed, but with realism. Local differences in services and commissioning make this hard. Without shared standards and clear ownership, it risks adding confusion rather than removing it.
There was a sense that, over time, AI systems may place more weight on information quality. Clear structure, references and consistency may matter as much as volume.
**Accessibility: preparing for WCAG 3.0**
Accessibility was not talked about as a checklist exercise.
WCAG 3.0 is expected to focus more on whether people can complete tasks, rather than whether individual pages meet technical rules. That shift feels closer to how real users experience services.
Graded levels of compliance are likely, alongside more user testing and broader consideration of different needs. For digital teams, this means accessibility becoming part of everyday decisions about content and journeys, not something checked at the end.
**What this means in practice**
The discussion reflected a world that has already moved a long way towards digital‑first communication, often out of necessity.
Websites now carry more responsibility. They are where patients look first. They are where staff send people for answers. They are increasingly where AI systems go to learn.
That brings opportunities, but also pressure. Information needs to be clear, current and easy to find. Search needs to work in real situations. Accessibility needs to support real tasks.
None of this is about chasing new technology for its own sake. It is about making digital services quietly reliable, so they support the work happening around them.
**With thanks to our special guests:**
[Andrew Crouch, Kent Community Health NHS Foundation Trust](https://www.linkedin.com/in/andycrouch25/)
[Zoe Chiverton, Guy's and St Thomas' NHS Foundation Trust](https://www.linkedin.com/in/zoechiverton/)
[Charlie Edwards, Medway Community Healthcare](https://www.linkedin.com/in/charlie-e-1187aaba/)
[Richard Pilton](https://www.linkedin.com/in/richard-pilton-3205893/) and[Kelly Castle](https://www.linkedin.com/in/kelly-castle-11111113/), Kayo Digital
The next event will take place in October 16^th^.
To be included, email **harry@kayo.digital**.
Harry Dance
Strategy Director
Harry is the Digital Marketing Director of Kayo Digital and has a passion for strategy and business growth. He's an award-winning marketer and has experience working with a wide range of companies and business goals
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/what-happens-when-healthcare-information-goes-digital/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/what-happens-when-healthcare-information-goes-digital/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# We just acquired a company. What do we do with their website?
_Source: https://kayo.digital/kayo-how/we-just-acquired-a-company-what-do-we-do-with-their-website/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- We just acquired a company. What do we do with their website?
Insights
- Harry Dance
- 18 Jun 2026
# We just acquired a company.
What do we do with their website?
The lawyers have signed off. The deal is announced. The champagne is flat. And somewhere in a meeting room, a marketing manager raises their hand and asks the question that nobody in the acquisition playbook thought to answer: what do we do with their website?
It sounds like a small question. It isn't. The acquired company's website is carrying domain authority built over years, backlink equity that Google values, GEO optimisation, customer journeys mid-flow, and potentially thousands of indexed pages that people are actively finding. Get this wrong (and most organisations do) and you can destroy real commercial value in the time it takes to flip a redirect. This article is the guide your legal and finance teams will never write for you.
## First: resist the urge to act immediately
The instinct before an acquisition is to change the brand quickly and make the new ownership visible. A rebrand goes up. The acquired company's homepage gets a banner. Sometimes someone flips a redirect from the purchased company to the purchaser, before anyone has audited what they'd be redirecting. This is one of the most common and most costly mistakes we see.
The first 30 days should be diagnostic, not decisive. Before touching a single URL, you need to understand what you're actually dealing with, and the website audit you need is not the same as the one your IT team will run.
| ***COMMON MISTAKE***
Redirecting the acquired domain to your homepage immediately after announcement destroys all organic search equity from the acquired site, often permanently. Google doesn't transfer authority instantly even with correct 301 implementation, and pointing to a homepage loses the page-level equity entirely. A six-figure SEO asset can be wiped in an afternoon. |
| --- |
### **Worth knowing: the liquidation misconception**
When a familiar brand suddenly disappears from the internet (its website redirecting somewhere unfamiliar, its contact details changed, its emails bouncing) a significant proportion of its customers will assume it has gone into administration. The signals of liquidation and the signals of a poorly managed acquisition look identical from the outside. Communication must run ahead of any digital change, not behind it. Before any redirect goes live, the acquired company’s customers need to know the business they trusted is continuing under new ownership.
## **The audit nobody tells you to do:**
Most acquisition checklists cover IT infrastructure, data migration, and brand compliance. Almost none of them cover the digital audit that actually protects commercial value. Before any decision is made about the acquired site, you need to establish:
#### **1. SEO equity: what does this domain actually own?**
Domain authority is not an abstract number. It represents years of backlinks, content indexing, and trust signals that Google has accumulated against a specific domain. The acquired company may have stronger organic search positions than your own site in certain categories, and you will not know this unless you check. Tools like Ahrefs or SEMrush can surface this quickly, but someone needs to know to look.
- **Domain authority score:** How does it compare to your primary domain?
- **Traffic-driving pages:** Which pages are generating organic traffic that would be lost in a redirect?
- **Backlink profile:** Who is linking to the acquired domain? High-authority backlinks pointing to a redirected domain may not transfer.
- **Ranking gaps:** Are there content pages ranking for terms you currently don’t rank for? This is an asset, not a liability.
#### **2. CMS compatibility: what are you actually inheriting?**
The acquired company's website is almost certainly built on a different CMS than yours. This matters more than it might seem because whoever ends up owning the website post-acquisition (usually marketing) will need to edit, update, or eventually migrate it. The CMS question is rarely asked in due diligence and almost always causes friction within 90 days.
- **CMS version and state:** An outdated install with accumulated plugins is a security liability from day one of ownership.
- **Who manages it:** Is that person staying post-acquisition, or do you inherit a platform with no institutional knowledge?
- **Active licence fees:** Are there CMS or hosting contracts now sitting on your balance sheet?
- **Architecture:** Is the site headless, composable, or monolithic, and does your team have the capability to manage it?
| **THE LICENCE TRAP**
Enterprise CMS platforms like Sitecore and Kentico carry annual licence fees that transfer with the acquisition whether or not anyone flags them. If the acquired company was paying £60,000 a year for a CMS licence that renews in 4 months, that is now your liability. Check the contracts before the deal closes, not after. |
| --- |
#### **03. Content and data: what does this site hold?**
The acquired company's website is a data asset in ways that aren't immediately obvious. It may hold:
- A blog archive with significant indexed content. Destroying this destroys the traffic it generates.
- Customer-facing portals, login areas, or gated content with active users who expect continued access.
- Forms capturing live enquiries or leads. Redirecting the site mid-campaign kills active pipelines.
- GDPR consent records tied to the domain. Migrating contact data requires understanding how consent was collected and whether it transfers legally to the new entity.
| **LEGAL EXPOSURE**
It’s worth noting that GDPR consent does not automatically transfer in an acquisition. If the acquired company was collecting data under their own privacy policy and consent wording, your legal right to contact those people under your business entity is not guaranteed. This needs to be assessed before you merge CRM records, redirect the site, or send any communications to the acquired company's database. |
| --- |
#### **4. Geographic footprint: where does this brand actually live?**
If the acquired company operates across multiple regions, the audit must extend beyond the homepage. Location-specific contact details, regional phone numbers, and geo-targeted pages may have been indexed by Google for those markets for years.
When those pages disappear or redirect without warning, customers in those regions lose their local touchpoint, and many will draw the wrong conclusion.
Google Business Profile listings tied to the acquired brand’s regional locations do not update automatically in an acquisition. Left unmanaged, they continue surfacing in local search with old contact details, old branding, and no indication of any change. A customer who calls a number from a GBP listing and hears a disconnected tone will find an alternative, not dig further.
| **WORTH NOTING: REGIONAL COMMUNICATIONS**
Any comms sent to customers in geographies where the acquired brand traded under a regional identity need to reference that name explicitly. A generic announcement from the acquirer (sent to customers who knew the business as “Company Scotland”) will feel impersonal and will fail to reassure them that the local relationship they valued is continuing. All transition communications should bridge both brand names throughout the transition period. |
| --- |
### **The three paths and how to choose**
Once you have completed the diagnostic phase, you will typically be looking at one of three strategic paths. The right answer depends on what the audit reveals, not on how quickly the business wants the acquisition to feel "complete."
PATH A
**Redirect and absorb**
Migrate key content to your main domain, implement 301 redirects at page level, and retire the acquired domain on a defined timeline.
***Best when:*** The acquired site has low domain authority, minimal organic traffic, and no content that outperforms your own. Brand consolidation is the priority.
PATH B (often optimal)
**Run in parallel**
Maintain both sites independently for a defined period, preserving SEO equity while a content migration and brand integration strategy is developed properly.
***Best when:*** The acquired domain has strong organic positions, an active audience, or content that would take months to recreate. Buys time to migrate without destroying value.
PATH C (the one we most commonly suggest)
**REPLATFORM**
Use the acquisition as the trigger for a broader replatforming exercise. Migrating both sites to a unified CMS and consolidating digital infrastructure.
***Best when:*** Either or both sites are on legacy platforms, CMS incompatibility creates ongoing management overhead, or the acquisition signals a strategic shift in digital capability.
### **The Kayo perspective**
In our experience, the most common mistake is choosing Path A when most acquisition situations at bare minimum call for Path B.
The pressure to make the acquisition look unified (from the board, from brand teams, from communications leads) creates a bias towards immediate consolidation that ignores SEO and content value. The redirect feels tidy but the traffic loss shows up six months later, often attributed to "market conditions."
[**Talk to Kayo about your aquisition, we’d be glad to help.**](https://kayo.digital/contact/ "Contact")
Harry Dance
Strategy Director
Harry is the Digital Marketing Director of Kayo Digital and has a passion for strategy and business growth. He's an award-winning marketer and has experience working with a wide range of companies and business goals
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/we-just-acquired-a-company-what-do-we-do-with-their-website/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/we-just-acquired-a-company-what-do-we-do-with-their-website/
[Get In Touch](https://kayo.digital/contact/)
---
# Rethinking the website in the age of AI
_Source: https://kayo.digital/kayo-how/rethinking-the-website-in-the-age-of-ai/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Rethinking the website in the age of AI
Insights
- Harry Dance
- 15 Jul 2026
# Rethinking the website in the age of AI
A group of digital, marketing and communications leads from across different sectors came together recently for a Kayo Digital roundtable (Kaizen Club) to talk about how their websites and content are holding up in a world increasingly shaped by AI.
The conversation was not about predictions or hype. It was about what these teams are actually seeing in their data, their search consoles and their day-to-day work. How traffic patterns are shifting, how users behave once they arrive, and how organisations are adapting content, research and messaging in response.
Below is a summary of the main themes from the discussion.
**Traffic is down, but engagement is up**
The clearest thread running through the conversation was the changing relationship between websites and search.
AI overviews, particularly on Google, are now answering many queries directly. Members mentioned this had meant a decline in page visits, with users getting what they need from the search result itself unless their question is more complex.
What is interesting is what happens to the people who still click through. Across the group, and supported by wider data from FTSE 100 companies, the picture was consistent: fewer visitors, but more engaged ones, spending longer with the content once they arrive. That shift is prompting a rethink of user journeys built for a higher-traffic, lower-intent world.
Search engine behaviour is not uniform either. Despite assumptions about audience differences, Google remains the dominant source of traffic even in sectors expected to lean towards Bing. Bing's AI results tend to be accurate but can lag behind, which makes keeping profiles current across platforms more important, not less.
**When the answer matters, accuracy matters more**
For organisations where safety and accuracy are heightened, AI-generated answers raise real concerns. The group spent time on this directly: how do you safeguard information when an AI system might summarise it incorrectly, out of context, or out of date?
There was no single solution, but a shared sense that the underlying content has to do more work than before. If a page is the thing being scraped, summarised and repackaged by AI, it needs to be unambiguous on its own terms.
**Understanding users when half of them are invisible**
Several teams are investing heavily in understanding behaviour that traditional analytics increasingly miss. Internal tools are being used to map user journeys and separate audience types, while surveys, user testing and behavioural science are all being layered together rather than relied on individually.
One particularly interesting development was the use of synthetic personas: AI-driven personas built from real user data, used to test and refine journeys before they go live. Tools like Hotjar, Clarity and Glassbox were mentioned as part of a broader, multi-method approach.
The harder problem is the growing number of users who avoid cookies or only ever interact through search, leaving a "black box" that is genuinely difficult to analyse with conventional methods.
**Reaching new audiences, consistently**
Attracting people who do not already know an organisation came up as a persistent challenge, particularly where a name is not intuitive to search for. This has pushed some teams to rethink keywords and branding choices that once felt fixed.
Social media engagement is also shifting. A noticeable drop on platforms like Facebook has left LinkedIn as the main channel for professional interaction, while other platforms sit largely static.
For organisations managing multiple brands or sites, the balance between central consistency and local voice came up repeatedly. Some groups run a master marketing plan with shared tools, while others give local brands more autonomy to reflect their own markets and culture. Neither approach was presented as universally right, more a question of what a given organisation actually needs.
**Where AI is already proving useful**
Despite the caution around accuracy, there was real enthusiasm for what AI is already enabling. Twice-yearly internal hackathons were highlighted as a way of encouraging staff to experiment and surface practical efficiency gains, some of which have turned into new internal processes or service offerings.
Looking ahead, the conversation touched on AI APIs that would let AI agents interact directly with website features, such as booking a course or making a payment, without a person navigating the site at all. That shift, if it comes, changes what a website is even for.
The same caution from earlier in the discussion returned here: automation has to sit alongside, not replace, human support. Several attendees stressed that their audiences still value direct contact, and that younger users avoiding phone calls does not mean every audience is ready to go fully automated. The right answer, for now, looks like a mix of options rather than one default channel.
**Budget, grants and getting the basics right**
Practical tools also had their place in the discussion. Google's PMax advertising and the idea of defensive advertising, protecting interest captured on a site from being picked up by competitors afterwards, were discussed alongside Google Grants, which gives eligible charities up to $10,000 a month in free search and Maps advertising. The application process was described as having become more straightforward in recent years, making it a worthwhile route for charities yet to take advantage of it.
**Writing for two audiences at once**
A recurring point tied much of the discussion together: content now has two audiences, people and AI systems, and it needs to work for both at the same time.
That means writing with longer, clearer key terms and enough context that an AI system can summarise a page accurately, while keeping the language accessible enough that a human reader does not need to work to understand it. Ambiguity that a person might read past is exactly the kind of thing an AI system gets wrong. Balancing simplicity and detail is a must.
**What this means in practice**
The discussion reflected a shift that is already well underway. Websites are no longer just where people go to find information, they are also where AI systems go to learn it, and where competitors, agents and search engines now sit between organisations and the people they are trying to reach.
That brings real opportunity, but it raises the stakes on getting the fundamentals right. Content needs to be accurate and unambiguous. Research needs to account for users who can no longer be tracked the old way. And automation needs to be balanced with the human contact that audiences still rely on.
None of this is about chasing AI for its own sake. It is about making sure organisations stay clear, trusted and easy to find, however people, or their AI tools are doing the looking.
With thanks to our guests for sharing their time and experience: Matthew, Electrical Safety First, Beckie, Spirax Group, Richard, Kayo Digital, Joy, SureServe Steve, Patoss Dyslexia Charity, Lesley, Patoss Dyslexia group, Laura, Camellia PLC.
Plans are underway for the next session, with the group keen to keep this conversation going. To join contact:harry@kayodigital.co.uk
Harry Dance
Strategy Director
Harry is the Digital Marketing Director of Kayo Digital and has a passion for strategy and business growth. He's an award-winning marketer and has experience working with a wide range of companies and business goals
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/rethinking-the-website-in-the-age-of-ai/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/rethinking-the-website-in-the-age-of-ai/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Kayo Digital is now available through G-Cloud 15
_Source: https://kayo.digital/kayo-how/kayo-digital-is-now-available-through-g-cloud-15/_
- https://kayo.digital/
- [Kayo How](https://kayo.digital/kayo-how/)
- Kayo Digital is now available through G-Cloud 15
Insights
- Harry Dance
- 01 Sep 2026
# Kayo Digital is now available through G-Cloud 15
A simpler route for public sector organisations to work with Kayo Digital.
We are now an approved supplier of the G-Cloud 15 framework. G-Cloud-15 is the Government’s biggest upgrade in its history and is expected to facilitate up to £14 billion of public sector procurement over its lifetime; across all lots.
We already work with five NHS trusts, local authorities and organisations where security, accessibility, governance and technical performance aren't nice-to-haves They're fundamental to delivering digital projects properly. G-Cloud 15 simply gives those organisations another way to work with us.
**What can you procure from Kayo Digital?**
We're listed on G-Cloud 15 for two core service areas:
- **Umbraco website development**: Researching, designing, developing and supporting high-performing websites built on Umbraco. This complements Kayo Digital’s strategic relationship with Umbraco and our history of creating high performing websites and applications for brands
- **Digital Experience Platforms (DXPs)**: Creating more complex digital platforms that bring together content, integrations and technology to deliver better experiences for users and the teams managing them. Allowing the public sector to serve millions of users with vastly different needs
For Kayo Digital, joining G-Cloud 15 builds on our growing work within the public sector and reflects our focus on delivering accessible, secure and high-performing digital experiences.
Richard Pilton, Managing Director at Kayo Digital, said: “Becoming a G-Cloud 15 supplier is an important step for Kayo Digital and our work within the public sector.
“We already work with NHS trusts, local authorities and other public sector organisations, so we understand the responsibilities that come with delivering digital services in this space. Accessibility, security and performance must be considered from the outset.
“G-Cloud 15 gives public sector organisations a simpler route to access our expertise, while allowing us to build on the work we're already doing across the sector”.
This award reinforces Kayo Digital’s standing as a trusted digital transformation partner for the public sector. Through its expertise, the company helps organisations modernise communications, increase productivity, improve outcomes for citizens, and maximise the value of public investment.
Inclusion on the framework also makes it easier for customers to access Kayo Digital’s services and draw on its deep sector knowledge and specialist capabilities.
**If you would like to learn more about how we help the public sector, please get in touch with us or learn more about our** [**public sector services here**](https://kayo.digital/sectors/public-sector/ "https://kayo.digital/sectors/public-sector/")[**.**](https://kayo.digital/sectors/public-sector/ "https://kayo.digital/sectors/public-sector/")
****
****
Harry Dance
Strategy Director
Harry is the Digital Marketing Director of Kayo Digital and has a passion for strategy and business growth. He's an award-winning marketer and has experience working with a wide range of companies and business goals
- https://www.facebook.com/sharer/sharer.php?u=https://kayo.digital/kayo-how/kayo-digital-is-now-available-through-g-cloud-15/&src=sdkpreparse
- https://twitter.com/intent/tweet?url=https://kayo.digital/kayo-how/kayo-digital-is-now-available-through-g-cloud-15/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Our Team
_Source: https://kayo.digital/our-team/_
- https://kayo.digital/
- Our Team
# Our team of skilled professionals work the Kayo Digital magic formula to make a difference.
### We put results and outcomes first; the right people and the right process to deliver what's important.
### Richard Pilton
Managing Director
- https://www.linkedin.com/in/richard-pilton-3205893/
### Harry Dance
Director of Sales and Marketing
- https://www.linkedin.com/in/harry-dance/
### Paul Fletcher
Web Developer
### Alicia Lloyd
Research and Content Lead
- https://www.linkedin.com/in/alicia-lloyd/
### Ian Robinson
Business Director
- https://www.linkedin.com/in/ianrobinson1/
- https://twitter.com/iandrobinson
### Justin Wanstall
Production Director
- https://www.linkedin.com/in/justinwanstall/
- https://twitter.com/jwanstall
### Simon Arter
Web Developer
### David Hughes
Lead Software Developer
### Kelly Castle
Head of UX
- https://www.linkedin.com/in/kelly-castle-11111113/
### Martin Higgins
1st Line Support Technician
### Hayley Wash
Account Manager
- https://www.linkedin.com/in/hayley-wash-9a00a5142/
### Victoria Wuche
Junior UX/UI Designer
- https://www.linkedin.com/in/victoria-wuche-3a893b107/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# About Us
_Source: https://kayo.digital/about-us/_
- https://kayo.digital/
- About Us
# The team at Kayo Digital have played a great part of a few of the success stories on the web.
About Kayo Digital
## Who is Kayo Digital?
We are a Digital Partner to companies looking to grow and innovate.
We’re a team of specialists that complement each other and find solutions to clients problems. Making real-world change through technology.
## Some of the people who trust us to be their partner
## Our purpose is to make a positive difference through technology...
We're a team of specialists who complement each other and solve clients’ problems—making real-world change through a better understanding of your clients and technology.
Clients including Plane & Simple, The NHS, Macknade, Berry Garden, Parson's Nose and Kent County Council have relied on us to build and maintain cutting-edge websites, digital marketing campaigns and software to give them a competitive edge in an age of disruption.
- https://www.facebook.com/sharer/sharer.php?u=&src=sdkpreparse
- https://twitter.com/intent/tweet?url=
[let's discuss your business](https://kayo.digital/contact/)
## Our process
We focus on our clients, clients. By using an evidence-based approach through research and strategy.
Our multidisciplinary teams use technology, user-centred evidence and research, as well as data to deliver the best results. Where our goal is to drive growth through continuous improvement.
## Our team
Our team of skilled professionals work the Kayo Digital magic formula to understand what your clients need from you. Helping you to grow.
### Richard Pilton
Managing Director
- https://www.linkedin.com/in/richard-pilton-3205893/
### Ian Robinson
Business Director
- https://www.linkedin.com/in/ianrobinson1/
- https://twitter.com/iandrobinson
### Justin Wanstall
Production Director
- https://www.linkedin.com/in/justinwanstall/
- https://twitter.com/jwanstall
### Harry Dance
Director of Sales and Marketing
- https://www.linkedin.com/in/harry-dance/
### Alicia Lloyd
Research and Content Lead
- https://www.linkedin.com/in/alicia-lloyd/
### Kelly Castle
Head of UX
- https://www.linkedin.com/in/kelly-castle-11111113/
### David Hughes
Lead Software Developer
### Paul Fletcher
Web Developer
### Simon Arter
Web Developer
### Martin Higgins
1st Line Support Technician
### Hayley Wash
Account Manager
- https://www.linkedin.com/in/hayley-wash-9a00a5142/
### Victoria Wuche
Junior UX/UI Designer
- https://www.linkedin.com/in/victoria-wuche-3a893b107/
## Trusted by
Quick service and response rate.
Clio Davies. Marketing Manager - Martin Tolhurst
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Giving Back \(CSR\)
_Source: https://kayo.digital/giving-back-csr/_
- https://kayo.digital/
- Giving Back (CSR)
# We're here to make a difference
### Giving back
We recognise the difference we can make by investing time and value in our local communities and colleagues, and strengthening our sustainable and ethical business practices. This is why we are dedicated to an active Corporate Social Responsibility (CSR) programme.
## How we give back
## Empowering our people
We are focused on bringing out the best in our people, supporting them to achieve their goals, and allowing them to feel satisfied in their work. This is why we promote an environment of continual feedback, learning, and improvement.
## Sponsorship of local organisations:
Including sports clubs and events that bring communities together and boost wellbeing.
## Fundraising for local charities:
We continue to give our support to many local charities and causes, and fundraising events.
## Investing in the next generation
Children and young people form the foundations of our business future. We support education and training in digital skills by running school workshops, hosting university lectures, and taking on work experience placements from local schools.
## Building a sustainable future:
In order to maximise our positive impact we choose to partner with organisations with strong sustainable credentials. We are also green-conscious in our choice of products and processes, including reusable cups, recyclable materials, including our yearly Kayo Digital Review, and sustainable marketing material.
---
# Matched Funding Competition
_Source: https://kayo.digital/giving-back-csr/matched-funding-competition/_
- https://kayo.digital/
- [Giving Back (CSR)](https://kayo.digital/giving-back-csr/)
- Matched Funding Competition
# We're giving £10,000 to a charity that deserves a better website.
The Kayo Digital Annual Matched Funding Competition
### Every year, Kayo Digital awards £10,000 in matched funding to a registered charity that deserves a better digital presence. Nominations are open all year round.
A great website changes things. It's the difference between a charity that looks the part and one that gets overlooked. It's the difference between a supporter who donates and one who clicks away.
For many charities (particularly smaller ones without in-house digital teams or the budgets that larger organisations take for granted) a properly built, accessible, well-structured website isn't a nice-to-have. It's a genuine barrier to impact.
That's why we run this programme. And that's why we're asking you to nominate.
## What's on offer
Each year, Kayo Digital awards **£10,000** in matched funding towards a new website for one registered charity. We work with the winning organisation as a proper partner (not just a supplier) to build something that reflects their mission, works for their audience, and gives their team the tools to maintain it.
Nominations are open all year. Our Matched Funding Competition closes at the end of December, with the winner announced in January.
[Nominate a charity](https://kayo.digital/contact/)
## Who should you nominate?
If you work for a charity, volunteer for one, support one, or simply know one that's punching above its weight with a website that doesn't do it justice; this is for them.
We're looking for registered charities that:
- Are doing genuinely important work in their community or sector
- Are held back by a website that no longer serves them
- Would benefit from a trusted digital partner, not just a one-off build
There's no complex application process. Just tell us about the charity and why you think they deserve it.
## Past winners
We don't just make empty promises, here's what the programme has already made possible:
[**Kent Community Foundation**](https://kentcf.org.uk/ "Kent Community Foundation")
One of the South East's most respected grant-making charities, KCF received matched funding support to improve how they communicate their work and connect with applicants and donors online.
[**CXK**](https://www.cxk.org/ "CXK")
CXK supports young people and adults into education, employment and independence. Their new digital presence better reflects the breadth of what they do and makes it easier for the people they serve to find the right support.
### **Nominate a charity →**
Email us at ***marketing@kayo.digital*** nominations open all year.
Know a charity that deserves this? Share this page, or drop us an email. Nominations from anyone are welcome, you don't need to work for the charity to put them forward.
## **Our commitment goes beyond the competition**
The matched funding programme is our flagship initiative, but it's not the only way we support the charity sector.
We offer pro bono digital support to charitable organisations throughout the year, because we believe good digital shouldn't only be available to those with the biggest budgets.
Recent pro bono work includes hosting support for **National Energy Action,** the national fuel poverty charity, helping keep their digital infrastructure running reliably without adding pressure to a stretched team.
If your organisation needs digital support and isn't sure where to start, get in touch. The conversation is always free.
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Case Studies
_Source: https://kayo.digital/case-studies/_
- https://kayo.digital/
- Case Studies
# Our impact as told by our clients
###
We partner with some of the most exciting brands to help make a difference.
### A modern multisite platform that improved engagement by over 40%
[!\[Care Tech Case Studies Cover 2\](https://kayo.digital/media/hwcdkgx4/care-tech-case-studies-cover-2.png?width=550&height=504&v=1dce461b5ba7a50)
- 700%
Increase in average engagement time per user
- +40%
Engaged users per session
- 25%
Increase in people visiting the careers website
Visit case study
CareTech](https://kayo.digital/case-studies/caretech/)
### Reinventing a traditional business model
[!\[Pn Masthead\](https://kayo.digital/media/azpncfgq/pn-masthead.jpg?width=550&height=504&v=1d99950f5c67e00)
- 15,240%
Revenue increase
- UK Agency Awards
2
- Online Business
£1m
Visit case study
Parson's Nose](https://kayo.digital/case-studies/parsons-nose/)
### Supporting the world’s best healthcare system to protect the data of millions
[!\[Kentcht Hero\](https://kayo.digital/media/ug0mgtip/kentcht-hero.jpeg?width=550&height=504&v=1d99a1410ab5e70)
- 10
Websites supported
- > 2 million
Web users supported a year
Visit case study
NHS](https://kayo.digital/case-studies/nhs/)
### A new online DIY marketplace built for homeowners
[!\[Smartmockups Lhyym8nz\](https://kayo.digital/media/ezel0zoh/smartmockups_lhyym8nz.jpg?width=550&height=504&v=1d98cc47e6076b0)
- 995%
Increase in revenue in the first year
- 1,240%
Increase in transactions in the first year
- 1
National Award
Visit case study
Plane & Simple](https://kayo.digital/case-studies/plane-simple/)
### Supporting 3,000 staff and 765,000 patients with smarter, more accessible digital infrastructure
[!\[Humber Intranet 1\](https://kayo.digital/media/xzedmack/humber-intranet-1.jpg?width=550&height=504&v=1dce9cd23e54df0)
- Speed
Staff can find key information more quickly, reducing time spent searching
- Wayfinding
A more considered homepage with clearer structuring makes it easier for users to understand where to go
- Inclusivity
Accessibility improvements mean the site works better for a wide range of users
Visit case study
Humber Teaching NHS Foundation Trust](https://kayo.digital/case-studies/humber-teaching-nhs-foundation-trust/)
### Website in a week that saved 150 jobs
[!\[Watts Farm Homepage Mockup\](https://kayo.digital/media/ly5jakzo/watts-farm-homepage-mockup.jpg?width=550&height=504&v=1d999ffe2bf2c30)
- 4 million
Revenue in the first year
- 150
Jobs saved
- 3
UK Awards
Visit case study
Watts Farms](https://kayo.digital/case-studies/watts-farms/)
### Creating value for shareholders and their clients
[!\[Gallery Direct The Situation\](https://kayo.digital/media/s0qa3h3a/gallery-direct-the-situation.png?width=550&height=504&v=1d99e10362303b0)
- 62%
More traffic in two years.
- 15%
More engaged audience
Visit case study
Gallery Direct](https://kayo.digital/case-studies/gallery-direct/)
### How to … use maps to raise awareness
[!\[Photo 1200\](https://kayo.digital/media/5uqgjz2t/photo-1200.png?width=550&height=504&v=1d9d4f6db4efb10)
- >1,000
Engaged visitors on the fuel poverty map
- >10,000
People finding information related to their contingency
Visit case study
National Energy Action](https://kayo.digital/case-studies/national-energy-action/)
### Supporting Families with Sick or Disabled Children
[!\[Tree Of Hope Home Mockup\](https://kayo.digital/media/ijfnixjj/tree-of-hope-home-mockup.jpg?width=550&height=504&v=1da7f43c20dc670)
- Significantly
Improved engagement
- Implemented
JustGiving donations capabilities
Visit case study
Tree of Hope](https://kayo.digital/case-studies/tree-of-hope/)
[Contact us to learn how we can help you](https://kayo.digital/contact/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# CareTech
_Source: https://kayo.digital/case-studies/caretech/_
CareTech
# A modern multisite platform that improved engagement by over 40%
CareTech is a UK-based provider of specialist social care and education. They support children and adults with complex needs, including autism and learning disabilities.
Services
- [Design & Development](https://kayo.digital/what-we-do/design-development/ "Design & Development")
- [Tech](https://kayo.digital/what-we-do/tech/ "Tech")
Website
[www.caretech-uk.com](https://www.caretech-uk.com/)
## The impact
+40%
Engaged users per session
700%
Increase in average engagement time per user
25%
Increase in people visiting the careers website
## Challenge
CareTech wanted a new website that was easier for users to navigate and better reflected how people actually look for information.
At the time, the main CareTech site was built on Drupal. Over 15 other brand websites were running on a shared Sitecore setup. Managing content across all of these sites was complex, unruly and time-consuming, and it was hard for the marketing team to manage the brand’s digital footprint.
**They needed a modern CMS that could:**
• manage all sites from one place
• give clearer insight into performance through reliable data
• support international versions of the site
• encourage recruitment
• meet growing cyber security requirements
• reduce long-term running costs
[Contact](https://kayo.digital/contact/)
## Our solution
CareTech worked with Kayo Digital to redesign and rebuild the website with a stronger focus on user experience.
The new platform was built on Umbraco 17 and set up as a multisite. This allows all CareTech websites to be managed within a single CMS, rather than across separate systems.
**Key elements of the solution included:**
• One CMS and a single login to manage 16 websites
• Central control over user permissions, so access can be tightly managed
• Cleaner analytics data through Google Consent Mode v2 and GA4
• Support for both UK and Arabic versions of the website
• Website built and tested to OWASP standards
• Lower total cost of ownership as a result of the simplified setup
Working with Kayo Digital on our new CareTech corporate website has been a fantastic experience. From day one, they got under the skin of what we were trying to achieve and turned it into a sharp, engaging and user-friendly platform that genuinely brings our brand to life. The team were proactive, responsive and solutions-focused throughout — no fuss, just a clear commitment to getting it right. They challenged our thinking when it mattered, added real creative value, and delivered with precision and pace. What stood out most was how easy they were to work with: collaborative, adaptable and completely aligned with our goals. The end result speaks for itself — a modern, accessible site we’re incredibly proud of. We wouldn’t hesitate to recommend Kayo Digital as a trusted, high-impact digital partner.
Alison O’Donnell. Group Communications Director - CareTech
## Tell us about your project
Full Name
Email Address
Phone Number
Submit
## Test
fsdfsdf
## Contact
https://kayo.digital/contact/
## Contact
https://kayo.digital/contact/
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Parson's Nose
_Source: https://kayo.digital/case-studies/parsons-nose/_
Parson's Nose
# The finest free range meats
Parson's Nose is a family-run premium butcher in the heart of Fulham, Putney and South Kensington.
The company is a premium butcher and has retained the core values that have made their butchers the one to visit: a passion for food, innovation and service they can be proud of
Services
- [Web Design](https://kayo.digital/what-we-do/web-design/ "Web Design")
- [Web Development](https://kayo.digital/what-we-do/web-development/ "Web Development")
- [Research & Insights](https://kayo.digital/what-we-do/research-insights/ "Research & Insights")
Website
[parsonsnose.co.uk](https://parsonsnose.co.uk/)
## Outcome
15,240%
Revenue increase
2
UK Agency Awards
£1m
In a year trading online
## Situation
Prior to working with Kayo Digital, Parson’s Nose had created two separate websites: one for information (such as journals and recipes illustrating their company journey and passion for food), and one to support their initially modest eCommerce needs. This in turn presented them with two CMS’ to learn and master.
## Solution
During the COVID-19 outbreak we’ve worked to help clients weather the storm so when they emerge from lockdown they will have taken a leap forward in digitising their business.
As Coronavirus hit the UK, Parson’s Nose - a family run premium butcher in the heart of Fulham, Putney and South Kensington – wanted to maximise their online presence and increase their eCommerce efficiencies so they could serve the increasing home deliveries market.
They came to us asking for an eCommerce website solution that wouldn’t compromise the content-driven sections of their website, including journals and recipes, that also brought value to their business.
##
Taking a headless eCommerce approach, we were able to use all of the functionality of an eCommerce platform (i.e. Shopify) but expand it using a bespoke CMS to incorporate the marketing and promotion side of the business as well.
The eCommerce website integrated with their logistics to create an end-to-end fulfilment process which has helped to transform the business and accelerate growth to achieve record-breaking profitability in 2020.
We’re very proud of the work we conducted to support Parson’s Nose which has enabled them to become a million pound business in the space of 10 months through online sales. We have continued to support the company and support their continued digital transformation and for two years in a row they have been named Innovative Butcher of the Year.
[Contact us to learn how we could help you](https://kayo.digital/contact/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# NHS
_Source: https://kayo.digital/case-studies/nhs/_
Kent Community Health NHS Foundation Trust
# Supporting the world’s best healthcare system to protect the data of millions
The Kent NHS community is the largest healthcare provider in England, serving a population of about 1.4 million across Kent and 600,000 in East Sussex and London.
Services
- [Web Design](https://kayo.digital/what-we-do/web-design/ "Web Design")
- [Research & Insights](https://kayo.digital/what-we-do/research-insights/ "Research & Insights")
- [Web Development](https://kayo.digital/what-we-do/web-development/ "Web Development")
Website
[www.kentcht.nhs.uk](https://www.kentcht.nhs.uk/)
## Situation
We were already hosting 10 websites, having created several others, for the NHS when they approached us to develop a web-based portal for their employees. The need for a new digital system was born out of the requirement for its teams to access and process large amounts of personal data effectively and efficiently while complying with newly introduced data protection laws – something that their legacy paper-based process was currently doing.
We are proud to say that we have been supporting the NHS with all things digital for over two years.
## Outcomes
GDPR Compliance
Internal systems that now make GDPR compliance easier
10
Hosted websites
2 million
Web users supported a year
## Solution
We created a fully automated system that protects the NHS from potential infringement of data protection laws that could have resulted in a costly fine by the authorities in addition to any negative press attention that comes from a severe data leak from one of the biggest brands in the world.
We now offer hosting, software and ongoing support for the new system and will continue to help them with all matters digital; including new websites and a Digital Asset Management platform.
Thank you so much everyone.
Your responsiveness throughout has allowed us to get vital information to our patients and has definitely helped to make sure we have continued to give our patients the best care we can during the pandemic.
You are part of #TeamNHS!
Jo Treharne. Head of Campaigns and Digital - Kent NHS
Awesome knowledge, especially technical developments for our website and a great service delivery. Always happy to help and talk through ideas.
Andrew Crouch. Digital Communications Manager – Kent NHS
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Plane & Simple
_Source: https://kayo.digital/case-studies/plane-simple/_
Plane & Simple
# A new online DIY marketplace built for homeowners
Plane & Simple, a new online DIY marketplace, connects DIYers with local independent merchants, shining a light on businesses that might not be on a customer’s radar.
Services
- [Web Development](https://kayo.digital/what-we-do/web-development/ "Web Development")
- [Research & Insights](https://kayo.digital/what-we-do/research-insights/ "Research & Insights")
Website
[www.itsplaneandsimple.com](https://www.itsplaneandsimple.com/)
## Outcome
995%
Increase in revenue in the first year
1,240%
Increase in transactions in the first year
Continued national expansion
## Situation
With the knowledge that 40% of online shoppers prefer to shop on marketplaces and that shoppers are five times more likely to search for a product on a marketplace than on a brand’s website, Plane & Simple wanted to create a new online marketplace.
Revolutionizing and reimagining the DIY and building materials purchase process. Giving local merchants the ability to compete with nationwide brands.
## Solution
From our initial research into Plane & Simple’s proposition and their final goal, we learnt that no off-the-shelf marketplace was available that accommodate their business model. Leading to a fully bespoke tool being created.
The project was split into phases, with the first phase being an MVP (Minimum Viable Product) which had to integrate with Stripe and digital experience tools to track and monitor how the website will be used, helping with additional innovations and enhancements.
## Outcome
To give the best experience for Plane & Simple’s users, the UI (user interface) has continued to be tested and improved, helping maintain its digital revolution.
We are excited to continue to work with Plane & Simple supporting them as their digital partner.
[Contact us to learn how we can help you](https://kayo.digital/contact/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Humber Teaching NHS Foundation Trust
_Source: https://kayo.digital/case-studies/humber-teaching-nhs-foundation-trust/_
Humber Teaching NHS Foundation Trust
# Supporting 3,000 staff and 765,000 patients with smarter, more accessible digital infrastructure
Humber Teaching NHS Foundation Trust provides integrated health and social care services to around 765,000 people across Hull, the East Riding of Yorkshire, Scarborough, Whitby and Ryedale. Their services include mental health, community care, learning disability support, addiction services and primary care. The trust employs around 3,000 staff across more than 70 sites.
Services
- [Design & Development](https://kayo.digital/what-we-do/design-development/ "Design & Development")
- [Tech](https://kayo.digital/what-we-do/tech/ "Tech")
Website
[www.humber.nhs.uk](https://www.humber.nhs.uk/)
## Background
Humber Teaching NHS Foundation Trust needed a new partner to take over the management of their Umbraco intranet and extranet. The platforms were business critical but needed ongoing support, clearer structure and improvements to make them easier for staff and external users to use day to day.
They were looking for a team that could handle the day to day running of the platforms, while also helping them improve how people find information and use the sites.
[Contact](https://kayo.digital/contact/)
## Solution
The work focuses on keeping the platforms reliable and accessible, while making practical improvements that reflect how staff and users actually use them.
In the first year, this included:
• Auditing and updating the websites to meet WCAG 2.2 AA standards, helping make the platforms accessible to a wider range of users
• Redesigning the intranet and main homepage to support a clearer, more user focused structure
• Adding AI powered search across both platforms, making it quicker for users to find the information they need
• Prototyping a new leaflet library to improve access to documents and patient information
## The impact
Speed
Staff can find key information more quickly, reducing time spent searching
Wayfinding
A more considered homepage with clearer structuring makes it easier for users to understand where to go
Inclusivity
Accessibility improvements mean the site works better for a wide range of users
## Tell us about your project
Full Name
Email Address
Phone Number
Submit
---
# Watts Farms
_Source: https://kayo.digital/case-studies/watts-farms/_
Watts Farms
# Website in a week that saved 150 jobs
Watts Farms is a family-run business which covers 10 sites in Kent, Essex and Bedfordshire. They are growers, packers, and distributors of fresh produce.
Services
- [Web Design](https://kayo.digital/what-we-do/web-design/ "Web Design")
- [Web Development](https://kayo.digital/what-we-do/web-development/ "Web Development")
- [Research & Insights](https://kayo.digital/what-we-do/research-insights/ "Research & Insights")
Website
[shop.wattsfarms.co.uk](https://shop.wattsfarms.co.uk/)
## Situation
Watts Farms, a B2B company, came to Kayo Digital with a proposition during the first week of COVID – could we help them set up an eCommerce website targeted at consumers that would enable home delivery, collection, tracking, and reporting to help launch a B2C proposition that would help them to continue to trade during COVID. Not only this, but with food perishing and jobs on the line, could we do it all in 7 days? We agreed.
Up until March 2020 the business was purely B2B, supplying food predominantly to Michelin restaurants across London, hotels, and schools. When the Coronavirus pandemic hit, the hospitality industry ground to a halt, along with Watts Farms’ sales.
The entire business, including 150 jobs and £400,000 of stockpiled food, was at risk.
## Solution
Key to the strategy to meet the campaign objectives was to build a website in just 5 days that Watts Farms could quickly use to sell and track stock from. While the website was considered a minimum viable product (MVP) that we would then work with our client to develop, it was integral to the success of the campaign that a robust and reliable e-commerce platform was in place as soon as possible.
While the window to turnaround the e-commerce website was narrow, time was taken to work with the client to get to know the wider business operation. For instance, we developed the initial website to limit the sum of deliveries that could be planned each day to help Watts Farms finalise the logistics side of the new proposition, and identify the areas which could be delivered to. Furthermore, we ensured that the website itself integrated with Watts Farms logistics and back-office from the get-go so they could take ownership and control as quickly as possible.
##
The target audience for the campaign was individual consumers living in Kent – an audience previously untapped by Watts Farms as its business model was geared towards the B2B market. This is where our Digital Marketing Service came into play to advise our client on the best strategies to use promote the launch of the delivery/click and collect service.
##
Once the MVP was live the strategy had two elements. An initial awareness campaign focusing on PR, social media, Facebook advertising and email.
The second was a more sales-focused campaign using email automation, referral marketing, SEO and paid advertising.
## Outcome
4 million in revenue
in 1st year
150 jobs saved
National exposure
"During the Coronavirus outbreak, I saw that our trade foodservice business was dropping off a cliff with restaurants closing and seeing the panic buying that was happening at the supermarkets I wanted to sell my products online to help and prevent loss of jobs.
I contacted Kayo with the request fully expecting them to tell me it would take a month but they were very quick to respond and within a week we had the website up. We tested it and made changes and were very happy - we had transformed our business!
Since going live they have continued to be extremely helpful. We are not a tech company and so not used to the level of volume hitting the site and some queries that come with that. Ongoing they are fast to respond and tweak things to give better solutions to the site and the customers.
Without Kayo's support we would not have been able to keep the site open and all our staff employed."
Ed Gray. Watts Farms
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Gallery Direct
_Source: https://kayo.digital/case-studies/gallery-direct/_
Gallery Direct
# Creating value for shareholders and their clients
Established in 1973 as a small family-run business, Gallery Direct has grown to become the leading British-based designer, manufacturer and worldwide distributor of furniture, home décor and accessories, committed to offering the complete home furnishings solution.
Services
- [Web Development](https://kayo.digital/what-we-do/web-development/ "Web Development")
- [Hosting](https://kayo.digital/what-we-do/web-development/hosting/ "Hosting")
- [Research & Insights](https://kayo.digital/what-we-do/research-insights/ "Research & Insights")
- [Digital Strategy Consulting](https://kayo.digital/what-we-do/research-insights/digital-strategy-consulting/ "Digital Strategy Consulting")
Website
[www.gallerydirect.co.uk](https://www.gallerydirect.co.uk/)
## Situation
The team was looking to create a new website optimised for B2B sales and one that could grow with the company.
Understanding the growing significance of digital platforms in business operations, they sought to leverage a website's potential to streamline their sales efforts and improve logistics efficiency.
## Solution
Through a bespoke design, focused on user-centric design and bespoke integration of Magento and Dynamics NAV, Gallery Direct has a website that is the centre of all things sales, marketing and logistics.
We are excited to continue working with Gallery Direct, supporting them as their digital partner through continuous improvement.
## The result
62%
more traffic in two years
15%
more engaged audience
[Contact us to learn how we could help you](https://kayo.digital/contact/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# National Energy Action
_Source: https://kayo.digital/case-studies/national-energy-action/_
National Energy Action
# How to … use maps to raise awareness
National Energy Action's vision is to end fuel poverty. The charity works across England, Wales and Northern Ireland to ensure that everyone can afford to live in a warm, safe and healthy home.
Services
- [Web Development](https://kayo.digital/what-we-do/web-development/ "Web Development")
- [Web Design](https://kayo.digital/what-we-do/web-design/ "Web Design")
- [WordPress](https://kayo.digital/our-technologies/wordpress/ "WordPress")
Website
[www.nea.org.uk](https://www.nea.org.uk/)
## Challenge
With heating and electric bills snowballing and fuel poverty rising throughout the UK, National Energy Action (NEA) sought to support those in need, raising awareness of people’s positions and highlighting the issue nationally and to local government.
The website was created to educate users, but there needed to be more dynamic functionality to drive visitors to the website. NEA wanted to create an interactive map to help inform users of the situation of fuel poverty throughout the UK.
NEA approached Kayo Digital to help make an interactive map a reality.
[Contact us to learn more](https://kayo.digital/contact/)
## Our solution
Alongside NEA, we created a fuel poverty map showing fuel poverty in England's constituencies and comparing national average levels and contact details for the MP.
The map had a Call to Action to encourage users to write to their local MP to say that this situation needs to change. Supporting NEA’s vision of ending fuel poverty.
## Results so far
>1,000
Engaged visitors on the fuel poverty map
>10,000
People finding information related to their contingency
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Tree of Hope
_Source: https://kayo.digital/case-studies/tree-of-hope/_
Tree of Hope
# Supporting Families with Sick or Disabled Children
Tree of Hope is a crowdfunding charity that helps children and young people with a disability or illness by providing their families with support in raising the funds they need for specialist care.
Services
- [Web Design](https://kayo.digital/what-we-do/web-design/ "Web Design")
- [Research & Insights](https://kayo.digital/what-we-do/research-insights/ "Research & Insights")
- [Web Development](https://kayo.digital/what-we-do/web-development/ "Web Development")
Website
[www.treeofhope.org.uk](https://www.treeofhope.org.uk/)
## Challenge
Tree of Hope assists children and young people with disabilities or illnesses by aiding their families in raising funds to cover specialized care not provided by the UK healthcare system. While they have expanded nationally, they lack the reputation necessary to easily boost donations.
## Solution
We have repositioned their website to target two distinct audiences: those seeking to fundraise for a child and those seeking to fundraise for Tree of Hope directly. Where there is an element of cross selling between the two audiences.
Thank you so much everyone.
Your responsiveness throughout has allowed us to get vital information to our patients and has definitely helped to make sure we have continued to give our patients the best care we can during the pandemic.
You are part of #TeamNHS!
Jo Treharne. Head of Campaigns and Digital - Kent NHS
Awesome knowledge, especially technical developments for our website and a great service delivery. Always happy to help and talk through ideas.
Andrew Crouch. Digital Communications Manager – Kent NHS
## The results
Integrated website with JustGiving
Increased website engagement
A new tool to drive donations
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Free Website Audit: Security, Sustainability & Scalability
_Source: https://kayo.digital/free-website-audit-security-sustainability-scalability/_
- https://kayo.digital/
- Free Website Audit: Security, Sustainability & Scalability
# Get a free website audit now
###
Using our expertise gained from years of helping clients grow their business through technology we have created a website audit tool.
Email
Website address
Keep me updated on the latest web development insights.
Request report
### About the audit
No matter if you're B2B or B2C, the foundation for growth online starts with a website that works harder for your business. That means being visible in search, easy to use for everyone, fast to load, and light on the planet.
Our free website audit uncovers exactly how your site performs across the areas that matter most. Designed by experts who’ve helped countless organisations grow through smart, sustainable digital strategies, this audit gives you the insight you need to move forward with confidence.
### Results to expect
Just complete the short form and your personalised report will be created by a member of our team
### What you could discover...
- A snapshot of your SEO strength
- A performance check that highlights speed and stability
- An accessibility review showing how inclusive your site really is
- An estimate of your website’s carbon footprint
- A look at how real users experience your site
- A summary of critical issues worth your attention
---
# Terms of service
_Source: https://kayo.digital/terms-of-service/_
- https://kayo.digital/
- Terms of service
# Terms of service
###
Please find below our terms and conditions relating to all of our services. When starting work with us, you are also providing acceptance of our general terms and individual service terms and conditions.
If you have any questions, please contact your Account Manager.
## Terms of service
- General terms and conditions for supply of service
- Website and software development terms of service
- Design terms of service
- Hosting services terms of service
- Marketing and PR Terms of service
- Technical support terms of service
### General terms and conditions for supply of service
[General terms and conditions for supply of services. Last updated 7 November 2022.](https://kayo.digital/media/oavih50e/1generaltermsandconditionsforsupplyofservices-5fae4ac98741d.pdf "1.Generaltermsandconditionsforsupplyofservices 5Fae4ac98741d")
### Website and software development terms of service
[Website and software development terms of service. Last updated 7 November 2022.](https://kayo.digital/media/pgjh1dy5/2websiteandsoftwaredevelopmentsupplementaryterms-5fae4abf027c3.pdf "2.Websiteandsoftwaredevelopmentsupplementaryterms 5Fae4abf027c3")
### Design terms of service
[Design terms of service. Last updated 21 December 2022.](https://kayo.digital/media/mdnd1brn/designsupplementaryterms-63a2f1ed47822.pdf "Designsupplementaryterms 63A2f1ed47822")
### Hosting services terms of service
[Hosting services terms of service. Last updated 7 November.](https://kayo.digital/media/3ilmityn/4hostingservicessupplementaryterms-5fae4afabd41b.pdf "4.Hostingservicessupplementaryterms 5Fae4afabd41b")
### Marketing and PR Terms of service
[Marketing and PR Terms of service. Last updated 7 November 2022.](https://kayo.digital/media/tkpk2lnn/5marketingandprsupplementaryterms-5fae4aeea701b.pdf "5.Marketingandprsupplementaryterms 5Fae4aeea701b")
### Technical support terms of service
[Technical support terms of service. Last updated 7 November 2022.](https://kayo.digital/media/nt2ineqq/6technicalsupportsupplementaryterms-5fae4ae055eb6.pdf "6.Technicalsupportsupplementaryterms 5Fae4ae055eb6")
**Christmas Draw T&Cs**
Kayo Digital standard T&Cs apply and can be found above.
In addition to these, the following conditions must also be met to enter the draw
1. You must be charity registered in the UK
2. The project must start before 30^th^ June 2027
3. A Kayo Digital Dedicated hosting package with a 2-hour continual improvement service for a minimum of 12 months must be used for the resulting website
4. A Kayo Digital credit link will be placed in the footer of the homepage
5. Kayo Digital will be allowed to create a case study and press release relating to the website
6. You must enter your charity before midnight on Thursday 25^th^ December 2026
---
# Suppliers network
_Source: https://kayo.digital/terms-of-service/suppliers-network/_
- https://kayo.digital/
- [Terms of service](https://kayo.digital/terms-of-service/)
- Suppliers network
# Stronger together
### Kayo Digital's Supplier Network
## Join the winning team
A significant change to our clients’ online footprint is almost impossible without collaboration and cooperation. So, why be the jack of all trades when collaboration offers a range of unique benefits?
## Some of the clients we partner with
## Collaboration...
Not only do we benefit from each other’s services but we’re able to provide scaleable opportunities to our clients with minimal effort! And, working together enables all of us to recruit new clients through collaboration.
## Mutual advantages...
You expect to pick up clients through referrals we offer a comprehensive Referral Scheme. And, as an added benefit, you’ll be invited to our networking events and receive our research papers.
## What are you waiting for?
Work with some of Kent’s and the South East’s fastest-growing, largest and best-loved companies by joining Kayo’s partner network and receive:
- Preferential invites to our events
- Free copies of our latest reports
- Generous kick backs
- Regular networking with other suppliers
Email
Website address
Keep me updated on the latest web development insights.
Request report
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Internet Privacy Policy
_Source: https://kayo.digital/internet-privacy-policy/_
- https://kayo.digital/
- Internet Privacy Policy
# Internet Privacy Policy
### This website is operated by Kayo Digital Ltd ("we" or "us")
By using and visiting our website and by submitting your personal information to us you agree to us using your personal information as set out in this privacy policy.
If you want to know about how we use cookies please [click here](https://kayo.digital/cookies).
We respect the privacy of users of our website and recognise that when you choose to provide us with information about yourself, you trust us to act in a responsible manner with that information. This privacy policy contains important information about how we use your personal information.
## What information do we collect?
At times we may request that you voluntarily supply us with personal information. Generally this information is requested when you want us to provide you with information.
We may gather the following information about you:
- Name
- Email address
- Telephone number
- IP address (a unique identifier for your computer or other device)
- Mobile device ID
Information provided by you in relation to submitting a job application to us (this may include sensitive personal information e.g. ethnic origin)
## How do we use it?
We will use this information in the following ways:
- to provide you with information that you have requested e.g. a newsletter, bulletins;
- to respond to specific queries you may raise regarding KAYO and its business;
- to provide you with better ways of accessing information from this website;
- to process and consider your job application;
- to allow you to submit articles to the KAYO Reading Room;
For how we use your information that is collected using cookies and similar technologies please [click here](https://kayo.digital/cookies).
## Do we pass your information to third parties?
We may send your personal information to affiliates and third parties to help us process your personal information for the purposes set out in this policy.
We may disclose your personal information if we or any of our assets are the subject of a sale or similar corporate transaction. We will ensure that the third parties who receive your personal information are required to keep it confidential.
We may disclose personal information to third parties when we reasonably believe we are required by law, and in order to investigate, prevent, or take action regarding suspected or actual unlawful or otherwise prohibited activities, including, but not limited to, fraud.
## How do we use your information for marketing?
We will only provide information to you that you have asked for via the website.
## How long do we keep your information?
We will keep your information for a reasonable period for the purposes set out above.
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Cookie Policy
_Source: https://kayo.digital/cookie-policy/_
- https://kayo.digital/
- Cookie Policy
# Cookie Policy
###
## What are cookies?
We may use information obtained from cookies or similar technology. Cookies are text files containing small amounts of information which we download onto your computer or device when you visit our website. Therefore, when we refer to "you" in this section we mean your computer. We can recognise these cookies on subsequent visits and they allow us to remember you.
Cookies come in many forms. We have set out below the main types and categories of cookies that are used. This section refers to all types and categories of cookies and not just those we use on our website.
**First and third-party cookies** - whether a cookie is first-party or third-party refers to the domain placing the cookie. First-party cookies are those set by a website that is being visited by the user, the website displayed in the URL window e.g. www.kayo.digital. Third-Party cookies are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website this would be a third-party cookie.
**Persistent cookies** – these cookies remain on a user's device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.
**Session cookie** – these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.
## What do we use cookies for?
Cookies fall into one or more of the categories set out below. This website uses cookies that fall into all the categories. Also we use data from targeting cookies placed on your computer by third parties when you have visited other websites.
1. **Strictly necessary cookies – These cookies enable services you have specifically asked for.**These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies certain services you have asked for cannot be provided. e,g, the ASP.NET cookie.
2. **Performance cookies – These cookies collect information on the pages visited.**These cookies collect information about how users use a website, for instance which pages users go to most often, and if they get error messages from web pages. These cookies don't collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. They are only used to improve how the website works.
3. **Functionality cookies – These cookies remember choices you make to improve your experience.**These cookies allow the website to remember choices you make and provide enhanced, more personal features. For example, the AddThis cookie provides ‘share this page’ functionality, where a user can email a link from a report to their friends. They may also be used to help provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity to other websites.
4. **Targeting cookies or advertising cookies – these cookies collect information about your browsing habits in order to make advertising relevant to you and your interests.**These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information is shared with other organisation such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
If you want to delete any cookies that may already be on your computer or device, please refer to the instructions for your file management software to locate the file or directory that stores cookies. If you want to stop cookies being stored on your computer in future, please refer to your browser manufacturer’s instructions by clicking “Help” in your browser menu. Further information on cookies is available at www.allaboutcookies.org. By deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our website.
## Third Party Websites
Our website links to third party sites which we do not operate or endorse. These websites may use cookies and collect your personal information in accordance with their own privacy policies. This privacy policy does not apply to third party websites and we are not responsible for third party websites.
## How do we protect your information?
We take appropriate measures to ensure that your personal information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.
## Under 13 year olds
This web site is designed for business customers and is not intended or designed to attract children under the age of 13. We do not knowingly collect personal information from or about any person under the age of 13. If you are under 13 years old and wish to ask a question or use this site in any way which requires you to submit your personal information, please get your parent or guardian to do so on your behalf.
## How to obtain a copy of your information
You are entitled to ask for a copy of the information we hold about you (for which we may charge a small fee) and to have any inaccuracies in your information corrected. Please contact us using the details set out below.
## How to contact us if your information or choices change
If your personal information or your preferences change, you don't want us to send you the information you have requested or if you have any queries about how we use your personal information, please let us know by emailing hello@kayo.digital.
## Changes to this policy
We reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time. You are encouraged to review this policy from time to time.
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Conditions of use
_Source: https://kayo.digital/conditions-of-use/_
- https://kayo.digital/
- Conditions of use
# Conditions of use
### By accessing this website you agree to be bound by these Terms & conditions ("terms"), please read them carefully. If you do not agree to be bound by these terms you should not access or view this website.
1. The information contained in this website is intended for general information purposes only. KAYO Digital has made all reasonable efforts to ensure that the information on this website is accurate at the time of inclusion, however there may be inaccuracies and occasional errors for which KAYO Digital apologises.
2. KAYO Digital makes no representations or warranties about the information provided through this website, including any hypertext links to any website or other items used either directly or indirectly from this website. KAYO Digital accepts no liability for any inaccuracies or omissions in this website and any decisions based on information contained in KAYO Digital's websites are the sole responsibility of the visitor.
3. The information and images contained within this website are © Copyright Kayo Digital Ltd. We permit you to make copies of this website as necessary incidental acts during your viewing of it; and you may take a print for your personal use of so much of the site as is reasonable for private purposes. You may not frame this site nor link to a page other than the home page without our express permission in writing.
4. You shall not use this website for any illegal purposes and in particular agree that you shall not send, use, copy, post or allow any posting which is defamatory or obscene within the meaning of the Obscene Publications Act or which is abusive, indecent or in breach of the privacy of any person. You agree not to send any unsolicited promotional or advertising material, spam or similar materials or any volume messages that may interfere with the operation of this website or with the enjoyment of this website by other visitors.
5. KAYO Digital reserves the right at any time and without notice to enhance, modify, alter, suspend or permanently discontinue all or any part of this website and to restrict or prohibit access to it.
6. You hereby agree to indemnify KAYO Digital against any costs, claims, losses and damages (including legal fees) incurred by or awarded against KAYO as a result of your misuse of this website or your breach of these terms.
7. If you are in breach of these terms or of KAYO Digital's Privacy Policy KAYO Digital may as its option, suspend or block your access to this website and refuse to provide you with any further access to it.
8. This website is provided to you free of charge, and KAYO Digital does not accept any liability to you (except in the case of personal injury or death caused by its negligence or for fraud or as required by law) whether in contract, tort (including negligence) or otherwise, arising out of it in connection with this website. KAYO Digital accepts no liability for any direct, special, indirect or consequential damages, or any other damages of whatsoever kind resulting from whatever cause through the use of any information obtained either directly or indirectly from this website. Your sole remedy is to discontinue using this website.
9. These terms may be amended by KAYO Digital from time to time.
10. Your use of this website and downloads from it, and the operation of these terms & conditions, shall be governed in accordance with the laws of England and Wales. The English courts shall have exclusive jurisdiction over any dispute arising out of your use of this website.
In the event that any or any part of the terms contained in these terms & conditions shall be determined by any competent authority to be invalid, unlawful or unenforceable to any extent, such term shall to that extent be severed from the remaining terms which shall continue to be valid and enforceable to the fullest extent permitted by law.
No information contained in this website constitutes or would be deemed to constitute an invitation to invest or otherwise deal in the shares of Kayo Digital Ltd or an invitation by or on behalf of Kayo Digital Ltd to enter into a contract with you.
## Privacy Policy
KAYO Digital respects the privacy of visitors and users of this website, and will only collect personally identifiable data, such as your name or email address, when it is voluntarily submitted to us at this website. Please read our [Privacy Policy](https://kayo.digital/privacy)in full.
References to "KAYO", "we", "us" and "our" are references to Kayo Digital Ltd.
Any questions or enquiries which you have in relation to KAYO Digital should be addressed to:
Kayo Digital Ltd
The Innovation Building
940 Heeley Close
Kent Science Park
Sittingbourne
Kent
ME9 8HL
[hello@kayo.digital](mailto:privacy@kayo.digital)
Kayo Digital Ltd. Registered in England with company registration no. 07335084. Registered Office: The Innovation Building, 940 Heeley Close, Kent Science Park, Sittingbourne, Kent ME9 8HL.
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Privacy Policy
_Source: https://kayo.digital/privacy-policy/_
- https://kayo.digital/
- Privacy Policy
# Privacy Policy
### Kayo Digital Ltd (“Kayo”) is committed to protecting and respecting your privacy. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.
## 1. Information About Us
Kayo are a technical agency designing and developing websites, Software and Apps for business customers to give them a competitive edge in their dealings with their customers.
These terms of use govern the sites operated by Kayo Digital Ltd, registered in England with company number 07335084. Registered office address: The Innovation Building, 940 Heeley Close, Kent Science Park, Sittingbourne, Kent ME9 8HL.
## 2. Data Controller
Kayo processes personal data as a controller as defined by the GDPR Regulations
## 3. Information We May Collect From You
During a users’ registration process they may provide information such as name, company, name, company size, email, telephone number, address, payment information and other relevant data.
By providing this information either online, by telephone, post or otherwise you expressly consent to our use of your personal information in accordance with this privacy policy.
## 4. Uses Made of the Information
We use information held about you in the following ways:
- To update our database(s) so that your data and business details can be kept up to date.
- To ensure that content from our Site(s) is presented in the most effective manner for you and for your computer.
- To provide you with information, products or services that you request from us or which we feel may interest you.
- To carry out our obligations arising from any contracts entered into between you and us.
- To allow you to participate in interactive features of our service, when you choose to do so.
- To notify you about changes to our service or Sites.
If you do not want us to use your data in these ways please contact us at privacy@kayo.digital
## 5. How We Share Your Information
We do not, at any time share your information with third parties.
## 6. IP Addresses and Cookies
We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and trouble-shooting purposes. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. They enable us:
- To estimate our audience size and usage pattern.
- To store information about your preferences, and so allow us to customise our Site according to your individual interests.
- To speed up your searches.
- To recognise you when you return to our Site.
- You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our Site.
## 7. Where We Store Your Personal Data
All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology.
We will not at any time share your personal data with third parties.
## 8. Your Rights
Our Site(s) may, from time to time, contain links to and from the website of our partner networks, advertisers and affiliates. If you follow a link to any of these website, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
## 9. Access information
You have the right to request access to the information that we have on you. You can do this by contacting us at privacy@kayo.digital. We will make sure to provide you with a copy of the data we process about you within 7 days. In order to comply with your request, we may ask to verify your identity.
We will fulfil your request by sending your copy electronically, unless the request expressly specifies a different method.
## 10. Information Correction & Deletion
If you believe that the information we have about you is incorrect, you are welcome to contact us, so we can update it and keep your data accurate. If at any point you wish for Kayo to delete information about you simply email us at privacy@kayo.digital
## 11. Access to Information
You can contact us at any time to:
- Request access to information that Kayo has about you
- Correct any information that Kayo has about you
- Delete information that Kayo has about you
If you have any additional questions about Kayo’s collection and storage of data please contact us by writing to our registered office or calling 01795 255600 or email privacy@kayo.digital
## 12. Changes to Our Privacy Policy
Any changes we may make to our privacy policy in the future will be posted on this page and where appropriate, notified to you by email.
## 13. Data Protection Act 1998 & GDPR Regulations 25th May 2018
We are registered under the Data Protection Act 1998 and ensure we comply with all protection the Act affords you. Our Data Protection registration number is ZA325069. This privacy policy has been update in line with the new GDPR regulations 25th May 2018.
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Page not found
_Source: https://kayo.digital/page-not-found/_
- https://kayo.digital/
- Page not found
# Well... this isn't what we expected either
###
Did you know 73.72% of people who reach a 404 error page will leave your website and not return.
Contact us to understand how you can make yours work for you.
[Contact](https://kayo.digital/contact/ "Contact")
### Kayo Digital Homepage
[Read more](https://kayo.digital/ "Kayo Digital Homepage")
### Case Studies
[Read more](https://kayo.digital/case-studies/ "Case Studies")
### Kayo How
[Read more](https://kayo.digital/kayo-how/ "Kayo How")
---
# Careers
_Source: https://kayo.digital/careers/_
- https://kayo.digital/
- Careers
# Careers
### Have you got what it takes to join the South East's number one Digital Partner?
## Take the next step in your career
Kayo Digital is a close-knit team that delivers a range of digital solutions for businesses from basic websites to complex software solutions and mobile apps. As well as providing supportive services such as hosting and search engine optimisation.
## Who is Kayo Digital?
Kayo Digital is a leading Digital Partner, for companies looking to grow and innovate, based in Kent. We help our clients grow by understanding their own clients, competitors, goals and their data. Helping making informed decisions.
We’re here to help our clients meet their business goals and support them through technology and insight.
### Browse our current vacancies
## Our values
### We use evidence because opinion is only useful with the absence of evidence
### We are a team, and the strength of the team is each individual member
### We are all experts and provide quality solutions
### We look to make and see a differance in peoples lives
## Benefits of working with Kayo Digital
- Flexibile working hours and regulary working from home
- Yearly personal training and conference budget
- Swimming pool access
- Quarterly company lunch
- Cycle-to-work scheme
- Discounted gym membership
- Free drinks
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Thank You
_Source: https://kayo.digital/thank-you/_
- https://kayo.digital/
- Thank You
# Thank You!
###
Your details have been sent to our team and we will be in touch shortly.
### Want to talk to someone now? Get in touch.
Sales & Enquiries
- [01795 255 600](tel:01795%20255%20600 "01795 255 600")
- sales@kayo.digital
Support
- [01795 255 600](tel:01795%20255%20600 "01795 255 600")
- support@kayo.digital
## Come visit us
The Innovation Building, Kent Science Park, Sittingbourne, Kent. ME9 8HL.
Thank you so much everyone.
Your responsiveness throughout has allowed us to get vital information to our patients and has definitely helped to make sure we have continued to give our patients the best care we can during the pandemic.
You are part of #TeamNHS!
Jo Treharne. Head of Campaigns and Digital - Kent NHS
Quick service and response rate.
Clio Davies. Marketing Manager - Martin Tolhurst
Excellent work! Richard and the team provided the level of speed and expertise required for our project
Graham Lewis. Three
Technical expertise delivered in a friendly package. Highly experienced at troubleshooting as well as design and Implementation.
Mark Lammas. Nicholas Hall Group
---
# Our Technologies
_Source: https://kayo.digital/our-technologies/_
- https://kayo.digital/
- Our Technologies
# Front-End Web Technologies & Web Development Platforms We Use
Leverage leading platforms like Umbraco, WordPress, and Shopify to create high-performing, scalable websites.
Umbraco
Wordpress
Shopify
Magento
## Umbraco
We create Umbraco websites that are tailored for the people who use them. Known for its simplicity and extensibility, Umbraco allows for seamless integration of diverse functionalities as an easy-to-use CMS.
Regardless of your website's size, nature, and complexity, we’re confident that we’ll be able to deliver a high-performing website.
[Umbraco Web Development](https://kayo.digital/our-technologies/umbraco-web-development/)
[Umbraco Web Support](https://kayo.digital/our-technologies/umbraco-web-support/)
[Umbraco Hosting](https://kayo.digital/our-technologies/umbraco-hosting/)
## Wordpress
WordPress is known as one of the easiest and most powerful blogging and website content management systems available.
Whether you're looking for a template design or a bespoke platform, we can help deliver you a high-performing website for your business.
[WordPress](https://kayo.digital/our-technologies/wordpress/)
## Shopify
Shopify is a powerful eCommerce platform. Its innovative features can be easily modified to fit the unique needs of your business, helping you establish a solid online presence and grow your sales.
Whether you need a templated or bespoke build, we can help you build a high-performing website.
[Shopify](https://kayo.digital/our-technologies/shopify/)
## Magento
Magento is an industry-leading platform that has empowered businesses to create compelling online storefronts with unparalleled flexibility and scalability.
With the help of our expert team, we can help.
[Magento](https://kayo.digital/our-technologies/magento/)
## Awards we've won
## Our work process
### Understand & Research
Getting to know your clients, and their objectives, whilst providing market research and a better understanding of competitors.
### Create
Creating something that helps you and your customers. Bringing your idea to life.
### Evolve
Changing and developing your digital footprint for the better. To help meet your ambitions.
## Featured case studies
### Website in a week that saved 150 jobs
[!\[Watts Farm Homepage Mockup\](https://kayo.digital/media/ly5jakzo/watts-farm-homepage-mockup.jpg?width=550&height=504&v=1d999ffe2bf2c30)
- 4 million
Revenue in the first year
- 150
Jobs saved
- 3
UK Awards
Visit case study
Watts Farms](https://kayo.digital/case-studies/watts-farms/)
---
# WordPress
_Source: https://kayo.digital/our-technologies/wordpress/_
- https://kayo.digital/
- [Our Technologies](https://kayo.digital/our-technologies/)
- WordPress
#
WordPress Development Services by Kent's Leading Web Design Company
### Build a custom, high-performing WordPress website designed to meet your business goals with our expert team.
## About Wordpress
WordPress is probably one of the simplest and most powerful blogging and CMS's available today.
Bespoke to your business and its needs, our team of experts are here to help, putting together solutions to help provide you with a high preforming website.
## Quick quote
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## How we provide this service
From research, through to design and development, and beyond with website maintenance and support.
The flexability of WordPress help us provide a web design service that can be tailored to meet the unique needs of businesses of all sizes and industries, from small blogs to large e-commerce websites.
## Why choose Kayo Digital?
We can help your business by providing WordPress technical support and hosting helping you maintain your site, keeping it and your plugins up to date with the latest version available.
## Wordpress - Our process for success
- Step 1 - Discovery Day
- Step 2 - Research and Insight
- Step 3 - Wireframes
- Step 4 - Design
- Step 5 - Development
- Step 6 - Live
- Step 7 - Hindsight
### Discovery Day
No business is the same; we take the time to get to know you, understand whom you want to speak to, the information you want to provide and the overall business goals.
- Your purpose - What’s the purpose of your website and business? This is the key. By pinpointing this information, we can offer accurate suggestions that will help support your vision.
- Your vision - Understanding the visionary picture of your business helps us help you.
- Your values - Much like your purpose and vision, we need to understand your values. This helps us put together a picture of your tone and the online persona of your business.
- The big picture - This stage focuses on defining how to achieve your business goal using your web presence and a digital marketing strategy.
- Your tone - Your website needs to be a reflection of your business, talking directly to your target audience to produce engaging responses to your efforts.
### Research and Insight
We’ll get to know you and your business by conducting a research report. Through our collaborative workshops, we’ll get to understand your goals and your target audience to create a compelling report detailing our suggestions and key findings that will help us design directly for the audience you want to engage.
### Wireframes
We then create wireframes from the research, ensuring function success form.
Wireframes are visual representations that outline a webpage or app's basic structure and layout, helping us understand the placement of elements and functionality before the actual design and development process begins.
Allowing us to create the perfect user experience.
### Design
From the research and wireframes, we now know what to do and the website's structure. This is where we use design to enhance user satisfaction, engagement, and overall usability through design.
### Development
After all the hard work of research and designing the website, we now build the website. Connecting it to your systems and creating the functionality that will allow you to have a tool that generates growth.
### Live
Pop the champagne. The website is live and ready for the hard work to begin. Where we help it grow together through effective marketing strategies.
### Hindsight
Three months later we review how successful the website has been, conduct the research again and amend the website visually to be more effective towards your desired goal.
## Related services
[eCommerce](https://kayo.digital/what-we-do/web-development/ecommerce/)
[Websites](https://kayo.digital/what-we-do/web-development/)
[Umbraco Web Development](https://kayo.digital/our-technologies/umbraco-web-development/)
[Umbraco Web Support](https://kayo.digital/our-technologies/umbraco-web-support/)
[Contact our WordPress specialists today](https://kayo.digital/contact/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Shopify
_Source: https://kayo.digital/our-technologies/shopify/_
- https://kayo.digital/
- [Our Technologies](https://kayo.digital/our-technologies/)
- Shopify
#
Expert Shopify Website Development and Design Services
### Create a custom, high-performing Shopify store with tailored solutions designed to grow your business.
## Why Shopify?
Shopify is a powerful eCommerce platform enabling businesses to easily create and manage online stores.
Its innovative website design and support features can be easily modified to fit your unique brand and products, helping you establish a solid online presence and grow your sales.
We can either build you a templated Shopify build or a bespoke one for your audience.
## How we create Shopify websites with a difference
We build websites for our clients, clients.
We work with the data, talk to your clients and work collaboratively with you to understand what exactly you need. By conducting thorough research, we work collaboratively to understand your business, designing a website directly for your audience.
Helping you generate sales by understanding what your audience needs.
## Our work process
### Understand & Research
Getting to know your business and objectives, whilst providing market research and a better competitor understanding.
### Create
Creating something that helps you and your customers. Bringing your idea to life.
### Evolve
Changing and developing for the better, more complex and advanced state. To help meet your ambitions.
[Contact us for a Shopify website](https://kayo.digital/contact/)
## Why choose Kayo Digital for your Shopify website?
Our Shopify development, app creation and support plans include various features and benefits. Yes, we're based in Kent but don't let that stop you from contacting us. We work with companies using Shopify all around the world!
## Shopify - Our process for success
- Step 1 - Discovery Day
- Step 2 - Research and Insight
- Step 3 - Wireframes
- Step 4 - Design
- Step 5 - Development
- Step 6 - Live
- Step 7 - Hindsight
### Discovery Day
Every business is unique, and we take the time to understand your specific needs. We delve into who you want to reach, the information you want to convey, and your overall business objectives.
- Purpose: What is the purpose of your website and business? This is crucial for us to provide accurate suggestions that align with your vision.
- Vision: By grasping the bigger picture of your business, we can better assist you in achieving your goals.
- Values: Your values play a significant role in shaping your business's tone and online persona. Understanding them helps us create a cohesive and authentic representation of your brand.
- The big picture: We focus on defining how your web presence and digital marketing strategy can contribute to achieving your business objectives.
- Tone: Your website should reflect your business and connect directly with your target audience, generating engaging responses and fostering a strong connection.
### Research and Insight
We’ll get to know you, your clients and your business by conducting a research report. Through our collaborative workshops, we’ll get to understand your goals, the scope and your target audience.
We'd like to create a report with our suggestions and critical findings that will help us design directly for the audience you want to engage.
### Wireframes
We then create wireframes from the research, ensuring function success form.
Wireframes are visual representations that outline a webpage or app's basic structure and layout, helping us understand the placement of elements and functionality before the actual design and development process begins.
Allowing us to create the perfect user experience.
### Design
With a solid foundation established through research and wireframes, we have a clear understanding of the necessary direction and Shopify structure. Now, our design expertise comes into play, as we aim to enrich user satisfaction, maximize engagement, and enhance overall usability through meticulous design decisions.
### Development
With the completion of extensive research and meticulous website design, we transition into the Shopify website development phase.
This entails establishing connections with your systems and implementing the required functionality to create a robust tool that fuels growth and generates favourable outcomes.
### Live
Pop the champagne. Your Shopify website is live and ready for the hard work to begin.
### Hindsight
Three months down the line, we undertake a thorough evaluation to gauge the website's performance. This involves conducting fresh research and implementing visual refinements to maximize its efficacy in aligning with your desired objectives.
## Our results
### Website in a week that saved 150 jobs
[!\[Watts Farm Homepage Mockup\](https://kayo.digital/media/ly5jakzo/watts-farm-homepage-mockup.jpg?width=550&height=504&v=1d999ffe2bf2c30)
- 4 million
Revenue in the first year
- 150
Jobs saved
- 3
UK Awards
Visit case study
Watts Farms](https://kayo.digital/case-studies/watts-farms/)
## Contact us to obtain a quote for a Shopify website
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
##
[eCommerce](https://kayo.digital/what-we-do/web-development/ecommerce/)
[Magento](https://kayo.digital/our-technologies/magento/)
## Trusted by
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Magento
_Source: https://kayo.digital/our-technologies/magento/_
- https://kayo.digital/
- [Our Technologies](https://kayo.digital/our-technologies/)
- Magento
#
Custom Magento Web Design Services by Kent's Leading Magento Agency
### Build high-performing, scalable eCommerce stores with expert Magento design solutions tailored to your business.
## About our Magento Design & Development service
Our Magento services are second to none; our experienced developers specialise in creating high-quality, customised Magento websites that meet the unique needs of their clients.
Is your Magento website not returning the results you’ve been expecting? We can help. Our conversion rate optimisation service can pinpoint where you’re not quite hitting the mark.
## Contact our Magento team for advice and support using this form
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## How we provide this service
We design websites for our client's clients.
We do this by understanding what your clients want, your future plans and what your competitors are doing.
From our initial research process through the build, every decision is made for a reason.
From the point we understand what you need we work collaboratively, ensuring your website functions, looks and converts as you need it to. Helping drive growth.
## Why choose Kayo Digital for your Magento website?
We rely on strategic insights that underpin success, and with this approach, we take the guesswork and egos out of decisions.
Helping our clients thrive. Working together as your digital partner, our team of experts based in the Garden of England, Kent, is on hand to find consumer-driven solutions to help you reach your business goals.
## Magento - our process to success
- Step 1 - Discovery Day
- Step 2 - Research and Insight
- Step 3 - Wireframes
- Step 4 - Design
- Step 5 - Development
- Step 6 - Live
- Step 7 - Hindsight
### Discovery Day
Every business is unique, and we recognize the importance of understanding your specific needs. We invest time in getting to know you, your target audience, the information you aim to convey, and your overall business goals.
- Purpose: What is the purpose of your website and business? This key aspect allows us to provide tailored suggestions that support your vision effectively.
- Vision: By comprehending the overarching vision of your business, we can better assist you in realizing your aspirations.
- Values: Just like your purpose and vision, your values are integral to shaping your business's tone and online persona. Understanding them enables us to create a cohesive and authentic representation of your brand.
- The bigger picture: We focus on defining how your web presence and digital marketing strategy can contribute to achieving your business objectives.
- Tone: Your website serves as a reflection of your business, directly engaging with your target audience and eliciting compelling responses. We ensure your website's tone aligns with your brand identity to establish a strong connection with your audience.
### Research and Insight
Getting to know you and your business is our priority, and we achieve this through an in-depth research report.
Collaborative workshops, talking to clients, reviewing data and more allow us to understand your goals and target audience intimately. Using this knowledge, we create a comprehensive report that offers valuable suggestions and key findings. This valuable information informs our design process, enabling us to design specifically for the audience you wish to engage.
### Wireframes
With the insights gained from the research, we transform them into functional wireframes. These wireframes provide a clear blueprint, showcasing the structural arrangement and layout of your webpage or app. By emphasizing the successful alignment of functionality and form, we guarantee a seamless user experience.
### Design
Building upon the research and wireframes, we gain valuable insights into the required course of action and website structure. At this juncture, our focus turns to design, as we seek to elevate user satisfaction, foster higher engagement levels, and ensure optimal usability through purposeful and intuitive design elements.
### Development
Having dedicated considerable time to research and crafting the design of your website, we now move forward with its actual construction. This involves linking it to your existing systems and developing the necessary functionality, ultimately equipping you with a powerful tool that facilitates growth and yields positive results.
### Live
Pop the champagne. The website is live and ready for the hard work to begin. Where we help it grow together through effective marketing strategies.
### Hindsight
Following a three-month period, we initiate a comprehensive review to measure the website's effectiveness. This includes conducting new research and implementing visual enhancements that are tailored towards achieving your desired goals.
## Related services
[Shopify](https://kayo.digital/our-technologies/shopify/)
[eCommerce](https://kayo.digital/what-we-do/web-development/ecommerce/)
[Web Design](https://kayo.digital/what-we-do/web-design/)
[Web Development](https://kayo.digital/what-we-do/web-development/)
[User Research](https://kayo.digital/what-we-do/research-insights/)
## Trusted by
[Contact our Magento team today](https://kayo.digital/contact/)
## Our results
### Website in a week that saved 150 jobs
[!\[Watts Farm Homepage Mockup\](https://kayo.digital/media/ly5jakzo/watts-farm-homepage-mockup.jpg?width=550&height=504&v=1d999ffe2bf2c30)
- 4 million
Revenue in the first year
- 150
Jobs saved
- 3
UK Awards
Visit case study
Watts Farms](https://kayo.digital/case-studies/watts-farms/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Umbraco Web Development
_Source: https://kayo.digital/our-technologies/umbraco-web-development/_
- https://kayo.digital/
- [Our Technologies](https://kayo.digital/our-technologies/)
- Umbraco Web Development
#
Expert Umbraco Developers Building Solutions for Your Success
### More than just development — we’re your long-term partner for scalable, custom Umbraco solutions. From seamless integrations to ongoing support, we empower your digital growth.
## Why choose Kayo Digital as your Umbraco development agency?
At Kayo Digital, we specialise in creating powerful, user-friendly websites using Umbraco CMS, the powerful open-source platform known for its flexibility, scalability, and ease of integration. We know that every business is unique, which is why we tailor each project to fit not just your brand but also the specific needs of your users. Our Umbraco website developers are dedicated to building digital solutions that grow with your business, ensuring your online presence is robust, secure, and easy to manage.
When you partner with Kayo Digital, you’re not just getting any old website; you’re investing in a solution designed to engage users and drive long-term success. Umbraco’s open-source flexibility means you can have a custom web experience that integrates seamlessly with your CRMs, ERPs, and other essential business systems. By prioritising the needs of your users, we create engaging, SEO-friendly websites that not only rank well and load quickly but provide an intuitive experience for your visitors.
## Custom integrations
To support your business workflows and ensure smooth operations, we focus on custom integrations within Umbraco CMS. Our expertise as certified Umbraco developers means we’re skilled in linking your website with essential systems, such as CRMs, ERPs, and third-party e-commerce platforms. This way, your website becomes more than just an information source — it acts as an integral part of your operations, enhancing productivity and enabling streamlined processes.
We’re experts in integrating even the most complex of systems, making things simpler for our clients. With Kayo Digital’s custom integrations, we ensure that your website not only scales as your business grows but also adapts to future technological changes without a hitch. Our goal is to create an Umbraco solution that supports and simplifies your internal workflows, so you can focus on what matters: delivering exceptional service to your customers.
Our Umbraco website development solutions aren’t just designed to look good (although they do look really good) — they’re made to perform and grow as your business expands. You’ll get a website that fits your brand, your audience, and your future goals.
[See how our custom website development can boost your business.](https://kayo.digital/case-studies/)
## Streamline your content management and workflow
Managing content shouldn’t be complex. With Umbraco CMS, Kayo Digital offers your business a content management system designed to streamline your workflow and simplify content updates across multiple languages, regions, and devices. We know that efficient workflows are vital to maintaining a user-friendly, relevant website, and our Umbraco developers are here to make content management as straightforward as possible. Whether your team is updating pages, adding new blog posts, or managing regional content, Umbraco CMS provides an intuitive interface that anyone can use — no technical knowledge required.
Kayo Digital tailors each Umbraco installation to align with your unique business goals, enabling you to manage content in a way that saves time and enhances productivity. With built-in tools for multilingual content management and seamless cross-platform compatibility, we create workflows that ensure your website performs consistently across all user touchpoints. By optimising content management, we empower your team to focus on creating value for your audience, knowing the technical side is in capable hands.
## Umbraco power: APIs for extensibility
A website needs to evolve with your business, and Umbraco’s robust API allows Kayo Digital to ensure your site can scale and adapt as your needs grow. Using Umbraco’s extensibility features, our team of Umbraco web developers builds seamless integrations with third-party systems and custom features, making your website a flexible, future-ready platform. With API-enabled extensibility, we tailor each Umbraco solution to meet your current needs while leaving room for future growth.
By leveraging Umbraco’s open-source architecture, Kayo Digital creates websites that are not only powerful today but can evolve alongside your business. Whether you need new features, external integrations, or custom applications, our team can make it happen without disrupting your existing workflows. This focus on extensibility ensures your website adapts to market trends, keeps pace with technological advancements, and ultimately enhances user engagement and satisfaction.
[Talk to us about how you could simplify your content management process today!](https://kayo.digital/contact/)
## Mobile responsiveness and cross-platform compatibility
In today’s mobile-driven world, your website must deliver a flawless experience across all devices. Kayo Digital specialises in mobile-first Umbraco development, ensuring that every website we build offers seamless cross-platform compatibility. From desktops to tablets and mobile phones, our responsive design approach means that your website will automatically adapt to different screen sizes, making it easy for users to navigate, interact, and engage no matter how they access your site.
Our focus on user experiences doesn’t stop at looks. Mobile responsiveness also improves your website’s SEO, as search engines prioritise mobile-friendly websites. This optimisation enhances user engagement, conversion rates, and ultimately your bottom line. With Kayo Digital’s expertise, you get an Umbraco website that not only performs well on every device but also ranks better on search engines, drawing in more mobile and desktop visitors alike.
## The Kayo difference: Security and ongoing support
At Kayo Digital, we understand that your website is a critical part of your business. That’s why our commitment extends far beyond the initial build. With Umbraco’s strong security framework, we ensure your website is fortified against potential threats from day one. We don’t just build secure websites; we provide ongoing maintenance, security patches, and performance optimisation to keep your site operating at its best.
Our certified Umbraco developers are on hand for long-term support, from technical assistance to seamless upgrades. Our goal is to keep your website running smoothly and securely, minimising downtime and ensuring your users have a consistent, positive experience. With Kayo Digital’s support packages, you can be confident that your Umbraco website will remain reliable, secure, and up-to-date, allowing you to focus on your business.
[Talk to us about our comprehensive support and maintenance packages](https://kayo.digital/contact/)
## Our agency's process
### Knowledge and connectivity
We understand the digital landscape and the latest technologies
### Strategic insights
We analyse your customers, your competitors, and your market to identify opportunities
### Apply clarity to the complex
We meet your objectives with an optimum technological solution
## Kent-based agency — with a global reach
Yes, we're based in Kent, but we still need to work with the best companies throughout the country and the globe. Boundaries don't mean anything; from engineering companies in Sussex to finance firms in London and national timber merchants in Scotland, we can support and be the digital partner to companies looking to grow. Where ever they are.
[Contact our Umbraco team today](https://kayo.digital/contact/)
## Why choose Kayo Digital as your Umbraco Web Agency?
We care about our client's clients. Because of this, we create websites by understanding who is using the website, what your competitors are doing and your future goals.
We may be Kent based, but our clients range from companies in Sussex, London, the South East to global entities.
## Umbraco Web Development - Our process for success
- Step 1 - Discovery Day
- Step 2 - Research and Insight
- Step 3 - Wireframes
- Step 4 - Design
- Step 5 - Development
- Step 6 - Live
- Step 7 - Hindsight
### Discovery Day
Every business is unique; we invest time in getting to know you, comprehending your desired audience, the information you wish to convey, and your overall business objectives.
The key areas we'll discuss:
- Purpose: What is the purpose of your website and business? This is crucial. By identifying this information, we can provide precise suggestions that will support your vision effectively.
- Vision: Understanding the grand vision of your business enables us to assist you better.
- Values: Similar to your purpose and vision, comprehending your values is essential. This helps us construct an image of your business's tone and online persona.
- The broader perspective: This phase concentrates on determining how to accomplish your business goals through your online presence and a digital marketing strategy.
- Tone: Your website should mirror your business, directly communicating with your target audience to generate engaging responses to your endeavors.
### Research and Insight
Our approach involves doing a research report to get to know you, your clients and your business. We value collaboration and organize workshops, that doesn't have to be at our HQ in Kent, to understand your goals and target audience. We research your clients and prospects and review everything we can get our hands on!
This collaborative effort enables us to create a report with our findings. These insights drive our design process, ensuring we directly cater to the audience you aim to engage with.
### Wireframes
Based on the research, we create wireframes that serve as a blueprint for your Umbraco development. These wireframes ensure the successful alignment of functionality and form, enabling us to achieve the desired user experience.
Helping us create a user experience to help people become paying customers!
### Design
The insights garnered from the research and wireframes empower us to determine the course of action and the structure of the website. This is where design takes center stage, as we strive to enhance user satisfaction, boost engagement, and optimize overall usability through thoughtful design choices.
### Development
Following the diligent efforts invested in research and website design, we will go ahead and construct your Umbraco website. This involves integrating it with your systems and developing the necessary functionality that transforms it into a powerful tool capable of driving growth.
### Live
Pop the champagne. The website is live and ready for the hard work to begin. Where we help it grow together through effective marketing strategies.
### Hindsight
Three months later we review how successful the website has been, conduct the research again and amend the website visually to be more effective towards your desired goal.
## Our results
### Reinventing a traditional business model
[!\[Pn Masthead\](https://kayo.digital/media/azpncfgq/pn-masthead.jpg?width=550&height=504&v=1d99950f5c67e00)
- 15,240%
Revenue increase
- UK Agency Awards
2
- Online Business
£1m
Visit case study
Parson's Nose](https://kayo.digital/case-studies/parsons-nose/)
## Contact our Umbraco team today.
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Related Services
[Custom Umbraco Development](https://kayo.digital/our-technologies/custom-umbraco-development/)
[Umbraco Web Design](https://kayo.digital/our-technologies/umbraco-web-design/)
[Umbraco Web Development Agency Services](https://kayo.digital/our-technologies/umbraco-commerce/)
[Umbraco Digital Web Agency](https://kayo.digital/our-technologies/umbraco-digital-web-agency/)
[Umbraco Web Support](https://kayo.digital/our-technologies/umbraco-web-support/)
[Umbraco Hosting](https://kayo.digital/our-technologies/umbraco-hosting/)
[Web Design](https://kayo.digital/what-we-do/web-design/)
[Umbraco Partners](https://kayo.digital/our-technologies/umbraco-partners/)
[Umbraco Commerce](https://kayo.digital/our-technologies/umbraco-commerce/)
[DXP](https://kayo.digital/what-we-do/web-development/dxp/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Umbraco Web Support
_Source: https://kayo.digital/our-technologies/umbraco-web-support/_
- https://kayo.digital/
- [Our Technologies](https://kayo.digital/our-technologies/)
- Umbraco Web Support
#
Reliable Umbraco Website Support from a Leading UK Agency
### Ensure your Umbraco CMS runs smoothly with expert support, maintenance, and updates from trusted professionals.
## About our Umbraco continuous improvement service
We offer a comprehensive Umbraco web support service to help you ensure the optimal performance of your website and minimise downtime.
Helping you drive growth and enhance your digital transformation. From making your website a [DXP](https://kayo.digital/what-we-do/web-development/dxp/ "DXP"), to connecting your Umbraco with your internal systems.
## How we provide this service
Umbraco offers an intuitive, capable, secure, and flexible platform to develop websites and applications. With a team of experienced software and web development professional, we at Kayo Digital can provide you with all the practical support you require for your website.
Whether it’s a one-off issue that needs addressing urgently, for example upgrading Umbraco, or ongoing support that helps with website maintenance and updates, we have the experience.
[Contact us to learn more](https://kayo.digital/contact/)
## Why choose Kayo Digital?
We allow you to continuously improve your website, the journey your clients are going through and most importantly, the revenue generated by your website.
We can do this by bringing an intuitive and friendly user interface through Umbraco.
If you're looking for reliable and responsive support for your Umbraco website, we can help keep your website running smoothly.
##
- Customised Support Plans
- Consultancy Services
- Design & Development
- Ongoing Retainer
### Customised Support Plans
We can create customised support plans that meet the unique needs of your Umbraco website, ensuring that you receive the level of support you need to keep your website running smoothly. Alongside our helpdesk support services that allow you to submit support tickets and receive rapid responses from our team of experts quickly and efficiently.
### Consultancy Services
We offer consultancy services that allow you to leverage our expertise and experience to optimise your Umbraco website and maximize its performance.
### Design & Development
From this, our expert web design team will design and produce your new website.
### Ongoing Retainer
Our comprehensive web retainer ensures your website remains functionally efficient and up-to-date with the latest trends. As well as continuously improving what you currently have; helping support your business and its challenges and goals.
## Our results
### Website in a week that saved 150 jobs
[!\[Watts Farm Homepage Mockup\](https://kayo.digital/media/ly5jakzo/watts-farm-homepage-mockup.jpg?width=550&height=504&v=1d999ffe2bf2c30)
- 4 million
Revenue in the first year
- 150
Jobs saved
- 3
UK Awards
Visit case study
Watts Farms](https://kayo.digital/case-studies/watts-farms/)
## Get in touch with our Umbraco specialist today
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Related services
[Umbraco Web Development](https://kayo.digital/our-technologies/umbraco-web-development/)
[Custom Umbraco Development](https://kayo.digital/our-technologies/custom-umbraco-development/)
[Umbraco Hosting](https://kayo.digital/our-technologies/umbraco-hosting/)
[Umbraco Web Design](https://kayo.digital/our-technologies/umbraco-web-design/)
[Umbraco Website Developers](https://kayo.digital/our-technologies/umbraco-website-developers-development-agency/)
[Umbraco Web Support](https://kayo.digital/our-technologies/umbraco-web-support/)
[Umbraco Commerce](https://kayo.digital/our-technologies/umbraco-commerce/)
[Umbraco Digital Web Agency](https://kayo.digital/our-technologies/umbraco-digital-web-agency/)
[DXP](https://kayo.digital/what-we-do/web-development/dxp/)
## Trusted by
---
# Umbraco Hosting
_Source: https://kayo.digital/our-technologies/umbraco-hosting/_
- https://kayo.digital/
- [Our Technologies](https://kayo.digital/our-technologies/)
- Umbraco Hosting
#
Reliable Umbraco Hosting Services for High-Performance Websites
### Ensure secure, scalable, and smooth operation with our expert Umbraco web hosting solutions.
##
Choosing the right hosting provider is always challenging, with so many options and packages available covering budgets of all sizes. By choosing Kayo Digital for your Umbraco hosting, you can be confident that you’re using a partner is fully compliant with all the latest specification needs for Umbraco websites.
You also have the bonus of ongoing technical support, with our infrastructure experts able to remedy any issues with hosting to limit downtime and guarantee the stability of your site.
## Why choose Kayo Digital?
Our Umbraco web development, hosting and support plans include a range of features and benefits, such as high-speed servers, daily backups, 24/7 monitoring, and expert technical support. Contact us to learn more about our Umbraco hosting services and how we can help you host and manage your Umbraco website.
[Contact our hosting specialists today](https://kayo.digital/contact/)
## Umbraco Hosting - what is included
- Quality UK Umbraco Hosting
- Lightning Fast Websites
- Backups
- GDPR Compliance
- Scalable Resources
- Eco Friendly Hosting
### Quality UK Umbraco Hosting
Supercharge your Umbraco-powered website with our business's top-tier UK hosting services, offering unrivalled performance, reliability, and security. Elevate your online presence with our cutting-edge infrastructure and personalized support, ensuring your website operates flawlessly and delivers an exceptional user experience.
### Lightning Fast Websites
Unlock the full potential of your online presence and delight your visitors with seamless navigation and instant access to your content. Trust in our industry-leading infrastructure and expertise to deliver the fastest hosting experience, giving your website the competitive edge it deserves.
### Backups
A remote backup solution ensures a backup is available even if the entire data centre hosting your server goes offline as your backups are stored elsewhere.
### GDPR Compliance
Our expert marketing team are on hand to help you further. A good business doesn’t just stop after the website is set live by committing to a strategic marketing plan to stay in front of your target audience and bring in interest and conversions. We offer an ongoing retainer of work to help you meet these goals.
### Scalable Resources
As the resource demands of modern web applications continue to grow, traditional shared hosting platforms often encounter performance issues. That's why we've developed scalable hosting packages, allowing clients to effortlessly upgrade or downgrade their hosting plan at any time. Experience flexibility and optimal performance as your website expands, ensuring your hosting solution seamlessly accommodates your evolving needs.
### Eco Friendly Hosting
Sustainable cloud infrastructure with Azure which allows you to lower your business's carbon footprint.
| | Shared Server | Dedicated Server | Geo Redundant Server |
| --- | --- | --- | --- |
| **Monthly Cost** | £160 + VAT | £350 + VAT | £585 + VAT |
| **Hosting Environment** | Multi-tenant on Microsoft Azure (cost-effective) | Single virtual server on Microsoft Azure (dedicated resources) | Multiple servers across data centres on Microsoft Azure (highest availability) |
| **Security Patches & Updates** | Included (server and CMS) | Included (server and CMS) | Included (server and CMS) |
| **Backups** | Daily offsite backups | Daily offsite backups | Daily offsite backups |
| **Monitoring** | 24/7 uptime and transaction monitoring via Pingdom | 24/7 uptime and transaction monitoring via Pingdom | 24/7 uptime and transaction monitoring via Pingdom |
| **SSL Certificate** | Included | Included | Included |
| **GDPR-Compliant Cookie Banner** | Included (OneTrust) | Included (OneTrust) | Included (OneTrust) |
| **Carbon Neutral Hosting** | Yes – via Microsoft Azure | Yes – via Microsoft Azure | Yes – via Microsoft Azure |
| **Ideal For** | Small to medium Umbraco projects with budget constraints | High-traffic or more complex Umbraco websites requiring dedicated resources | Enterprise-level projects needing maximum uptime, redundancy and performance |
| **Technical Support** | Multi-tier support (Level 1, with escalation as needed; includes a 3-month hypercare phase) | Priority support from Level 1 to Level 3, with hypercare and ongoing maintenance | Highest priority support with direct escalation to Level 3 (Production Director) plus hypercare and ongoing maintenance |
| | | | |
## Complete the form and a specialist will be in touch about your hosting needs
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Related services
[Custom Umbraco Development](https://kayo.digital/our-technologies/custom-umbraco-development/)
[Umbraco Digital Web Agency](https://kayo.digital/our-technologies/umbraco-digital-web-agency/)
[Umbraco Web Design](https://kayo.digital/our-technologies/umbraco-web-design/)
[Umbraco Website Developers](https://kayo.digital/our-technologies/umbraco-website-developers-development-agency/)
[Umbraco Web Development](https://kayo.digital/our-technologies/umbraco-web-development/)
[Umbraco Web Support](https://kayo.digital/our-technologies/umbraco-web-support/)
[DXP](https://kayo.digital/what-we-do/web-development/dxp/)
## Trusted by
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Umbraco Web Design
_Source: https://kayo.digital/our-technologies/umbraco-web-design/_
- https://kayo.digital/
- [Our Technologies](https://kayo.digital/our-technologies/)
- Umbraco Web Design
#
Custom Umbraco Web Design That Grows With You
### We create websites that don’t just look good — they help your business thrive. From flexible designs to ongoing support, we’re here to make your life easier and your site stronger.
## Why choose custom Umbraco web design?
At Kayo Digital, we don’t just build websites — we’re expert Umbraco website designers, here to create bespoke, scalable solutions that fuel business growth. Whether you’re a startup looking for your first digital platform or an established brand needing a refreshed, future-proof website, we’ve got the experience to deliver. Kayo Digital offers the flexibility to build exactly what your business needs today, with the scalability to handle whatever comes next.
That’s why we work with Umbraco; It’s an open-source content management system (CMS) that combines customisability, security, and ease of use, without the hefty price tag of proprietary platforms. From eCommerce to internal portals, and brochure websites, Umbraco means your site grows with your business and stays relevant in an ever-changing digital landscape.
## Bespoke web development built around your needs
No two businesses are the same, and your website shouldn’t be either. At Kayo Digital, we have a strict no-cut-and-paste policy. We specialise in building websites designed with your users in mind — crafting experiences that engage and convert, making your business more successful. Whether you need an eCommerce site, a client portal, or a corporate website (or all three!), we’ll build it from the ground up, ensuring seamless integration with your existing systems.
Our Umbraco web design solutions aren’t just designed to look good (although they do look really good) — they’re made to perform and grow as your business expands. You’ll get a website that fits your brand, your audience, and your future goals.
[See how our custom web design can boost your business.](https://kayo.digital/case-studies/)
## SEO-friendly and high-performance websites
We all know it — Google rules the web. And according to Google and other major search engines, it’s not enough for your site to just look good anymore, it’s actually got to work well for your visitors. That means it’s got to load fast, be structured intuitively, and ultimately, be user-friendly.
At Kayo Digital, performance, visibility, and usability are our top priorities. We build SEO-friendly Umbraco websites that rank high, load fast, and provide a seamless user experience — setting the foundation for increased traffic, better user engagement, and a stronger business.
## Comprehensive post-launch support & maintenance
Your website isn’t a one-off project — it’s a living, evolving part of your business. That’s why our Kent-based agency offers comprehensive post-launch support to keep your Umbraco website secure, fast, and always up to date. Whether it’s security patches, performance monitoring, or new feature integration, we’re here for the long haul.
With Kayo Digital, you won’t just get a website that works today — you’ll get an expert Umbraco Partner who will help you keep pace with tomorrow. We make sure your site stays secure, optimised, and ready to meet your evolving business needs. And if something goes wrong? We’re right around the corner, so your UK-based business is dealing with a local support team that is here to help with whatever you need, when you need it.
## Reliable hosting and cutting-edge technologies
Your business needs a platform that’s as dynamic as you are — as your clients are! That’s why we leverage Umbraco Cloud and the latest technologies to build robust, future-ready websites.
We understand that reliability and performance are critical for your website’s success, which is why we provide hosting options that ensure your site is always accessible, fast, and secure.
Our expert team sets up and maintains your hosting environment, so you can focus on your business while we manage the technical side.
[Talk to us about how we could maximise your website's potential with Umbraco](https://kayo.digital/contact/)
## Our agency's process
### Knowledge and connectivity
We understand the digital landscape and the latest technologies
### Strategic insights
We analyse your customers, your competitors, and your market to identify opportunities
### Apply clarity to the complex
We meet your objectives with an optimum technological solution
## South East agency — with a global reach
Yes, we're based in Kent and London, but we still need to work with the best companies throughout the country and the globe. Boundaries don't mean anything; from engineering companies in Sussex to national timber merchants in Scotland, we can support and be the digital partner to companies looking to grow. Where ever they are.
[Contact our Umbraco team today](https://kayo.digital/contact/)
## Why choose Kayo Digital as your Umbraco Web Agency?
We care about our client's clients. Because of this, we create websites by understanding who is using the website, what your competitors are doing and your future goals.
We may be based in London and Kent, but our clients range from companies in Sussex, the South East to global entities.
## Umbraco Web Development - Our process for success
- Step 1 - Discovery Day
- Step 2 - Research and Insight
- Step 3 - Wireframes
- Step 4 - Design
- Step 5 - Development
- Step 6 - Live
- Step 7 - Hindsight
### Discovery Day
Every business is unique; we invest time in getting to know you, comprehending your desired audience, the information you wish to convey, and your overall business objectives.
The key areas we'll discuss:
- Purpose: What is the purpose of your website and business? This is crucial. By identifying this information, we can provide precise suggestions that will support your vision effectively.
- Vision: Understanding the grand vision of your business enables us to assist you better.
- Values: Similar to your purpose and vision, comprehending your values is essential. This helps us construct an image of your business's tone and online persona.
- The broader perspective: This phase concentrates on determining how to accomplish your business goals through your online presence and a digital marketing strategy.
- Tone: Your website should mirror your business, directly communicating with your target audience to generate engaging responses to your endeavors.
### Research and Insight
Our approach involves doing a research report to get to know you, your clients and your business. We value collaboration and organize workshops, that doesn't have to be at our HQ in Kent, to understand your goals and target audience. We research your clients and prospects and review everything we can get our hands on!
This collaborative effort enables us to create a report with our findings. These insights drive our design process, ensuring we directly cater to the audience you aim to engage with.
### Wireframes
Based on the research, we create wireframes that serve as a blueprint for your Umbraco development. These wireframes ensure the successful alignment of functionality and form, enabling us to achieve the desired user experience.
Helping us create a user experience to help people become paying customers!
### Design
The insights garnered from the research and wireframes empower us to determine the course of action and the structure of the website. This is where design takes center stage, as we strive to enhance user satisfaction, boost engagement, and optimize overall usability through thoughtful design choices.
### Development
Following the diligent efforts invested in research and website design, we will go ahead and construct your Umbraco website. This involves integrating it with your systems and developing the necessary functionality that transforms it into a powerful tool capable of driving growth.
### Live
Pop the champagne. The website is live and ready for the hard work to begin. Where we help it grow together through effective marketing strategies.
### Hindsight
Three months later we review how successful the website has been, conduct the research again and amend the website visually to be more effective towards your desired goal.
## Our results
### Reinventing a traditional business model
[!\[Pn Masthead\](https://kayo.digital/media/azpncfgq/pn-masthead.jpg?width=550&height=504&v=1d99950f5c67e00)
- 15,240%
Revenue increase
- UK Agency Awards
2
- Online Business
£1m
Visit case study
Parson's Nose](https://kayo.digital/case-studies/parsons-nose/)
## Contact our Umbraco team today.
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Related services to our Umbraco Development
[Umbraco Website Developers](https://kayo.digital/our-technologies/umbraco-website-developers-development-agency/)
[Umbraco Digital Web Agency](https://kayo.digital/our-technologies/umbraco-digital-web-agency/)
[Custom Umbraco Development](https://kayo.digital/our-technologies/custom-umbraco-development/)
[Umbraco Web Development](https://kayo.digital/our-technologies/umbraco-web-development/)
[Umbraco Web Support](https://kayo.digital/our-technologies/umbraco-web-support/)
[Umbraco Hosting](https://kayo.digital/our-technologies/umbraco-hosting/)
[Web Design](https://kayo.digital/what-we-do/web-design/)
[Umbraco Commerce](https://kayo.digital/our-technologies/umbraco-commerce/)
[DXP](https://kayo.digital/what-we-do/web-development/dxp/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Umbraco Website Developers Development Agency
_Source: https://kayo.digital/our-technologies/umbraco-website-developers-development-agency/_
- https://kayo.digital/
- [Our Technologies](https://kayo.digital/our-technologies/)
- Umbraco Website Developers Development Agency
#
Expert Umbraco Developers Building Solutions for Your Success
### More than just development — we’re your long-term partner for scalable, custom Umbraco solutions. From seamless integrations to ongoing support, we empower your digital growth.
## Why choose Kayo Digital as your Umbraco development agency?
At Kayo Digital, we specialise in creating powerful, user-friendly websites using Umbraco CMS, the powerful open-source platform known for its flexibility, scalability, and ease of integration. We know that every business is unique, which is why we tailor each project to fit not just your brand but also the specific needs of your users. Our Umbraco website developers are dedicated to building digital solutions that grow with your business, ensuring your online presence is robust, secure, and easy to manage.
When you partner with Kayo Digital, you’re not just getting any old website; you’re investing in a solution designed to engage users and drive long-term success. Umbraco’s open-source flexibility means you can have a custom web experience that integrates seamlessly with your CRMs, ERPs, and other essential business systems. By prioritising the needs of your users, we create engaging, SEO-friendly websites that not only rank well and load quickly but provide an intuitive experience for your visitors.
## Custom integrations
To support your business workflows and ensure smooth operations, we focus on custom integrations within Umbraco CMS. Our expertise as certified Umbraco developers means we’re skilled in linking your website with essential systems, such as CRMs, ERPs, and third-party e-commerce platforms. This way, your website becomes more than just an information source — it acts as an integral part of your operations, enhancing productivity and enabling streamlined processes.
We’re experts in integrating even the most complex of systems, making things simpler for our clients. With Kayo Digital’s custom integrations, we ensure that your website not only scales as your business grows but also adapts to future technological changes without a hitch. Our goal is to create an Umbraco solution that supports and simplifies your internal workflows, so you can focus on what matters: delivering exceptional service to your customers.
Our Umbraco website development solutions aren’t just designed to look good (although they do look really good) — they’re made to perform and grow as your business expands. You’ll get a website that fits your brand, your audience, and your future goals.
[See how our custom website development can boost your business.](https://kayo.digital/case-studies/)
## Streamline your content management and workflow
Managing content shouldn’t be complex. With Umbraco CMS, Kayo Digital offers your business a content management system designed to streamline your workflow and simplify content updates across multiple languages, regions, and devices. We know that efficient workflows are vital to maintaining a user-friendly, relevant website, and our Umbraco developers are here to make content management as straightforward as possible. Whether your team is updating pages, adding new blog posts, or managing regional content, Umbraco CMS provides an intuitive interface that anyone can use — no technical knowledge required.
Kayo Digital tailors each Umbraco installation to align with your unique business goals, enabling you to manage content in a way that saves time and enhances productivity. With built-in tools for multilingual content management and seamless cross-platform compatibility, we create workflows that ensure your website performs consistently across all user touchpoints. By optimising content management, we empower your team to focus on creating value for your audience, knowing the technical side is in capable hands.
## Umbraco power: APIs for extensibility
A website needs to evolve with your business, and Umbraco’s robust API allows Kayo Digital to ensure your site can scale and adapt as your needs grow. Using Umbraco’s extensibility features, our team of Umbraco web developers builds seamless integrations with third-party systems and custom features, making your website a flexible, future-ready platform. With API-enabled extensibility, we tailor each Umbraco solution to meet your current needs while leaving room for future growth.
By leveraging Umbraco’s open-source architecture, Kayo Digital creates websites that are not only powerful today but can evolve alongside your business. Whether you need new features, external integrations, or custom applications, our team can make it happen without disrupting your existing workflows. This focus on extensibility ensures your website adapts to market trends, keeps pace with technological advancements, and ultimately enhances user engagement and satisfaction.
[Talk to us about how you could simplify your content management process today!](https://kayo.digital/contact/)
## Mobile responsiveness and cross-platform compatibility
In today’s mobile-driven world, your website must deliver a flawless experience across all devices. Kayo Digital specialises in mobile-first Umbraco development, ensuring that every website we build offers seamless cross-platform compatibility. From desktops to tablets and mobile phones, our responsive design approach means that your website will automatically adapt to different screen sizes, making it easy for users to navigate, interact, and engage no matter how they access your site.
Our focus on user experiences doesn’t stop at looks. Mobile responsiveness also improves your website’s SEO, as search engines prioritise mobile-friendly websites. This optimisation enhances user engagement, conversion rates, and ultimately your bottom line. With Kayo Digital’s expertise, you get an Umbraco website that not only performs well on every device but also ranks better on search engines, drawing in more mobile and desktop visitors alike.
## The Kayo difference: Security and ongoing support
At Kayo Digital, we understand that your website is a critical part of your business. That’s why our commitment extends far beyond the initial build. With Umbraco’s strong security framework, we ensure your website is fortified against potential threats from day one. We don’t just build secure websites; we provide ongoing maintenance, security patches, and performance optimisation to keep your site operating at its best.
Our certified Umbraco developers are on hand for long-term support, from technical assistance to seamless upgrades. Our goal is to keep your website running smoothly and securely, minimising downtime and ensuring your users have a consistent, positive experience. With Kayo Digital’s support packages, you can be confident that your Umbraco website will remain reliable, secure, and up-to-date, allowing you to focus on your business.
[Talk to us about our comprehensive support and maintenance packages](https://kayo.digital/contact/)
## Our agency's process
### Knowledge and connectivity
We understand the digital landscape and the latest technologies
### Strategic insights
We analyse your customers, your competitors, and your market to identify opportunities
### Apply clarity to the complex
We meet your objectives with an optimum technological solution
# Kent-based agency — with a global reach
Yes, we're based in Kent, but we still need to work with the best companies throughout the country and the globe. Boundaries don't mean anything; from engineering companies in Sussex to finance firms in London and national timber merchants in Scotland, we can support and be the digital partner to companies looking to grow. Where ever they are.
[Contact our Umbraco team today](https://kayo.digital/contact/)
## Why choose Kayo Digital as your Umbraco Web Agency?
We care about our client's clients. Because of this, we create websites by understanding who is using the website, what your competitors are doing and your future goals.
We may be Kent based, but our clients range from companies in Sussex, London, the South East to global entities.
## Umbraco Web Development - Our process for success
- Step 1 - Discovery Day
- Step 2 - Research and Insight
- Step 3 - Wireframes
- Step 4 - Design
- Step 5 - Development
- Step 6 - Live
- Step 7 - Hindsight
### Discovery Day
Every business is unique; we invest time in getting to know you, comprehending your desired audience, the information you wish to convey, and your overall business objectives.
The key areas we'll discuss:
- Purpose: What is the purpose of your website and business? This is crucial. By identifying this information, we can provide precise suggestions that will support your vision effectively.
- Vision: Understanding the grand vision of your business enables us to assist you better.
- Values: Similar to your purpose and vision, comprehending your values is essential. This helps us construct an image of your business's tone and online persona.
- The broader perspective: This phase concentrates on determining how to accomplish your business goals through your online presence and a digital marketing strategy.
- Tone: Your website should mirror your business, directly communicating with your target audience to generate engaging responses to your endeavors.
### Research and Insight
Our approach involves doing a research report to get to know you, your clients and your business. We value collaboration and organize workshops, that doesn't have to be at our HQ in Kent, to understand your goals and target audience. We research your clients and prospects and review everything we can get our hands on!
This collaborative effort enables us to create a report with our findings. These insights drive our design process, ensuring we directly cater to the audience you aim to engage with.
### Wireframes
Based on the research, we create wireframes that serve as a blueprint for your Umbraco development. These wireframes ensure the successful alignment of functionality and form, enabling us to achieve the desired user experience.
Helping us create a user experience to help people become paying customers!
### Design
The insights garnered from the research and wireframes empower us to determine the course of action and the structure of the website. This is where design takes center stage, as we strive to enhance user satisfaction, boost engagement, and optimize overall usability through thoughtful design choices.
### Development
Following the diligent efforts invested in research and website design, we will go ahead and construct your Umbraco website. This involves integrating it with your systems and developing the necessary functionality that transforms it into a powerful tool capable of driving growth.
### Live
Pop the champagne. The website is live and ready for the hard work to begin. Where we help it grow together through effective marketing strategies.
### Hindsight
Three months later we review how successful the website has been, conduct the research again and amend the website visually to be more effective towards your desired goal.
## Our results
### Reinventing a traditional business model
[!\[Pn Masthead\](https://kayo.digital/media/azpncfgq/pn-masthead.jpg?width=550&height=504&v=1d99950f5c67e00)
- 15,240%
Revenue increase
- UK Agency Awards
2
- Online Business
£1m
Visit case study
Parson's Nose](https://kayo.digital/case-studies/parsons-nose/)
## Contact our Umbraco team today.
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Related Services
[Custom Umbraco Development](https://kayo.digital/our-technologies/custom-umbraco-development/)
[Umbraco Web Design](https://kayo.digital/our-technologies/umbraco-web-design/)
[Umbraco Digital Web Agency](https://kayo.digital/our-technologies/umbraco-digital-web-agency/)
[Umbraco Web Support](https://kayo.digital/our-technologies/umbraco-web-support/)
[Umbraco Web Development](https://kayo.digital/our-technologies/umbraco-web-development/)
[Umbraco Hosting](https://kayo.digital/our-technologies/umbraco-hosting/)
[Web Design](https://kayo.digital/what-we-do/web-design/)
[Umbraco Partners](https://kayo.digital/our-technologies/umbraco-partners/)
[Umbraco Commerce](https://kayo.digital/our-technologies/umbraco-commerce/)
[DXP](https://kayo.digital/what-we-do/web-development/dxp/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Umbraco Commerce
_Source: https://kayo.digital/our-technologies/umbraco-commerce/_
##
At Kayo Digital, we believe that eCommerce should feel as seamless for your users as it is powerful for your team. That’s why with Umbraco Commerce, we create custom solutions that prioritise both ease of management and exceptional user experience. Each project begins with in-depth research to understand how your customers engage online, ensuring we design a platform that’s not only easy to manage but also intuitive for every visitor.
Our Umbraco Commerce developers specialise in building secure, scalable systems that integrate smoothly into your existing digital setup, supporting your growth while enhancing customer satisfaction. Whether you’re expanding to new regions or optimising your online store, we focus on solutions that make user experience — and your business goals — our top priority.
[Discover how Umbraco commerce can elevate your eCommerce.](https://kayo.digital/contact/)
## Order management
In eCommerce, efficient order management is the driving force that keeps customers happy and operations smooth. At Kayo Digital, we understand that managing orders quickly and accurately impacts every part of the customer experience. With Umbraco Commerce, we set up tailored order management solutions that make tracking, updating, and processing orders straightforward, even for high-volume or multi-store setups.
Our customised dashboards put real-time insights at your fingertips, with features like colour-coded status indicators and rapid search capabilities to minimise downtime and enhance productivity. By ensuring your orders flow seamlessly from start to finish, we empower your business to grow without increasing operational strain.
Our Umbraco website development solutions aren’t just designed to look good (although they do look really good) — they’re made to perform and grow as your business expands. You’ll get a website that fits your brand, your audience, and your future goals.
[Get order management solutions that streamline your operations.](https://kayo.digital/contact/)
## Multi-market and multi-store support
For businesses looking to expand globally, Umbraco Commerce offers robust support for multi-currency, multi-language, and multi-store setups. This powerful flexibility allows seamless management of multiple markets from a single platform, helping you reach international audiences without added complexity.
At Kayo Digital, we’re more than just one-and-done developers — we’re your partner in scalable, global growth. By tailoring Umbraco’s multi-market features to your unique goals, we ensure smooth, efficient operations across regions.
[Expand your business globally with ease.](https://kayo.digital/contact/)
## Payment gateway integration
A secure and smooth checkout process is essential for any eCommerce platform, and Umbraco Commerce supports seamless integration with trusted payment gateways, including Stripe, PayPal, and other region-specific providers. At Kayo Digital, we prioritise both functionality and security, ensuring that each integration aligns with your business’s unique needs and provides a reliable experience for your customers.
By implementing custom payment solutions, we help build trust and reduce cart abandonment, creating a checkout flow that feels secure, professional, and straightforward for users across all markets. Plus, our commitment to ongoing support ensures your payment processes remain updated and resilient as your business grows and evolves.
[Create a secure checkout experience.](https://kayo.digital/contact/)
## Discount and loyalty campaigns built-in
Building strong customer relationships is key to business success, and Umbraco Commerce equips you with robust tools to achieve this. With its built-in discount and loyalty programme features, you can engage and reward your customers effectively. At Kayo Digital, we help you harness these capabilities to create tailored retention strategies that resonate with your audience.
Using Umbraco Commerce’s Discount Rules and Rewards Builder, we can design a range of impactful incentives, including:
- Product line discounts
- Bundle discounts
- Shipping discounts
- Discount codes
- Gift cards
This tool is also fully extendable, allowing us to develop custom discount rules and rewards specific to your business goals. From seasonal promotions and exclusive membership perks to point-based rewards and targeted offers, we work closely with you to craft retention strategies that drive engagement and loyalty.
We can help you create a powerful retention strategy that builds lasting connections with your customers, supports long-term growth, and sets your business apart in the competitive eCommerce landscape.
[Boost loyalty with customised programmes.](https://kayo.digital/contact/)
## Our agency's process
### Knowledge and connectivity
We understand the digital landscape and the latest technologies
### Strategic insights
We analyse your customers, your competitors, and your market to identify opportunities
### Apply clarity to the complex
We meet your objectives with an optimum technological solution
## London and South East based agency — with a global reach
Yes, we're based in Kent and London, but we still need to work with the best companies throughout the country and the globe. Boundaries don't mean anything; from engineering companies in Sussex to finance firms in London and national timber merchants in Scotland, we can support and be the digital partner to companies looking to grow. Where ever they are.
## Why choose Kayo Digital as your Umbraco development agency?
As a trusted UK Umbraco agency businesses rely on, Kayo Digital is committed to delivering high-performing websites tailored precisely to the needs of your users. Our approach is deeply user-focused, built on extensive consumer research to understand how your end-users interact with your site, what they expect, and what they need. This ensures that every Umbraco web development project we undertake is not only scalable and customised to your business goals but also designed for your users, to help drive growth.
Our technical expertise in Umbraco web development allows us to create adaptable, integrated digital solutions that grow with your business. We’re more than just developers—we’re your long-term Umbraco partner, empowering you to succeed in an ever-evolving digital landscape with a platform built for both your current and future ambitions.
We may be Kent-based, but our clients range from companies in Sussex, London, and the South East to global entities.
## Umbraco Web Development - Our process for success
- Step 1 - Discovery Day
- Step 2 - Research and Insight
- Step 3 - Wireframes
- Step 4 - Design
- Step 5 - Development
- Step 6 - Live
- Step 7 - Hindsight
### Discovery Day
Every business is unique; we invest time in getting to know you, comprehending your desired audience, the information you wish to convey, and your overall business objectives.
The key areas we'll discuss:
- Purpose: What is the purpose of your website and business? This is crucial. By identifying this information, we can provide precise suggestions that will support your vision effectively.
- Vision: Understanding the grand vision of your business enables us to assist you better.
- Values: Similar to your purpose and vision, comprehending your values is essential. This helps us construct an image of your business's tone and online persona.
- The broader perspective: This phase concentrates on determining how to accomplish your business goals through your online presence and a digital marketing strategy.
- Tone: Your website should mirror your business, directly communicating with your target audience to generate engaging responses to your endeavors.
### Research and Insight
Our approach involves doing a research report to get to know you, your clients and your business. We value collaboration and organize workshops, that doesn't have to be at our HQ in Kent, to understand your goals and target audience. We research your clients and prospects and review everything we can get our hands on!
This collaborative effort enables us to create a report with our findings. These insights drive our design process, ensuring we directly cater to the audience you aim to engage with.
### Wireframes
Based on the research, we create wireframes that serve as a blueprint for your Umbraco development. These wireframes ensure the successful alignment of functionality and form, enabling us to achieve the desired user experience.
Helping us create a user experience to help people become paying customers!
### Design
The insights garnered from the research and wireframes empower us to determine the course of action and the structure of the website. This is where design takes center stage, as we strive to enhance user satisfaction, boost engagement, and optimize overall usability through thoughtful design choices.
### Development
Following the diligent efforts invested in research and website design, we will go ahead and construct your Umbraco website. This involves integrating it with your systems and developing the necessary functionality that transforms it into a powerful tool capable of driving growth.
### Live
Pop the champagne. The website is live and ready for the hard work to begin. Where we help it grow together through effective marketing strategies.
### Hindsight
Three months later we review how successful the website has been, conduct the research again and amend the website visually to be more effective towards your desired goal.
## Our results
### Reinventing a traditional business model
[!\[Pn Masthead\](https://kayo.digital/media/azpncfgq/pn-masthead.jpg?width=550&height=504&v=1d99950f5c67e00)
- 15,240%
Revenue increase
- UK Agency Awards
2
- Online Business
£1m
Visit case study
Parson's Nose](https://kayo.digital/case-studies/parsons-nose/)
## Contact our Umbraco team today.
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Related Services
[Umbraco Digital Web Agency](https://kayo.digital/our-technologies/umbraco-digital-web-agency/)
[Umbraco Website Developers](https://kayo.digital/our-technologies/umbraco-website-developers-development-agency/)
[Custom Umbraco Development](https://kayo.digital/our-technologies/custom-umbraco-development/)
[Umbraco Web Design](https://kayo.digital/our-technologies/umbraco-web-design/)
[Umbraco Web Development](https://kayo.digital/our-technologies/umbraco-web-development/)
[Umbraco Web Support](https://kayo.digital/our-technologies/umbraco-web-support/)
[Umbraco Hosting](https://kayo.digital/our-technologies/umbraco-hosting/)
[Umbraco Partners](https://kayo.digital/our-technologies/umbraco-partners/)
[Web Design](https://kayo.digital/what-we-do/web-design/)
[DXP](https://kayo.digital/what-we-do/web-development/dxp/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Umbraco Digital Web Agency
_Source: https://kayo.digital/our-technologies/umbraco-digital-web-agency/_
- https://kayo.digital/
- [Our Technologies](https://kayo.digital/our-technologies/)
- Umbraco Digital Web Agency
#
Partner with an award-winning Umbraco digital agency
### At Kayo Digital, we merge open-source flexibility with user-focused design, creating scalable Umbraco websites that grow with your business.
[Start your Umbraco project today](https://kayo.digital/contact/)
##
Kayo Digital is an award-winning Umbraco web agency dedicated to creating high-performance websites. We blend technical expertise with a user-focused mindset, ensuring every project reflects the needs of both our clients and their customers.
By harnessing Umbraco’s flexibility, we deliver scalable solutions that drive engagement and measurable growth.
## User-focused, responsive Umbraco design
We place your customers at the heart of every design decision. Our team crafts responsive Umbraco websites that look and feel seamless across desktops, tablets, and mobiles. Clear navigation, compelling visuals, and thoughtful calls to action all work together to guide visitors effortlessly.
By prioritising user experience from the start, we help you reduce bounce rates, improve conversions, and enhance brand perception. Additionally, responsive layouts align with search engine algorithms, boosting your site’s visibility and performance. When every element is designed around real user needs, you create loyalty and trust that supports sustainable business growth.
[Let’s build your scalable Umbraco website today](https://kayo.digital/our-technologies/umbraco-web-design/)
## Our agency's process
### Knowledge and connectivity
We understand the digital landscape and the latest technologies
### Strategic insights
We analyse your customers, your competitors, and your market to identify opportunities
### Apply clarity to the complex
We meet your objectives with an optimum technological solution
## Kent-based agency — with a global reach
Yes, we're based in Kent, but we still need to work with the best companies throughout the country and the globe. Boundaries don't mean anything; from engineering companies in Sussex to finance firms in London and national timber merchants in Scotland, we can support and be the digital partner to companies looking to grow.
Where ever they are.
[Contact our Umbraco team today](https://kayo.digital/contact/)
## Our Umbraco digital approach
At Kayo Digital, we believe in developing sites that serve our clients’ clients above all. As an Umbraco digital agency, we start each project by understanding your audience’s goals, challenges, and browsing habits. This approach helps us craft intuitive layouts, seamless navigation, and features that genuinely solve users’ problems.
Umbraco’s open-source nature empowers us to tailor your website without unnecessary complexity or licensing fees. We integrate best practices for search visibility, site speed, and security, so you benefit from a stable, high-performing foundation. Our commitment to transparent communication ensures you know exactly how we’re helping you achieve long-term success.
[Transform your digital presence with Kayo Digital](https://kayo.digital/contact/)
## Custom Umbraco services for evolving needs
- Custom development
- CMS configuration and training
- API and system integrations
- Post-launch support
### Custom development
We build Umbraco solutions that adapt as your organisation grows. From intricate workflows to industry-specific functionality, each element is tailored to meet shifting goals and new market opportunities.
### CMS configuration and training
Umbraco’s user-friendly interface puts content control in your hands. Our experts configure it for easy page updates, product listings, or blog posts. We also train your team to manage the platform confidently, minimising the need for technical support.
### API and system integrations
Kayo Digital links Umbraco to CRMs, ERPs, or eCommerce tools, ensuring data flows smoothly behind the scenes. This reduces duplication and keeps your customers’ experiences consistent across every digital touchpoint.
### Post-launch support
After go-live, we don’t disappear. We’re here to monitor performance, refine features, and help you scale. Our proactive maintenance approach, named Hypercare, means your Umbraco site stays efficient and future-ready to help your business grow.
[Discover how our Umbraco services can power your growth](https://kayo.digital/contact/)
## Discover how our Umbraco services can power your growth
Effective digital ecosystems rely on robust integrations. As an Umbraco web agency, Kayo Digital ensures your site connects seamlessly with essential tools — be it a CRM for lead management, an ERP for stock updates, or analytics software for insights. We focus on user-friendly outcomes, so staff and end-users gain a smooth, data-driven experience.
By building smart, API-driven connections, we remove manual processes and reduce errors. This leads to more consistent information, better decision-making, and a cohesive brand presence across all channels.
## Security and ongoing support
Data protection and site stability are paramount for any organisation. Kayo Digital enforces essential security measures, from SSL encryption to regular Umbraco updates, to keep your platform safe. We also offer ongoing support — covering performance audits, feature enhancements, and swift troubleshooting if issues arise.
This proactive approach minimises downtime and ensures your site remains user-focused. With Kayo Digital as your Umbraco digital agency, you can confidently evolve your online presence.
## Partner with us for Umbraco success
Whether you’re seeking a brand-new platform or upgrading an existing site, Kayo Digital is ready to help. We unite open-source flexibility with user-centred strategies, so every Umbraco project reflects your unique goals and supports long-term scalability. Let us bring your vision to life and elevate your digital impact.
[Contact our Umbraco experts and let’s start building your future](https://kayo.digital/contact/)
## Umbraco Web Development - Our process for success
- Step 1 - Discovery Day
- Step 2 - Research and Insight
- Step 3 - Wireframes
- Step 4 - Design
- Step 5 - Development
- Step 6 - Live
- Step 7 - Hindsight
### Discovery Day
Every business is unique; we invest time in getting to know you, comprehending your desired audience, the information you wish to convey, and your overall business objectives.
The key areas we'll discuss:
- Purpose: What is the purpose of your website and business? This is crucial. By identifying this information, we can provide precise suggestions that will support your vision effectively.
- Vision: Understanding the grand vision of your business enables us to assist you better.
- Values: Similar to your purpose and vision, comprehending your values is essential. This helps us construct an image of your business's tone and online persona.
- The broader perspective: This phase concentrates on determining how to accomplish your business goals through your online presence and a digital marketing strategy.
- Tone: Your website should mirror your business, directly communicating with your target audience to generate engaging responses to your endeavors.
### Research and Insight
Our approach involves doing a research report to get to know you, your clients and your business. We value collaboration and organize workshops, that doesn't have to be at our HQ in Kent, to understand your goals and target audience. We research your clients and prospects and review everything we can get our hands on!
This collaborative effort enables us to create a report with our findings. These insights drive our design process, ensuring we directly cater to the audience you aim to engage with.
### Wireframes
Based on the research, we create wireframes that serve as a blueprint for your Umbraco development. These wireframes ensure the successful alignment of functionality and form, enabling us to achieve the desired user experience.
Helping us create a user experience to help people become paying customers!
### Design
The insights garnered from the research and wireframes empower us to determine the course of action and the structure of the website. This is where design takes center stage, as we strive to enhance user satisfaction, boost engagement, and optimize overall usability through thoughtful design choices.
### Development
Following the diligent efforts invested in research and website design, we will go ahead and construct your Umbraco website. This involves integrating it with your systems and developing the necessary functionality that transforms it into a powerful tool capable of driving growth.
### Live
Pop the champagne. The website is live and ready for the hard work to begin. Where we help it grow together through effective marketing strategies.
### Hindsight
Three months later we review how successful the website has been, conduct the research again and amend the website visually to be more effective towards your desired goal.
## Our results
### Reinventing a traditional business model
[!\[Pn Masthead\](https://kayo.digital/media/azpncfgq/pn-masthead.jpg?width=550&height=504&v=1d99950f5c67e00)
- 15,240%
Revenue increase
- UK Agency Awards
2
- Online Business
£1m
Visit case study
Parson's Nose](https://kayo.digital/case-studies/parsons-nose/)
## Contact our Umbraco team today.
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Related Services
[Umbraco Web Design](https://kayo.digital/our-technologies/umbraco-web-design/)
[Umbraco Website Developers](https://kayo.digital/our-technologies/umbraco-website-developers-development-agency/)
[Custom Umbraco Development](https://kayo.digital/our-technologies/custom-umbraco-development/)
[Umbraco Web Support](https://kayo.digital/our-technologies/umbraco-web-support/)
[Umbraco Web Development](https://kayo.digital/our-technologies/umbraco-web-development/)
[Umbraco Hosting](https://kayo.digital/our-technologies/umbraco-hosting/)
[Umbraco Partners](https://kayo.digital/our-technologies/umbraco-partners/)
[Web Design](https://kayo.digital/what-we-do/web-design/)
[DXP](https://kayo.digital/what-we-do/web-development/dxp/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Umbraco Partners
_Source: https://kayo.digital/our-technologies/umbraco-partners/_
- https://kayo.digital/
- [Our Technologies](https://kayo.digital/our-technologies/)
- Umbraco Partners
#
Realise your vision with an official Umbraco Gold partner at Kayo Digital
### As a certified Umbraco partner agency, Kayo Digital creates flexible, user-friendly websites that adapt to your needs and give you full control over content and future growth.
[Empower your brand with Umbraco today](https://kayo.digital/contact/)
##
As an Umbraco Gold partner, Kayo Digital creates high-performing websites that put your customers first. Our expertise combines technical excellence with a deep understanding of user-focused design, delivering scalable CMS solutions that enhance engagement and support business growth.
We specialise in building platforms tailored to your needs, starting with thorough research into how your customers interact online. This ensures we design intuitive, flexible systems that make managing content effortless for your team while creating seamless, engaging experiences for your users.
At Kayo Digital, we’re not just your Umbraco Gold partner agency — we’re a long-term collaborator committed to helping your business thrive.
## User experience and responsive design
At Kayo Digital, responsive Umbraco design is more than just a feature — it’s a philosophy. Every project starts with in-depth research into how your customers interact with digital platforms. This ensures our Umbraco web design delivers seamless, mobile-first experiences tailored to your users’ behaviours.
We prioritise fast loading times, intuitive navigation, and designs optimised for every device. Whether users are browsing on a desktop or making a quick purchase on their phone, your website will provide an engaging, frustration-free journey.
By focusing on user experience, we help boost engagement and drive higher conversions, turning visitors into loyal customers. With a mobile-friendly CMS, your business is ready to meet the demands of today’s digital audience.
[Create a responsive website your users will love](https://kayo.digital/our-technologies/umbraco-web-design/)
## Our agency's process
### Knowledge and connectivity
We understand the digital landscape and the latest technologies
### Strategic insights
We analyse your customers, your competitors, and your market to identify opportunities
### Apply clarity to the complex
We meet your objectives with an optimum technological solution
## London and Kent-based agency — with a global reach
Yes, we're based in London and Kent, but we still need to work with the best companies throughout the country and the globe. Boundaries don't mean anything; from engineering companies in Sussex to finance firms in London and national timber merchants in Scotland, we can support and be the digital partner to companies looking to grow.
Where ever they are.
[Contact our Umbraco team today](https://kayo.digital/contact/)
## Customisation and scalability with Umbraco CMS
Kayo Digital leverages custom development within Umbraco to craft platforms that evolve with your business. Through detailed research into end-user behaviours, we design scalable CMS platforms that adapt to your unique workflows and growth objectives.
Our tailored Umbraco solutions for business growth provide the flexibility to integrate essential tools like CRM, ERP, and eCommerce platforms seamlessly. Whether you need advanced content management features or custom workflows, we ensure your website grows alongside your ambitions.
Every customisation is built with your users in mind, creating intuitive, efficient platforms that enhance the customer journey and simplify operations for your team. With Kayo Digital, your CMS isn’t just scalable — it’s designed to help you succeed.
## Integration capabilities for seamless operations
Streamlining your business starts with seamless integrations, and Kayo Digital excels in Umbraco CRM integration and connecting your CMS with essential systems like ERP and eCommerce platforms. These custom CMS integrations ensure your operations are efficient, accurate, and adaptable.
From automating data transfers to enabling real-time order updates, our integrations enhance both internal workflows and end-user experiences. Imagine a smoother checkout process, faster inventory updates, or personalised user interactions — all made possible by third-party integrations with Umbraco.
With a fully integrated system, your website becomes a connected ecosystem that grows with your business and supports user satisfaction every step of the way.
## Security and ongoing support for Umbraco
A secure website builds trust, and at Kayo Digital, we deliver secure Umbraco solutions that safeguard your business and your users. From SSL certification, OWASP Security, to GDPR compliance, we implement robust measures to protect your platform against vulnerabilities.
Our CMS maintenance and support ensures your website stays updated, reliable, and high-performing. Regular updates and proactive monitoring keep your systems running smoothly, so you can focus on growth.
[Protect your platform with expert support](https://kayo.digital/contact/)
## Looking for the UK’s best Umbraco partners?
Kayo Digital is more than an Umbraco agency UK businesses trust — we’re a partner invested in your success. As one of the UK’s top Umbraco partners, our agency combines deep technical expertise with a focus on understanding your customers’ needs, delivering platforms that drive engagement and support growth.
As a leading Umbraco web development agency, we create scalable, user-friendly solutions tailored to your business objectives. Our commitment extends beyond launch with proactive support and optimisations, ensuring your platform evolves as your business grows.
Choose a UK Umbraco agency that prioritises your customers and empowers your business with impactful digital solutions.
[Contact Kayo Digital today to build a website that prioritises your customers](https://kayo.digital/contact/)
## Umbraco Web Development - Our process for success
- Step 1 - Discovery Day
- Step 2 - Research and Insight
- Step 3 - Wireframes
- Step 4 - Design
- Step 5 - Development
- Step 6 - Live
- Step 7 - Hindsight
### Discovery Day
Every business is unique; we invest time in getting to know you, comprehending your desired audience, the information you wish to convey, and your overall business objectives.
The key areas we'll discuss:
- Purpose: What is the purpose of your website and business? This is crucial. By identifying this information, we can provide precise suggestions that will support your vision effectively.
- Vision: Understanding the grand vision of your business enables us to assist you better.
- Values: Similar to your purpose and vision, comprehending your values is essential. This helps us construct an image of your business's tone and online persona.
- The broader perspective: This phase concentrates on determining how to accomplish your business goals through your online presence and a digital marketing strategy.
- Tone: Your website should mirror your business, directly communicating with your target audience to generate engaging responses to your endeavors.
### Research and Insight
Our approach involves doing a research report to get to know you, your clients and your business. We value collaboration and organize workshops, that doesn't have to be at our HQ in Kent, to understand your goals and target audience. We research your clients and prospects and review everything we can get our hands on!
This collaborative effort enables us to create a report with our findings. These insights drive our design process, ensuring we directly cater to the audience you aim to engage with.
### Wireframes
Based on the research, we create wireframes that serve as a blueprint for your Umbraco development. These wireframes ensure the successful alignment of functionality and form, enabling us to achieve the desired user experience.
Helping us create a user experience to help people become paying customers!
### Design
The insights garnered from the research and wireframes empower us to determine the course of action and the structure of the website. This is where design takes center stage, as we strive to enhance user satisfaction, boost engagement, and optimize overall usability through thoughtful design choices.
### Development
Following the diligent efforts invested in research and website design, we will go ahead and construct your Umbraco website. This involves integrating it with your systems and developing the necessary functionality that transforms it into a powerful tool capable of driving growth.
### Live
Pop the champagne. The website is live and ready for the hard work to begin. Where we help it grow together through effective marketing strategies.
### Hindsight
Three months later we review how successful the website has been, conduct the research again and amend the website visually to be more effective towards your desired goal.
## Our results
### Reinventing a traditional business model
[!\[Pn Masthead\](https://kayo.digital/media/azpncfgq/pn-masthead.jpg?width=550&height=504&v=1d99950f5c67e00)
- 15,240%
Revenue increase
- UK Agency Awards
2
- Online Business
£1m
Visit case study
Parson's Nose](https://kayo.digital/case-studies/parsons-nose/)
## Contact our Umbraco team today.
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Related Services
[Custom Umbraco Development](https://kayo.digital/our-technologies/custom-umbraco-development/)
[Umbraco Commerce](https://kayo.digital/our-technologies/umbraco-commerce/)
[Umbraco Web Design](https://kayo.digital/our-technologies/umbraco-web-design/)
[Umbraco Website Developers](https://kayo.digital/our-technologies/umbraco-website-developers-development-agency/)
[Umbraco Web Development](https://kayo.digital/our-technologies/umbraco-web-development/)
[Umbraco Web Support](https://kayo.digital/our-technologies/umbraco-web-support/)
[Umbraco Hosting](https://kayo.digital/our-technologies/umbraco-hosting/)
[Web Design](https://kayo.digital/what-we-do/web-design/)
[DXP](https://kayo.digital/what-we-do/web-development/dxp/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Custom Umbraco Development
_Source: https://kayo.digital/our-technologies/custom-umbraco-development/_
- https://kayo.digital/
- [Our Technologies](https://kayo.digital/our-technologies/)
- Custom Umbraco Development
#
Custom Umbraco development to fuel your digital growth
### At Kayo Digital, we create user-focused Umbraco solutions tailored to your unique goals. From bespoke plugin development to seamless integrations, our custom Umbraco approach drives long-term success for both your team and your customers.
[Speak to us about your custom Umbraco development project today](https://kayo.digital/contact/)
##
Kayo Digital specialises in custom Umbraco development that elevates your digital presence. We fuse open-source flexibility with a user-first approach, ensuring every project supports genuine customer needs.
Our expert team crafts scalable, future-ready solutions that adapt to changing market demands, delivering tangible results and smoother workflows for both content editors and end-users.
## Our approach: user-centric Umbraco design
We believe every project is a blend of cutting-edge technology and seamless user experience. At Kayo Digital, we prioritise understanding your audience’s needs and expectations, ensuring the interface is as intuitive as it is engaging. From responsive layouts to optimised navigation, every element is crafted to provide a smooth, enjoyable journey for users.
Our approach involves designing and refining interfaces that encourage deeper customer engagement while guaranteeing accessibility and usability for all. By focusing on clean, functional design and delivering features that enrich the browsing experience, we make every interaction feel effortless and intuitive.
At Kayo Digital, we create digital experiences that are not only visually appealing but also practical and user-friendly—always keeping the end-user at the heart of everything we build.
[Deliver an intuitive front-end experience with Kayo Digital](https://kayo.digital/contact/)
## Our agency's process
### Knowledge and connectivity
We understand the digital landscape and the latest technologies
### Strategic insights
We analyse your customers, your competitors, and your market to identify opportunities
### Apply clarity to the complex
We meet your objectives with an optimum technological solution
## Kent-based agency — with a global reach
Yes, we're based in Kent, but we still need to work with the best companies throughout the country and the globe. Boundaries don't mean anything; from engineering companies in Sussex to finance firms in London and national timber merchants in Scotland, we can support and be the digital partner to companies looking to grow.
Where ever they are.
[Contact our Umbraco team today](https://kayo.digital/contact/)
## Our Umbraco digital approach
At Kayo Digital, we believe in developing sites that serve our clients’ clients above all. As an Umbraco digital agency, we start each project by understanding your audience’s goals, challenges, and browsing habits. This approach helps us craft intuitive layouts, seamless navigation, and features that genuinely solve users’ problems.
Umbraco’s open-source nature empowers us to tailor your website without unnecessary complexity or licensing fees. We integrate best practices for search visibility, site speed, and security, so you benefit from a stable, high-performing foundation. Our commitment to transparent communication ensures you know exactly how we’re helping you achieve long-term success.
[Transform your digital presence with Kayo Digital](https://kayo.digital/contact/)
## Integration, scalability, and the Umbraco website builder
Seamless integration is vital in today’s digital environment. Our custom Umbraco development includes robust connections to CRMs, ERPs, or eCommerce platforms, ensuring consistent data and smooth operations. We tap into the powerful Umbraco website builder for rapid page creation, helping your team manage content efficiently when deadlines are tight.
By utilising Umbraco’s open-source architecture, we build modular solutions that grow alongside your business — whether you’re adding new services, supporting high-traffic campaigns, or integrating Umbraco Commerce for more sophisticated online transactions. This strategy lets you expand without costly overhauls, keeping both users and internal teams satisfied.
## Custom Umbraco package development
Off-the-shelf extensions don’t always address your website’s unique needs. That’s why Kayo Digital offers Umbraco package development — creating bespoke extensions that go beyond the standard functionality. By tapping into Umbraco’s open-source foundation, our developers can craft new features or workflows tailored to your specific goals.
Whether you want advanced data integrations, customised property editors, or AI functions, our Umbraco specialists design solutions that boost performance and user satisfaction. If you have a vision for extending your Umbraco setup, we’ll turn it into a reality.
[Umbraco package development done right](https://kayo.digital/contact/)
## Enhancing user experience, SEO, and performance
We believe that any custom Umbraco development should prioritise user experience from top to bottom. Kayo Digital starts with real customer journeys, crafting responsive layouts and intuitive calls to action that keep visitors engaged. Our multi-device design cuts bounce rates and maintains brand credibility across devices.
On the technical side, we incorporate essential SEO practices — schema markup, clean URLs, caching, and more — to help your Umbraco website rank well. We also monitor site speed, regularly fine-tuning plugin settings or code to optimise load times. By merging user-focused design with performance best practices, we position your site for sustained digital success.
## Security, support, and long-term partnership
Data protection and continuous improvement underpin every Kayo Digital project. We implement SSL encryption, timely updates and maintenance, and proactive testing to safeguard your Umbraco website against evolving threats. Our support maintenance packages include periodic updates to keep your platform current.
Viewing each engagement as a partnership, we remain by your side post-launch, helping your digital presence adapt to new opportunities without compromising the user experience. This commitment to reliability and growth-oriented thinking is what sets our custom Umbraco development approach apart.
[Safeguard your Umbraco site and plan for the future](https://kayo.digital/contact/)
## Let’s discuss your custom Umbraco project
Ready to embrace custom Umbraco development that prioritises real human needs? Kayo Digital listens, innovates, and delivers long-lasting value for your organisation.
[Speak to our team about your custom Umbraco vision today](https://kayo.digital/contact/)
## Umbraco Web Development - Our process for success
- Step 1 - Discovery Day
- Step 2 - Research and Insight
- Step 3 - Wireframes
- Step 4 - Design
- Step 5 - Development
- Step 6 - Live
- Step 7 - Hindsight
### Discovery Day
Every business is unique; we invest time in getting to know you, comprehending your desired audience, the information you wish to convey, and your overall business objectives.
The key areas we'll discuss:
- Purpose: What is the purpose of your website and business? This is crucial. By identifying this information, we can provide precise suggestions that will support your vision effectively.
- Vision: Understanding the grand vision of your business enables us to assist you better.
- Values: Similar to your purpose and vision, comprehending your values is essential. This helps us construct an image of your business's tone and online persona.
- The broader perspective: This phase concentrates on determining how to accomplish your business goals through your online presence and a digital marketing strategy.
- Tone: Your website should mirror your business, directly communicating with your target audience to generate engaging responses to your endeavors.
### Research and Insight
Our approach involves doing a research report to get to know you, your clients and your business. We value collaboration and organize workshops, that doesn't have to be at our HQ in Kent, to understand your goals and target audience. We research your clients and prospects and review everything we can get our hands on!
This collaborative effort enables us to create a report with our findings. These insights drive our design process, ensuring we directly cater to the audience you aim to engage with.
### Wireframes
Based on the research, we create wireframes that serve as a blueprint for your Umbraco development. These wireframes ensure the successful alignment of functionality and form, enabling us to achieve the desired user experience.
Helping us create a user experience to help people become paying customers!
### Design
The insights garnered from the research and wireframes empower us to determine the course of action and the structure of the website. This is where design takes center stage, as we strive to enhance user satisfaction, boost engagement, and optimize overall usability through thoughtful design choices.
### Development
Following the diligent efforts invested in research and website design, we will go ahead and construct your Umbraco website. This involves integrating it with your systems and developing the necessary functionality that transforms it into a powerful tool capable of driving growth.
### Live
Pop the champagne. The website is live and ready for the hard work to begin. Where we help it grow together through effective marketing strategies.
### Hindsight
Three months later we review how successful the website has been, conduct the research again and amend the website visually to be more effective towards your desired goal.
## Our results
### Reinventing a traditional business model
[!\[Pn Masthead\](https://kayo.digital/media/azpncfgq/pn-masthead.jpg?width=550&height=504&v=1d99950f5c67e00)
- 15,240%
Revenue increase
- UK Agency Awards
2
- Online Business
£1m
Visit case study
Parson's Nose](https://kayo.digital/case-studies/parsons-nose/)
## Contact our Umbraco team today.
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Related Services
[Umbraco Web Design](https://kayo.digital/our-technologies/umbraco-web-design/)
[Umbraco Digital Web Agency](https://kayo.digital/our-technologies/umbraco-digital-web-agency/)
[Umbraco Website Developers](https://kayo.digital/our-technologies/umbraco-website-developers-development-agency/)
[Umbraco Web Support](https://kayo.digital/our-technologies/umbraco-web-support/)
[Umbraco Web Development](https://kayo.digital/our-technologies/umbraco-web-development/)
[Umbraco Hosting](https://kayo.digital/our-technologies/umbraco-hosting/)
[Umbraco Partners](https://kayo.digital/our-technologies/umbraco-partners/)
[Web Design](https://kayo.digital/what-we-do/web-design/)
[DXP](https://kayo.digital/what-we-do/web-development/dxp/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Umbraco CMS Upgrades
_Source: https://kayo.digital/our-technologies/umbraco-cms-upgrades/_
- https://kayo.digital/
- [Our Technologies](https://kayo.digital/our-technologies/)
- Umbraco CMS Upgrades
#
Umbraco CMS Upgrades and Development Services
### Boost your website performance and scalability with Umbraco solutions today.
## Upgrade Umbraco with Kayo Digital
At Kayo Digital, we take pride in being a Gold Partner of Umbraco; as a leading content management system (CMS) trusted by businesses worldwide, more and more businesses are turning to Umbraco, to support their websites.
Our Umbraco upgrade service is designed to elevate your digital presence by seamlessly transitioning your website to the latest Umbraco version, ensuring enhanced performance, security, and functionality, helping to ensure your website remains high-performing.
## Contact us today!
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## Why Upgrade?
As a Gold Partner of Umbraco, our team boasts extensive experience and in-depth knowledge of the platform. We stay updated with the latest trends and best practices to deliver top-notch upgrade services tailored to your specific needs.
We offer:
- Expertise and knowledge of Umbraco
- Seamless transition.
- Enhanced performance and support.
- Security compliant and secure.
- Tailored upgrades that work around the development and needs of your business.
Upgrading your CMS can be a daunting task, but with Kayo Digital, you can rest assured that the transition will be smooth and hassle-free. Our skilled developers meticulously plan and execute the upgrade process to minimize downtime and avoid disruptions to your online operations.
## Why choose Umbraco?
By upgrading to the latest version of Umbraco, you can unlock powerful features and optimisations that improve the performance of your website. From faster page load times to better scalability, we ensure that your upgraded site delivers an exceptional user experience as well as implementing the latest security patches and protocols to safeguard your website against potential threats and vulnerabilities.
We understand that every business has unique requirements. That's why our upgrade service is fully customisable to meet your specific goals and objectives. Whether you need additional functionality, design enhancements, or performance optimisations, we've got you covered.
Don't let an outdated CMS hold back your online presence. Partner with Kayo Digital and elevate your website to new heights with our CMS Umbraco Upgrade Service. Contact us today to learn more and take the first step towards a better, more powerful digital presence.
## Related services
[Research](https://kayo.digital/what-we-do/research-insights/)
[Web Design](https://kayo.digital/what-we-do/web-design/)
[Hosting](https://kayo.digital/what-we-do/web-development/hosting/)
[eCommerce Website Design and Development](https://kayo.digital/what-we-do/web-design/ecommerce-website-design-and-development/)
[B2B Ecommerce Website Development and Design](https://kayo.digital/what-we-do/web-development/b2b-ecommerce-website-development/)
[Umbraco Commerce](https://kayo.digital/our-technologies/umbraco-commerce/)
[Custom Umbraco Development](https://kayo.digital/our-technologies/custom-umbraco-development/)
[Umbraco Web Development](https://kayo.digital/our-technologies/umbraco-web-development/)
## Trusted by
[Contact our CMS specialists today](https://kayo.digital/contact/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Umbaco Engage
_Source: https://kayo.digital/our-technologies/umbaco-engage/_
- https://kayo.digital/
- [Our Technologies](https://kayo.digital/our-technologies/)
- Umbaco Engage
#
Umbraco Engage Setup & Support
### From setup to strategy - personalise, automate & convert your Umbraco website into a tool which evolves to generate sales
## Bring personalisation and automation to your Umbraco website
Your website should do more than inform, it should engage. At Kayo Digital, we provide specialist Umbraco Engage setup and support services that help you personalise user journeys, automate marketing tasks, and drive meaningful results.
We understand what makes a high-performing website. That’s why we work with businesses to seamlessly implement Umbraco Engage, adding powerful marketing capabilities to your existing Umbraco CMS. Helping you drive sales by refining the website
## Contact us today to level up your Umbraco website
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## What Is Umbraco Engage?
Umbraco Engage is a premium add-on for Umbraco CMS, designed to help you:
- Deliver personalised content to users in real time.
- Set up marketing automation workflows.
- Create and manage lead capture forms.
- Track user behaviour to improve content performance.
These tools allow you to turn a static website into a dynamic, conversion-focused platform tailored to each visitor.
## Why Use Umbraco Engage?
1. **Increase User Engagement**: Display content that’s relevant to specific audiences, boosting time on site and interaction**.**
2. **Improve Conversion Rates**: Targeted calls to action and personalised messaging help move users through your sales funnel.
3. **Automate Marketing Tasks**: From email triggers to lead scoring, automate repetitive tasks and stay responsive to user actions.
4. **Gain Actionable Insights**: Track which content performs best and adjust your strategy based on real data.
## Our Umbraco Engage Services
At Kayo Digital, we provide a full service to help you set up, manage, and optimise Umbraco Engage, ensuring you gain measurable value from your investment.
- **Discovery & Strategy**: We start by understanding your users and business goals to identify opportunities for personalisation and automation.
- **Installation & Configuration**: We handle the technical setup of Umbraco Engage, including integration with your existing Umbraco site, CRM or marketing tools.
- **Content Personalisation**: We'll help you plan and implement personalisation rules from geo-based content to behaviour-driven messaging.
- **Form & Lead Management**: Set up intelligent forms that capture and score leads automatically.
- **Team Training**: We provide hands-on training to ensure your marketing and content teams are confident using Engage’s features.
- **Ongoing Support & Optimisation**: Need support beyond launch? We offer flexible support plans to help you get the most out of Umbraco Engage.
# Why Choose Kayo Digital?
As a trusted Gold Umbraco Partner, we create high-performing, user-focused websites built on research, data and thoughtful design. Our consultative approach means we align your website’s functionality with your wider business and marketing objectives. We’ve helped clients across the UK achieve more with Umbraco, and we can do the same for you with Umbraco Engage.
## Contact us today to level up your Umbraco website
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## FAQ's
### Is Umbraco Engage right for my business?
If you're looking to improve engagement, conversions, and marketing efficiency, Umbraco Engage is a strong fit, especially for lead generation and content-rich sites.
### Do I need to be using Umbraco Cloud to use Engage?
Yes, Umbraco Engage is available as an add-on for websites hosted on Umbraco Cloud. We can help assess your current setup and advise on the best way to move forward.
### Can Umbraco Engage integrate with my CRM or email marketing tools?
Yes. We can help integrate Engage with platforms like HubSpot, Salesforce, Mailchimp and more.
## Related services
[Umbraco Web Design](https://kayo.digital/our-technologies/umbraco-web-design/)
[Umbraco Partners](https://kayo.digital/our-technologies/umbraco-partners/)
[Umbraco Digital Web Agency](https://kayo.digital/our-technologies/umbraco-digital-web-agency/)
## Trusted by
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Shopify Plus
_Source: https://kayo.digital/our-technologies/shopify-plus/_
- https://kayo.digital/
- [Our Technologies](https://kayo.digital/our-technologies/)
- Shopify Plus
#
Shopify Plus Development & Support for High-Performance eCommerce
### Your Shopify Plus store, optimised for performance and growth.
## From setup to success, get the most from Shopify Plus.
Here at Kayo Digital, we help ambitious brands unlock the full potential of Shopify Plus, the enterprise version of Shopify built for scalability, performance, and flexibility.
From setup to optimisation, our Shopify Plus development team delivers tailored eCommerce solutions that blend powerful functionality with seamless user experience. Whether you’re migrating from another platform or looking to enhance an existing Shopify Plus store, we’ll ensure your site is fast, user-focused, and primed for conversions.
## Contact us today to level up your Shopify store
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## What Is Shopify Plus?
Shopify Plus is a fully hosted eCommerce platform designed for high-growth businesses. It offers advanced features, greater customisation, and the scalability to handle high traffic and sales volumes.
Key Shopify Plus capabilities include:
- Unlimited scalability for high-volume sales and peak trading periods.
- Advanced customisation with Shopify Scripts and API access.
- Dedicated account management from Shopify Plus experts.
- Integrated multi-channel selling (including social, marketplaces, and POS).
- Automated workflows with Shopify Flow.
- International commerce support for global expansion.
## Why Choose Shopify Plus for Your Business?
1. **Scalability without compromise** – Perfect for growing brands with high traffic or complex needs
2. **Seamless integrations** – Connect with ERP, CRM, and fulfilment systems
3. **Conversion-focused** – Faster load times, intuitive UX, and mobile-first design
4. **Operational efficiency** – Automate processes to save time and resources
5. **Global reach** – Manage multiple stores and currencies with ease
## Our Shopify Plus Development Services
At Kayo Digital, we provide a full service to help you set up, manage, and optimise Shopify Plus, to ensure your store is built for performance from day one.
- **Platform Migration** – Smoothly move from Magento, WooCommerce, or other platforms to Shopify Plus.
- **Custom Theme Development** – Unique, brand-focused designs tailored for conversion.
- **App Integration & Development** – Enhance functionality with bespoke or third-party apps.
- **Performance Optimisation** – Speed improvements, SEO, and CRO enhancements.
- **International Expansion** – Multi-store, multi-currency, and localisation setups.
- **Ongoing Support & Maintenance** – Continuous improvements to keep your store ahead.
# Why Choose Kayo Digital?
We combine technical expertise with a deep understanding of user behaviour to create high-performing Shopify Plus stores. Our consultative approach ensures your eCommerce solution is aligned with business goals and designed to maximise ROI.
From strategy to support, we’ll help you get the most out of Shopify Plus.
## Contact us today to level up your Shopify store
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
## FAQ's
### What’s the difference between Shopify and Shopify Plus?
Shopify Plus offers more scalability, customisation, and automation tools, making it ideal for high-growth businesses, including international stores.
### Can you migrate my existing store to Shopify Plus?
Yes. We handle migrations from Magento, WooCommerce, and other platforms with minimal downtime.
### Do you provide ongoing Shopify Plus support?
Absolutely. We offer ongoing development, maintenance, and optimisation services to keep your store performing at its best.
## Related services
[Research & Insights](https://kayo.digital/what-we-do/research-insights/)
[Web Design](https://kayo.digital/what-we-do/web-design/)
[Web Development](https://kayo.digital/what-we-do/web-development/)
## Trusted by
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Hire Umbraco Developers
_Source: https://kayo.digital/our-technologies/hire-umbraco-developers/_
- https://kayo.digital/
- [Our Technologies](https://kayo.digital/our-technologies/)
- Hire Umbraco Developers
#
Hire Trusted Umbraco Developers
### Certified Umbraco developers with years of experience building and supporting high performance websites.
## Looking for expert Umbraco developers?
Here at Kayo Digital, we design, build, and support powerful, user-focused Umbraco websites that deliver results.
Our clients are seeing success from their new CMS, it's time that you do. As an Umbraco Gold Partner, we combine technical skill with creative strategy to produce websites that focus on the user experience, perform fast, are secure, and are built to grow with your business.
[Get in touch with our Umbraco team to discuss your project](https://kayo.digital/contact/)
## We don't just design websites; we deliver high performing websites
Why choose us? We don’t just build Umbraco websites, we create digital platforms designed to attract, engage, and convert. Here’s what sets us apart:
- **Umbraco Gold Partner -** Recognised by Umbraco HQ for quality and expertise.
- **Certified Umbraco Developers -** Skilled in delivering custom, high-performing solutions.
- **Custom development and integrations** - bespoke functionality and seamless system connections to extend your Umbraco website’s capabilities.
- **Proven track record -** Successful Umbraco web design projects across multiple industries.
- **Ongoing support and maintenance** - Proactive monitoring, updates, and enhancements to keep your Umbraco website secure, up-to-date, and performing at its best.
Whether you’re a business in London or the surrounding areas, we can help you launch a website that’s fast, user-friendly, and aligned with your goals.
[Speak to our Umbraco experts today](https://kayo.digital/contact/)
## Trusted by
## See the results for yourself
### Reinventing a traditional business model
[!\[Pn Masthead\](https://kayo.digital/media/azpncfgq/pn-masthead.jpg?width=550&height=504&v=1d99950f5c67e00)
- 15,240%
Revenue increase
- UK Agency Awards
2
- Online Business
£1m
Visit case study
Parson's Nose](https://kayo.digital/case-studies/parsons-nose/)
### Supporting Families with Sick or Disabled Children
[!\[Tree Of Hope Home Mockup\](https://kayo.digital/media/ijfnixjj/tree-of-hope-home-mockup.jpg?width=550&height=504&v=1da7f43c20dc670)
- Significantly
Improved engagement
- Implemented
JustGiving donations capabilities
Visit case study
Tree of Hope](https://kayo.digital/case-studies/tree-of-hope/)
## Our Umbraco Services
[Umbraco Web Development](https://kayo.digital/our-technologies/umbraco-web-development/)
[Umbraco Web Design](https://kayo.digital/our-technologies/umbraco-web-design/)
[Umbraco Web Support](https://kayo.digital/our-technologies/umbraco-web-support/)
[Umbraco Hosting](https://kayo.digital/our-technologies/umbraco-hosting/)
[Custom Umbraco Development](https://kayo.digital/our-technologies/custom-umbraco-development/)
[Umbraco CMS Upgrades](https://kayo.digital/our-technologies/umbraco-cms-upgrades/)
## FAQ's
### Do you only work with businesses in London?
While we specialise in London and the South East, we work with clients across the UK, including Scotland.
### Can you work on existing Umbraco websites?
Yes, we offer support, maintenance, and feature development for existing sites.
### Do you provide bespoke Umbraco projects?
Yes - we specialise in delivering fully bespoke Umbraco websites tailored to your exact requirements. From custom designs and unique functionality to complex integrations, our certified Umbraco developers ensure your site is built around your business goals, user needs, and long-term growth plans.
## Speak to our Umbraco experts today
Full Name
Phone Number
Email Address
Details about your project
Yes, I give permission to store and process my data
Submit
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Sectors
_Source: https://kayo.digital/sectors/_
- https://kayo.digital/
- Sectors
# Sectors
We are specialists in the following sectors
As fervent navigators of the digital realm, our mission is to empower every client with a website that not only performs but excels, no matter their field. Yet, like intrepid explorers, we embark on special journeys within the following sectors, charting innovative paths to digital success.
## Public Sector
From local authorities and healthcare providers to national agencies and community initiatives, we research, design and deliver secure, scalable, and intuitive websites that support transparency, efficiency, and public engagement.
[Public Sector](https://kayo.digital/sectors/public-sector/)
## Legal
Our Legal Sector Case have won global awards, and more importantly they've helped our clients win more business.
[Legal](https://kayo.digital/sectors/legal/)
## Charity
Our charity websites have transformed how charity's works and have empowered our clients to secure greater support for their causes.
[Charity](https://kayo.digital/sectors/charity/)
## eCommerce
Our ecommerce solutions revolutionize business operations, empowering clients to garner enhanced support for their offerings.
[eCommerce](https://kayo.digital/sectors/ecommerce/)
## Food and beverages
Our ecommerce solutions transform culinary operations, empowering food and drink companies to secure heightened support for their delectable offerings.
[Food and Drink](https://kayo.digital/sectors/food-and-drink/)
## B2B eCommerce
Our B2B ecommerce platforms have revolutionized how businesses operate, empowering our clients to secure increased support for their offerings.
[B2B eCommerce](https://kayo.digital/sectors/b2b-ecommerce/)
## Healthcare and social care
We help healthcare and social care providers create seamless digital experiences that connect patients with the services they need, improving engagement, accessibility, and outcomes.
[Healthcare](https://kayo.digital/sectors/health-and-social-care/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Legal
_Source: https://kayo.digital/sectors/legal/_
- https://kayo.digital/
- [Sectors](https://kayo.digital/sectors/)
- Legal
# Web Design for Legal Firms
### Trust us, as many other Legal 500 clients do.
## We build Umbraco websites for law firms
Through research, we ensure a seamless journey for your customers, offering timely assistance precisely when they need it. Teaming up with law firms, barristers, and solicitors, we've woven intricate journeys to showcase an array of services, navigating complex conversion pathways with finesse.
Legal websites are akin to expansive libraries, demanding platforms that seamlessly guide users through a wealth of detailed information. We understand the art of rising above the fray in a competitive landscape, crafting digital experiences that captivate and surpass expectations.
[Contact our team today](https://kayo.digital/contact/)
As I have said to all of you at one time or another now, you are a first-class act. EVERYONE is impressed with the website, branding, the works, especially as you did it in 9 weeks! Thanks, genuinely, for everything
Ben Rowe. Crucible Law
## Creating an effective legal website - Our step by step guide
- Step 1 - Research and Insight
- Step 2 - Wireframes
- Step 3 - Design
- Step 4 - Development
- Step 5 - Launch
- Step 6 - Hindsight
### Research and Insight
We take the time to conduct a research report to familiarize ourselves with you and your business. Through collaborative workshops, we gain insights into your goals and target audience, which inform our suggestions and key findings. By directly designing for the audience you want to engage, we create a compelling report that guides our design process effectively.
### Wireframes
After conducting thorough research, we translate our findings into wireframes. These wireframes act as visual guides, mapping out the structure and layout of your webpage or app. By ensuring the effective integration of functionality and form, we create an optimal user experience.
### Design
Leveraging the knowledge acquired from research and wireframes, we acquire a comprehensive understanding of the website's direction and structure. This stage emphasizes the power of design in enhancing user satisfaction, driving engagement, and delivering seamless usability, as we carefully craft the user experience to meet and exceed expectations.
### Development
Following meticulous research and thoughtful website design process, we enter the website development phase. This entails establishing seamless integration with your systems and building the necessary functionality, via Umbraco, that empowers you with a growth-oriented tool, facilitating your progress and success.
### Launch
The day is here!
The hard work begins but the website is launched and we can now start monitoring success and where we can grow and improve.
### Hindsight
After the passage of three months, we initiate a comprehensive evaluation to gauge the website's success. This process includes conducting new research and implementing visual modifications to make it more effective in aligning with your desired goals.
## Contact our Legal Web Specialist Today
Full Name
Email Address
Phone Number
Submit
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Charity
_Source: https://kayo.digital/sectors/charity/_
- https://kayo.digital/
- [Sectors](https://kayo.digital/sectors/)
- Charity
# Award-winning Umbraco agency for charities & nonprofits
### Let us make a difference to you, whilst you make a difference to others.
## Here for good
Our aspiration is to embody the change we envision for the world. Collaborating with charities enables us to realize this vision.
Through unwavering commitment, we deliver security and performance, vital elements for third-sector websites as they support individuals during critical moments. These platforms face unique challenges and must be prepared to manage surges in demand during fundraising periods and major campaigns.
## Charity success stories
### How to … use maps to raise awareness
[!\[Photo 1200\](https://kayo.digital/media/5uqgjz2t/photo-1200.png?width=550&height=504&v=1d9d4f6db4efb10)
- >1,000
Engaged visitors on the fuel poverty map
- >10,000
People finding information related to their contingency
Visit case study
National Energy Action](https://kayo.digital/case-studies/national-energy-action/)
### Supporting Families with Sick or Disabled Children
[!\[Tree Of Hope Home Mockup\](https://kayo.digital/media/ijfnixjj/tree-of-hope-home-mockup.jpg?width=550&height=504&v=1da7f43c20dc670)
- Significantly
Improved engagement
- Implemented
JustGiving donations capabilities
Visit case study
Tree of Hope](https://kayo.digital/case-studies/tree-of-hope/)
## Creating an effective Umbraco charity website - Our step by step guide
- Step 1 - Research and Insight
- Step 2 - Wireframes
- Step 3 - Design
- Step 4 - Development
- Step 5 - Launch
- Step 6 - Hindsight
### Research and Insight
We take the time to conduct a research report to familiarize ourselves with you and your business. Through collaborative workshops, we gain insights into your goals and target audience, which inform our suggestions and key findings. By directly designing for the audience you want to engage, we create a compelling report that guides our design process effectively.
### Wireframes
After conducting thorough research, we translate our findings into wireframes. These wireframes act as visual guides, mapping out the structure and layout of your webpage or app. By ensuring the effective integration of functionality and form, we create an optimal user experience.
### Design
Leveraging the knowledge acquired from research and wireframes, we acquire a comprehensive understanding of the website's direction and structure. This stage emphasizes the power of design in enhancing user satisfaction, driving engagement, and delivering seamless usability, as we carefully craft the user experience to meet and exceed expectations.
### Development
Following meticulous research and thoughtful website design process, we enter the website development phase. This entails establishing seamless integration with your systems and building the necessary functionality with Umbraco that empowers you with a growth-oriented tool, facilitating your progress and success.
### Launch
The day is here!
The hard work begins but the website is launched and we can now start monitoring success and where we can grow and improve.
### Hindsight
After the passage of three months, we initiate a comprehensive evaluation to gauge the website's success. This process includes conducting new research and implementing visual modifications to make it more effective in aligning with your desired goals.
[Contact our team today](https://kayo.digital/contact/)
## Our work process
### Understand & Research
Getting to know your Charity and objectives, whilst providing market research and a better competitor understanding.
### Create
Creating something that helps you and the people you support. Bringing your idea to life.
### Evolve
Changing and developing for the better, more complex and advanced state. To help meet your ambitions.
Working with Kayo Digital has been a great experience. Their organised approach and project management structure has been a reassuring support throughout and from pitch to launch, the team have been invested in designing and building a website that fits the needs of our various target audiences, which we have always found challenging being a national children’s charity. Meetings are very productive; responses are fast and time is always taken to ensure everything is understood on all sides as much as possible. We are really grateful to have found Kayo Digital!
Georgina Lowry. Tree of Hope
## Contact our Charity Web Specialist Today
Full Name
Email Address
Phone Number
Submit
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# eCommerce
_Source: https://kayo.digital/sectors/ecommerce/_
- https://kayo.digital/
- [Sectors](https://kayo.digital/sectors/)
- eCommerce
# eCommerce web experts
###
# We build websites for fast paced eCommerce companies
Through extensive research and meticulous planning, we craft seamless ecommerce journeys, providing timely assistance at every step. Collaborating with online retailers and brands, we design intricate pathways, showcasing a diverse range of products and services, adeptly navigating complex conversion processes to maximize success.
Ecommerce platforms resemble vast marketplaces, requiring intuitive interfaces to navigate through a plethora of products and information. We excel in standing out amidst competition, crafting captivating digital storefronts that engage and exceed user expectations, ensuring seamless browsing and shopping experiences for customers.
Ecommerce platforms resemble vast marketplaces, requiring intuitive interfaces to navigate through a plethora of products and information. We excel in standing out amidst competition, crafting captivating digital storefronts that engage and exceed user expectations, ensuring seamless browsing and shopping experiences for customers.
[Contact our team today](https://kayo.digital/contact/)
## Our work process
### Understand & Research
Getting to know your company and objectives, whilst providing market research, customer interviews and a better competitor understanding.
### Create
Creating something that helps you and your customers. Bringing your idea to life.
### Evolve
Changing and developing for the better, more complex and advanced state. To help meet your ambitions.
"During the Coronavirus outbreak, I saw that our trade foodservice business was dropping off a cliff with restaurants closing and seeing the panic buying that was happening at the supermarkets I wanted to sell my products online to help and prevent loss of jobs.
I contacted Kayo with the request fully expecting them to tell me it would take a month but they were very quick to respond and within a week we had the website up. We tested it and made changes and were very happy - we had transformed our business!
Since going live they have continued to be extremely helpful. We are not a tech company and so not used to the level of volume hitting the site and some queries that come with that. Ongoing they are fast to respond and tweak things to give better solutions to the site and the customers.
Without Kayo's support we would not have been able to keep the site open and all our staff employed."
Ed Gray. Watts Farms
## eCommerce success stories
### Reinventing a traditional business model
[!\[Pn Masthead\](https://kayo.digital/media/azpncfgq/pn-masthead.jpg?width=550&height=504&v=1d99950f5c67e00)
- 15,240%
Revenue increase
- UK Agency Awards
2
- Online Business
£1m
Visit case study
Parson's Nose](https://kayo.digital/case-studies/parsons-nose/)
### Website in a week that saved 150 jobs
[!\[Watts Farm Homepage Mockup\](https://kayo.digital/media/ly5jakzo/watts-farm-homepage-mockup.jpg?width=550&height=504&v=1d999ffe2bf2c30)
- 4 million
Revenue in the first year
- 150
Jobs saved
- 3
UK Awards
Visit case study
Watts Farms](https://kayo.digital/case-studies/watts-farms/)
## Contact our Legal Web Specialist Today
Full Name
Email Address
Phone Number
Submit
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Food and Drink
_Source: https://kayo.digital/sectors/food-and-drink/_
- https://kayo.digital/
- [Sectors](https://kayo.digital/sectors/)
- Food and Drink
# Website Design & Development for Food & Drinks Brands
###
## We build websites for food and drinks companies
By delving deep into market insights, we guarantee a smooth voyage for your clientele, delivering prompt support exactly when needed. Collaborating with food and drink companies, we've orchestrated intricate journeys, spotlighting a diverse menu of offerings and expertly navigating users with complex needs with finesse.
## Helping your customers in style
In the realm of food and beverage, online platforms serve as sprawling feasts, requiring interfaces that effortlessly steer users through a bounty of details. We're adept at standing out amidst the competition, curating digital experiences that tantalize and exceed expectations.
## Turning ideas into exceptional digital experiences
[Contact our team today](https://kayo.digital/contact/)
## Our work process
### Understand & Research
Getting to know your company and objectives, whilst providing market research, client interviews and a better competitor understanding.
### Create
Creating something that helps you and your clients. Bringing your idea to life.
### Evolve
Changing and developing for the better, more complex and advanced state. To help meet your ambitions.
"During the Coronavirus outbreak, I saw that our trade foodservice business was dropping off a cliff with restaurants closing and seeing the panic buying that was happening at the supermarkets I wanted to sell my products online to help and prevent loss of jobs.
I contacted Kayo with the request fully expecting them to tell me it would take a month but they were very quick to respond and within a week we had the website up. We tested it and made changes and were very happy - we had transformed our business!
Since going live they have continued to be extremely helpful. We are not a tech company and so not used to the level of volume hitting the site and some queries that come with that. Ongoing they are fast to respond and tweak things to give better solutions to the site and the customers.
Without Kayo's support we would not have been able to keep the site open and all our staff employed."
Ed Gray. Watts Farms
## Our success stories
### Reinventing a traditional business model
[!\[Pn Masthead\](https://kayo.digital/media/azpncfgq/pn-masthead.jpg?width=550&height=504&v=1d99950f5c67e00)
- 15,240%
Revenue increase
- UK Agency Awards
2
- Online Business
£1m
Visit case study
Parson's Nose](https://kayo.digital/case-studies/parsons-nose/)
## Contact our specialist team today
Full Name
Email Address
Phone Number
Submit
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Construction
_Source: https://kayo.digital/sectors/construction/_
- https://kayo.digital/
- [Sectors](https://kayo.digital/sectors/)
- Construction
# Construction Web & App Design Agency
###
## We build websites for the construction industry
Through thorough research, we ensure a seamless journey for your clients in the construction sector, providing timely assistance exactly when it is needed. Partnering with contractors, business owners, architects, and engineers, we have meticulously crafted journeys to showcase a diverse array of services, products which expertly navigating complex conversion pathways.
## Helping your customers in style
Construction websites are akin to expansive blueprints, requiring platforms that effortlessly guide users through a wealth of detailed information. We understand the art of standing out in a competitive landscape, crafting digital experiences that captivate and exceed expectations.
[Contact our team today](https://kayo.digital/contact/)
## Our work process
### Understand & Research
Getting to know your company and objectives, whilst providing market research, client interviews and a better competitor understanding.
### Create
Creating something that helps you and your clients. Bringing your idea to life.
### Evolve
Changing and developing for the better, more complex and advanced state. To help meet your ambitions.
Nothing is too much! I can talk to who I need to and they will explain things in a suitable way! Response time is always fast as well.
Jessica Smith. Marketing Manager - Swale Heating
You guys always go the extra mile, your knowledge in your field is second to none and your friendly, helpful, positive attitude is the icing on top!
Louise Polston. Alsford Timber
## Construction success stories
### A new online DIY marketplace built for homeowners
[!\[Smartmockups Lhyym8nz\](https://kayo.digital/media/ezel0zoh/smartmockups_lhyym8nz.jpg?width=550&height=504&v=1d98cc47e6076b0)
- 995%
Increase in revenue in the first year
- 1,240%
Increase in transactions in the first year
- 1
National Award
Visit case study
Plane & Simple](https://kayo.digital/case-studies/plane-simple/)
## Contact our construction Web Specialist Today
Full Name
Email Address
Phone Number
Submit
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Health and social care
_Source: https://kayo.digital/sectors/health-and-social-care/_
- https://kayo.digital/
- [Sectors](https://kayo.digital/sectors/)
- Health and social care
# Healthcare and Social Care Digital Agency - websites, apps and more
###
## We design and develop high-performing Umbraco websites tailored to the needs of healthcare and social care providers.
We combine research-driven planning with expert Umbraco development to create seamless digital journeys for healthcare and social care organisations. From care homes and retirement living providers to clinics and healthcare services, we build accessible, secure, and user-focused websites that simplify complex pathways and help people access the right information and support with ease.
## Helping your customers in style
Healthcare and social care websites are like extensive libraries, necessitating platforms that effortlessly guide users through vast amounts of detailed information. We excel in creating digital experiences that not only stand out in a competitive landscape but also captivate patients and exceed their expectations.
## Turning ideas into exceptional digital experiences
[Contact our team today](https://kayo.digital/contact/)
## The key elements to our process
- Research
- UX and UI Design
- Development
- Grow
### Research
Make confident decisions, backed by evidence. We use research to remove guesswork and uncover what will genuinely move the needle. By understanding user behaviour, business goals and friction points, we help you prioritise the right opportunities and avoid costly assumptions. This can include data analysis, user interviews, stakeholder workshops, journey mapping, UX testing, competitor insight and conversion rate optimisation.
### UX and UI Design
Create experiences that feel intuitive and effective. Design turns insight into clear, usable journeys that guide users effortlessly and support conversion. Through wireframes, testing, iteration and interactive prototyping, we shape experiences that are accessible, purposeful and easy to evolve.
### Development
Builds that perform now and scale later. We develop robust, flexible Umbraco products that are reliable, secure and built to grow with your organisation. From websites and applications to ongoing support, optimisation and AI-enabled functionality, we create technology that’s ready for real-world use and future change.
### Grow
Launching is just the beginning. We evolve your product through continuous optimisation, CRO, and structured experimentation. By analysing real user behaviour, testing performance, and refining every touchpoint, we help your website or app grow, adapt, and deliver increasing value over time. From post‑launch support to ongoing improvements and new feature iterations, we ensure your digital product keeps performing... and keeps getting better.
## Our work process
### Understand & Research
Getting to know your company and objectives, whilst providing market research, client interviews and a better competitor understanding.
### Create
Creating something that helps you and your clients. Bringing your idea to life.
### Evolve
Changing and developing for the better, more complex and advanced state. To help meet your ambitions.
Working with Kayo Digital on our new CareTech corporate website has been a fantastic experience. From day one, they got under the skin of what we were trying to achieve and turned it into a sharp, engaging and user-friendly platform that genuinely brings our brand to life. The team were proactive, responsive and solutions-focused throughout — no fuss, just a clear commitment to getting it right. They challenged our thinking when it mattered, added real creative value, and delivered with precision and pace. What stood out most was how easy they were to work with: collaborative, adaptable and completely aligned with our goals. The end result speaks for itself — a modern, accessible site we’re incredibly proud of. We wouldn’t hesitate to recommend Kayo Digital as a trusted, high-impact digital partner.
Alison O’Donnell. Group Communications Director - CareTech
Thank you so much everyone.
Your responsiveness throughout has allowed us to get vital information to our patients and has definitely helped to make sure we have continued to give our patients the best care we can during the pandemic.
You are part of #TeamNHS!
Jo Treharne. Head of Campaigns and Digital - Kent NHS
Our intranet and website platforms are essential tools for both staff and the communities we serve. What is important to me is having a partner that understands the realities of working in the NHS. The team have taken a collaborative and user focused approach, supporting us with both the day-to-day running of the platforms and the ongoing development and improvement of the site.
Rachel Kirby. Humber Teaching NHS Foundation Trust - Deputy Director of Communications
## Just some of the clients we support
## Healthcare success stories
### Supporting the world’s best healthcare system to protect the data of millions
[!\[Kentcht Hero\](https://kayo.digital/media/ug0mgtip/kentcht-hero.jpeg?width=550&height=504&v=1d99a1410ab5e70)
- 10
Websites supported
- > 2 million
Web users supported a year
Visit case study
NHS](https://kayo.digital/case-studies/nhs/)
### A modern multisite platform that improved engagement by over 40%
[!\[Care Tech Case Studies Cover 2\](https://kayo.digital/media/hwcdkgx4/care-tech-case-studies-cover-2.png?width=550&height=504&v=1dce461b5ba7a50)
- 700%
Increase in average engagement time per user
- +40%
Engaged users per session
- 25%
Increase in people visiting the careers website
Visit case study
CareTech](https://kayo.digital/case-studies/caretech/)
## Contact our Healthcare and social care web specialist today
Full Name
Email Address
Phone Number
Submit
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# B2B eCommerce
_Source: https://kayo.digital/sectors/b2b-ecommerce/_
- https://kayo.digital/
- [Sectors](https://kayo.digital/sectors/)
- B2B eCommerce
# B2B eCommerce website & app specialists
###
## Contact our B2B Web Specialist Today
Full Name
Email Address
Phone Number
Submit
# We build websites for fast paced eCommerce companies
Through extensive research and meticulous planning, we craft seamless ecommerce journeys, providing timely assistance at every step. Collaborating with online retailers and brands, we design intricate pathways, showcasing a diverse range of products and services, adeptly navigating complex conversion processes to maximize success.
Ecommerce platforms resemble vast marketplaces, requiring intuitive interfaces to navigate through a plethora of products and information. We excel in standing out amidst competition, crafting captivating digital storefronts that engage and exceed user expectations, ensuring seamless browsing and shopping experiences for customers.
Ecommerce platforms resemble vast marketplaces, requiring intuitive interfaces to navigate through a plethora of products and information. We excel in standing out amidst competition, crafting captivating digital storefronts that engage and exceed user expectations, ensuring seamless browsing and shopping experiences for customers.
[Contact our team today](https://kayo.digital/contact/)
## Our work process
### Understand & Research
Getting to know your company and objectives, whilst providing market research, customer interviews and a better competitor understanding.
### Create
Creating something that helps you and your customers. Bringing your idea to life.
### Evolve
Changing and developing for the better, more complex and advanced state. To help meet your ambitions.
"During the Coronavirus outbreak, I saw that our trade foodservice business was dropping off a cliff with restaurants closing and seeing the panic buying that was happening at the supermarkets I wanted to sell my products online to help and prevent loss of jobs.
I contacted Kayo with the request fully expecting them to tell me it would take a month but they were very quick to respond and within a week we had the website up. We tested it and made changes and were very happy - we had transformed our business!
Since going live they have continued to be extremely helpful. We are not a tech company and so not used to the level of volume hitting the site and some queries that come with that. Ongoing they are fast to respond and tweak things to give better solutions to the site and the customers.
Without Kayo's support we would not have been able to keep the site open and all our staff employed."
Ed Gray. Watts Farms
## eCommerce success stories
### Reinventing a traditional business model
[!\[Pn Masthead\](https://kayo.digital/media/azpncfgq/pn-masthead.jpg?width=550&height=504&v=1d99950f5c67e00)
- 15,240%
Revenue increase
- UK Agency Awards
2
- Online Business
£1m
Visit case study
Parson's Nose](https://kayo.digital/case-studies/parsons-nose/)
### Website in a week that saved 150 jobs
[!\[Watts Farm Homepage Mockup\](https://kayo.digital/media/ly5jakzo/watts-farm-homepage-mockup.jpg?width=550&height=504&v=1d999ffe2bf2c30)
- 4 million
Revenue in the first year
- 150
Jobs saved
- 3
UK Awards
Visit case study
Watts Farms](https://kayo.digital/case-studies/watts-farms/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)
---
# Public Sector
_Source: https://kayo.digital/sectors/public-sector/_
- https://kayo.digital/
- [Sectors](https://kayo.digital/sectors/)
- Public Sector
# Public Sector
### We help public sector and UK organisations deliver digital services that citizens value. Whether you need accessibility compliance, G-Cloud 15 expertise or strategic digital support, we're here to help you achieve measurable outcomes.
## We build websites for public sector, government and public organisations
Here at Kayo Digital, we specialise in creating websites that meet the unique needs of public sector bodies, government departments, and publicly funded organisations. Our public sector web design and development services focus on accessibility, compliance, and user experience ensuring that every visitor, regardless of ability or device, can access the information and services they need.
From local authorities and healthcare providers to national agencies and community initiatives, we research, design and deliver secure, scalable, and intuitive websites that support transparency, efficiency, and public engagement.
[Contact our team today](https://kayo.digital/contact/)
## Procure with confidence
As a **G-Cloud 15**, and **Bloom Pro-vide 2.0,** approved supplier, Kayo Digital makes it easy for public sector organisations to access expert digital services. Through the Digital Marketplace, you can engage our team quickly and compliantly, avoiding lengthy procurement processes and accelerating project delivery.
From accessibility and user experience to digital transformation, we provide trusted expertise that helps you achieve better outcomes, faster.
## Our work process
### Understand & Research
Getting to know your company and objectives, whilst providing market research, client interviews and a better competitor understanding.
### Create
Creating something that helps you and your clients. Bringing your idea to life.
### Evolve
Changing and developing for the better, more complex and advanced state. To help meet your ambitions.
Thank you so much everyone.
Your responsiveness throughout has allowed us to get vital information to our patients and has definitely helped to make sure we have continued to give our patients the best care we can during the pandemic.
You are part of #TeamNHS!
Jo Treharne. Head of Campaigns and Digital - Kent NHS
Awesome knowledge, especially technical developments for our website and a great service delivery. Always happy to help and talk through ideas.
Andrew Crouch. Digital Communications Manager – Kent NHS
Our intranet and website platforms are essential tools for both staff and the communities we serve. What is important to me is having a partner that understands the realities of working in the NHS. The team have taken a collaborative and user focused approach, supporting us with both the day-to-day running of the platforms and the ongoing development and improvement of the site.
Rachel Kirby. Humber Teaching NHS Foundation Trust - Deputy Director of Communications
## Creating an effective public sector website - Our step by step guide
- Step 1 - Research and Insight
- Step 2 - Wireframes
- Step 3 - Design
- Step 4 - Development
- Step 5 - Launch
- Step 6 - Hindsight
### Research and Insight
We take the time to conduct a research report to familiarize ourselves with you and your business. Through collaborative workshops, we gain insights into your goals and target audience, which inform our suggestions and key findings. By directly designing for the audience you want to engage, we create a compelling report that guides our design process effectively.
### Wireframes
After conducting thorough research, we translate our findings into wireframes. These wireframes act as visual guides, mapping out the structure and layout of your webpage or app. By ensuring the effective integration of functionality and form, we create an optimal user experience.
### Design
Leveraging the knowledge acquired from research and wireframes, we acquire a comprehensive understanding of the website's direction and structure. This stage emphasizes the power of design in enhancing user satisfaction, driving engagement, and delivering seamless usability, as we carefully craft the user experience to meet and exceed expectations.
### Development
Following meticulous research and thoughtful website design process, we enter the website development phase. This entails establishing seamless integration with your systems and building the necessary functionality that empowers you with a growth-oriented tool, facilitating your progress and success.
### Launch
The day is here!
The hard work begins but the website is launched and we can now start monitoring success and where we can grow and improve.
### Hindsight
After the passage of three months, we initiate a comprehensive evaluation to gauge the website's success. This process includes conducting new research and implementing visual modifications to make it more effective in aligning with your desired goals.
## Contact our Public Sector website specialist team today
Full Name
Email Address
Phone Number
Submit
## Who we've helped!
### Supporting 3,000 staff and 765,000 patients with smarter, more accessible digital infrastructure
[!\[Humber Intranet 1\](https://kayo.digital/media/xzedmack/humber-intranet-1.jpg?width=550&height=504&v=1dce9cd23e54df0)
- Speed
Staff can find key information more quickly, reducing time spent searching
- Wayfinding
A more considered homepage with clearer structuring makes it easier for users to understand where to go
- Inclusivity
Accessibility improvements mean the site works better for a wide range of users
Visit case study
Humber Teaching NHS Foundation Trust](https://kayo.digital/case-studies/humber-teaching-nhs-foundation-trust/)
### Supporting the world’s best healthcare system to protect the data of millions
[!\[Kentcht Hero\](https://kayo.digital/media/ug0mgtip/kentcht-hero.jpeg?width=550&height=504&v=1d99a1410ab5e70)
- 10
Websites supported
- > 2 million
Web users supported a year
Visit case study
NHS](https://kayo.digital/case-studies/nhs/)
### Get a quote
[!\[Kayo Quote\](https://kayo.digital/media/xycb3xsh/kayo-quote.svg?rmode=pad&width=83&height=83&v=1d9fd01385a31d0)
Contact to learn how we can help you](https://kayo.digital/contact/)
### Website Audit
[!\[Kayo Review\](https://kayo.digital/media/i1nh0jhl/kayo-review.svg?rmode=pad&width=83&height=83&v=1d9fd014888f4b0)
Learn where you can improve today](https://kayo.digital/free-website-audit-security-sustainability-scalability/)